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Intangible Services

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  • 1. Intangible services
    Presented by-:
    MahekDhoot
  • 2. Services
    Essentially intangible.
    Services are actions that are directed at the customer or their possessions.
    Action and deeds lead to creation of value desired by customers.
    The service cannot be touched, viewed, gripped, handled, looked at, smelled, tasted or heard
    So it is difficult to tell in advance what the clients will be getting
  • 3. For Example – Person getting cosmetic surgery
    A person getting cosmetic surgery cannot see the result before purchase.
  • 4. Types of services
  • 5. TAJ HOTELS
  • 6.
  • 7. PLACE
    • Location of the hotel is the most important business decision for the hotel.
    • 8. Present in metro cities in India
    • 9. Global presence ( Maldives, London ,Dubai ,Colombo )
    TAJ LUXURY HOTELS
    • TAJ PALACE,
    • 10. TAJ MAHAL,
    • 11. TAJ BENGAL,
    • 12. TAJ WEST END
    • 13. OFFER FINEST STANDARD OF HOSPITALITY &
    SERVICE
  • 14. Product
    The Taj Luxury Hotels offer
    1. Lavish accommodation
    2. Gourmet specialty restaurants and bars,
    3. Fitness centre and spas and well-equipped business
    Taj believes that the their core product is space. This space is supplemented with the services they provide like
    1. The restaurants
    2. Health club
    3. Banquets etc.
  • 15. PRICE
    Taj hotel has set its price of the room on the basis of Business, Leisure and Luxury class.
    Rate
  • 16. Food Price
    Taj realizes that their prices are high and not affordable by all, but this is due to various overheads that it incurs and the superior quality that it offers. For e.g. a roadside sandwich seller sells his sandwich for Rs.10 as he has no overheads and has no quality standards to maintain, like the quality of the bread and the vegetables.
    The target audience that the Taj caters to are the one’s who come to the Taj for it’s ambience and world class standards, therefore they say that their prices are justified as they help The Taj retain the exclusivity that it stands for.
  • 17. Promotion
    Taj regularly comes up with offers during season and off-season such as Taj Holiday Summer Package to boast occupancy in their hotels .
     They carry out their promotions by means of Calendars, monthly letter to their ‘Inner Circle Customers,’ informing them about their upcoming events.
    Promotional schemes are carried on regularly the hotel has many loyalty programme, clubs , membership, privilege etc some of them are
    The Taj Inner Circle.
    The Taj Junior League.
    The Taj Club.
  • 18. People
    Skilled person
    Professional person
    Personal Agents
    Technological person
    Travel agents
  • 19. Communication
    • Through print media
    • 20. Electronic media
    • 21. Magazines
    • 22. Online advertising
    ADVERTISEMENT
    Business news paper(E.T, Financial Express, Bombay Times) T.V channels like STAR NEWS,CNN and CNBC. Magazines like THE OUT LOOK TRAVELLER,GO NOW and TRAVEL.

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