Hems

596 views
204 views

Published on

Published in: Business, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
596
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Hems

  1. 1. HEMA PRIYA
  2. 2. SWOT ANALYSIS STRENGTH WEAKNESS - High Brand Equity - State-of-art infrastructure -promotions - Variety of stuff under single roof - Unable to meet store opening targets - Falling revenue/sq. ft. - General perception OPPORTUNITY THREAT • Organized retail (4.15%) • Evolving consumer preferences • In Store Experience Improvements • New formats and consumption space - Competitors - Government policies - Unorganized retail -Economic condition
  3. 3. PORTER’S FIVE FORCE MODEL
  4. 4. ANALYSIS 5 FORCES ANALYSIS Rivalry among the competitor •Reliance Retail, Aditya Birla Group , Vishal Retail’s, Bharti and Walmart, etc Threat of entrants •FDI policy not favorable for international players. • Economies of scale (minimum size requirements for profitable operations) •High initial investments and fixed costs •Cost advantages of existing players due to Bargaining power of supplier •The bargaining power of suppliers varies depending upon the target segment. •The unorganized sector has a dominant position. • There are few players who have a slight edge over others on account of being established players and enjoying brand distinction. Bargaining power of buyers • Consumers are price sensitive.. •Availability of more choice.
  5. 5. PEST ANALYSIS • POLOTICAL • Government is stable • Government policy towards investment is liberal(49%) • Labor law • Restriction for MNC’s • ECONOMICAL • Economy is growing(7.2%) • Recovery from recession • Monetary policy
  6. 6. CONTD…. • SOCIO-CULTURAL • According to Mckinsey report Indian consumer goods market is expected to reach $400 bl. By 2014 • TECHNOLOGY • Rapid expansion of IT sector • New trends are coming
  7. 7. BALANCE SCORECARD
  8. 8. BALANCE SCORECARD FINANCIAL PERSPECTIVE GOALS INNOVATION AND LEARNING PERSPECTIVE  Increase Number of new apparel designs.  Financial Growth (25%)  Increase shareholders wealth  Increase R & D output success rate.  Increase Profit Margin  Employee turnover, number of complaints.  Employee satisfaction and retention
  9. 9. BALANCE SCORECARD INTERNAL OPERATION PERSPECTIVE   Reduce Number of defects, amount of rework, number of returns. Increase machine efficiency CUSTOMER PERSPECTIVE  Customer Satisfaction  After Sale services to retain customer  Market Penetration
  10. 10. VALUE ADDITION IN VALUE CHAIN  MARKETING AND SALES Loyalty programs are being introduced through information technology advances which dissuade the customers from switching over to their competitors.  SERVICES Big bazaar has been pursuing a dual strategy of cost leadership and differentiation, which has led to an increased importance placed on customer service
  11. 11. THANK YOU…!

×