Marketing Presentation

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Marketing Presentation

  1. 1. Marketing Management PROBLEM SOLVING Group Members: Mohammad Mahdi Mesbahi GM04701 Mina Ali Ab Bar GM04665 Wong Cing Yee GM04616 Atousa Jafarian GM04704 Azhan Bin Mohd Husain GM04423 Somayeh Rezaei GM04675
  2. 2. • Located at Hulu Kelang• Wholly owned and managed by the Malaysia Zoological Society (MZS)• Financial supported from the gate collection, sponsors and donation
  3. 3. • Officially launched by the First Prime Minister of MY• Houses of over 5446 animals from over 470 species• Open-concept – natural landscaping• Organized performances, conferences, workshops, courses and others activities
  4. 4. • Education , Conservation, Research, Recreation and Training• Largest zoo in the Malaysian Book of Record• ISO 9001:2008 certification• Member of World Association of Zoos and Aquaria• Aims to be the leader in zoological park and aquaria
  5. 5. • Operation Hours : 9am – 5pm• Entrance Fee: With MyKad RM20 (Adults) RM6 (Children and Senior Citizen) Without MyKad RM30 (Adults) RM15 (Children)
  6. 6. • Collecting information - Sales information system - Customers database - Annual report
  7. 7. • Collecting information - Interview with Dr. Felix Deputy Director
  8. 8. • Brand positioning analysis - Target market: Children under 12 - Competitors: Zoo, Aquaria, Lake Garden - POD: Low price - Mantra: 7 in 1 - Motivating factor: Happy place for children - Emotional factor: Adopting animals
  9. 9. • Marketing 4P’s analysis4 P’s
  10. 10. 4 P’sLack of budget No governmental support Not enough sponsers Not enough parking space
  11. 11. • To set up seminars• Expanding parking capacity• Transportation improvement
  12. 12. • Distributing gift tickets• Providing more facilities
  13. 13. Thank you for your attention
  14. 14. Present like Professionals Created by: Mahdi Mesbahi mahdi.mesbahi@gmail.com

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