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WiZE Bd Road Map

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WiZE Mobile, Independent Mobile Broadcasting Station Business development Road Map

WiZE Mobile, Independent Mobile Broadcasting Station Business development Road Map

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    WiZE Bd Road Map WiZE Bd Road Map Document Transcript

    • qwertyuiopasdfghjklzxcvbnmqwertyui opasdfghjklzxcvbnmqwertyuiopasdfgh jklzxcvbnmqwertyuiopasdfghjklzxcvb WiZE Mobile Sdn Bhd nmq Business Development Strategy Maha wertyuiopasdfghjklzxcvbnmqwertyuio1
    • WiZE Mobile Business Development Strategy Content  Objectives  Missions  Services  Trend  WiZE Mobile Overview  Malaysia ISP Overview  Business Development Market Analysis Summary  Business Development Strategy  WiZE Grants, Funds Strategy  2010/2011 Business Development Road Map  2010/2011 Business Development Gantt Chart  Timeline  WiZE Mobile Road Map
    •  Marketing Campaign  Sales Dept- Sales Strategy  Strategy & Implementation Summary  WiZE Mobile Channel Listing  Sales- ROI’s  Sales Scenario  Guide to WiZE Mobile End ……………………………………………………………….
    • Objectives To offers high-tech service providers a reliable, high-quality alternative to in-house resources for business development, market development, and channel development on an international scale. Industry Internet, Computer Social network Mobile social MPEG-4 software service network service, Video micro-blogging hosting service Area Served Worldwide Worldwide Worldwide Worldwide Revenue Banner ads, referral Banner ads, Banner ads, Google marketing ▲ Referral referral marketing AdSense 21.796 billion USD Marketing ▲ ▲ $400,000 Q3 (2008) 300 million (2009) USD (2008 est.) Launched September 4, 1998 February 2004 2006 February 2005 Website google.com facebook.com twitter.com youtube.com
    • Mission As public awareness increases and the number of viewers grow, mobyleTV shall increases its content thus encouraging local production houses to develop more mobile based content programmed. Industry Mobile Broadcasting Station Mobile Content Hosting Service Area Served Malaysia Revenue Banner ads, referral marketing, Airtime Launched 1st Jan 2010 Website mobileTv.my phone.mobiletv.my
    • Services Under this model, mobyleTV administers the enterprise, including overall brand management (i.e., establishing and promoting a strong identity among cable operators and consumers as a unique and valuable television network), affiliate sales, trade marketing, advertising sales, technical distribution and back-office support MobileTv Streaming Services MobileTv Streaming Services Valuation of Content  BREAKING NEWS  TOUR STATION  AMUSE STATION  SWEAT STATION  E-EYEQ  XCHG STATION Area Served 1. Malaysia 2. Worldwide Revenue (1) Banner ads, referral marketing Revenue (2) Content Broadcasting Rights Advantage Live Streaming via mobile MobileTv Trend/Tracks INDEPENDENT MOBILE B ORDER CAST STATION
    • WIZE MobileTv Overview WiZE Mobile TV solution currently runs totally via IP accessible via local WIFI or 3G (Data Charges Apply) System Requirement Streaming = 250 Kbps/ Device Requirement = Flash Lite 3
    • Malaysia ISP Overview Monthly Rates Broadband Type Subscribers Home Biz Service RM418- Wired 500,000[ref] RM20 - RM188 TMnet Streamyx RM1188 Jaring RM139- Wired/Wireless 270,000[ref] RM79-RM99 Broadband RM199 Wired/Wireless RM238- Various 1,300 [ref] RM69-RM299 Time Broadband RM1199 RM288- Wireless 100 -/+[ref] RM188-RM288 Airzed WiMax RM468 RM99 - DiGi Mobile Wireless Unavailable RM99 - RM149 RM149 Broadband Nasion 1 RM800- Wireless 300 + [ref] RM80-RM88 Wireless RM6600 Broadband Wirelesss Unavailable RM79-RM199 RM199 Maxis Wireless Broadband RM120- 3G Unavailable RM120-RM149 Maxis 3G RM149 3G Unavailable RM99-RM120 RM99-RM120 Celcom 3G
    • RM350- Satellite Unavailable RM150-RM888 Smart Ku-Band RM888 Satellite Unavailable - RM998-RM??? Smart C-Band RM30- RM30- EB Technologies Radio/Wireless Unavailable RM100 RM100 MyWave24 RM18- EB Technologies RM99 RM128- Wireless/Wired 1000+ [ref] Residential / (No longer accepting new RM1288 Commercial signups) RM150- Wired Unavailable RM60 PenangFon RM900 Wireless Unavailable RM90 RM390 AtlasOne RM48- Wireless Unavailable Unavailable MyKris RM88 Wireless Unavailable RM40 RM40 ZapZone RM40- RM150- Wireless Unavailable GoLightSpeed RM85 RM250 IM Wirefree Wireless Unavailable RM75 RM75 Broadband
    • Internet Usage and Population Growth: YEAR Users Population % Pen. Usage Source 2000 3,700,000 24,645,600 15.0 % ITU 2005 10,040,000 26,500,699 37.9 % C.I.Almanac 2006 11,016,000 28,294,120 38.9 % ITU 2007 13,528,200 28,294,120 47.8 % MCMC 2008 15,868,000 25,274,133 62.8 % MCMC
    • Business Development Market Analysis Summary “ONE BILLION PHONES READY FOR GREAT SERVICES”
    • Strategy- 1Malaysia MobileTv.my What should we do what should we have?  RTM award letter  Accurate Information’s-  Register Intellectual Property 1Malaysia MobileTv.my  Advertising -mobileTv Brand in  Download portal Schools, Hot-Spots, Airports,  Own mobileTv programs Train/LRT, Hotels, Ministry,  Online Traffic Report Hospitals, Property.  Own Radio Programs  MCMC Collaboration  TV/Radio content provider  R&D on Devices  WiZE Hand Phone  Content Strategy  Quality of Service  R&D on Quality of Service  Quality of voice  Attention on Virus Attack  Best SERVICE/platform provider
    • WiZE Grants, Funds Strategy Ministry of Science, Technology & Innovation (MOSTI)  Science Fund  Demonstrator Application Grant Scheme  eContent Fund  Commercialization Grant – Seed Fund  Commercialisation Grants – R&D Matching Funds  Commercialisation Grants – International Business Development Matching Funds Multimedia Development Corporation (MDeC)  R&D Grant Scheme  IP Grant Scheme  Pre-seed Fund (Content Strategy)  Technopreneur Pre-Seed Fund Programme MSC Malaysia's Multimedia Development Corporation (MDeC)  ICONapps Malaysia External Trade Development Corporation (MATRADE)  Brand Promotion Grant  Market Development Grant Malaysian Technology Development Corporation (MTDC)  Technology Acquisitions Fund Perbadanan Pembangunan Industri Kecil dan Sederhana (SMIDEC)  Matching Grant for Business start-ups  Matching Grant for Product & Process Improvement
    • 2010/2011 Business Development Road Map Business Development Sales Department A&P Department Marketing Department  Identify new  Sales kit Model  Internet  Set Trend business trends  Case study- Sales advertising  Identify potential  WiZE ICT - territories  Road Show market Online Tuitions  Analyze Sales  Parties on Product  Pricing strategy  Traveling for Statistics launching  Brand Awareness feedback &  Gov sales  Purchase  WiZE Newsletter marketing  University/Colleges incentives  Traveling all state purpose sales  Website for marketing  Survey  Corporate sales  Direct mail purpose  Direct sales  TV  Achieve Global  Potential market  Radio Top 100 Brand  Exhibition  Newspaper  In store display  Special event  Sponsorship  Traveling all state for marketing purpose  Telemarketing
    • 2010/2011 Business Development Gantt chart – Strategy- 1Malaysia Vision- MobileTv.my Accurate information & entertainment on your mobile. 1st Qtr 2010 (Jan-Mar2010)  MCMC –Trial System  MSC Application  WiZE Product Testing  Market Analysis  Market Survey  Soft A&P  Launching  Regional WiZE Database Registration  Training/Product Knowledge  JV Partnership- RTM, Astro, Overseas Content Providers, Espn mobile, Hitz.Fm, Airasia, TheStar, Edge, Karyawan, FDAM, Government Agency, Colleges/university, Corporate Agency 2nd Qtr 2010 (April-Jun2010)  Market Awareness  Mou-partnership with potential market  Formulate sales strategy  Sales
    • 2010/2011 Business Development Gantt chart – 3rd Qtr 2010 (July-Sept2010)  Product Awareness  Launching on WIZE Series  Local exhibition- Content service provider  Overseas exhibition- Content service provider 4rd Qtr 2010 (Oct-Dec2010)  A&P Programs  Inhouse Training-product knowledge  Product Awareness  Service provider (content & solution to other country)  Sales target Achieve TIMELINE In the first week of January, 2010, WIZE MOBYLE will launch the 2.0 or ―BETA‖ version of the site:  We have recruited the necessary production, advertising, editorial and technical staff to create a strong Online Presence  Editor’s Weblog interacts with the community of registered Audience and Production Correspondents  We offer free WIZE MOBYLE TV viewing as an introductory strategy  Production Correspondents may post a programmers on the site at no charge as an introductory strategy  BETA launch includes the Forum and the Polls  We have built on-site display advertising and are featuring Google ads, at least at the  Outset WIZE MOBYLE is ready to move forward to its second development phase, for which it will require further equity investments.
    • WiZE Mobile Road Map Marketing Campaign Awareness Campaign Nationwide Objective – Target Audience/membership = 3million WiZE membership Database (+- 1.2 Million RTM Users) Campaign (by state) = KL & SEL – 1.5 Million PNG, KDH, KLN - 500 K TRRG, PERAK SBH, SRWK - 100 K JHR, SRM,MLK - 900 K (+- 1.2 Million RTM Users) Marketing Objective = + 100 000 Viewers Daily - 400 000 Viewers Daily Marketing Strategy = A&P campaign to cater 5000 view Simultaneously = A&P Program = 400 000 Viewers Daily Campaign Marketing Strategy = User Friendly Downloads with mobiletv LOGO on Devices = Road Cruisers to GOV agency, Colleges/University, Corporate & Concerts Strategy - Product Branding & JV with Potential Brands Weakness - Virus Attack Opportunity - LIVE Streaming via mobile Trends - mobiletv trend
    • Marketing Campaign Awareness Campaign Nationwide Target - 01/01/11 = 400 000 viewers Daily A&P - Government Agency - Colleges/University - Corporate Agency - Competition/Concerts 1. Government Agency Eg…MPSJ, MPPJ, DBKL, PLUS, Tourism Malaysia, JPJ, POLIS…….  Org.my  Local municipal Strategy  CCTV Access  Rebranding Local Bus stop  LRT/Train Weakness  Collaboration Issue Opportunity  Reduce Crime/ Traffic  Overview/Additional information to public  Increase Dept performance Trend/Tracks  Increase K.P.I
    • 2. Corporate Agency E.g.….Airasia, MAS, Berjaya, Genting, Petronas,………. Strategy  A&P Budget  Interactive Marketing via mobileTv Opportunity  Proximity Marketing  Spread corporate massage Trend/Tracks  Leverage additional revenue from existing customers  Increase the amount of time a user spends in your venue  Encourage user to visit more frequently  Attract new customer 3. Colleges/University E.g.….UM, UITM, USKM, Sunway College, Multimedia Colleges (Local & International) Strategy  Content strategy  CJ  Students and faculty from a large, intelligent internet user base Opportunity  Enable student and teachers alike to surf, research, and communicate  Showcase student artwork Trends/Tracks  The increased use of the Internet and multimedia applications is motivating educational institutions to deploy higher capacity, reliable network connections without incurring significantly higher costs
    • 4. Competition/Concerts E.g.….Metallica, LinKin Park,…… Strategy  Increase mobileTv Audience/Database Weakness  Sponsors  Dept Budget Opportunity  Increase Awareness Trend/Tracks  Dept K.P.I  Achieve sales Target 5. Medical/Healthcare Industry E.g.….KPJ Healthcare, Private Medical Center, Hospitals Strategy  Encompasses many entities providing medical services including hospitals, urgent care and medical centers, laboratories, pharmacies, MRI facilities, and doctor’s offices. Providing medical care has evolved into an information-intensive process requiring access to shared information Weakness  With healthcare cost containment measures in place around the world, average wait times in hospitals has increased dramatically. Opportunity  can be used to drive targeted advertising, stream videos, Trend/Tracks  For Telemedicine, Doctors can use the system to videoconference and consult with colleagues interactively  Gain an additional revenue source in the process.
    • 6. Shopping Mall Industry E.g.…..Sunway Pyramid, One Utama, Mid Valley) Strategy  A typical upscale mall can attract millions of visitors each year. Weakness  Retailers within the mall have a business and personal need for high-speed internet access. Opportunity  Shoppers can find out in real time the promotions and deals offered by the various tenants in the shopping mall Trend/Tracks  Shopping malls can push advertisements 7. Hotel Industry E.g….Sunway Hotel, Mines Hotel, Summit Hotel, Crown Princess Strategy  Hotels have long been the playground for business. Weakness  Hotels are continually looking for ways to meet and exceed the needs of their guests, and increasing their work productivity is an important part of creating an ideal guest experience. Trend/Tracks  Target Marketing: All users submit their email address. Targeted promotions and username for mobileTv access
    • 8. Health & Fitness Clubs Industry E.g …...Fitness First, California Fitness Strategy  Now, your health and fitness business can strengthen customer relationships to improve member retention, and greatly improve your chances of attracting qualified, new members. Opportunity  After a tough workout, checking in with the office, looking up your stock prices or browsing the web with a hotspot and some fresh juice is essential. Now your clients can unwind and still stay connected to the world. 9. Trade Shows and Conventions Industry E.g…..KLCC, PWTC Strategy  The need to stay connected is critical to increasing the productivity and effectiveness of the mobile professionals in today’s business environment. Weakness  The increased mobility of today’s workforce creates a lot of dead time outside the office—sitting at the airport, staying at a hotel or having a cup of coffee in between meetings. Trend/Tracks  Sell advertising space on each portal page for additional revenue
    • Sales Dept Sales Strategy  CSC: Comment Short Codes  CRM: Customer relationship Management  CPM: Cost per Millions/Thousand. The CPM model refers to advertising bought on the basis of impressions. Advertisers pay a predetermined price for a thousand impressions.  CPC: Cost per Click. Advertisers pay for a click, irrespective of the impressions. Commonly found in search advertising. Also referred to as PPC (Pay per Click) advertising.  CPL: Cost per Lead. Advertisers pay for customer leads, irrespective of clicks or impressions. Fastest growing segment in online advertising. 1. A better understanding of the wants (expectations) of the customer because it is: based on the reality of the market estimated in an objective way 2. A better economic planning of the purposes and the objectives of the company by centering on what takes place outside controlled 3. A better increase of the productivity: resolution of the real problems Understanding of the processes and what they produce” 4. Better current practices Search for the change many decisions practices of break 5. A better competitiveness thanks to: a solid knowledge of the competition a strong implication of the staff new ideas on practices and tried techniques
    • Strategy and Implementation Summary  Calculate the value  Work closely with key departments  Budget realistically  Organize customer data  Lead the project from the top down  Implement gradually  Actively manage the implementation  Develop a culture of continuous improvement Sales Forecast Mobile TV should be anytime, anywhere and anything – Anytime: watching television every moment of the day: as a time killer or dedicated in the evening and at night – Anywhere: watching mobile television wherever you want: private and public spaces (limited due to social pressure) – Anything: same content as traditional TV, but shorter time sessions.
    • Sales Forecast (B2C) FY 2010 FY 2011 FY 2012 Unit Sales CSC 250,000 350,000 500,000 CPM 250,000 350,000 500,000 CPC 250,000 350,000 500,000 CPL 250,000 350,000 500,000 CRM 250,000 350,000 500,000 Total Unit Sales 1,250,000 1,750,000 2,500,000 Unit Prices FY 2010 FY 2011 FY 2012 CSC $1.00 $1.00 $1.00 CPM $0.50 $0.50 $0.50 CPC $0.50 $0.50 $0.50 CPL $0.50 $0.50 $0.50 CRM $0.50 $0.50 $0.50 Sales CSC $250,000 $350,000 $500,000 CPM $125,000 $175,000 $250,000 CPC $125,000 $175,000 $250,000 CPL $125,000 $175,000 $250,000 CRM $125,000 $175,000 $250,000 Total Sales $750,000 $1,050,000 $1,500,000 Five steps to mobile TV success It takes more than just launching a mobile TV service to generate worthwhile revenue. The service must be easy to activate and use. It must also provide users with value for money and enrich their lifestyle. We work with you to: Explore the opportunity: understand the market, customer needs, and segmentation and business opportunities. Find appropriate services, the business model and the right device offering Develop and deploy the service: implement the service in the network complete with charging mechanisms, followed by testing, often with friendly users Excite subscribers: launch and market the service. Ensure effective service provisioning and device/phone management, as well as charging Operate the service: provide appropriate care services and manage Service Level Agreements for guaranteed service quality, especially for enterprise users
    • Manage the service lifetime: manage all services throughout their lifecycle. Monitor the service performance and manage the network and its capacity WiZE Mobile Channel Listing (Main Channel) 100 News Channel- Mobyle TV Overview 200 Tour Station 300 Amuse Station 400 Sweat Station 500 EyeQ Station 600 XchG Station Sub Channels 100 News Channel- Mobyle TV Overview 101 RTM 1 News 102 RTM 2 News 103 Astro/Bernama News 151 Premium Channel-Boomerang 152 Premium Channel 153 Premium Channel Channels Overview Channel 100-799 = F.T.V P.P.V Channel 800-899 = Personal Channels Channel 900-959 = House/office/Highway CCTV Channel 960-999 = Online Radio Station
    • Sales –ROI’s (B2B & B2C) WiZE Mobile Channels (2yrs Contract) 1. Channel 100-799 = F.T.V RM_____________ P.P.V RM _____________ 2. Channel 800-899 = Personal Channels RM _____________ 3. Channel 900-959 = House/office/Highway CCTV RM _____________ 4. Channel 960-999 = Online Radio Station RM______________ 5. Short Term Lease 5.1. 1 Day Lease = RM _____________ 5.2. 30 Day Lease = RM _____________ 5.3. 3-6 Months Lease = RM _____________ 5.4. 1 year Lease = RM _____________ 6. Royalty Revenue *(win-win) 1) phone.mobiletv.my 2) RTM.mobiletv.my 3) RTM.mobiletv.my Main channel Adverts CSC Live streaming link 60-50/40-50 (lifetime membership) 50/50 30/70 4) Live Broadcast (WiZE) 20 (production cost apply) 6.1. WiZE Production Unit (Activity) RM _______________
    • 7. WiZE Downloads 7.1. M-Downloads – Music/Movies 3rd Party RM _______________ 7.2. M-Downloads – Music/Movies by WiZE RM _______________ 7.3. M-Games- 3rd Party RM _______________ 7.4. M-Games – by WiZE RM _______________ 7.5. M-Coupons – 3rd Party RM _______________ 7.6. M-Coupons – by WiZE RM _______________ 7.7. M-Learning – 3rd Party RM_______________ 7.8. M-Learning – by WiZE RM_______________ 7.9. M-Banking - 3rd Party RM_______________ 7.10. M-Health – 3rd Party RM _______________ 7.11. News Alert Promotion CJ RM_______________ 8. WiZE Adverts/Sponsors Rate Card (Option 1= 30 sec, option 2 = 30 sec-1minit, option 3 = 60 sec-2minit) 8.1. Branded Slate RM________________ 8.2. Logo Bug RM________________ 8.3. Companion Banner RM________________ 8.4. End Card RM________________ 8.5. Pre Roll or In Program RM________________ 8.6. Branded Canvas RM________________ 8.7. Overlay RM________________ 8.8. Ad Selector RM________________ 8.9. Branded Entertainments RM________________ 8.10. Long Form RM________________ 8.11. Direct Response RM________________ 8.12. Classified RM________________
    • 9. International Streaming 9.1. 1 Day Lease = RM _____________ 9.2. 30 Day Lease = RM _____________ 9.3. 3-6 Months Lease = RM _____________ 9.4. 1 year Lease = RM _____________ 9.5. Mobile Channels (2yrs Contract) RM _____________
    • Sales Scenario Scenario 1 – Metallica/ Linkin Park Concert Business Nature - Music Band Revenue - Tickets Streaming method** - 1)linkin.mobiletv.my 2)linkin.mobiletv.my(link) Advantages on mobileTv - live streaming via mobile & web platform Revenue *(win-win) - 1) phone.mobiletv.my 2) linkin.mobiletv.my 3) linkin.mobiletv.my (link) Main channel Adverts CSC Live Streaming link 60-50/40-50 (lifetime membership) 50/50 30/70 4) Live Broadcast 20 Future Activity - New Product Launch/Demo/Travel Package Team Building/Company Dinner Brand awareness - Loyal customer Interactive Channel - Interactive on main channel (client main webpage) Linkin - International Streaming (upon request) Additional Revenue M-Programs M-Downloads M-Coupon Addition revenue – Mobile Ticketing***
    • Guide to WiZE Mobile What is the consumer WiZE Mobile Valuation value proposition? Why is it so urgent that - Accessibility the consumer cannot Availability wait until they get home Affordability or office access to their computer? Speed 250Kbps/ Convenience Everyone, Anywhere, Anytime. Cost 6 free to view channels Loyalty Brand Alignment to trends Proximity Marketing
    • Guide to WiZE Mobile Who is the customer? WiZE Mobile Valuation? Geography(s) IP Accessible via 3G , WiMAX & Wi-Fi Profitability Multi-Channel Platform Live event streaming Existing Relationships M-Download (Product / Services) M-Learning M-Coupons Access to mobile Data Charges Apply via 3G or WiMAX Broadband Stream 250 Kbps/