Harley davidson  mahesh a  sherkhane final
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  • Ceokeith E Wandell

Harley davidson mahesh a sherkhane final Presentation Transcript

  • 1. THE RIDER MAHESH SHERKHANE
  • 2. You might be a biker if… You haveyourmotorcycle parts inin your and use a bath towel to wipe it off. Youpull put bike into the motelthe dishwasher. carry a picture of your bike room wallet. You can’t remember your kids’ names or birthdays, but you can remember that Harley-Davidson made the XR 750, XR 1000,Night Train Evolution.
  • 3. HARLEY DAVIDSON, THE MOTORCYLE BRAND. IS AN EXAMPLE OF HOW PASSION CONSUMERS HAS BEEN INSTRUMDENTAL IN REFLECTING THE LOYALTY TO THE BRAND.
  • 4. Company Profile • • • • • • Ranked 458 in fortune 500 list Started in 1903 Founder : William Harley and Arthur Davidson Founded in :Milwaukee ,U.S. Earned loyal customers since 109 years H.O.G.® - the Harley Owners Group®:- Over one million members around the globe
  • 5. History
  • 6. Today
  • 7. Mission “Constantly renewing ourselves and offer our customers the best motorcycle experience without compromising the quality. To be branded as the best motorcycle available in the world.”
  • 8. Vision HD believes, the key to success is to balance stakeholders’ interests through the empowerment of all employees to focus on
  • 9. Values These are our values. They are the heart of how we run our business. They guide our actions and serve as the framework for the decisions and contributions our employees make at
  • 10. Market Expansion Asian Market ? Focus on Europe And Australia Asian Market i.e. Thailand Taiwan Potential Customers
  • 11. Harley in India
  • 12. Harley-Davidson + Buell Motorcycle + Agusta In 2003, the Buell Motorcycle Company became a wholly-owned subsidiary of Harley-Davidson, the same year that Harley-Davidson celebrated its 100th birthday. In August 2008, Harley-Davidson purchased the
  • 13. Partnering – Ford,
  • 14. STATISTICAL DATA
  • 15. Motorcycle and Related Products Revenue Distribution BY REGION U.S. 3% 3% EUROPE 4% 5% JAPAN 17% CANADA AUSTRALIA 68% OTHER
  • 16. Motorcycle and Related Products Revenue Distribution BY PRODUCT LINE MOTORCYCLES PARTS & ACCESSORIES 29% 55% 12% 4% GENERAL MERCHANDISE OTHER
  • 17. Harley-Davidson, Inc. Motorcycles & Related Products Revenue DOLLARS IN MILLION 7,000 6,000 5,000 4,000 DOLLARS IN MILLION 3,000 2,000 1,000 0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
  • 18. Harley-Davidson, Inc. Earning per share (EPS) IN DOLLARS 3.5 3 2.5 2 IN DOLLARS 1.5 1 0.5 0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
  • 19. 651+ cc MOTOR CYCLE REGISTERATION ACROSS WORLD ALL VALUES IN PERCENTAGE 120 100 OTHERS 80 KAWASAKI BMW 60 SUZUKI YAMAHA 40 HONDA HARLEY DAVIDSON 20 0 2007 2008 2009 2010 2011
  • 20. Strengths and Opportunitie
  • 21. Strong marketing Product Quality Brand Recognition Supplier relationship Distribution Channel Wow Biking experience!
  • 22. The international market is now larger than the U. S. Women and younger riders are increasing, becoming interested in bikes. Industry registrations of heavyweight motorcycles
  • 23. Possible Strate Expand into Foreign Markets • Asia • Europe Product Development • Expand Motorcycle line for younger market • Buell expansion