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What is Persuasive Communication <ul><li>Communication that is directed towards changing or altering another person’s beli...
Objectives  <ul><li>To change the mindset </li></ul><ul><li>To transform attitude </li></ul><ul><li>To bring permanent cha...
Need <ul><li>Building shared vision </li></ul><ul><li>Better than Coercion </li></ul><ul><li>Basis of leadership </li></ul...
How <ul><li>Analyze the person and situation </li></ul><ul><li>Establish credibility </li></ul><ul><li>Prepare the receive...
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Persuasive Communication

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Transcript of "Persuasive Communication"

  1. 2. What is Persuasive Communication <ul><li>Communication that is directed towards changing or altering another person’s beliefs, attitudes and ultimately behavior. </li></ul><ul><li>Purpose is to transform the belief so that attitude is transformed </li></ul>
  2. 3. Objectives <ul><li>To change the mindset </li></ul><ul><li>To transform attitude </li></ul><ul><li>To bring permanent changes </li></ul><ul><li>To influence the other person </li></ul>
  3. 4. Need <ul><li>Building shared vision </li></ul><ul><li>Better than Coercion </li></ul><ul><li>Basis of leadership </li></ul><ul><li>Building team </li></ul>
  4. 5. How <ul><li>Analyze the person and situation </li></ul><ul><li>Establish credibility </li></ul><ul><li>Prepare the receiver to be open minded </li></ul><ul><li>Identify the appropriate emotion </li></ul><ul><li>Talk about rewards </li></ul><ul><li>Talk about obstacles </li></ul><ul><li>Appeal to self interest </li></ul><ul><li>Use the appealing arguments </li></ul><ul><li>Organize the ideas </li></ul><ul><li>Create favorable atmosphere </li></ul><ul><li>Be flexible </li></ul><ul><li>Do not be emotional </li></ul><ul><li>Motivate for action </li></ul>
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