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Global Brands

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  • 1. G
    L
    O
    B
    A
    L
    B
    R
    A
    N
    D
    S
    Presented by-: MahekDhoot
  • 2. What is a global brand?
    • A powerful international brand withstrong and consistent image
    • 3. Represents a group heading several brands and many activities
    • 4. Embodies the global village, the appealing idea to feel at home
    everywhere, to come across landmarks
    • Trans-cultural : "It offers something that is appealing and relevant
    in all cultures." 
  • 5. 5 Patterns of Relationship with Global Brands
    They like the brands and delight in their choices. Potentially fans of “classic” brands
    The “enthusiasts”
    They do not care about what the brands do or their social policies
    The “pragmatics”
    They require from the brand ethical values and traceability
    The “ethical”:
    They are willing to act in an organized way to penalize a brand
    The “activists”
    Similar profile but their dissent remains a vague desire
    The “resigned critics”
    They are willing to act in an organized
  • 6. 6 Steps To Manage
    Global Brands
    Success
  • 7.
  • 8. Brand value
    $m
    Year
  • 9. Brand value
    $m
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  • 11. Brand value
    $m
  • 12. Brand value
    $m
    Year
  • 13. Brand value
    $m
    Year
  • 14. Brand value
    $m
    Year
  • 15. Brand value
    $m
    Year
  • 16. Brand value
    $m
    Year
  • 17. Brand value
    $m
    Year