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Marketing AR (English)
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Marketing AR (English)

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Advantages of augmented reality in marketing.

Advantages of augmented reality in marketing.

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Transcript

  • 1. Augmented Reality Marketing
  • 2. What is Augmented Reality? Augmented Reality is a technology that combine real world elements captured through a camera with multimedia content like text, videos, pictures or 3D models.
  • 3. -Marketing -Press -Education -Tourism -Videogames Augmented Reality Apps
  • 4. Marketing Augmented reality based mobile marketing has key advantages over traditional marketing: It's a very spectacular technology, which means word spreads quickly in new campaigns, with a huge viral effect that can be improved with social networks. Being so spectacular also makes this technology very suitable for presentations at fairs or advertising to attract customers with stands.
  • 5. Marketing (2) • Augmented reality campaigns achieve very high conversion rates(around 70%) and dwell times(25 minutes), compared with more traditional marketing channels. • Portability: Your brand's digital content directly into the hands of your audience, anywhere. • Engagement: Customers want to interact and communicate with your brand and products, let them do it! http://youtu.be/RWwQXi9RG0w http://youtu.be/KRA0SZhKNyo StarbucksStarbucks Volkwswagen Veetle
  • 6. use casesUse cases
  • 7. use cases • 500 distribuidores usan la aplicación • Aumenta la productividad. • Elimina redundancias entre Marketing y ventas • Gracias a la app se incrementaron en 30 Millones de las ventas del producto. • 500 contractors use the app to sell air conditioner units. • Increase productivity. • Eliminates marketing / sales Redundancies • With the app sales increased 30$ millions Use Cases
  • 8. Use Cases (Ikea)
  • 9. use cases • 500 distribuidores usan la aplicación • Aumenta la productividad. • Elimina redundancias entre Marketing y ventas • • Most downloaded branded app of 2012. • Users spend at least 8 minutes in app. • More than 5 Million downloads. • 211 million catalogues distributed. Use Cases (Ikea)
  • 10. Marketing (3) Mobile devices are a growing market that already exceed the sales of personal computers. According to Juniper Research, 197 million augmented reality capable smartphones set to be in the global market in 2012.
  • 11. Marketing (4) • There will be 1.4 billion app downloads in 2015 and 2.4 billion in 2017, generating estimated profits of 1.5 and 5.2 billion respectively. • It would be 3.5 times the number of downloads of the most downloaded video game history (Angry Birds) in 2011!
  • 12. Try our technology!!
  • 13. Phone: +34 659 924 755 info@mahei.es www.mahei.es Pamplona(Spain)