THE RIDER
MAHESH SHERKHANE
You might be a
biker if…

You haveyourmotorcycle parts inin your and use a bath towel to wipe it off.
Youpull put bike int...
HARLEY DAVIDSON, THE MOTORCYLE
BRAND. IS AN EXAMPLE OF HOW
PASSION CONSUMERS HAS BEEN
INSTRUMDENTAL IN REFLECTING THE
LOYA...
Company Profile

•
•
•
•
•
•

Ranked 458 in fortune 500 list
Started in 1903
Founder : William Harley and Arthur Davidson
...
History
Today
Mission
“Constantly renewing ourselves and offer our customers
the best motorcycle experience without compromising
the qua...
Vision

HD believes, the key to success is to balance
stakeholders’ interests through the
empowerment of all employees to ...
Values
These are our values.
They are the heart of
how we run our
business. They guide
our actions and serve as
the framew...
Market Expansion
Asian Market

?
Focus on Europe
And Australia

Asian Market
i.e. Thailand
Taiwan

Potential Customers
Harley
in
India
Harley-Davidson + Buell Motorcycle +
Agusta

In 2003, the Buell Motorcycle Company became a
wholly-owned subsidiary of Har...
Partnering – Ford,
STATISTICAL

DATA
Motorcycle and Related Products
Revenue Distribution
BY REGION
U.S.
3% 3%

EUROPE

4%

5%

JAPAN

17%

CANADA
AUSTRALIA
68...
Motorcycle and Related Products
Revenue Distribution
BY PRODUCT LINE
MOTORCYCLES
PARTS & ACCESSORIES

29%

55%

12%
4%

GE...
Harley-Davidson, Inc.
Motorcycles & Related Products
Revenue
DOLLARS IN MILLION

7,000
6,000
5,000
4,000
DOLLARS IN MILLIO...
Harley-Davidson, Inc.
Earning per share (EPS)
IN DOLLARS
3.5
3
2.5
2
IN DOLLARS

1.5
1
0.5
0
2001 2002 2003 2004 2005 2006...
651+ cc MOTOR CYCLE REGISTERATION
ACROSS WORLD
ALL VALUES IN PERCENTAGE
120
100
OTHERS

80

KAWASAKI
BMW

60

SUZUKI
YAMAH...
Strengths and Opportunitie
Strong marketing
Product Quality

Brand Recognition
Supplier relationship
Distribution Channel
Wow Biking experience!
The international market
is now larger than the
U. S.

Women and younger
riders are
increasing, becoming
interested in bik...
Possible Strate
Expand into Foreign Markets
• Asia
• Europe
Product Development
• Expand Motorcycle line for
younger marke...
Harley davidson  mahesh a  sherkhane final
Harley davidson  mahesh a  sherkhane final
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  • Ceokeith E Wandell
  • Harley davidson mahesh a sherkhane final

    1. 1. THE RIDER MAHESH SHERKHANE
    2. 2. You might be a biker if… You haveyourmotorcycle parts inin your and use a bath towel to wipe it off. Youpull put bike into the motelthe dishwasher. carry a picture of your bike room wallet. You can’t remember your kids’ names or birthdays, but you can remember that Harley-Davidson made the XR 750, XR 1000,Night Train Evolution.
    3. 3. HARLEY DAVIDSON, THE MOTORCYLE BRAND. IS AN EXAMPLE OF HOW PASSION CONSUMERS HAS BEEN INSTRUMDENTAL IN REFLECTING THE LOYALTY TO THE BRAND.
    4. 4. Company Profile • • • • • • Ranked 458 in fortune 500 list Started in 1903 Founder : William Harley and Arthur Davidson Founded in :Milwaukee ,U.S. Earned loyal customers since 109 years H.O.G.® - the Harley Owners Group®:- Over one million members around the globe
    5. 5. History
    6. 6. Today
    7. 7. Mission “Constantly renewing ourselves and offer our customers the best motorcycle experience without compromising the quality. To be branded as the best motorcycle available in the world.”
    8. 8. Vision HD believes, the key to success is to balance stakeholders’ interests through the empowerment of all employees to focus on
    9. 9. Values These are our values. They are the heart of how we run our business. They guide our actions and serve as the framework for the decisions and contributions our employees make at
    10. 10. Market Expansion Asian Market ? Focus on Europe And Australia Asian Market i.e. Thailand Taiwan Potential Customers
    11. 11. Harley in India
    12. 12. Harley-Davidson + Buell Motorcycle + Agusta In 2003, the Buell Motorcycle Company became a wholly-owned subsidiary of Harley-Davidson, the same year that Harley-Davidson celebrated its 100th birthday. In August 2008, Harley-Davidson purchased the
    13. 13. Partnering – Ford,
    14. 14. STATISTICAL DATA
    15. 15. Motorcycle and Related Products Revenue Distribution BY REGION U.S. 3% 3% EUROPE 4% 5% JAPAN 17% CANADA AUSTRALIA 68% OTHER
    16. 16. Motorcycle and Related Products Revenue Distribution BY PRODUCT LINE MOTORCYCLES PARTS & ACCESSORIES 29% 55% 12% 4% GENERAL MERCHANDISE OTHER
    17. 17. Harley-Davidson, Inc. Motorcycles & Related Products Revenue DOLLARS IN MILLION 7,000 6,000 5,000 4,000 DOLLARS IN MILLION 3,000 2,000 1,000 0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
    18. 18. Harley-Davidson, Inc. Earning per share (EPS) IN DOLLARS 3.5 3 2.5 2 IN DOLLARS 1.5 1 0.5 0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
    19. 19. 651+ cc MOTOR CYCLE REGISTERATION ACROSS WORLD ALL VALUES IN PERCENTAGE 120 100 OTHERS 80 KAWASAKI BMW 60 SUZUKI YAMAHA 40 HONDA HARLEY DAVIDSON 20 0 2007 2008 2009 2010 2011
    20. 20. Strengths and Opportunitie
    21. 21. Strong marketing Product Quality Brand Recognition Supplier relationship Distribution Channel Wow Biking experience!
    22. 22. The international market is now larger than the U. S. Women and younger riders are increasing, becoming interested in bikes. Industry registrations of heavyweight motorcycles
    23. 23. Possible Strate Expand into Foreign Markets • Asia • Europe Product Development • Expand Motorcycle line for younger market • Buell expansion
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