Global Brands

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Global Brands

  1. 1. G<br />L<br />O<br />B<br />A<br />L<br />B<br />R<br />A<br />N<br />D<br />S<br />Presented by-: MahekDhoot<br />
  2. 2. What is a global brand?<br /><ul><li>A powerful international brand withstrong and consistent image
  3. 3. Represents a group heading several brands and many activities
  4. 4. Embodies the global village, the appealing idea to feel at home </li></ul> everywhere, to come across landmarks <br /><ul><li>Trans-cultural : "It offers something that is appealing and relevant</li></ul> in all cultures." <br />
  5. 5. 5 Patterns of Relationship with Global Brands<br />They like the brands and delight in their choices. Potentially fans of “classic” brands<br />The “enthusiasts”<br />They do not care about what the brands do or their social policies<br />The “pragmatics”<br />They require from the brand ethical values and traceability<br />The “ethical”:<br />They are willing to act in an organized way to penalize a brand<br />The “activists”<br />Similar profile but their dissent remains a vague desire<br />The “resigned critics”<br />They are willing to act in an organized <br />
  6. 6. 6 Steps To Manage <br />Global Brands <br />Success<br />
  7. 7.
  8. 8. Brand value<br />$m<br /> Year<br />
  9. 9. Brand value<br />$m<br />
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  11. 11. Brand value<br />$m<br />
  12. 12. Brand value<br />$m<br />Year<br />
  13. 13. Brand value<br />$m<br />Year<br />
  14. 14. Brand value<br />$m<br />Year<br />
  15. 15. Brand value<br />$m<br />Year<br />
  16. 16. Brand value<br />$m<br />Year<br />
  17. 17. Brand value<br />$m<br />Year<br />
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