Web Designing & Internet Marketing
Section - A: Web Designing1. INTERNET INFRASTRUCTURE (1 HR)                      5. HOSTING (1 HR)      Web Integrated tec...
Section - B: Internet Marketing1. DIGITAL COMMUNICATION (1 HR)                        5. NEW PRODUCT DEVELOPMENT FOR NET  ...
Web Designing & Internet MarketingSession 1: Internet Infrastructure                                  What we are gone cov...
What can you do on the Internet?•   Find information using internet browsers and search engines•   Send and receive e-mail...
What Is the Internet?•   A worldwide collection of computer networks that links    millions of computers     –   Businesse...
What Is the World Wide Web?•   The World Wide Web     – supports multimedia     – consists of a collection of linked docum...
Web Integrated technologies  Programming Languages   ASP.net                         PHP 5  Web Server              Window...
Web: Technology stack Trends                   Web Designing & Internet Marketing
World’s largest websites are running on                                                                           http://r...
Server Application      Servers    •      Web pages      Apache             –   stored on a Web server, or host     Micros...
Web Browsers•   Web Browser     –   Program that interprets and displays Web pages     –   Microsoft Internet Explorer and...
Myths & realities of internet•   If its on the internet, its free to everybody•   Commerce is not allowed on the internet•...
12 Principles of good web design1.    Visitor-centric, clear purpose2.    Progressive disclosure3.    Displays quickly4.  ...
Thank you !!!        Contact:maheshpanchal.1@gmail.com
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Wd & im session a1_internet infrastructure_march 03,2010

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Wd & im session a1_internet infrastructure_march 03,2010

  1. 1. Web Designing & Internet Marketing
  2. 2. Section - A: Web Designing1. INTERNET INFRASTRUCTURE (1 HR) 5. HOSTING (1 HR) Web Integrated technologies Free Host Servers & Paid Host Servers Server applications Domain Name Myths & realities of internet 6. PUBLISHING (1 HR) FTP, Uploading all contents2. OVERVIEW OF HTML (1 HR) Introduction into Search Engine Optimization Overview of HTML 7. CASE STUDIES (1 HR) Introduction to HTML Discussion on various Challenges, Strategies by top Creating an HTML Document web sites Banner advertising, Google site model3. INTRODUCTION TO WEB PAGE EDITORS (1 HR) Adobe Dream weaver, Microsoft FrontPage Microsoft Publisher4. CREATING A WEB PAGE (3 HRS) Text formatting, Adding Local & Remote Links Adding Graphics, create Tables & Lists Setting body & background attributes Web Designing & Internet Marketing
  3. 3. Section - B: Internet Marketing1. DIGITAL COMMUNICATION (1 HR) 5. NEW PRODUCT DEVELOPMENT FOR NET Internet as A Communication Medium to Help (1 HR) Market Developing & Offering Digital Products for the Internet to Distribute2. MARKETING THROUGH INTERNET (1 HR) Internet to Enhance Existing Products / Services 6. SELLING THROUGH NET (1 HR) Internet to Promote & Recruit New Customers Marketing & Sales Operations at Dot-com Companies3. INTERNET TRANSACTIONS (1 HR) Internet to support Innovative Pricing & Payment Internet to Conduct Transactions Collection Challenges in Executing Online Transactions BASIC TEXTS4. CUSTOMER SATISFACTION (1 HR) – Principles of Internet Marketing (by) Ward Hanson (Thomson) Internet to Provide Customer Services – HTML Black Book (by) Steven Holzner Creating Seamless & Satisfying Online / Offline Customer Experience – Mastering Microsoft front Page (by) Daniel A. Tauber, Brenda Kienan & Molly. E. holzschlag (BPB) Web Designing & Internet Marketing
  4. 4. Web Designing & Internet MarketingSession 1: Internet Infrastructure What we are gone cover in this session ? Web Integrated technologies Server applications Myths & realities of internet
  5. 5. What can you do on the Internet?• Find information using internet browsers and search engines• Send and receive e-mail and subscribe to email lists• Communicate with other people• Shop• Share• ……• ……• etc Web Designing & Internet Marketing
  6. 6. What Is the Internet?• A worldwide collection of computer networks that links millions of computers – Businesses – Government – Educational institutions – Organizations – Individuals• Modems, telephone lines, television cables• A network - group of two or more computers – connected to share resources and information• The Internet backbone – high-speed data lines that connect major computer systems located around the world• Internet Service Provider (ISP) Fig: Internet Connectivity – Provides permanent connection to the Internet Web Designing & Internet Marketing
  7. 7. What Is the World Wide Web?• The World Wide Web – supports multimedia – consists of a collection of linked documents• Hypertext Transfer Protocol (HTTP) – set of rules for exchanging text, graphics, sound• Web pages are pages of information on the Web• Web site -- a related collection of Web pages• Home page -- the first document users seeThe World Wide Web, abbreviated as WWW and commonly known as The Web, is asystem of interlinked hypertext documents contained on the Internet. With a webbrowser, one can view web pages that may contain text, images, videos, and othermultimedia and navigate between them by using hyperlinksBritish engineer and computer scientist Sir Tim Berners Lee, now the Director of theWorld Wide Web Consortium, wrote a proposal in March 1989 for what wouldeventually become the World Wide Web. Web Designing & Internet Marketing
  8. 8. Web Integrated technologies Programming Languages ASP.net PHP 5 Web Server Windows Apache DB MS SQL 2008 My SQL 5 Template Engines -- Smarty Frame Works DotNetNuke Zend, CakePHP Operating Systems Windows Linux Web Technologies XML, XHTML, CSS, AJAX, JavaScript, JQuery, Photoshop CS3 CS4, Adobe Illustrator CS3 Cs4, Dream viewer CS3 Designing Tools CS4, Flash CS4, Coral Draw. Testing Tool Junit, Jmeter, canoo Web Designing & Internet Marketing
  9. 9. Web: Technology stack Trends Web Designing & Internet Marketing
  10. 10. World’s largest websites are running on http://royal.pingdom.com/2007/08/22/what-nine-of-the- world%E2%80%99s-largest-websites%20-are-running-on/ OS: Linux 7 – Windows 2 Web server: Apache 7 – IIS 2 – Lighttpd 2 Scripting: PHP 4 – Perl 4 – ASP.NET 2 – Python 1 – Java 1 Database: MySQL 7 – SQL Server 1 (possibly 2) • Phyton: Google, Youtube, Nasa, Newyork stock exchange • Ruby on rails: Twitter, Basecamp, Hulu • PHP (LAMP): Yahoo, Facebook, Wikipedia, Used by 35% of websites • Java: Amazon, Gmail • C++: Google / .Net: MySpace Web Designing & Internet Marketing
  11. 11. Server Application Servers • Web pages Apache – stored on a Web server, or host Microsoft – On a computer that stores and sends (serves) requested Web Netscape pages and other files zeus AOLserver • PublishingJavaWebServer – copying Web pages/files to a Web server Oracle Types of Websites Web Designing & Internet Marketing
  12. 12. Web Browsers• Web Browser – Program that interprets and displays Web pages – Microsoft Internet Explorer and Mozilla Firefox• Uniform Resource Locator (URL) is the address of a document or other file accessible on the Internet – http://www.google.com• Hyperlink – an element used to connect one Web page to another Clients (Browser) Internet Explorer Firefox Mozilla Chrome Netscape Opera Amaya AOL MSN Web Designing & Internet Marketing
  13. 13. Myths & realities of internet• If its on the internet, its free to everybody• Commerce is not allowed on the internet• The internet is a public place• I dont need a website.• Ill hire professionals for internet stuff• My business is local.• The internet will make me rich• OK, Ill do whatever you say Web Designing & Internet Marketing
  14. 14. 12 Principles of good web design1. Visitor-centric, clear purpose2. Progressive disclosure3. Displays quickly4. Browser compatible5. Intuitive navigation6. Spelling, grammar, writing7. Secure (eCommerce)8. Attractive design, easy to read9. Cultural bias? (Regional? Domestic? International?)10. No technical problems (broken links, buggy scripts)11. Maintainable (separate content from style)12. Search Engine Accessible Web Designing & Internet Marketing
  15. 15. Thank you !!! Contact:maheshpanchal.1@gmail.com

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