QUANTITATIVE Vs
QUALITATIVE RESEARCH
DR. MAHESWARI JAIKUMAR.
maheswarijaikumar2103@gmail.com
QUANTITATIVE RESEARCH
• Is often a iterative process whereby
evidence is evaluated, theories &
hypotheses are tested & tec...
QUALITATIVE RESEARCH
• Qualitative research designs aim at an
in depth understanding of human
behaviour & the reasons that...
COMPARISON OF QUANTITATIVE
& QUALITATIVE RESEARCH
PARAMETERS QUANTITATIVE
RESEARCH
QUALITATIVE
RESEARCH
GENERAL
NATURE
Obj...
PARAMETERS QUANTITATIVE
RESEARCH
QUALITATIVE
RESEARCH
AIMS To identify and
count the variable
to test or refine the
theori...
PARAMETERS QUANTITATIVE
RESEARCH
QUALITATIVE
RESEARCH
PLANNING All aspects of the
study are
carefully designed
before data...
PARAMETERS QUANTITATIVE
RESEARCH
QUALITATIVE
RESEARCH
SAMPLE Quantitative
studies are
conducted on
large
Qualitative
resea...
PARAMETERS QUANTITATIVE
RESEARCH
QUALITATIVE
RESEARCH
DATA Quantitative data
is easier to
collect, facilitates
testing of
...
PARAMETERS QUANTITATIVE
RESEARCH
QUALITATIVE
RESEARCH
METHODS Researcher tends to
remain objectively
separated from the
su...
THANK YOU
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QUANTITATIVE Vs QUALITATIVE RESEARCH DESIGNS

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QUANTITATIVE Vs QUALITATIVE RESEARCH DESIGNS

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QUANTITATIVE Vs QUALITATIVE RESEARCH DESIGNS

  1. 1. QUANTITATIVE Vs QUALITATIVE RESEARCH DR. MAHESWARI JAIKUMAR. maheswarijaikumar2103@gmail.com
  2. 2. QUANTITATIVE RESEARCH • Is often a iterative process whereby evidence is evaluated, theories & hypotheses are tested & technical advances are made. • Three major types of quantitative research designs are : EXPERIMENTAL, QUASI EXPERIMENTAL & PRE EXPERIMENTAL NON EXPERIMENTAL research designs.
  3. 3. QUALITATIVE RESEARCH • Qualitative research designs aim at an in depth understanding of human behaviour & the reasons that govern human behaviour. • Qualitative research is a field of inquiry that crosscuts disciplines and subject matter.
  4. 4. COMPARISON OF QUANTITATIVE & QUALITATIVE RESEARCH PARAMETERS QUANTITATIVE RESEARCH QUALITATIVE RESEARCH GENERAL NATURE Objective approach to seek precise measurement in numerical form Subjective approach to seek in-depth description in narrative from KNOWLEDGE OF STUDY VARIABLE Variables are clearly understood & defined in advance by the researcher Researcher may have only rough idea about variables in advance.
  5. 5. PARAMETERS QUANTITATIVE RESEARCH QUALITATIVE RESEARCH AIMS To identify and count the variable to test or refine the theories and hypothesis To collect complete, detailed description of variables to develop theories & assumptions RESEARCH PROBLEM Problem is deductively reasoned, which does not change over the course of the study Problem is inductively reasoned and is constantly re formulated during the course of the study
  6. 6. PARAMETERS QUANTITATIVE RESEARCH QUALITATIVE RESEARCH PLANNING All aspects of the study are carefully designed before data is collected The design emerges as the study unfolds. RESEARCH DESIGN Experimental, quasi experimental, pre experimental & non experimental Phenomenology, Grounded theory, Ethnography, Case study & historical research
  7. 7. PARAMETERS QUANTITATIVE RESEARCH QUALITATIVE RESEARCH SAMPLE Quantitative studies are conducted on large Qualitative research studies are in depth studies & therefore have small size samples. Thus, generalization of finding is generally not possible.
  8. 8. PARAMETERS QUANTITATIVE RESEARCH QUALITATIVE RESEARCH DATA Quantitative data is easier to collect, facilitates testing of hypotheses, but may mix contextual details Qualitative data is richer, time consuming & less generalizable
  9. 9. PARAMETERS QUANTITATIVE RESEARCH QUALITATIVE RESEARCH METHODS Researcher tends to remain objectively separated from the subject matter Researcher tends to become subjectively immersed in the subject matter ANALYSIS Analysis of numerical data through descriptive & or inferential statistics Analysis of data such as words, pictures or objects through descriptive coding, indexing, narrations, integrative diagrams, thematic analysis.
  10. 10. THANK YOU
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