Marketing MyopiaBy: Theodore Levitt  <br />
What is Myopia<br /><ul><li>A visual defect in which distant objects appear blurred
Lack of discernment or long-range perspective in thinking or planning
Not being able to define your business, industry, and future</li></ul>‘’What business are we in?’’<br />Webdefinition.com ...
The Main Ideas <br /><ul><li>To breed growth and avoid myopia: define the industry
Product orientation and the overkill of R&D
“Sellers focus on the needs of the sellers => marketers focus on the needs of the buyers” (Levitt)</li></ul>( railroad , H...
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Marketing Myopia H Qedit

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Marketing Myopia

Theodore Levitt
HBR

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Marketing Myopia H Qedit

  1. 1. Marketing MyopiaBy: Theodore Levitt <br />
  2. 2. What is Myopia<br /><ul><li>A visual defect in which distant objects appear blurred
  3. 3. Lack of discernment or long-range perspective in thinking or planning
  4. 4. Not being able to define your business, industry, and future</li></ul>‘’What business are we in?’’<br />Webdefinition.com <br />
  5. 5. The Main Ideas <br /><ul><li>To breed growth and avoid myopia: define the industry
  6. 6. Product orientation and the overkill of R&D
  7. 7. “Sellers focus on the needs of the sellers => marketers focus on the needs of the buyers” (Levitt)</li></ul>( railroad , Hollywood and Nintendo) <br />
  8. 8. Article Relation to Marketing Decision Making <br />Levitt<br />Kotler<br />Product orientation <br />Marketing approach <br />Selling approach <br />Mass production<br />Social responsibility <br />Product concept <br />Marketing concept <br />Selling concept <br />Production concept <br />Social marketing concept <br />
  9. 9. Self-Deceiving Cycle <br />Growth assured by expanding populations<br />No competition or substitutes<br />Mass production and the T model<br />
  10. 10. What Applies to Kuwait?<br />What is our Myopia?<br />What implications will it have?<br />What can we learn from this Article?<br />
  11. 11. “Short sightedness and lack of forethought limits our natural ability to create, distribute, and adjust to market dynamics”(N/A) <br />
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