Mobile Banking in 2020
15 Feb. 2010
Stephen F. Rasmussen
CGAP Technology Program
12 active projects in 9 countries, 12 policy diagnostics
• Research, policy and advisory
• Experimentation and communications
• Co-funded by the Bill & Melinda Gates Foundation
Areas of Focus
• Clients: what are the drivers of large-scale
adoption and usage?
• Providers: what are the incentives for
offering services to large numbers of poor
• Governments and regulators: how can
they develop (1) safe and enabling
regulations (2) policies that promote
Mostly payments and transfers, but strong desire for savings+
• Payments and transfers are key.
• Data shows demand and uptake for a wider range of services.
CGAP, GSMA, and McKinsey analysis
Reaching low-income, unbanked people in large numbers
Active users, in millions
2.5 mobile banking
Kenya Philippines South Africa
CGAP analysis comparing numbers of unbanked clients reached by leading
mobile banking services to similar-sized microfinance institutions.
Branchless banking is 26% cheaper than banks
Price as % of 50.0%
45.0% Bank price as % of
adjusted) transaction value
40.0% (PPP adj)
BB price as % of
8 use cases
35.0% transaction value - send money
(PPP adj) - receive money
30.0% - short-term saving
- asset purchase
At the average - bill pay
20.0% transfer value ($43), - transactional banking
BB charges $1.7 vs - M-PESA bundle
banks $2.4 (2008)
- Kenya bank user
0 50 100 150 200 250 300 350 400 450
value (USD, PPP
Based on comparison of 16 branchless banking providers across 10 countries and 8 banks across 4 countries.
Scenarios for Branchless Banking in 2020
• Four Forces
• Four Uncertainties
– Who is allowed to play?
– How much will mobile banking go beyond payments?
– How will competition play out?
– How would a service failure affect market confidence?
2. Governments - more focused, less coherent
G2P vs. microloans
•Government actions will likely be driven from a variety of motives and
different agencies, not necessarily guided by a coherent strategy.
CGAP analysis, Mixmarket data, Financial Access 2009 Survey
4. Internet = more providers and sophisticated offerings
RIM 850, 1999 (basic browsing) vs. Samsung B100, 2009 Gartner 2009
• Web interfaces will improve the user experience compared to USSD
• Internet access will enable solutions that do not depend on chip
(SIM card) security solutions.
Uncertainty 2: Going beyond payments?
Year Country Provider Initial offering Next wave
1999 Brazil bill payment credit
2004 Philippines money transfer savings and
2007 Kenya domestic savings and
2009 Pakistan bill payment savings and
Uncertainty 3: How will competition play out?
Western Union (2008), FDIC, World Bank
Will competition spur more services, innovation, and lower margins
and prices as it has in the past decade for banks and remittance
Uncertainty 4: How would failure affect confidence?
• A high-profile failure could
• the trust of consumers
• the appetite of industry
• the openness of
US Library of Congress
Consumers, even poor consumers, appear willing to make the transition to
using electronic channels as long as they trust the provider.
The Bangladesh scenario
Private sector Government
•Large microfinance institutions can •Regulatory certainty through the issuance
contribute their credit expertise and of transparent regulations and licensing
distribution networks processes
•Channeling a large share of government
•Banks are critical to the safety and payments through electronic channels
soundness of the financial sector and building a more secure and efficient delivery
provide essential treasury, foreign system
exchange and banking expertise
•Promote fair competition to ensure that
•Mobile operators offer a new wide innovation is encouraged and to avoid the
monopolization of the payments system
reaching network for wireless
communication to enable real-time •Strengthen the national identification
transactional support system to ease Know Your Client (KYC)
requirements and helping to provide further
•Technology solution providers offer a protections against money laundering and
range of the hardware and software other abuses of the payments system
necessary to innovate
How will you respond to forces and uncertainties?
Scenario 1 Scenario 2 Scenario 3 Scenario 4
2010 2012 2014 2016 2018 2020
•Winning requires playing a long game.
•Partnerships and alliances will be critical.
•Services should reflect customer needs.
•Governments can foster innovation and channel payments.
Advancing financial access for the world’s poor
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