Retail Business Environment
A Presentation by Mahesh C. Gupta
India’s first national , large format, specialist retail chain for
consumer durable s & electronics
Croma is owned and run by Infiniti Retail Limited
Infiniti Retail – a 100% subsidiary of Tata Sons.
Woolworths Ltd, provides technical support and strategic
sourcing facilities from its global network.
The first Croma store was launched in Juhu, Mumbai on
October 9, 2006
Croma has over 180 brands and 6000 products
Plush stores, floor space between 15,0000 to 20,000 sq.
15 Stores currently located in 5 cities.
Croma planning to open 100 stores across India by
Croma Stand Alone Stores – 15,000 to 20,000 sq. ft.
Croma Stores located in Malls – 5000 to 10,000sq. ft.
Large Appliances – Refrigerators, AC, Washing Machines
Small Appliances – Microwave owen
Computers - Home PCs, Laptops
Music & DVD - Audio & Video CDs/DVDs
Communications- Mobile phones
Gaming - Gaming Hardware/Softwares
Home Entertainment – Home theatre, T. V., DVD players
Imaging - Digital Camera, Camcoder
Mumbai – Juhu, Malad, Santacruz Airport, Dahisar,
CBD Belapur, Vashi, Bhayandar & Mulund
Pune – Wanowari & Yerwada
Ahmedabad – Memnagar & S G Highway Junction
Surat – Ghod Dod Road
Bengalooru – Koramangala
New Delhi – New Deepali Chowk
Support Office Address:
Infiniti Retail Ltd.
202 Akruti Centre Point
Next to Marol Telephone Exchange,
MIDC, Andheri (East),
Mumbai 400093. India.
Phone: +91 22 6710 1900
Fax: +91 22 6710 1903