IS SEARCH IA?Mags HanleyWorld IA Day, Bristol9 February 2013
SEARCH VS. BROWSEA story
EXERCISE IN INTENT ANDFACETS
ResultsTerm             Users’ intent                    Facet/ structurefree             I’m cheap.                      ...
SEARCH SYSTEMS
Search systemPeter Morville – In Defence of Search – December 7, 2001http://semanticstudios.com/publications/semantics/000...
USERS’ INTENT
Modes of information seeking Marcia Bates – Modes of Information Seeking Http://gseis.ucla.edu/faculty/bates/articles/info...
Intent in the search interface                       OR  What       Where              When             Clapham           ...
Other search input models   Gig finder   1. Choose a music genre   All (1234)   Blues, roots & country(62)                 ...
Other search input modelshttp://www.engadget.com/2011/10/15/siri-ported-to-an-iphone-4-old-phone-learns-a-new-trick/
CONTENT STRUCTUREDTO SUPPORT INTENT
Intent in the contentDoes it match what users are looking for?Some examples:• Product numbers of panel boards and switches...
Location in LondonLevels of granularity• Postcode (TW9 2SU)• Street (Oxford St)• Town/village (Hammersmith, Camden)• Area ...
PRESENTING RESULTSTO SUPPORT INTENT
Intent in the results• Search results – do you show the information in the results people are asking? Enough to make a dec...
DEBUNKING THE MYTHSOr why search is IA and not technical!
SEARCH IS NOTTECHNICAL OR MYSTICAL
Analytical, not technicalYou need to:• Do granular analysis to understand the patterns• Perform benchmarking of results• P...
Example – boosting by tags in Solr    Data element or tag   Additional score    Rating score    5                     100 ...
Example – boosting tags in SolrSearch    Current results                        With boostsBurgers   1. London’s best burg...
Logical, not Mystical• Reject “It’s how it is set-up” from the technical team. It can be tuned based on rules, someone nee...
WHAT CAN YOU DO?
Activities• Review your search logs and interface analytics• Analyse the interface and failing searches to see intent and ...
Thank you                   Mags Hanley               Twitter: @magshanley                     LinkedIn:   uk.linkedin.com...
People• Peter Morville (http://semanticstudios.com)• Louis Rosenfeld (http://louisrosenfeld.com/home/)• Tony Russell Rose ...
BooksInformation Architecture for the World Wide Webhttp://www.amazon.com/Information-Architecture-World-Wide-Web/dp/05965...
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World IA Day 2013 - Is Search IA?

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Mags Hanley presentation from World IA Day 2013.

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  • Loved this presentation when I watched the live stream but I couldn't see the slides. It's really nice to find the slide deck is every bit useful as the presentation audio ;0)
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  • Which one:Is easier to develop on?Can I apply my facets?Follows the users’ intent?What about advanced search?Domain searchesDirected browse
  • Combinations of search that meet the mental model for that type of content
  • World IA Day 2013 - Is Search IA?

    1. 1. IS SEARCH IA?Mags HanleyWorld IA Day, Bristol9 February 2013
    2. 2. SEARCH VS. BROWSEA story
    3. 3. EXERCISE IN INTENT ANDFACETS
    4. 4. ResultsTerm Users’ intent Facet/ structurefree I’m cheap. Pricingbrunch Full English vs. eggs benedict Mealtimesjazz My music tastes are Music genres sophisticated.Les Miserables Is Russell Crowe as bad as Name the reviews? I want to see the theatre musical.Italian Pasta anyone? CuisineShoreditch What’s local to me? Areakids It’s half term, what can we Audience do?today I’m bored – what can I do? Dateclubbing Let’s dance! SubjectCliff Richard Calendar anyone? Name
    5. 5. SEARCH SYSTEMS
    6. 6. Search systemPeter Morville – In Defence of Search – December 7, 2001http://semanticstudios.com/publications/semantics/000004.php
    7. 7. USERS’ INTENT
    8. 8. Modes of information seeking Marcia Bates – Modes of Information Seeking Http://gseis.ucla.edu/faculty/bates/articles/info_SeekSearch-i-030329.html
    9. 9. Intent in the search interface OR What Where When Clapham All dates Search Clapham Clapham Common Clapham Junction
    10. 10. Other search input models Gig finder 1. Choose a music genre All (1234) Blues, roots & country(62) Jazz (67) Cabaret & standards (9) Kids music (25) Classical & opera (96) Pop, rock & hip-hop (87) Dance music (25) R & B (56) Folk (87) World (76) 2. Choose a date March Today | Tomorrow | This weekend W T F S S M T W T F S S M T 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | >>
    11. 11. Other search input modelshttp://www.engadget.com/2011/10/15/siri-ported-to-an-iphone-4-old-phone-learns-a-new-trick/
    12. 12. CONTENT STRUCTUREDTO SUPPORT INTENT
    13. 13. Intent in the contentDoes it match what users are looking for?Some examples:• Product numbers of panel boards and switches, searched by contractors and engineers. The company didn’t structure the content to allow this to happen.• Mealtimes in Time Out – more popular than cuisines. Is the content tagged or have keywords in the content?
    14. 14. Location in LondonLevels of granularity• Postcode (TW9 2SU)• Street (Oxford St)• Town/village (Hammersmith, Camden)• Area (South-West London)• City-wide (London)• How do we allow people to search them all? Do we even capture this information?
    15. 15. PRESENTING RESULTSTO SUPPORT INTENT
    16. 16. Intent in the results• Search results – do you show the information in the results people are asking? Enough to make a decision?• Business goals – are you consciously showing the content the business wants to promote? Does it enhance the user experience?• Content types – are we showing the information people want? More events for a music search; more venues for restaurant search.
    17. 17. DEBUNKING THE MYTHSOr why search is IA and not technical!
    18. 18. SEARCH IS NOTTECHNICAL OR MYSTICAL
    19. 19. Analytical, not technicalYou need to:• Do granular analysis to understand the patterns• Perform benchmarking of results• Prototype search results ordering by knowing exactly the impact of each decision like boosting of tags and search field indexing• Understand your content, structuring for patterns and search as well as browse• Show the working (this is where it is like A Level maths!)
    20. 20. Example – boosting by tags in Solr Data element or tag Additional score Rating score 5 100 4 80 3 60 2 40 1 20 Bookable 20
    21. 21. Example – boosting tags in SolrSearch Current results With boostsBurgers 1. London’s best burgers (0) 1. Honest Burgers (Brixton) - 5 star 2. The Burger Bar - 3 star (60) (100) 3. Honest Burgers (Soho) - 4 star 2. Honest Burgers (Soho) - 4 star (80) (80) 4. Guerrilla Burgers - 2 star and 3. The Burger Bar - 3 star (60) bookable (60) 4. Guerrilla Burgers - 2 star and 5. Honest Burgers (Brixton) - 5 star bookable (60) (100) 5. London’s best burgers (0)
    22. 22. Logical, not Mystical• Reject “It’s how it is set-up” from the technical team. It can be tuned based on rules, someone needs to define them.• Most of us don’t work for Google – don’t need a maths PhD to do this. BUT some basic maths is useful; think Venn diagrams• Understand the content and business requirements. They will suggest the algorithm.• And if you are not this way inclined – find someone who is.
    23. 23. WHAT CAN YOU DO?
    24. 24. Activities• Review your search logs and interface analytics• Analyse the interface and failing searches to see intent and understand ways to change it• Test it in usability sessions – talk aloud when typing in queries and what the people expected the results to be• Understand your content and how it matches to the intent of the users• Structure the content better and leverage in the interface or query engine
    25. 25. Thank you Mags Hanley Twitter: @magshanley LinkedIn: uk.linkedin.com/pub/margaret-hanley/0/180/3a5/
    26. 26. People• Peter Morville (http://semanticstudios.com)• Louis Rosenfeld (http://louisrosenfeld.com/home/)• Tony Russell Rose (http://isquared.wordpress.com)• Joe Lamantia (http://www.joelamantia.com)• Tyler Tate (http://tylertate.com)• Greg Nudelman(http://www.androiddesignbook.com/about-greg-nudelman/)
    27. 27. BooksInformation Architecture for the World Wide Webhttp://www.amazon.com/Information-Architecture-World-Wide-Web/dp/0596527349/findability-20/Designing the Search Experiencehttp://designingthesearchexperience.comSearch analytics for your sitehttp://rosenfeldmedia.com/books/searchanalytics/Search patternshttp://searchpatterns.orgDesigning Search: UX Strategies for eCommerce Successhttp://eu.wiley.com/WileyCDA/WileyTitle/productCd-0470942231.html

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