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Industry analysis personal care by MAHAMMAD AZHARUDDIN
Industry analysis personal care by MAHAMMAD AZHARUDDIN
Industry analysis personal care by MAHAMMAD AZHARUDDIN
Industry analysis personal care by MAHAMMAD AZHARUDDIN
Industry analysis personal care by MAHAMMAD AZHARUDDIN
Industry analysis personal care by MAHAMMAD AZHARUDDIN
Industry analysis personal care by MAHAMMAD AZHARUDDIN
Industry analysis personal care by MAHAMMAD AZHARUDDIN
Industry analysis personal care by MAHAMMAD AZHARUDDIN
Industry analysis personal care by MAHAMMAD AZHARUDDIN
Industry analysis personal care by MAHAMMAD AZHARUDDIN
Industry analysis personal care by MAHAMMAD AZHARUDDIN
Industry analysis personal care by MAHAMMAD AZHARUDDIN
Industry analysis personal care by MAHAMMAD AZHARUDDIN
Industry analysis personal care by MAHAMMAD AZHARUDDIN
Industry analysis personal care by MAHAMMAD AZHARUDDIN
Industry analysis personal care by MAHAMMAD AZHARUDDIN
Industry analysis personal care by MAHAMMAD AZHARUDDIN
Industry analysis personal care by MAHAMMAD AZHARUDDIN
Industry analysis personal care by MAHAMMAD AZHARUDDIN
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Industry analysis personal care by MAHAMMAD AZHARUDDIN

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  • 1. Why personal care? • The personal care category has the largest number of brands, i.e., 21, • Note: There are 11 HUL brands in the 21, aggregating Rs. 3,799 crore or 54% of the personal care category.
  • 2. List of top fmcg companies COMPANY MARKET CAP (IN CRORES) ITC 256,769 HUL 127,144 GODREJ 28,107 DABUR INDIA LTD. 27,261 COLGATE PALMOLIVE 18,329 MARICO LTD. 13,137 EMAMI 10,788
  • 3. NOW THE QUESTION CALLED INTO PLAY….. • WHAT IS MARKET CAP THEN???? Market capitalization (or market cap) is the total value of the issued shares of a publicly traded company; it is equal to the share price times the number of shares outstanding. As outstanding stock is bought and sold in public markets, capitalization could be used as a proxy for the public opinion of a company's net worth.
  • 4. Cont.. Market cap reflects only the equity value of a company. It is important to note that a firm's choice of capital structure has a significant impact on how the total value of a company is allocated between equity and debt.
  • 5. Future plan of the major player… • Hul finding- HUL saw a slowdown in discretionary spends by consumers. Skincare and ice creams were two categories that saw reduced spending. Both categories were affected by the shutting down of modern trade stores that contributed to a disproportionate amount of sales. About 300 modern trade stores have closed in the last year.
  • 6. Cont. • Hul initiatives- it is investing in what it terms are categories of the future. These products – conditioners, shower gels, tea bags and so on – now make up Rs.1000 crore in sales. Other initiatives includes- it is powering ahead with trebling its rural direct distribution reach, as part of an initiative it had launched in July 2010. The company has added a million outlets across rural India to its distribution network so far.
  • 7. Cont. UNILEVER SUSTAINABLE LIVING PLAN We work to create a better future every day, with brands and services that help people feel good, look good and get more out of life. Our first priority is to our consumers – then customers, employees, suppliers and communities. When we fulfil our responsibilities to them, we believe that our shareholders will be rewarded.
  • 8. What did hul want to accomplish in future? By 2020, we will help more than a billion people take action to improve their health and wellbeing through: • HEALTH AND HYGIENE • NUTRITION • GREENHOUSE GASES • BETTER LIVELIHOODS
  • 9. Itc future plan.. • ITC's Personal Care portfolio under the 'Essenza Di Wills', 'Fiama Di Wills', 'Vivel', "Engage" and 'Superia' brands has received encouraging consumer response and is being progressively extended nationally. • Extensive insights gained by ITC through its numerous consumer engagements have provided the platform for its R&D and Product Development teams to develop superior, differentiated products that meet the consumer's stated and innate needs
  • 10. Colgate palmolive. FUTURE PLAN…
  • 11. Colgate future plan of 3 p’s • People • Performance • Planet
  • 12. Who will be the major player? Personal care • Hindustan unilever
  • 13. Why?? • More product category and variety.. • More acceptance in rural markets.. • Rural consumer feel old is gold Though selection of the real hero is a bit shillyshallied in nature….
  • 14. KSF of fmcg (personal care) • Newness (composition) • Price • Good relationship with channels • Performance
  • 15. Potentiality of personal care.. • FMCG in India has a strong and competitive MNC presence across the entire value chain. It has been predicted that the FMCG market will reach to US$ 33.4 billion in 2015 from US $ billion 11.6 in 2003. The middle class and the rural segments of the Indian population are the most promising market for FMCG, and give brand makers the opportunity to convert them to branded products.
  • 16. Growth drivers.. • Increasing urbanization • Rising participation of women in urban work force. • Growing importance of looks and personal grooming not only for personal but professional reasons. • Increase in disposable income. • Population. • budget
  • 17. Stability of demand.. • Habits are easy to develop but hard to leave…
  • 18. Competitor • Ordinary or local product • Ayurvedic or natural product • Substitute goods like soap to shampoo (cannibalization)
  • 19. Factors that acts as DE accelerator Sometimes religion poses a threat Cultural or sub-cultural belief…. • weather • Inflation (food, agri) • Natural calamities
  • 20. Competitive advantages… • • • • Product differentiation Price differentiation Retailer relationship Sales promotion

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