VISION / MISSION
Our customers continue to our First priority “Nokia’s future success depends on
delivering great experiences to customers by creating product and solutions that
work seamlessly and are appealing”.
Nokia’s mission is simple: Connecting People. Goal is to
build great mobile products that enable billions of
people worldwide to enjoy more of what life has to
offer. Challenge is to achieve this in an increasingly
dynamic and competitive environment.
Ideas. Energy. Excitement. Opportunities. In today's mobile world, it feels like
anything is possible - and that's what inspires us to get out of bed every day.
NOKIA - BASIC BACKGROUND / EXISTING STATE OF THE
Nokia was the world's largest vendor of mobile phones from 1998 to 2012.
Nokia has around 101,982 employees across 120 countries, sales in
more than 15 countries Nokia is a public limited-liability company
listed on the Helsinki, Frankfurt, and New York stock exchanges. In
2009 Nokia contributed 1.6% to Finland's GDP, and accounted for
about 16% of Finland's exports in 2006.
Over the past five years it has suffered a declining market share as a result of
the growing use of touch screen smart phones from other vendors - principally
the Apple iPhone and devices running on Google’s Android operating system
In a bid to recover, Nokia announced a strategic partnership with Microsoft in
February 2011, as part of which all Nokia smartphones will incorporate
Microsoft's Windows Phone operating system replacing Symbian. Nokia's
current flagship product is the Nokia Lumia 920 and its successors, the 925 and
NOKIA - 5 YEAR PLAN
Stephen Elop, Nokia President and CEO –
Nokia’s strategy is about investing in and ensuring Nokia’s future. “I have
incredible optimism, because I can see fresh opportunity for us to
innovate, to differentiate, to build great mobile products, like never
before, and at a speed that will surpass what we have accomplished in the
JOINT VENTURE / PARTNERSHIP
Nokia is adopting Windows Phone as its primary smartphone platform.
Working with Microsoft, will help to leverage hardware optimisation, software
customisation, and language support.
Nokia Partners YES Bank to Launch Nokia Money In India.
Nokia has tied up with YES Bank to launch Nokia Money in India powered by
Obopay. The service is called as mobilemoneyservices.co.in
According to Nokia Money, the service will allow users to check their
balance, manage expenses and payments, recharge prepaid (mobile)
account, and pay utility bills.
On October 2007, Nokia bought Navteq, a U.S.-based supplier of digital
mapping data, for a price of $8.1 billion.[Nokia finalized the acquisition on 10
On 19 June 2006, Nokia and Siemens AG announced the companies would
merge their mobile and fixed-line phone network equipment businesses to
create one of the world's largest network firms, Nokia Siemens Networks.
On 22 September 2003, Nokia acquired Sega.com, a branch of Sega which
became the major basis to develop the Nokia N-Gage device.
Strong corporate brand &
the largest cell phone
Strong distribution network
(Nokia OVI maps)
High resale value of hand
sets compared to other
Slow to adapt new ways of
thinking(for example :-
Launch of dual sim
Symbian OS lost out the
race with google’s android
and apple iOS
Too many products & very
little product distinction
technology such as
MMS, Bluetooth, WA
, cameras, social
network, 3G etc
Target smart phone
in the low to
with MS windows 7
Nokia has the largest
network of 130,000
store” set up in 9
major cities across
India to enhance
Dealers set up in
Tier-1 and Tier-2
Multi brand stores
like the mobile
store, Hot spot,
Threats from emerging domestic
Micromax, Karbonn, Maxx, Lava, Spice
etc which offer similar features at lower
In the higher segment it is losing market
share to players like
Apple, HTC, Samsung, Blackberry etc
PC based applications such as IP
Convergence between PDA’s and
Political factors: Nokia is a multinational corporation with presence in more than 120 countries. So it is exposed to political
risks in all these countries.
Economic factors: The economic cycles have a significant impact on the revenues and profitability of Nokia.
Social factors: The social factors like attitude to technology and the desire for social connectivity have an important
affect on the sale of mobile phones.
Technological factors: Technological infrastructure of the market determines the kind of mobile phones that a
manufacturer like Nokia can launch there .For instance, 4G mobile handsets couldn’t be launched till very recently in
China because of the lack of 4G technology infrastructure there.
Environmental factors: Environmental factors are increasingly become important as governments and people around the
world look to cut down their carbon footprints. The environmental factors were the major consideration behind the
concept of launching an environmental friendly mobile phone.
Legal factors: Legal factors like contract laws and laws relating to foreign direct investments affect Nokia’s decision to
invest in a country or not. When they do release a product with an innovative capability it is vital to protect the rights to it
through patents, copyright, trademarks or design to ensure they are not “stolen” by their competitors
Focus on replacement market
Focus on the CDMA Market
Research & Development
Demand & Supply
NEW PRODUCT LINE
The product is an environmental friendly mobile phone. The dimensions of this phone will be 101 * 49 * 18
mm. It will be quite light in weight, weighing approximately 130 grams. It will be manufactured from
recycled material from old used Nokia phones.
The phone will be a Smartphone with GPRS, 3G and 4G technologies. Its memory will be of 1 GB and
it will also have a 5 Mega Pixel camera. The phone will have a small solar panel installed at its top
edge. This solar panel will enable the battery of the phone to be recharged from renewable and
clean solar energy. Also 85 % components of this phone can be recycled, which will mean a great
reduction in e-waste.
Tablets / Desktops and laptops / Servers / LED and LCD screen television surfing
NOKIA – MARKET SHARE Nokia has raked sales of 88.5 million
in Q2 2011 and remains the number
one company in the world wide
In July 2010, Nokia reported a drop
in profits by 40%, turning into an
operating loss of EUR 487 million in
Q2 2011, but still making a profit of
227 million Euros.
In the global Smartphone
rivalry, Nokia held the 3rd
place, trailing behind Samsung and
Apple. In September 2011.
Nokia announced laying off
another 3,500 jobs
worldwide, including the closure of
its Cluj factory in Romania
NOKIA PERSONNEL BY GEOGRAPHIC AREA 31.12.2012
2012 2011 Change %
Devices & Services and corporate
33,201 49,705 -33%
HERE 6,186 6,659 -7%
Nokia Siemens Networks 58,411 73,686 -21%
Nokia Group 97,798 130,050 -25%