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  • 1. Literature on Indian Research Agencies This literature help to know the Indian commercial and industrial research agencies or companies which are working in India for the development and decision making purpose. In India mainly two types of Research Agency still work, 1. Government. 2. Private. Objective of Literature: To know the about Research Agencies. Help of research in business Decision making. Market condition about product. Why Research Agencies done Research To help student to get official data from recognize research agencies Presented by – Mahesh Rotale Jagruti Nathvani
  • 2. GOVERNMENT RESEARCH AGENCIES Introduction FICCI is an association of business organizations in India. Established in 1927, on the advice of Mahatma Gandhi by GD Birla and Ramkumar Kankrawa, it is the largest, oldest and the apex business organisation in India. It is a non-government, non-profit organisation.( Its history is closely interwoven with India‘s struggle for independence, its industrialization, and its emergence as one of the most rapidly growing global economies.) FICCI draws its membership from the corporate sector, both private and public, including SMEs and MNCs. The chamber has an indirect membership of over 250000 companies from various regional chambers of commerce. It is involved in sector specific business policy consensus building, and business promotion and networking. It is headquartered in the New Delhi and has presence in 11 states in India and 8 countries across the world. FICCI Objectives To be the Official Investment facilitation Agency for Indian or Foreign Investor. Act as First Reference Point for any Investor wich Invest in India Help Investor Identify and Realize Investment Opportunities. Feedback to central and state Government on Policy initiative. 1. Federation of Indian Chambers of Commerce and Industry
  • 3. How FCCI help to People Facilitate with the dialogue to Government. Identify Sectoral issue. Link the Business Community. Provide the Global Outreach. Research, survey and Knowledge Paper. Exhibition Conferences and Seminars . Some Working Sector Advertising & Marketing Electronic Hardware Human Development Information Labour & Employment Capital goods Power Agriculture Entertainment Art Chemical Education Family Wealth Management Against Smuggling & counterfeiting Medical and Equipment Manufacturing Health
  • 4. An Overview- The National Council of Applied Economic Research (NCAER) was inaugurated by the President of India, Dr Rajendra Prasad, on December 18, an independent, board- run body to give support to both the government and the private sector in empirical economic research. NCAER today is a community of approximately 200 staff, about 120 of whom are involved directly in research and the remaining in support activities. A broad theme that permeates the Council‘s current research activities is the progress of India‘s economic reform programme and its impact on agriculture, industry and human development. An emerging focus is rigorous evaluation of major government public expenditure schemes in the social sector, at both state and Union levels, and the impact of globalisation on gender and the informal sector. NCAER conducts research in areas of applied economics with an emphasis on policy analysis and application of modern quantitative techniques to development issues, regional development and planning, household income, consumption, savings, investment and energy. The Governing Body- (The composition of the Governing Body as of March 31, 2003 is as under) President - Dr. Bimal Jalan, Governor, Reserve Bank of India Vice-President - Mr. M.S. Verma, Chairman, Telecom Regulatory Authority of India, New Delhi Secretary - Brig. Narinder Sapra, Registrar & Secretary, NCAER, New Delhi Members- Shankar N. Acharya Honorary Professor, ICRIER, New Delhi Mukesh D. Ambani Chairman and Managing Director, Reliance Industries Limited, Mumbai Yoginder C. Deveshwar Chairman, ITC Limited, Kolkata K. V. Kamath 2. National Council of Applied Economic Research (NCAER)
  • 5. Managing Director and CEO, ICICI Bank Limited, Mumbai Naina Lal Kidwai Vice-Chairperson & Managing Director, HSBC Securities and Capital Market (India) Pvt. Ltd. Anand G. Mahindra Managing Director, Mahindra & Mahindra Limited, Mumbai Dr. Rakesh Mohan Deputy Governor, Reserve Bank of India, Mumbai RESEARCH AREAS 1. Agriculture and Rural Development. 2. Macro Economic Monitoring and Forecasting. 3. Human Development. 4. Industry and Infrastructure. 5. Survey and General Economic. NCAER ACTIVITIES Develop policy reports for clients. Track key sectors of the economy for subscribers. Forecast the economic outlook. Conduct, design and analyse surveys that illuminate public policy issues as well as assist.
  • 6. DEPARTMENT OF SCIENTIFIC AND INDUSTRIAL RESEARCH MINISTRY OF SCIENCE AND TECHNOLOGY Invites proposals for financial support / recognition / approval under Technology Promotion, Development and Utilisation Scheme AIMING TO ACHIEVE SYNERGY BETWEEN INDUSTRY AND SCIENTIFIC RESEARCH INDUSTRIAL R&D PROMOTION PROGRAMME INTERNATIONAL TECHNOLOGY TRANSFER PROGRAMME Recognition of R&D in Industry Recognition of Scientific & Industrial Research Organisation Recognition of Public Funded R&D Technology Trade Facilitation Centres / Product Design Centres Technology Export capabilities � Documentation and Showcasing TECHNOLOGY DEVELOPMENT AND PROMOTION PROGRAMME CONSULTANCY PROMOTION PROGRAMME Development of New Products / Processes Technology Demonstration Technology Evaluation Studies Promotion & Publicity of Technologies Absorption of Imported Technology Setting up of Pilot Plant Consortium Projects Support to Individual Innovators Consultancy Clinics / Parks Design Engineering and Consultancy Centres Consultancy Export Potential Studies Consultancy Capability Studies Training / HRD / Skill Upgradation for Consultancy TECHNOLOGY MANAGEMENT PROGRAMME INDUSTRIAL R&D AND TECHNOLOGY INFORAMTION FACILITATION PROGAMME 3. Department of scientific and Industrial Research (DSIR)
  • 7. Studies on Innovation, R&D and Technology Management, Technology Transfer, Status and Development Case Studies on Technology Management Technology Management Audit Parameters Training Programmes / Workshops on Technology Management, Research Tools and Pedagogic Aids Centres for Technology and Innovation Management Digital Content Development in S&T Documentation of Traditional Knowledge and Folk Wisdom E-publishing of Indian S&T Journals Mapping of National S&T Productivity National Website / Portal on S&T Manpower Development Programme Survey and R&D Studies Knowledge Net and Virtual Information System Interested Industrial organisations, academic and research organizations, individual entrepreneurs he help to for getting critical business decision About DSIR The Department of Scientific and Industrial Research (DSIR) is a part of the Ministry of Science and Technology, which was announced through a Presidential Notification, dated January 4, 1985 (74/2/1/8 Cab.) contained in the 164th Amendment of the Government of India (Allocation of Business) Rules, 1961. The Department of Scientific and Industrial Research (DSIR) has a mandate to carry out the activities relating to indigenous technology promotion, development, utilization and transfer. It also oversees the Council of Scientific and Industrial Research (CSIR), India's largest research and development organization. Department of Scientific & Industrial Research (DSIR) is the nodal department for granting recognition to in-house R&D units in Industry, Scientific and Industrial Research Organizations (SIROs); and registration to public funded research institutions, universities, Indian Institutes of Technology, Indian Institute of Science, Regional Engineering College (RECs), other than hospitals. Each year DSIR awards the DSIR National R&D award for Outstanding R&D achievements in various areas/sectors of industry. Vision and Mission Vision *Enabling Indian industry to reach state-of- the-art innovation excellence and competitiveness through research & technological interventions Mission * Promotion of Research in Industry & Institutions through Motivational Measures and Incentives. * Providing Support and Creating an Enabling
  • 8. Environment for Development & Utilization of New & Innovative Technologies. Departments APCTT Asian and Pacific Centre for Transfer of Technology CDC Consultancy Development Centre CEL Central Electronics Limited CSIR Council of Scientific and Industrial Research NRDC National Research Development Corporation TPDU Technology Promotion, Development and Utilization Programme IRDPP Industrial R&D Promotion Programme TDIP Technology Development and Innovation Programme TDDP Technology Development and Demonstration Programme TePP Technopreneur Promotion Programme TMP Technology Management Programme ITTP International Technology Transfer Programme CPP Consultancy Promotion Programme TIFP Technology Information Facilitation Programme TPDU Technology Promotion, Development and Utilization Programme TDUPW Technology Development Utilization Programme for Women
  • 9. An overview NRDC, was established in 1953 as a Govt. of India enterprise and is presently working under the Department of Scientific and Industrial Research, Ministry of Science & Technology with the objective to develop, promote and transfer of technologies emanating from various national R& D institutions. The Corporation has been offering the services from its head office in New Delhi and branch office at Bangalore in improving the manufacturing base in India with innovative technologies and acting as an effective catalyst translating innovative research into marketable industrial products. During the past five decade of its operations, the Corporation has forged strong links with various R & D organisations in the country as well as from abroad. The Corporation is now recognised as a large repository of wide range of technologies spread over almost all areas of industries, viz. Chemicals including Pesticides, Drugs and Pharmaceuticals, Bio-Technology, Metallurgy, Electrical & Electronics, Instrumentation, Building Materials, Mechanical, Agriculture and Food, Industrial Machines etc. History The NRDC was established by Attlee's Labour government in 1948 to meet a perceived need at the time to exploit the many products that had been developed during World War II by the Defence Research Establishments. The first managing director was Lord Giffard. The first commercial size hovercraft, the SR-N1, was built under a contract let by the NRDC toSaunders-Roe in 1958. In 1981, the NRDC was combined with the National Enterprise Board ('NEB') to form the British Technology Group ('BTG'). Operation- Typically the NRDC would patent the product for commercial exploitation and earn royalties as private sector companies generated sales from those products. Examples of such products include carbon fibre, asbestos-plastic composites and developments insemi-conductor technology. 4. National Research Development Corporation [NRDC]
  • 10. Programmes and Activities Promotional : Commercial : I. Invention Promotion Programme (IPP) Proving Prize Award & WIPO Award to Meritorious Inventions Protecting Inventions through IPR IPR Consultancy Incentive to Scientists Publication of S&T Magazines �Invention Intelligence� (English) and �Awiskar� (Hindi) to cater the information needs of inventors, scientists, students and industry II. Technology Promotion Programme (TPP) Promotion of Rural and Household Technology Export of Technology Informatics for Technology Transfer Technology Development Programme for Priority Projects Commercialisation of know-how / Inventions Licence technologies to industry Provide conditional grants for development of Technologies to R&D laboratories/industries for setting up pilot plants to prove/scale up laboratory processes prior to commercialisation. Provide IPR Consultancy services to R&D institutes/industries Export Indigenous Technologies/ know-how Participate in equity to facilitate formation of new ventures using indigenous technologies Execute turnkey projects abroad based on indigenous technologies
  • 11. Research Institute of the Automotive Industry with the Ministry of Heavy Industries & Public Enterprises, Govt. of India An overview Type Public Industry Automotive, Research Founded 1966 Headquarters Pune, Maharashtra India Key people Shrikant Marathe, Director Website ARAI is co-operative industrial research association by the automotive industry with the Ministry of Industries, Government Of India The objectives of the Association are Research and Development in automotive engineering for industry, product design and development, evaluation of automotive equipment and ancillaries, standardisation, technical information services, execution of advanced courses on the application of modern technology and conduct of specific tests.The Automotive Research Association of India, (ARAI) is located in the western part of Pune, Maharashtra. The 105 hectares (260 acres) of land houses various laboratories, test facilities spread over 8343 m2 . area. It is well connected by air, rail and road about 25 km from Pune Airport and 12 km from the railway station. The Institute has been set up by the Indian Vehicle and automotive ancillary manufacturers and the (Government of India), Ministry of Industry, as a co-operative industrial research body to provide services to the industry in the fields of applied research and product development in automotive engineering. The Institute is registered as a Society under the Societies Registration Act XXI of 1860. Automotive Research In order to meet the development requirements of Industry, several facility and competence build-up projects have been completed. Most notable amongst these are Engine Design/Simulation Software Installation, development of bi-fuel CNG kits, new techniques and software capabilities in Noise, Vibration, Harshness 5. Automotive Research Association of India
  • 12. Analysis as well as Vehicle Crash Analysis and VDACS software for chassis dynamometer control. Amongst the new facilities added are the Particulate Measurement System and most modern Digitally Controlled Load Simulation. Its only automotive engineering R&D institute in India to be awarded ISO 9001 Quality System Certification. Research & Development Division AED : Automotive Electronics Department PSL : Passive Safety Laboratory ECL : Emission Certification Laboratory PTE : Power Train Engineering SDL : Structural Dyanamics Laboratory ID : Infrastructure Development BDCP: Business Development & Corporate Planning SHL : Safety & Homologation Laboratory HRMA: Human Resources, Management & Administration FA : Finance & Accounts PMD : Prototype Manufacturing Department VEL : Vehicle Evaluation Laboratory AML : Automotive Materials Laboratory CAE : Computer Aided Engineering HMR : Homologation & Management Regulation NVH : Noise, Vibration & Harshness ITM : Information Technology Management QMD : Quality Management Department FID : Forging Industry Division
  • 13. It established in 1942, is an autonomous body and India's largest Research and Development (R&D) organization, with 37 laboratories and 39 field stations or extension centers spread across the nation, with a collective staff of over 17,000. Although CSIR is mainly funded by the Ministry of Science and Technology, it operates as an autonomous body registered under the Registration of Societies Act of 1860 Research Areas Aerospace, Eengineering, Structural Engineering, Ocean sciences, Life sciences, Metallurgy, Chemicals, Mining, Food, Petroleum, Leather,& Ecology and Environment. An Overview- Established 1942 Chairman Prime Minister of India Director General Prof. Samir K. Brahmachari Staff 17,432 contain over 5000 active scientist and over 10000 scientific and technical personnel. Budget ₹1750 crores(USD 325 million) Location Anusandhan Bhwan, Rafi Marg New Delhi-110 001. Website 6.Council of Scientific and Industrial Research
  • 14. CSIR Mission To provide scientific industrial R&D that maximises the economic, environmental and societal benefits for the people of India.(Serve the India) Organisation Structure Contribution to Industrial Development Drugs & Pharmaceuticals Pioneered effective processes & new drugs development for self. Pesticides Catalysed domestic industry Leather Propelled industry for value addition, modernization and environment conciousness. Petroleum & Petrochemicals Novel processes for techno logical self-reliance & global positioning Food Processing Appropriate techniques & technologies for conservation & productivity Building Materials Utilization of wastes and endogenous resources Economic Plants Introduced & popularized new high value varieties of medicinal and aromatic plants. Some CSIR Achievements
  • 15. Achieved the first breakthrough of flowering of Bamboo within weeks as against twenty years in nature. First to analyze genetic diversity of the indigenous Andamanese tribes and to establish their origin out of Africa 60,000 years ago. Developed the first transgenic Drosophila model for drug screening for cancer in humans. First to introduce DNA fingerprinting in India. Helped India to be the first Pioneer Investor under the United Nations Convention on the Law of the Sea. Partnered more than 50,000 companies with turnover ranging from Rs 5 lakhs to Rs 500,000 crores. Design of 14 seater plane 'SARAS'. Established first ever in the world 'Traditional Knowledge Digital Library' accessible in five international languages, English, German, French, Japanese and Spanish. Remained in Top 3 in the list of PCT patent applications amongst all developing countries] Topped list of holders of U.S. patents Successfully challenged the grant of patent in the USA for use of haldi (turmeric) for wound healing and neem asinsecticide. In 2009, the Council of Scientific and Industrial Research (CSIR) has completed the sequencing of the Human Genome. Shanti Swarup Bhatnagar Prize for Science and Technology Some Research Laboratories under CSIR 1. AMPRI - Advanced Materials and Processes Research Institute, Bhopal 2. C-MMACS - CSIR Centre for Mathematical Modelling and Computer Simulation, Bangalore 3. CIMFR - Central Institute of Mining and Fuel Research (Merged entity of CMRI and CFRI), Dhanbad 4. CRRI - Central Road Research Institute, New Delhi 5. CSIO - Central Scientific Instruments Organisation, Chandigarh 6. IGIB - Institute of Genomics and Integrative Biology, Delhi 7. IHBT - Institute of Himalayan Bioresource Technology, Palampur 8. IICT - Indian Institute of Chemical Technology, Hyderabad 9. IIP - Indian Institute of Petroleum, Dehradun 10.IMMT - Institute of Minerals and Materials Technology, Bhubaneswar 11.IMTECH - Institute of Microbial Technology, Chandigarh 12.IITR - Indian Institute of Toxicology Research, Lucknow (Formerly known as Industrial Toxicology Research Centre) 13.NCL - National Chemical Laboratory, Pune 14.NEERI - National Environmental Engineering Research Institute, Nagpur
  • 16. 15.NGRI - National Geophysical Research Institute, Hyderabad 16.NISCAIR - National Institute of Science Communication and Information Resources, New Delhi 17.RDIP Unit for Research and Development of Information Products, Pune. About ICRIER ICRIER is established in August 1981 is an autonomous, policy-oriented, not for profit economic policy think tank. ICRIER‘s main focus is to enhance the knowledge content of policy making by undertaking analytical research that is targeted at improving India‘s interface with the global economy. We have nurtured our autonomy by establishing an endowment fund, the income from wich enables us to pursue our priority research agenda. ICRIER‘s office is located in prime institutional complex of India Habitat Centre, New Delhi, India. ICRIER, now in its 31st year, is an autonomous, policy oriented, not-for-profit research institute that has emerged as one of India's leading think tanks with a clear focus on supporting India's interface with the global economy. ICRIER's highly qualified core team of researchers includes several Ph.Ds from reputed Indian and foreign universities. The team is led by Dr. Rajat Kathuria, Director & Chief Executive, ICRIER. ICRIER's Board of Governors, chaired by Dr. Isher Judge Ahluwalia, reflects a rich diversity of professional background and experience. ICRIER provides a platform for aspiring economists to carve out a bright career in policy oriented research. Activity Research is our prime academic activity and we combine expertise of in-house teams with the experience and skill of external collaborators. Recent work has focused on the following thrust areas in a proactive effort to strive for relevance and significance Research Completed- Financial Sector Liberalisation and Regulation Trade Openness, Restructuring and Competitiveness Regional Economic Co-operation with Focus on South Asia WTO Related Issues Strategic Aspects of India's International Economic Relations Environment and Climate Change On going- 7. Indian Council for Research in International Economic (ICRIER)
  • 17. Financial Sector Liberalisation and Regulation Trade Openness, Restructuring and Competitiveness Regional Economic Co-operation with Focus on South Asia WTO Related Issues Strategic Aspect of India's International Economic Relations Environment and Climate Change Macro economic Management in an Open Economy Working area The seven thrust areas of research at ICRIER are: Macroeconomic Management in an Open Economy Trade, Openness, Restructuring and Competitiveness Financial Sector Liberalization and Regulations WTO Related Issues Regional Economic Cooperation with Focus on South Asia Strategic Aspects of India's International Economic Relations Environment and Climate Change. Academic facility for Students Professors/Consultants director1[at] Senior Fellows/Fellows director2[at] Research Associates/Research Assistants director3[at] Summer Intern director4[at]
  • 18. About NSSO The National Sample Survey Directorate was first setup in the country in the ministry of finance in 1950. The directorate was subsequently transferred to the cabinet secretariat in 1957 and subsequently in 1970 it became a part of NSSO in the department of statistics under the ministry of planning. Since 1999 it is under the newly created Ministry of Statistics and Programme Implementation(MOSPI). The National Sample Survey Office (NSSO) in India is a unique setup to carry out surveys on socio-economic, demographic, agricultural and industrial subjects for collecting data from house holds and from enterprises located in villages and in the towns. It is a focal agency of the Govt. of India for collection of statistical data in the areas which are vital for developmental planning. It is the largest organisation in India conducting regular socio-economic surveys. Objectives of NSSO: i) To provide statistical and other information for the purpose of state or national planning and policy requirements. ii) To evolve statistical techniques for the analysis of statistical data, the solutions of administrative problems and estimation of future trends. iii) To collect and publish information which will be of use to those engaged in economic activities in the country. iv) To provide and analyse information which are useful to research workers in socioeconomic fields. Functions of NSSO: i) To conduct large scale sample surveys on subjects like household consumer expenditure, employment and unemployment, health and medical services etc. ii) It decides the topics to be covered in a particular survey round. iii) Agricultural wing of FOD, NSSO has the overall responsibility of assisting the states by 8. NATIONAL SAMPLE SURVEY ORGANISATION
  • 19. developing suitable survey techniques for obtaining reliable and timely estimates of crop yield. iv) It conducts annual survey of industries (ASI) every year. v) NSSO every year brings out reports on status of estimation of agricultural production in India. vi) NSSO has the central responsibility of coordinating the results of the crop estimation surveys conducted by the states. The NSSO has four divisions 1) Survey Design and Research (SDR) 2) Field Operations Division (FOD) 3) Data Processing (DPD) 4) Co-ordination and Publication Division (CPD) 1)About SDRD The Survey Design and Research Division (SDRD) is a professional organ of NSSO, mandated to do the job of: • planning of the survey • Formulation of sample design • Drawing up of schedules of enquiry • Formulation of concepts and definitions • Preparation of instruction manual for survey field work • Training of field and data processing personnel on survey methodology • Formulation of scrutiny check points • Drawing up of tabulation programmed • Preparation of survey reports • Analysis and presentation of survey results and • Undertaking studies for the improvement of survey methodology SDRD, NSSO is located at Mahalanobis Bhavan, Kolkata. 2)About FOD The Field Operations Division (FOD), one of the four Divisions of the National Sample Survey Office, is responsible for conducting surveys in the field of Socio- Economic, Industrial Statistics, Agricultural Statistics, Prices, etc. as per the approved programmes. It is
  • 20. also responsible for updating the frame for conducting Socio-Economic Surveys in urban areas. This Division with its Headquarters located at New Delhi and Faridabad. 3)About DPD The Data Processing Division (DPD) of NSSO with Headquarters at Kolkata and five Data Processing Centres outside Kolkata at Ahmadabad, Bangalore, Delhi, Giridih and Nagpur is primarily mandated to undertake the processing, the tabulation and the dissemination of data collected through Nation Wide Large Scale Sample Surveys on various Socio-economic issues conducted by National Sample Survey Office (NSSO) under the Government of India. This task of transforming large volume of raw data into the final form of Key Indicators or Estimates in Tabular Format with due process of scrutiny and validation is carried out by a large number of trained and experienced technical officials in Electronic Data Processing Cadre under the overall supervision and guidance of the officers of Indian Statistical Service The main functions of DPD inter-alia include: 1. Maintenance of sampling frame and updation of Urban Frame Survey Database. 2. Selection of samples and preparation of Sample lists. 3. Manual checking of identification particulars and pre data entry scrutiny. 4. In-house development of validation and tabulation software. 5. Data Entry & Verification of filled-in schedules. 6. Validation of data through various stages covering both content check and coverage check. 7. Preparation of Directory and Multiplier files for estimation of parameters. 8. Tabulation of validated data as per approved tabulation plan. 9. Processing & tabulation of monthly Rural retail price data and release of Quarterly Rural Price Bulletin. 10. Assistance to state statistical agencies in processing of NSS state sample data. 11. Providing training in application of computer and on data processing. 12. Undertaking special data compilation and tabulation work for: 13. Special users/ Committees/ Ministries/ Depts./ Orgs. 14. Organizing scrutiny feedback workshop for FOD.
  • 21. 15. Providing technical guidance/assistance to NSS Data Users. 16. Meeting Data requirements ( Adhoc tabulation/drawing of Samples etc.) and User‘s queries. 4)About CPD Co-ordination & Publication Division is located at New Delhi and is responsible for: • Coordinating the activities of all the Divisions of NSSO • Dissemination of survey results and analysis through the biannual technical journal ‗Sarvekshana‘ and ‗ National Seminars‘ to discuss the survey results • Providing technical and secretarial assistance to Steering Committee of National Sample Surveys • Supplying survey data of various rounds to individuals, researchers, research institutions and other private and govt. bodies • Liaison with other Departments/ Ministries on various matters concerning NSSO • Providing the technical and secretarial assistance to DG & CEO of NSSO Objective NSSO Annual Survey of Industries Supply of data on different indicators on organised Manufacturing, which is useful for : Estimation of contribution of manufacturing industries (organized sector) to the national income. Systematic study of the structure of industries.
  • 22. Providing estimates of economic parameters on State level for different industries. An Overview- ICMR was established in the year 1996 to revolutionize the way companies look at research. Founded by the eminent economist and management guru Prof. Arindam Chaudhuri to provide market research services amalgamated with consulting inputs. ICMR is a holistic solution provider from identification of problem areas to implementation of consulting solutions. From market intelligence (product information, competitive strategy and overall market environment) inputs to strategic consulting. ICMR caters to a wide gamut of clients from corporates to government bodies. ICMR started its operation in the field of economic research with a dedicated business group called Economic Research Group (ERG) which dealt with various macro, micro and socio-economic researches. We then diversified into commercial and corporate market research. Today with various divisions of ICMR we are able to provide end to end research solutions customized according to the requirements of our clients. We have the following divisions at ICMR which are the areas of our specialization:  Brand and Consumer Research  Applied Economic Research (ERG)  Social Sector Research  Large Scale Survey  Media Research ICMR provides complete marketing solutions package with great emphasis on the core marketing issues. ICMR helps you know, understand, and analyze your processes holistically and makes marketing a complete knowledge oriented process! Area of specilization Brand and Consumer Research 1. Market Entry Strategy Development We provide a detailed and overall understanding of the market and help in strategic decisions making. Various modules that can be identified as our strength areas include: Demand Estimation Mapping competition Price mapping of competing products Entry routes to market 9. INDIAN COUNCIL FOR MARKET RESEARCH
  • 23. Trade Practices Competitive Communication 2. Marketing Consulting for New Product Development The followings are the areas where ICMR has specialized to cater specific client needs. Concept Test Brand-Name Test Product Benchmarking Test Blind Product Test Package Design Test Price Sensitivity Research Feasibility and Risk Management Studies 3. Consumer Behaviour Studies ICMR uses both quantitative and qualitative techniques to fulfill this. Usage and Attitude Study Segmentation Studies 4. Brand Health Studies ICMR has substantial experience in brand health studies. Comprehensive brand tracking studies include: Consumption and purchase habits of the product category Awareness and trial of the brand under consideration Motivators for the trial and Satisfaction with the brand Purchase Intent of the brand Position of the brand relative to its competitors Advertising awareness and impact of ads Image of the brand Key areas of improvement in customer contact Brand/Image indications which can be used to leverage Strengths of the brand Critical sales incidence 5. Customer Satisfaction Studies Customer satisfaction include: Customer Delight Score Overall Customer Satisfaction Index Intent to Recommend the product Loyal Customer Vs. Disloyal Customer profiles Gap analysis to identify problem areas SWOT analysis for the product 6. Corporate Image & Brand Positionong Studies This includes: Corporate Image Studies Value Mapping Brand Mapping Brand Positioning
  • 24. 7. Perception Analysis or Consumer Psyche ICMR helps its clients through: Providing insights about the consumers‘ perception and to design a stronger and compelling selling propositions based on the analysis. To identify consumer‘s motivational factors. To reach the target audience with more focused strategies. 8. Mystery Shopping Applied Economic Research 1. Industry and infrastructure related studies Demand forecasting using econometric techniques Input-output modeling Identification of priority geographical market Impact analysis of various schemes Tourism planning and development Study on infrastructure development Public-private partnership Urban and regional planning 2. Trade sector Trade barriers both domestic as well as international. Trade and economic co-operation between countries WTO issues Social Sector Research Health studies Caste and minority problems Education Ethnicity Rural development Conducting Large Scale Survey ICMR has skilled manpower and network throughout the country to conduct large scale surveys for its clients.
  • 25. Company Overview Type Public Founded 1987 Headquarter Mumbai, Maharashtra, India. Services Research, Risk and Policy Advisory Website CRISIL is a global analytical company providing ratings, research, and risk and policy advisory services to the private sector as well as public sector. We are India's leading ratings agency. We are also the foremost provider of high-end research to the world's largest banks and leading corporations. With sustainable competitive advantage arising from our strong brand, unmatched credibility, market leadership across businesses, and large customer base, we deliver analysis, opinions, and solutions that make markets function better. It defining trait is our ability to convert data and information into expert judgements and forecasts across a wide range of domains, with deep expertise and complete objectivity. At the core of our credibility, built up assiduously over the years, are our values: Integrity, Independence, Analytical Rigour, Commitment and Innovation. CRISIL's majority shareholder is Standard and Poor's (S&P). Standard & Poor's, a part of The McGraw-Hill Companies (NYSE:MHP), is the world's foremost provider of credit ratings. 10. Credit Rating Information Services of India Limited
  • 26. Who It Serve We address a rich and globally diversified client base. Within India our customers range from small enterprises to the largest corporations and financial institutions; outside India our customers include the world‘s largest banks and leading corporations. We also work with governments and policy-makers in India and other emerging markets in the infrastructure domain. How It Add Value We empower our customers, and the markets at large, with independent analysis, benchmarks and tools. These help lenders and borrowers, issuers and investors, regulators, and market intermediaries make better-informed investment and business decisions. Our offerings allow markets and market participants to become more transparent and efficient - by mitigating and managing risk, taking pricing decisions, generating more revenue, reducing time to market and enhancing returns. By helping shape public policy on infrastructure in emerging markets, we help catalyse economic growth and development in these countries. Since its inception CRISIL has constantly redefined industry standards through best practices and innovations. We share with you, key milestones from our journey... Research-  India's largest independent research house, providing comprehensive research coverage to more than 1200 Indian and global customers  Provides coverage on 70 industries  90 per cent of India's commercial banks are our customers  Largest independent equity research house in India  Official provider of valuations to all mutual funds in India  Helps Employees' Provident Fund Organisation (EPFO) select fund managers Rating  India's first, largest, and most prominent credit rating agency  Rs. 36 trillion of debt rated  Market share in bank loan ratings exceeds 50 per cent  Rates two-thirds of bonds outstanding in India  Highest number of outstanding SME ratings in India Global research analytics Largest and top ranked provider of high-end research and analytics to the world‘s largest financial institute and leading global corporations. Works with 12 of the top 15 global investment banks .
  • 27. PRIVATE RESEARCH AGENCIES Introduction- Operations Research Group is a network of independent researchers from leading academic institutions assisting the public and private sectors around the world in a broad range of research projects. Feel free to browse our website and get in touch to read about previous research and collaboration with partners world wide. Key People:- Sue Pinz - Chief Editor Bjorn Madsen - Complex Systems Alex Holst - Open Source Integretion Christian Andersen - Financial Modelling Beyond the 4 persons mentioned by name above, it must be acknowledge that there would be no ORG without the work of a long list of researchers and their contribution within the fields of: Financial modelling Statistical Techniques Decision Analysis Project Management Queuing Techniques Forecasting Process Design Custom Simulation Development Process Improvement (LEAN and Six Sigma) A profound acknowledgement should also go to the Open Source Community: We make extensive use of the following Open Source components and wouldn't be able to help businesses develop in the manner we do, were it not for the work of these dedicated communities: 1.Operation Research Group
  • 28. Free BSD - flexible computing platform with modern file system support. Ubuntu - laptop and desktop environment Postgre SQL - reliable, fast object-relational database Open SSH - secure network connectivity with strong authentication Python - powerful language for solving real-world problems Subversion - easy-to-use software configuration management TeX - let writers focus on content rather than presentation Round Up - world-class helpdesk and issue tracking Buildbot - continous integration and QA "...In our continuous effort to improve the way toys are distributed to children throughout the world ORG provided their analytical capabilities to sharpen our insight in the strengths and weaknessses of our distribution footprint. It was great to experience the high level of collaboration from such a young organisation" — Asger Metais, Market Logistic Manager at LEGO System A/S A. Barloworld Supply Chain Software is supporting some of the largest and most successful brands across the globe in their challenge to drive profitability through the supply chain. Not only do we provide supply chain planning software but we also ensure that our clients imbed the right processes and methodologies in their businesses. "...Due to ORGs expertise in stochastic techniques, we used their capacity to challenge our own ways of working. The process gave us some new thoughts about our products and will certainly influence our next generation of products..." — Jim Wilson, Strategic Planning Product Manager at Barloworld Supply Chain Software B. DHL is a part of Deutsche Post DHL, with global expertise in international express, air and ocean freight, road and rail transportation and international mail services to its customers. C. Recochem specialises in the blending, packaging and distribution of chemicals, solvents and coolants across the Automotive, Industrial, Trading and Consumer markets. "...Through ORG we had access to their knowledge network which helped us speed up the development of automation of steps of our forecasting and order management process. As the data we worked with was highly confidential, they impressed by their flexibility to adjust to our needs..." — Sarah Squire, Procurement & Product Development Manager at Recochem Inc. Research-
  • 29. WHY APPLIED OPERATIONS RESEARCH? Research is often associated with test tubes; Bunsen burners, white lab-coats and Einstein-like characters writing complex formulas that can often intimidate or scare individuals. - But put in a simple way, Operations Research is the thorough process of studying and analysing factors surrounding a defined business problem in order to solve it. Introduction:- For more than 50 years, Nielsen has been collecting and reporting on purchasing and media information. We offer consumers a range of opportunities to provide feedback about their shopping and media consumption. You may be invited to join an ongoing panel or participate in a survey, and we encourage you to do so. Our analysis and insights help to inform the decision-making process of brands and content providers as well as the research activities of universities and industry standards bodies. Your participation is important to these organizations and their role as influencers and drivers of the consumer experience. We value your contribution and we value your privacy. Your personally identifiable information will NEVER be used by Nielsen to advertise, promote or market third party goods or services to you. We will not license, publish, or sell any information collected from you that can be tied to an individual user such as your name, email address, postal address, etc. Learn more about Nielsen's Privacy Policy. Supplier Diversity:- "Nielsen recognizes the tremendous purchasing power of minority and women-owned business enterprises (MWBEs). Our Corporate Supplier Diversity Initiative helps us to maintain a competitive edge with these economic driving forces of the future. It is the policy of Nielsen, through our Corporate Supplier Diversity Initiative to provide and increase procurement opportunities for certified minority and women-owned businesses. This goal is accomplished through inclusion of these businesses in our procurement process. The role of Corporate Supplier Diversity is critical to the overall success of Nielsen, both in its procurement practices and its role as a corporate citizen. By providing economic development opportunities, Nielsen ensures its role as a leader within the communities it serves." What is Supplier Diversity? A strategic initiative that allows Nielsen to enhance its competitive position by: 2. Nielsen
  • 30. Enhancing the supply chain via increased competition. Strengthening the economy of the communities we serve and enhancing our market leadership position. Forming shared interests with key markets, promoting brand loyalty. Increasing market share by teaming with key business partners. Supplier Diversity Eligibility- To qualify as a Nielsen diverse supplier, a company must be: A for-profit business, regardless of size, physically located in the United States or one of its trust territories. At least 51 percent owned, controlled and operated by a minority or woman Certified by one of the following certification agencies: National Minority Development Council (NMSDC), Women‘s Business Enterprise National Council (WBENC), National Gay Lesbian Chamber of Commerce (NGLCC), Government Agency (City, State or National) Design Tradeshows & Retail Tradeshows | Nielsen:- Covering key industries from Design to Retail, Nielsen Expositions is a leading organizer of tradeshows complemented by industry analysis and market intelligence from its award winning publications and websites. As a vital source of sales and marketing solutions, Nielsen Expositions products and services enable you to establish and maintain business relationships, generate new business and market more effectively and efficiently. Nielsen Expositions supports your B2B objectives by connecting you with influential decision-makers through established marketing platforms. Measurement:- As the leader in global market research, Nielsen measures the shopping and media consumption of an estimated 10 million consumers worldwide. For decades, Nielsen has set the standard for global market research innovation, data integrity and client accountability. Our diverse panels, integrated databases and market-defining methodologies provide the most meaningful view of what consumers watch and buy. Across continents and industries, Nielsen measures activity and engagement at every consumer touchpoint – from TV screens to smartphones, from viral videos to shopping carts. More importantly, our broad range of data collection tools enables us to merge cross-industry intelligence to provide deeper insight into current markets, creating significant opportunities for growth. What Measure:- Retail
  • 31. Television Online Mobile Cross-Platform Measurement Consumer Neuroscience Radio Global Consumer Confidence History of WPP- 1985 Martin Sorrell takes stake in Wire and Plastic Products Plc , a UK manufacturer of wire baskets, following his search for a public entity through which to build a worldwide marketing services company 1987 Acquires J. Walter Thompson Group for $566m, including ad agency JWT , PR firm Hill & Knowlton Inc and market research network MRB Group 1989 Acquires The Ogilvy Group for $864m, including ad agency Ogilvy & Mather Worldwide , Ogilvy Direct and Ogilvy Public Relations Worldwide Research firms Millward Brown and Research International join WPP 2001 Acquires Tempus Group plc. Tempus' media agency CIA joins forces with The Media Edge to form Mediaedge:cia Acquires majority interest in Korean advertising agency AD Venture Worldwide; 25+ further acquisitions including Penn, Schoen & Berland , MJM, VML , Finsbury , Glendinning and Ziment 2002 Ogilvy & Mather and Young & Rubicam take controlling stake in LG Ad Inc , Korea's largest ad agency 2004 WPP teams win global HSBC and Samsung accounts, representing more than $1 billion in new business 3.WPP
  • 32. 2007 WPP Digital created to harness digital media opportunities; forms further digital partnerships with 24/7 Real Media, JumpTap , iconmobile and mMetrics Dell appoints WPP as worldwide marketing partner 2009 Kantar streamlines its structure and combines TNS Custom with Research International to create the world's largest custom research group WPP forms strategic partnership with leading analytics company Omniture to help clients optimise their marketing spend Group companies accumulate a record number of awards at the Cannes International Advertising Festival 2010 WPP forms a strategic partnership with Buddy Media, the Facebook management system of choice for seven of the world's top 10 advertisers, to help the world's largest brands scale their marketing efforts on Facebook more effectively RECMA, the agency research firm, ranks WPP No.1 for the number of digital staff employed, with more than 17,400 digital specialists, or over 12% of its people (including associates) worldwide 2011 WPP develops further its presence in Africa with additional stakes in Mindshare South Africa and Ogilvy South Africa WPP Digital combines four of its interactive agencies, Schematic, Bridge Worldwide, BLUE and Quasar, to create a new global network, Possible Worldwide WPP expands its digital presence further in Latin America by taking majority stakes in two leading Brazilian digital agencies, and Gringo WPP is named Holding Company of the Year at the 2011 Cannes Lions International Festival of Creativity The Group co-launches China‘s first professional marketing diploma course WPP is ranked 41 out of 500 in Newsweek‘s Green Rankings 2011 2012 WPP ranked the Most Effective Holding Company in the 2012 North American Effie‘s Effectiveness Index Rankings Acquisitions and investments continue in strategically-important geographic markets and disciplines, including a stake in multinational retail marketing agency, Barrows and the acquisition of the world's top independent digital agency, AKQA GroupM named Holding Company of the Year in the Gunn Report for Media In December 2012, Martin Sorrell named Britain's Most Admired Leader by Management Today and received the UK Marketing Society's Outstanding Leadership Award 2013
  • 33. Following changes to the UK Government's tax policy, WPP moves HQ back to London, from Dublin Research Areas Advertising - Global, national and specialist advertising services from a range of top international and specialist agencies, amongst them Bates CHI & Partners, Grey, JWT, Ogilvy & Mather, United Network and Y&R. Media Investment Management - Above- and below-the-line media planning and buying and specialist sponsorship and branded entertainment services from GroupM companies MediaCom, MEC, Mindshare, Maxus, plus tenthavenue and others. Consumer Insight - WPP's Kantar companies, including TNS, Millward Brown, The Futures Company and many other specialists in brand, consumer, media and marketplace insight, work with clients to generate and apply great insights. Public Relations & Public Affairs - Corporate, consumer, financial and brand-building services from PR and lobbying firms Burson-Marsteller, Cohn & Wolfe, H+K Strategies, Ogilvy Public Relations Worldwide, RLM Finsbury and others. Branding & Identity- Consumer, corporate and employee branding and design services, covering identity, packaging, literature, events, training and architecture from Addison, The Brand Union, FITCH, Lambie-Nairn, Landor Associates, The Partners and others. Direct, Promotion & Relationship Marketing- The full range of general and specialist customer, channel, direct, field, retail, promotional and point-of-sale services from AKQA, G2, OgilvyOne, OgilvyAction, RTCRM, VML, Wunderman and others. Healthcare Communications- Ogilvy CommonHealth Worldwide, GCI Health, ghg, Sudler & Hennessey and others provide integrated healthcare marketing solutions from advertising to medical education and online marketing. Specialist Communications- A comprehensive range of specialist services, from custom media and multicultural marketing to event, sports, youth and entertainment marketing; corporate and business-to- business; media, technology and production services. Corporate governance - How WPP is run, from our accountability to share owners to our system of internal control
  • 34. Companies Role: To ensure that more people spend more time with our clients' brands. Companies Purpose: To create ideas that people want to spend some more time with. Companies Belief: The better the idea the more time people will spend with it. OVERVIEW:- Founded in 1980, Mudra has often been described as the original challenger brand of the Indian communications industry. It was the first Indian agency that partnered Indian entrepreneurs and helped build some of the most respected brands. The first Indian agency to be headquartered in a non-metro.The first to set benchmarks in fashion advertising.The first to make a practice out of turning entrepreneurial dreams into reality. The first to go beyond advertising and create branded content like India's first few Tele Serials, and Tele Films.The first to grow from an advertising agency into a Branding & Communications network offering a completely integrated gamut of services. The first to win record metals at Cannes. The first to set up a best in class Communications Management School. The first to create a culture of Firsts. KEY PERSON:- Mr. Madhukar Kamath, CEO & Managing Director of DDB Mudra Group. Under the leadership of Madhukar Kamath it transformed itself from an advertising agency into India's leading integrated marketing and communications services group. DDB Worldwide Communications Group. Ranks among the top five consolidated advertising and marketing services global networks, according to Advertising Age. Consistently one of the most awarded networks globally for creative excellence. DDB was Campaign's 2009 Global Network of the Year, the 2010 and 2011 Spikes Asia Network of the Year, 2010 Eurobest Network of the Year, 2010 Campaign Asia Pacific Creative Network of the Year, and captured both the Cyber Grand Prix and Film Craft Grand Prix at the 2010 International Advertising Festival in Cannes. With more than 200 offices in over 90 countries, DDB Worldwide is part of Omnicom Group Inc. (OMC) CLIENT:- Aircel, Arvind Stores, Akai, Ashok Leyland, Gulf Oil, Asian Paints, BPCL, Bank of Baroda, Godrej, Baxter, Castrol, Cipla, HUL Colgate, Dabur, Emirates, ITC, Emami, Federal Bank, Future Group,HP Gillette, HDFC, Hindustan Unilever, HPCL, IDBI Bank Group, Jaypee, ICICI Prudential Mutual Funds, Idea , Johnson & Johnson, LIC, Lavasa, 4.DDB MUDRA COMMUNICATION LTD
  • 35. L&T, McDonalds, MSD, Malayala Manorama, Mother Dairy, Zydus. Nestle, Nirmal Lifestyle, Novartis, PepsiCo, Peter England, Philips Healthcare,, Reebok, Rotomac, Sab Miller, Shell, Star India, Standard Chartered Bank, Symphony, Tata Communications, Tourism Australia, TTK Prestige, UNICEF, Union Bank of India, United Spirits, Videocon, Volkswagen, Western Union, World Gold Council, Worldwide Media, Wipro, Wrigley, YOU Broadband. AREA OF WORK- World Wide AGENCY TYPE- Advertisemening and Marketing SOME AWARDS OF 2012- Bestowed By Recognition Received Advertise Title Client Award AME Awards Most Effective use of Public Reletions The Power of Silence Reliance Mediaworks Bronze WOW Awards WOW Promos UTV Bindass Copy Kar UTV Silver WOW Awards WOW Promos Uninor Rush of Blood Uninor Bronze Adfest Outdoor Best Of Business Equipment Jumbled Conspiracy Locker Room Stedfast Bronze Big Bang Awards Media Innovation ‐ Print Sachin's 100th 100 Cycle Agarbathi Gold
  • 36. Overview Established- 1991– Present (22 years)Bangalore. Delphi Research Services Private Limited (Delphi) is a specialist market research and strategic consulting firm set up in 1991. Delphi‘s range of projects encompass 3 broad areas – industrial/business to business research, social and development research, restricted consumer research exclusively for the ―service‖ sector. Delphi has undertaken over 1,500 projects across diverse sectors such as Healthcare, Pharmaceuticals, Earth Moving Equipment, Material handling Equipment, Plastics, Construction and Building Materials, Petrochemicals, Plastics, Processed Food, Packaging, Real Estate, Retail etc. Its clients include leading Indian and International companies as well as multi-lateral organizations. Delphi has designed and executed customized projects in the Indian sub-continent, Asean (Singapore, Malaysia, Thailand, Indonesia, Vietnam, Philippines, Hong Kong, Korea, Taiwan), Middle East (UAE, Saudi Arabia, Oman, Iran, Turkey) and Africa. Specialties:- B2B: Entry Decisions / Strategies; Competition Profiling; Industry Benchmarking, RETAIL: Assessing Locations for Chain Outlets / Malls, DEVELOPMENT : Micro Finance; Baseline, Impact Assessment ; Diagnosing Health, Sustainability of Small Industrial Clusters Product & services:- Delphi Research Services Private Limited A Specialist Market Research Company, Delphi undertakes customised studies for leading Indian and International Companies in India, South Asia and Middle East Business Consultancy Services:- • Marketing Services, Agents & Consultants Popular category:- 5.Delphi Research Services Pvt. Ltd.
  • 37. Agro & Food Products Aluminium Products Apparel & Garments Automobiles & Spare Parts Ayurvedic & Herbal Products Bags & Accessories Builders Hardware Building Construction Material Chemicals & Dyes Computer Peripheral An Overview E 24x7 is a venture started by a small group of people belonging to different profesional background. At E24x7, every individual is dedicated in serving to the customer with the best of the knowledge he/she posses. E24x7 is having a wide spectrum of serives to offer to there customer. E24x7 is based in Ahmedabad and can offer the following servies to our prestigous customer to make their event delighful. E24x7 can do - 1. Event Management : Corporate Events/Theme based Events /Personal Party/Road Shows/Exhibitions/ Promotions 2. PR: We have consultants who can offer a whole PR package for your company. 3. Market Research : We can offer various market research services also. Research Area- 1. Advertising 2. Advertising And Marketing Services 3. Corporate Events 4. Entertainment organiser 5. Entertainment Programs 6. EVENT MANAGEMENT 7. Event Organiser 8. Exhibitions & Trade Fair Organisers 9. Exhibitions Promotions 10. MARKET RESEARCH 11. MARKET RESEARCH Agency 12. Market Research Consultants 13. Market Research Consultants & Agencies 14. market research services 15. Party Organiser 16. Public Relations 17. Research Services 18. Wedding Services 6. E 24x7 - Event Management/PR/Market Research - Etc.etera! 24x7 Communication Solutions
  • 38. HISTORY:- Barrus Global Field is an independent global market research company, active in more than 90 countries and supplying the highest level of market data collection. Recently our primary focus has been on groups of people who are hard to reach and on emerging markets such as China, India, Russia and Brazil. Barrus provides a one-stop shop for your qualitative, quantitative and custom research needs worldwide. Barrus‘s international partners are independent owner-managed businesses that offer full commitment, high quality and excellent value for money. Our best practice procedures ensure that each partner meets the same high standards of quality and service that we set for ourselves. We monitor these standards vigilantly during each study to ensure they adhere to our stringent project management procedures. We work in partnership with our clients, taking care of the day-to-day management of your project. You have a single point of contact - a dedicated, highly experienced Project Manager, who co-ordinates everything for you, saving you both time and money. You are spared the operational headaches of data collection and can focus instead on research design and analysis. Barrus Indutrial Advisory and Research is a multi-skilled global market research and liasioning company providing insightful research into both the consumer and business to business markets. Whilst offering a breadth of market research services, we have particular expertise in the sectors of :- Market Research Business Consulting He conducted market research studies in all over countries. In recent years, Barrus Indutrial Advisory and Research has developed its business expertise in what we call the 'emerging markets'. MARKET RESEARCH:- 7. BARRUS
  • 39. In a world economy that is in constant flux and undergoing turbulence, more companies are realizing that their most precious asset is their customer base. An even more important realization is the need to satisfy the whims and fancies of these customers in order to survive in these increasingly competitive markets. Organizations that do not act on this dictum have suffered the loss of market share or worse, total annihilation. Such dire consequences have awakened many organizations to rethink the way they see marketing. Thus, there is urgency for an organization (be it products or service providers) as a whole to develop appropriate holistic customer-focused strategies to ensure that the customer remains at the core of their organizational thinking. With the rapid advancement of information technology (especially the rise of the Web) and the increasing difficulties of meeting customer‘s needs and wants (for example, their expectations of 24 / 7 customer service especially for online transactions), there is a shift from a traditional marketing approach to customer targeted marketing. Many organizations and marketing consultants are emphasizing the need to allocate more funds to apply new- found knowledge of consumer behavior in new products development, build better customer relationships through customer loyalty and retention programs. B TO C:- Barrus Global Field is an independent global market research company, active in more than 90 countries and supplying the highest level of market data collection. Recently our primary focus has been on groups of people who are hard to reach and on emerging markets such as China, India, Russia and Brazil. Barrus provides a one-stop shop for your qualitative, quantitative and custom research needs worldwide. Barrus‘s international partners are independent owner-managed businesses that offer full commitment, high quality and excellent value for money. Our best practice procedures ensure that each partner meets the same high standards of quality and service that we set for ourselves. We monitor these standards vigilantly during each study to ensure they adhere to our stringent project management procedures. We work in partnership with our clients, taking care of the day-to-day management of your project. You have a single point of contact - a dedicated, highly experienced Project Manager, who co-ordinates everything for you, saving you both time and money. You are spared the operational headaches of data collection and
  • 40. can focus instead on research design and analysis. We deliver prompt, reliable and accurate data, at highly competitive prices. We co-ordinate your market research needs, provide 24/7 support and help you to deliver the analysis and insights that your client needs. Overview:- UMRS is a registered firm based in Bangalore, the IT Capital and Silicon Valley of India from April‘ 2007. We offer a wide range of back office, field services, data entry, data processing, data conversion, data analyzing reporting that match the high global standards in terms of efficiency, accuracy and timelines.We have the capability of taking up market research assignments of any volume quanti OR quali – in nature with the right people for the right job. We are exposed to conducting large scale opinion polls. For quanti studies we have the expertise to conduct field work, data process and provide analysis tables.For quali –we can conduct Focus Group discussions, In-depth Interviews, arrange moderators, arrange online translators, get transcription and content analysis done. UMRS offers the following services to organizations that are intending to procure best quality at the low cost. Data Collection through paper and pencil Data Collection through Phone (CATI CAPI) Tabulation and Translation Data Entry and Validation Reporting charting Analyzing Data preparation Data conversion Scanning Tele calling Related keyword Analyzing Data Conversion Data Data Collection Data Conversion Data Preparation Data Processing Data Processing And Analytics Data Validation Services Field Services Field Work Audits Field Work Services Focus Group Discussions Online Translator Market research services Business Type- Service Provider Established In- 2008 Employees- 500 Other Associate service- Apart form these, we also offer clients services for: Face to Face interview In-depth interviews 8. Unique Market Research Services
  • 41. Self-completion interview Translation and transcription services Print and media tests Concept tests Telephonic interviews Focus group Product tests Central location test Customer satisfaction test Product placement Data Collections Analysis Service Features: We provide clients in depth market research based services that provide clients ability to take right decisions These effective research services enable clients in improving their business & marketing strategies The integration of various resources and research based tools help us in providing high accuracy in the end results Business Goals To establish long term business relations with our valued clients To deliver total client satisfaction through quality commercial market research services & innovative solutions To meet diverse business specific needs of clients through flexible approach Provide complete value for money to the clients Local centers His wide market reach allow us to successfully handle varied research based requirements of different companies. Some of our research centers spread in different zones of India, which help us in gathering authentic research based date include: Feature For effectively meeting the emerging market demands, we have set up a set of future goals. These include: • Establish offices in 5 more cities of India in the next three months • Set up Online Research • Expand our coverage to overseas markets by opening offices
  • 42. Introduction We are a leading name engaged in providing various Research and Promotional Services that include Product Launching, Market Research, Branding and Other Allied Services. These are well known for their accurate and reliable results Key people:- Mr. Aman Makkar Mr. Rohit Churamani Ms. Sarvjeet Panesar Market Research Services:- Our company provides market research services to various industries, which helps them in their proper functioning of the nature of job. These market research includes various assignments like: Market estimation studies Future projections Growth rates International market Product launch strategy Kadence is an international research company with 51 offices across India. We are part of Kadence International Research Group with offices in USA, UK, Malaysia, Singapore, Indonesia and China. Founded in 1992, Kadence works with some of the worlds largest brands, providing global coverage at a local level. Our specialist researchers work with clients across a wide range of business markets to deliver insight and knowledge rather than just data. In addition, due to our unsurpassed experience in key business markets, Kadence is also one of the agencies of choice for global management consultancies needing to conduct primary research. They value access to our leading-edge, web-based data capture systems (including CATI call centres in each location), centralized reporting (24/7), advanced 9. Kadence International
  • 43. analytics, ISO 9001 / ISO 20252 quality accredited processes, and total peace of mind. Commercial affiliations:- We have 51 offices across India and international offices located in USA, UK, Malaysia, Singapore, Indonesia and China. Research conducted in:- Australia Bangladesh Canada China France Germany Hong Kong India Indonesia Ireland Italy Malaysia Nepal Pakistan Philippines Singapore South Africa Spain Sri Lanka Thailand United Arab Emirates United Kingdom (GB) United States Vietnam Scope of business:- Market Sectors: Research Solutions: Research services: Automotive Durables / Electrical Goods IT / Software / Hardware Public Sector / Government Telecommunications Advertising / Public Relations Agriculture Beverages Catering / Hospitality Charity / Non-profit Chemicals Confectionery Consultancy Cosmetics / Hygiene Detergents Energy / Utilities Financial Services Fragrance Industry Food Advertising Research Consumer Research Customer Satisfaction Studies International Studies New Product Development Audience Research Brand Research Business-to-business Children / Youth's Research Concept Testing Data mining Demographic Research Employee Research Ethnographic Research Image Studies Media Testing Omnibus Opinion Polling Packaging / Design Desk Research Quantitative PAPI CAPI CATI Online Mystery shoppers Qualitative Focus groups in-depth interviews Recruiting Online focus groups
  • 44. Market Sectors: Research Solutions: Research services: Healthcare / Pharmaceutical Legal / Lawyers Logistic / Mail / Transportation Media / Entertainment Petrol / Oil / Gas Retail / Wholesale Travel / Tourism / Sport / Leisure Panels Pricing Studies Projective Techniques Product Testing Retail Audit Segmentation Research Semiotic and Cultural Analysis Senior Citizen / Mid-life. Overview:- Present in India since 1992, McKinsey's Mumbai, Gurgaon, Chennai, Bangalore and Trivandrum offices represent the Firm in India. With over 2462 consulting and non– consulting staff, it is one of the fastest growing offices of McKinsey worldwide. In addition, we have a distinguished network of 467 alumni across industries. McKinsey is dedicated to achieving impact by tackling issues concerning strategy, operations, organisation, technology, finance, healthcare, urbanisation and infrastructure. We work with a range of organisations – mid–size to large private enterprises, state–owned companies and large, well established multinationals. We create sustainable impact by helping Indian companies become global leaders and by facilitating the success of multinationals in India. Through our work with the public sector, emerging sectors and not– for–profit organisations, we have played an active role in the country's transformation and development. We have also had the privilege of doing public policy work, which has allowed us to contribute to the socio–economic development of India. McKinsey is a community of extraordinarily talented and driven people. We strive to hire the finest talent: individuals with promising leadership potential, sharp analytical skills, creativity and strong character. We provide the best possible support to the people we hire to help them fulfill their aspirations for professional and personal growth and to enable them to become global leaders. Work in team:- What are the most exciting aspects of working in McKinsey teams? Our consultants generally say the following: Addressing a difficult client problem with unique solutions Observing truly 'global' teams in action, leveraging individual areas of expertise Calling on the vast McKinsey global network. If a problem exists, there is a high chance that someone in McKinsey has worked on it 10. Makinsey India
  • 45. See how a global team comes together below to help an auto maker in India improve performance and productivity in the face of competitive pressures. Services:- Transforming public health in India: The need has long been felt given the serious public health challenges facing India: rising disease rates; the resurgence of communicable and non-communicable diseases like diabetes, cancer; and the emergence of other health burdens like injuries from accidents. The Foundation's charter includes: Establishing five to seven new institutes of public health. Assisting existing institutes to enhance their capacity and output. Promoting research in prioritised areas of public health to inform policy and empower programmes. Facilitating policy development, programme evaluation, and advocacy on public health related issues. Enabling the development of standards and adoption of a credible accreditation system for public health courses. Building the Indian School of Business (ISB): McKinsey supported a unique project to establish a business school in India. The idea was conceived in 1996, and the Indian School of Business was born in July 2001. The team played a key role in taking the idea from conception to reality: (i) assisting the executive board of the ISB in conceptualising the idea, (ii) working to garner support from the industry and academicians, (iii) supporting the fund raising efforts, (iv) selecting a location, (v) building a world-class business school, and (vi) entering into partnerships with leading schools in the U.S. and Europe. Vision Mumbai:- The study suggested that Mumbai needed $40 billion in investments over the next 10 years for its transformation. More importantly, it laid out a blueprint that comprised of an eight- pronged program to transform Mumbai into a world-class city. These are: 1. Boost economic growth to 8 - 10 percent per annum by focusing on services ( high- and low-end), developing countryside-based manufacturing, and making Mumbai a consumption center. 2. Improve and expand mass and private transport infrastructure, including linkages to the countryside. 3. Dramatically increase low-income housing availability and affordability, and improve housing stock. 4. Upgrade safety, air and water pollution control, sanitation, education, and health care.
  • 46. 5. Create a dedicated "Mumbai Infrastructure Fund" with an annual funding of around US $ 300 million and attract debt and private financing. 6. Make governance more effective, efficient, and responsive by making key departments operate like corporations and streamlining important processes such as building approvals. 7. Generate momentum through quick wins: focus on some quick "on the ground" implementation that will be visible in a period of 1-2 years. 8. Enable implementation through committed public-private resources and make key government organisations accountable for results. The report, Vision Mumbai, played an important role in influencing policy makers both at the central and state levels to recognise and address the immediate need for urban renewal in the city. Taking off from the recommendations, the government of Maharashtra has established an Empowered Committee chaired by the Chief Secretary and Citizen Action Group to drive key projects like the Mumbai Metro and the Mumbai Trans Harbor Link. The recommendations made by Vision Mumbai also served as a useful basis to seek funding of over US $1 billion from the government of India for the transformation of Mumbai under the Jawaharlal Nehru National Urban Renewal Mission.
  • 47. Introduction- The future is coming. It will bring far-reaching challenges and incredible opportunities. Helping companies measure, interpret, predict, and navigate this future is what Decision Analyst is all about. That is the reason for Decision Analyst‘s emphasis on Strategic Research; Mathematical Modeling, and Optimization; Economic Forecasting and Econometric Modeling; In-Depth Qualitative Investigations; and Innovation and Ideation Services. It‘s all about the future. Decision Analyst has the people, experience, technology, systems, and analytics to help you better anticipate and navigate that future. Decision Analyst is a leading, global marketing research, and analytical consulting firm, serving a number of corporations, advertising agencies, and consulting firms. The name, Decision Analyst, reflects the company's decision-oriented, analytical corporate philosophy. The firm conducts multinational studies on an array of topics, spanning industries from packaged goods to high technology. The firm places great value on hard work, meeting deadlines, and staying within budgets. The nexus of Decision Analyst‘s efforts is decision- oriented marketing research and analytical consulting—focused on helping its Clients build and sustain a winning business model. Research must lead to decisions, to actions, that improve the long-term chances of success. The education and training of our staff reinforce this decision-analytical and business model emphasis. Decision Analyst seeks the synergy inherent in combining qualitative research, quantitative research, DecisionSystems™, secondary data, economic analysis, and advanced analytics (marketing science and operations research techniques), as guided by the objectives of each research project. A Spirit of Service, A Spirit of Caring- This creed defines how Decision Analyst treats its clients, employees, and subcontractors. The firm believes that a ―spirit of service‖ and a ―spirit of caring‖ must underlie and pervade everything it does. Service and caring are the foundations of employee teamwork, employee retention, quality assurance, and long-term relationships with client companies Innovation Imperative 11. Marketing Research and Analytical Consulting
  • 48. An organization's ability to survive is defined by its capacity to innovate. Companies must continuously adapt to changing markets, changing technologies, and changing consumer habits and preferences. That's where we can help. Innovation is what we do. More Than New Products Innovation is more than just coming up with ideas for new products. We help companies apply the creativity process to improve their marketing, including: New service concepts New branding strategies New customer experiences New brand names New positioning concepts New promotion ideas New packaging ideas New display and point-of-sale ideas Consumer-Led Innovation The process begins by involving individuals who are exceptionally creative. The Imaginators®, Decision Analyst's online consumer creativity panel, is comprised of everyday people who have been tested for high levels of "idea-centric creativity"—the ability to generate large numbers of highly original ideas for new products and services. To date, more than 220,000 people have been tested using our proprietary testing system. Each panelist ranks in the top 4% of the general population in terms of idea-centric creative abilities. As a result, the Imaginators' ideas are truly unique and often breakthrough in nature. Idea-centric creativity can be identified among nonconsumer groups as well. To date, nearly 75,000 business and trade professionals have been evaluated for idea-centric creativity. Ideation Sessions The typical focus group setting—ten chairs arranged around a long table—is excellent for gathering respondents' opinions and reactions, but it is not the right environment for innovation. Innovation flourishes in an environment that stimulates the brain's right side. That's why our ideation sessions involve creativity exercises, games, associations, unstructured environments (no tables or chairs), spider mapping, guided visualization, and a variety of proprietary techniques developed by Decision Analyst, including "Zoom Out" and "A Picture Is Worth ...Lots." Innovation Isn't Instantaneous Often the most creative ideas take a while to surface, or they develop as a result of several smaller ideas coming together. The more time participants have to think about a problem and
  • 49. build on the ideas put forward by others, the more likely it is that the end results will be truly unique and innovative. Innovation sessions are conducted over relatively long periods of time. In-person sessions last six to eight hours, while an online session can extend over a period of ten business days. Idea Generation Structure Decision Analyst's approach to innovation is a bit different; we use a systemized, creative, problem-solving model based on Socratic inquiry. Our sessions follow a proprietary creativity guide that is objective- and exercise-oriented rather than discussion-oriented. This guide provides the subtle structure that is critical to generating highly unique ideas and suggestions. AN OVERVIEW IMRB International, it operates through own offices, joint ventures and associates in 17 countries? Algeria, Australia, Bangladesh, Egypt, Hong Kong, India, Japan, Malaysia, Morocco, Netherlands, Pakistan, Saudi Arabia, Singapore, South Korea, Sri Lanka, UAE and UK. This network, along with fieldwork associates in several other countries, makes IMRB International one of the premier sources for market research and consultancy services for specific countries or on a multi-country basis throughout South Asia, the Middle East and North Africa IMRB is the vision of Mr. Subhas Ghoshal, the legendary head of HTA (now JWT). He is born out of conviction that good advertising can only be built on sound consumer insight. He are the University of the Indian market research. It is one of the top 20 Market Research companies in the world. IMRB was set up in 1970, a full 37 years after BMRB was set up in UK by JWT. We are a part of WPP which is formed by Sir Martin Sorrell in 1985. The company with 138,000 employees in 2400 offices across 107 countries. Kantar is WPP‘s research, insight & consultancy network. Kantar was founded in 1993, is now the world‘s fourth largest research conglomerate. It boasts of $1.7 billion worth of revenue with offices in 160 offices across 95 countries. AGENCY TYPE Market Research & Consultancy Services KEY PEOPLE Mr. Thomas Puliyel PARENT Kantar Group 12. IMRB INTERNATIONAL (INDIAN MARKET RESEARCH BUREAU) (Mumbai, Maharashtra)
  • 50. COMMERCIAL RELATION Hindustan Thompson Associates; KANTAR; WalkerInformation PROFESSIONAL ASSOCIATIONS The Market Research Society UK; Market Research Society of India IMRB METHODS AND PHILOSOPHY Its perspective is unique. His approach is refreshing. And our solutions provide a comprehensive response to our client‘s needs, not packaged data but custom solutions for clients. He offer services with the integration of qualitative and quantitative tools. He is designed in India for India, its measures and scales are created to maximize sensitivity. He work together with TGI, Web-I, IMRB Retail, Market Pulse, ITOPS and ICUBE. His passion is to drive your business growth by combining consumer understanding and brand knowledge with intuition and innovation. AWARD Best Research agency award of the year for the 6th time. (20-12-2012 sourse-IMRB) RESEARCH CONDUCTED IN: Regions: Countries: Worldwide Argentina Australia Bahrain Bangladesh Brazil Cambodia Canada China Egypt El Salvador France Germany Hong Kong India Indonesia Iran (Islamic Republic of) Israel Italy Japan Nepal New Zealand Nigeria Oman, Sultanate Of Pakistan Philippines Qatar Saudi Arabia Seychelles Singapore Spain Sri Lanka Thailand Tunisia Turkey United Arab Emirates United Kingdom (GB) United States Uruguay
  • 51. Regions: Countries: Jordan Kenya Kuwait Lebanon Libya Malaysia Venezuela Vietnam Yemen Zambia Zimbabwe Mauritius SCOPE OF BUSINESS: (*= SPECIALISATION) Market Sectors: Research Solutions: Research services: *Automotive * Consultancy *Food * Media / Entertainment * Telecommunications Advertising / Public Relations Agriculture Beverages Catering / Hospitality Charity / Non-profit Chemicals Confectionery Cosmetics / Hygiene Durables / Electrical Goods Detergents Energy / Utilities Financial Services Healthcare / Pharmaceutical IT / Software / Hardware Legal / Lawyers Logistic / Mail / * Advertising Research * Audience Research * Consumer Research * International Studies * Panels Brand Research Business-to-business Children / Youth's Research Concept Testing Customer Satisfaction Studies Data mining Demographic Research Employee Research Ethnographic Research Image Studies Media Testing New Product Development Omnibus Pricing Studies Projective Techniques Product Testing Retail Audit Desk Research Quantitative PAPI CAPI CATI Mail Online Mystery shoppers Qualitative Focus groups in-depth interviews Recruiting
  • 52. Market Sectors: Research Solutions: Research services: Transportation Petrol / Oil / Gas Public Sector / Government Retail / Wholesale Textile / Fashion / Clothing Tobacco / Cigarettes Toys / Games Travel / Tourism / Sport / Scenario Planning Segmentation Research Semiotic and Cultural Analysis Senior Citizen / Mid-life Statistic Analysis Syndicated Research Tracking Studies Usage & Attitude Studies Web Panel IMRB CLIENT His top clients include BAT Group, Bharti Group, Cadbury, Ford Group, Frito Lay, Glaxo Smithkline, Heinz, Indian Airlines, ITC Group, Millward Brown, Nestle, Pepsi Group, Reckitt Benckiser, Research International, TVS Motors, Unilever Group, VST and so on. FOUNDATION STRUCTURE
  • 53. An Overview:- TNS India is one of the country‘s leading and fastest growing customized market research group, offering clients a wide range of market research insights and solutions. TNS India offers a range of comprehensive market research services catering for local and international clients that want to get a deep understanding of both urban and rural India life. TNS India offers clients a wide range of customized quantitative and qualitative market research techniques and solutions, including proprietary market feedback models covering areas of brand health, tracking, segmentation and advertising effectiveness. Our strength lies in our approach to service – we were the first and currently only Indian market research organisation to receive ISO certification for our operations. TNS India has 4 full client service offices, as well as 21 field centres. This gives us comprehensive coverage of both urban and rural India. Our sister company, TNS Lanka offers professional market research services and consultancy on the Sri Lankan market. We operate as sector specialists in the Indian market covering FMCG, Automotive, Technology, Finance, B to B as well as the Social sector. Our researchers use state of the art methodologies and deep understanding of the sector domain to provide timely and accurate recommendations to our clients business. Additionally, our Proprietary Business Solutions give a leading edge to our clients in their marketing decisions. 13. TNS INDIA PRIVATE LTD
  • 54. RESEARCH CONDUCTED IN:- Regions: Countries: Asia Pacific India Sri Lanka SCOPE OF BUSINESS:- Market Sectors: Research Solutions: Research services: Automotive Durables / Electrical Goods Financial Services Healthcare / Pharmaceutical Telecommunications Advertising / Public Relations Agriculture Beverages Catering / Hospitality Chemicals Confectionery Consultancy Cosmetics / Hygiene Detergents Energy / Utilities Fragrance Industry Food Logistic / Mail / Transportation Brand Research Customer Satisfaction Studies Data mining Segmentation Research Tracking Studies Business-to-business Children / Youth's Research Consumer Research Concept Testing Demographic Research Employee Research Ethnographic Research Image Studies International Studies New Product Development Packaging / Design Pricing Studies Projective Techniques Product Testing Semiotic and Cultural Analysis Desk Research Quantitative PAPI CAPI CATI Online Mystery shoppers Qualitative Focus groups in-depth interviews Recruiting Online focus groups
  • 55. Market Sectors: Research Solutions: Research services: Media / Entertainment Petrol / Oil / Gas Textile / Fashion / Clothing Tobacco / Cigarettes Toys / Games Travel / Tourism / Sport / Leisure Syndicated Research Usage & Attitude Studies An Overview:- The European Society for Opinion and Market Research (ESOMAR) is the world association for market, social and opinion researchers. Founded in 1948, ESOMAR began as a regional association within Europe. Currently, with more than 4900 members in over 130 countries, ESOMAR‘s global membership brings together professionals in market and opinion research, marketing, advertising, business, public affairs and media from across the world. Knowledge & Standards:- Maintaining consumer trust is integral to effective market, social and opinion research. ESOMAR through its codes and guidelines promotes the highest ethical and professional standards for researchers around the world. The ICC/ESOMAR Code on Market and Social Research, which was developed jointly with the International Chamber of Commerce, sets out global guidelines for self-regulation for researchers and has been undersigned by all ESOMAR members and adopted or endorsed by more than 60 national market research associations worldwide. In addition to the ICC/ESOMAR Code, the ESOMAR Professional Standards team also produces and promotes industry guidelines to assist researchers in addressing the legal, 14. ESOMAR
  • 56. ethical, and practical considerations in fast developing areas such as online, mobile and social media research. The Professional Standards team also manages the disciplinary procedures regarding complaints about members. Research Associations:- ESOMAR cooperates with national and regional research associations worldwide, to encourage, advance and elevate the cause of market research. At every possible opportunity, ESOMAR strives to collaborate with local and regional associations to promote the continued use of market, social and opinion research as an effective management decision-making tool in the public and private sectors. ESOMAR believes that the strength, local expertise and presence of National associations, combined with ESOMAR‘s facility to compare, contrast and reinforce global best practices, provides an unbeatable means to strengthen and unify the entire market research industry. In this way, our industry can speak with one, consistent voice across the globe. Associations from:- Search for local, national, regional or international associations, or narrow down your search for associations that apply the ICC/ESOMAR Code: By adopting the ICC/ESOMAR Code associations state that they apply self regulation according to the same rules as the Code. By endorsing the ICC/ESOMAR Code associations state that they apply their national code which is similar and at least as restrictive as the Code. Research resources:- This section contains a broad range of useful information for researchers, and those interested in market research, who are looking for reference materials that can help them in their everyday activities. It includes a glossary of market research terms as well as ESOMAR‘s 28 Questions to Help Research Buyers of Online Samples - to help researchers ensure that what what they receive from an online sample provider meets their expectations and ESOMAR's new 24 Questions to Help Buyers of Social Media Research. It also includes Practical Guides to assist researchers in deciding when and how to use certain techniques. ---------------------------------------------------------