Augmented Reality
Marketing
What is Augmented Reality?
Augmented Reality is a technology that combine real world elements
captured through a camera wi...
-Marketing
-Press
-Education
-Tourism
-Videogames
Augmented Reality Apps
Marketing
Augmented reality based mobile marketing has key advantages over traditional
marketing:
It's a very spectacular ...
Marketing (2)
• Augmented reality campaigns achieve very
high conversion rates(around 70%) and
dwell times(25 minutes), co...
use casesUse cases
use cases
• 500 distribuidores usan la aplicación
• Aumenta la productividad.
• Elimina redundancias entre Marketing y ven...
Use Cases (Ikea)
use cases
• 500 distribuidores usan la aplicación
• Aumenta la productividad.
• Elimina redundancias entre Marketing y ven...
Marketing (3)
Mobile devices are a growing market that already exceed the sales of personal
computers.
According to Junipe...
Marketing (4)
• There will be 1.4 billion app downloads in 2015 and 2.4 billion in 2017,
generating estimated profits of 1...
Try our technology!!
Phone: +34 659 924 755
info@mahei.es
www.mahei.es
Pamplona(Spain)
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Marketing AR (English)

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Advantages of augmented reality in marketing.

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Marketing AR (English)

  1. 1. Augmented Reality Marketing
  2. 2. What is Augmented Reality? Augmented Reality is a technology that combine real world elements captured through a camera with multimedia content like text, videos, pictures or 3D models.
  3. 3. -Marketing -Press -Education -Tourism -Videogames Augmented Reality Apps
  4. 4. Marketing Augmented reality based mobile marketing has key advantages over traditional marketing: It's a very spectacular technology, which means word spreads quickly in new campaigns, with a huge viral effect that can be improved with social networks. Being so spectacular also makes this technology very suitable for presentations at fairs or advertising to attract customers with stands.
  5. 5. Marketing (2) • Augmented reality campaigns achieve very high conversion rates(around 70%) and dwell times(25 minutes), compared with more traditional marketing channels. • Portability: Your brand's digital content directly into the hands of your audience, anywhere. • Engagement: Customers want to interact and communicate with your brand and products, let them do it! http://youtu.be/RWwQXi9RG0w http://youtu.be/KRA0SZhKNyo StarbucksStarbucks Volkwswagen Veetle
  6. 6. use casesUse cases
  7. 7. use cases • 500 distribuidores usan la aplicación • Aumenta la productividad. • Elimina redundancias entre Marketing y ventas • Gracias a la app se incrementaron en 30 Millones de las ventas del producto. • 500 contractors use the app to sell air conditioner units. • Increase productivity. • Eliminates marketing / sales Redundancies • With the app sales increased 30$ millions Use Cases
  8. 8. Use Cases (Ikea)
  9. 9. use cases • 500 distribuidores usan la aplicación • Aumenta la productividad. • Elimina redundancias entre Marketing y ventas • • Most downloaded branded app of 2012. • Users spend at least 8 minutes in app. • More than 5 Million downloads. • 211 million catalogues distributed. Use Cases (Ikea)
  10. 10. Marketing (3) Mobile devices are a growing market that already exceed the sales of personal computers. According to Juniper Research, 197 million augmented reality capable smartphones set to be in the global market in 2012.
  11. 11. Marketing (4) • There will be 1.4 billion app downloads in 2015 and 2.4 billion in 2017, generating estimated profits of 1.5 and 5.2 billion respectively. • It would be 3.5 times the number of downloads of the most downloaded video game history (Angry Birds) in 2011!
  12. 12. Try our technology!!
  13. 13. Phone: +34 659 924 755 info@mahei.es www.mahei.es Pamplona(Spain)
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