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Tablet engagement 2013 Tablet engagement 2013 Presentation Transcript

  • Tablet Engagement:Keep Readers Coming Back for MoreMonday, May 6, 13
  • Mag+ is the most flexible and efficient digital publishingplatform in the world. We enable publishers, businesses andcontent owners of all types to design stunning digital contentand distribute it to apps on tablets and smartphonesworldwide.What is Mag+?Monday, May 6, 13
  • How It WorksMonday, May 6, 13
  • History of Mag+2009• Started four months of research& testing2010• Launch Popular Science+2011• Became independent company,active licensing platform2012• 1,000+ Apps w/offices in NewYork, Stockholm, Bangkok, andSan DiegoMonday, May 6, 13
  • Today: 1,000+ AppsMonday, May 6, 13
  • Content ConsumptionHow arepeopleconsumingcontent today?Monday, May 6, 13
  • Content Consumption1/2 of the UK owns a mobiledevice & 1/4 of their internet timeis spent on a mobile device.*IAB 2013U.S. consumers spend on average 2hours and 38 minutes per day onsmartphones and tablets - 80% of thattime is spent inside apps.*Flurry Analytics 2013Consumers launched,on average, 7.9 appsper day in 2012.*Flurry Analytics 201318.67 Billion appswere downloaded in2012.*Apple Insights33 Million consumer-owned tablets inWestern Europe in 2012*Forrester ResearchThe Apple iPad is the dominant tablet inWestern Europe - 83% of Europeans thathave an iPhone AND a tablet, selectedan iPad tablet.*Forrester Research 2013Monday, May 6, 13
  • Content Consumption:Monday, May 6, 13
  • Content Consumption:Tablets are Social Devices - 63% of tablet owners share their tabletwith their spouse, and 33% of tablet owners share the device withtheir children.*Forrester ResearchMonday, May 6, 13
  • Content ConsumptionSource:Apple, Mashable 2013Cumulative number of apps downloaded from the Apple App Store fromJune 2008 to January 2013 (in billions)Monday, May 6, 13
  • Content ConsumptionMonday, May 6, 13
  • Content ConsumptionMonday, May 6, 13
  • Content ConsumptionFlurry:April 2013• 80% of a mobile users time is spent in Apps rather than mobile web.Monday, May 6, 13
  • Content Consumption: DeviceGrowth PredictionsMonday, May 6, 13
  • Content Consumption: DeviceGrowth PredictionsMonday, May 6, 13
  • Designing for the Infinite CanvasCustomizedcontent forspecific devicesMonday, May 6, 13
  • Source: PopularScience+PopSci On The GO• Audio app that showcases selectfeature articles from the magazine• Articles displayed for reading, andread aloud by Editor-in-Chief• iPhone only app - so readers can takeit on the go• 10,000 downloads since launch in late2012• 25% of readers engage for 60+minutesCustomized Content forSpecific DevicesMonday, May 6, 13
  • Customized Content forSpecific DevicesBritish Journal of PhotographyiPhone App• Long form content on a smallscreen• Weekly app that includes openingarticle and in-depth feature with 10large images and streamed video• Offers live, updated news• Takes advantage of retina screen forimages• 20,000 downloads since September2012 launchMonday, May 6, 13
  • Customized Content forSpecific DevicesBritish Journal of Photography iPad App• 16,000 subscribers• 200,000 downloads (7,846 print readers)• Phenomenal growth overseas with 2,000downloads a day in the US alone• Average session length is 5 minutes, butover 10,000 sessions lasted longer than10 minutes• Live news function doubled the number ofiPad users to BJP - online• Won ‘Best Use of Mobile’ award atBritish Media Awards, April 2012Monday, May 6, 13
  • Keeping Readers EngagedUsing thedevice to makethem comeback for moreMonday, May 6, 13
  • New York Magazine• Blending weekly magazinecontent with daily website content‘window shade’• Keeps users coming back on adaily basis• Launched April 1, 2013Keeping Readers EngagedMonday, May 6, 13
  • Source: PopularScience+August Home Publishing• ‘Packet Publishing’ approach• Demizine - short interactive magazinepublished every two weeks (replacinga print publication released every twomonths)• eNotes - free decorating tips,delivered weekly, offered for freebefore user must subscribe• eBooks - series of theme-basedeBooks sold as singlesKeeping Readers EngagedMonday, May 6, 13
  • Source: PopularScience+Outside Magazine• Monthly Digital Magazine• Keeps readers coming backwith smaller, off-cycle SIP’s ondedicated topics relevant toaudience• Single Issue Publicationssent out in between monthlymagazine issues:• Run for Your Life• Have Dog, Will AdventureKeeping Readers EngagedMonday, May 6, 13
  • Revenue OpportunitiesThere ismoney to bemadeMonday, May 6, 13
  • Revenue OpportunitiesSource: Strategy Analytics,App Revenue Forecast, November 2012Global App Revenue Forecast 2008 - 2017 ($M)Tablets PhonesMonday, May 6, 13
  • Revenue OpportunitiesMonday, May 6, 13
  • Source: eMarketer, Dec 2012Revenue OpportunitiesMonday, May 6, 13
  • The opportunity for publishersMonday, May 6, 13
  • Publishing ReinventedBundling and allaccess contentoffersMonday, May 6, 13
  • Redefining the IssueCommunity Membership Model• Premium Print Publication• Dynamic HTML website• Up-to-the-minute News• Apps• Utility to deliver more frequentissues, and push alerts forbreaking news• Digital Events and WebinarsOffer multipleways forconsumers toconnect withyour brand.Monday, May 6, 13
  • Creative Packaging of ContentPop Photo• Bundle options• Print + Tablet• Print + Tablet + Web• Purchase through website or Palm CoastDataPopular Science+• Bundled advertising opportunities acrossprint, tablet and mobile• $1.56 million net in iTunes, 1.6 million uniquedownloads, 100,000 digital subscribersMonday, May 6, 13
  • Digital Publishing SuccessLocal & GlobalMarketsMonday, May 6, 13
  • Local Language AppsVogue in Thai (iPhone App)MacBang in Russian (iPad App)BJP in English (iPad App)Monday, May 6, 13
  • Opportunity AwaitsYou are thepioneersMonday, May 6, 13
  • Opportunity AwaitsWhat does it take?Innovative thinking is requiredto be a pioneerExplore, experiment andset examplesProduct is keyMonday, May 6, 13
  • Thank you!magplus.comStart creating apps for thesmartphone and tablet today.Monday, May 6, 13