Marketing your new smartphone or tablet app
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Marketing your new smartphone or tablet app

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A presentation for beginners about what to consider before, during and after creating a new tablet magazine or other tablet app. ...

A presentation for beginners about what to consider before, during and after creating a new tablet magazine or other tablet app.

You can read more at http://magpl.us/appMktng101

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  • Second half of the chess board: if you put one rice grain on the first square of the chess board and double the amount for each square, the first square on the second half of the chess board will contain more rice grains than all the squares on the the first half combined.\n\n\n
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  • Choose a name for your app or magazine that’s as unique as possible (this also affects availability of domains, Twitter handles, Facebook vanity URLs). If the test searches show that there are a lot of apps with similar names, we suggest finding a similar name.\n \n \n\n
  • Choose a name for your app or magazine that’s as unique as possible (this also affects availability of domains, Twitter handles, Facebook vanity URLs). If the test searches show that there are a lot of apps with similar names, we suggest finding a similar name.\n \n \n\n
  • Choose a name for your app or magazine that’s as unique as possible (this also affects availability of domains, Twitter handles, Facebook vanity URLs). If the test searches show that there are a lot of apps with similar names, we suggest finding a similar name.\n \n \n\n
  • The results of a search for “wedding magazine” \n
  • The results of a search for “awesome bride magazine”\n
  • Sharing can be done by having web versions of shareable articles (security by obscurity) with footers with Appstore links\n Will you offer the first issue for free, or will you create issues of each number with a limited preview? First issue free is time limited, but effective. Limited preview requires more work, but isn’t time limited as long as you keep releasing preview issues. Preview issue can be “all articles, but short versions without extra material” or “a few, full-length articles”\n A blog helps with SEO. It’s a great place to create content that drives curiosity and allows potential readers to engage in the comments section. It’s easy and free to blog at wordpress.com or tumblr.com\n
  • Sharing can be done by having web versions of shareable articles (security by obscurity) with footers with Appstore links\n Will you offer the first issue for free, or will you create issues of each number with a limited preview? First issue free is time limited, but effective. Limited preview requires more work, but isn’t time limited as long as you keep releasing preview issues. Preview issue can be “all articles, but short versions without extra material” or “a few, full-length articles”\n A blog helps with SEO. It’s a great place to create content that drives curiosity and allows potential readers to engage in the comments section. It’s easy and free to blog at wordpress.com or tumblr.com\n
  • Sharing can be done by having web versions of shareable articles (security by obscurity) with footers with Appstore links\n Will you offer the first issue for free, or will you create issues of each number with a limited preview? First issue free is time limited, but effective. Limited preview requires more work, but isn’t time limited as long as you keep releasing preview issues. Preview issue can be “all articles, but short versions without extra material” or “a few, full-length articles”\n A blog helps with SEO. It’s a great place to create content that drives curiosity and allows potential readers to engage in the comments section. It’s easy and free to blog at wordpress.com or tumblr.com\n
  • Sharing can be done by having web versions of shareable articles (security by obscurity) with footers with Appstore links\n Will you offer the first issue for free, or will you create issues of each number with a limited preview? First issue free is time limited, but effective. Limited preview requires more work, but isn’t time limited as long as you keep releasing preview issues. Preview issue can be “all articles, but short versions without extra material” or “a few, full-length articles”\n A blog helps with SEO. It’s a great place to create content that drives curiosity and allows potential readers to engage in the comments section. It’s easy and free to blog at wordpress.com or tumblr.com\n
  • The screenshots should be plenty and relevant. If you’ve got some specific feature in the description, have a screenshot of it\nDescription and keywords affect searchability (the impacts differ between Apple Appstore, Amazon Appstore and Google Play). Also, the description, keywords and titles are searchable through regular search engines like Google. \nUsing shady techniques (“black hat”) or creating poor apps increases your chances of having your app rejected, and lowers your chances of getting noticed and promoted by Apple. \n\n\n
  • The screenshots should be plenty and relevant. If you’ve got some specific feature in the description, have a screenshot of it\nDescription and keywords affect searchability (the impacts differ between Apple Appstore, Amazon Appstore and Google Play). Also, the description, keywords and titles are searchable through regular search engines like Google. \nUsing shady techniques (“black hat”) or creating poor apps increases your chances of having your app rejected, and lowers your chances of getting noticed and promoted by Apple. \n\n\n
  • The screenshots should be plenty and relevant. If you’ve got some specific feature in the description, have a screenshot of it\nDescription and keywords affect searchability (the impacts differ between Apple Appstore, Amazon Appstore and Google Play). Also, the description, keywords and titles are searchable through regular search engines like Google. \nUsing shady techniques (“black hat”) or creating poor apps increases your chances of having your app rejected, and lowers your chances of getting noticed and promoted by Apple. \n\n\n
  • If you have existing apps - market the new apps in them. If you’re already on your iPad, downloading a new app is just a few taps away\nIf you’re offering the first issue for free, have an ad for yourself where you’re asking users to share it with their friends. Twitter + Facebook and other social services are only a tap away.\nReviews affect searchability. If you have lots of great reviews, your app will score higher in searches. If you get bad reviews, you’ll know what to improve. Win in either case!\nThe jury is still out on how much in-app purchases affect serachability, but a great naming scheme helps you, your readers and may affect if you’re found in searches\nKlout.com is a good way to find influencers on Twitter. For paid single issue apps you can give away promo codes. For Grow! apps you can connect your subscriber database through our subscription API and give away free subscriptions to bloggers or influencers. \nFor example, writers/editors in a Gaming magazine would probably want to be active on forums such as /r/gaming on Reddit, and a photography magazine at thephotoforum.com \n\n
  • If you have existing apps - market the new apps in them. If you’re already on your iPad, downloading a new app is just a few taps away\nIf you’re offering the first issue for free, have an ad for yourself where you’re asking users to share it with their friends. Twitter + Facebook and other social services are only a tap away.\nReviews affect searchability. If you have lots of great reviews, your app will score higher in searches. If you get bad reviews, you’ll know what to improve. Win in either case!\nThe jury is still out on how much in-app purchases affect serachability, but a great naming scheme helps you, your readers and may affect if you’re found in searches\nKlout.com is a good way to find influencers on Twitter. For paid single issue apps you can give away promo codes. For Grow! apps you can connect your subscriber database through our subscription API and give away free subscriptions to bloggers or influencers. \nFor example, writers/editors in a Gaming magazine would probably want to be active on forums such as /r/gaming on Reddit, and a photography magazine at thephotoforum.com \n\n
  • If you have existing apps - market the new apps in them. If you’re already on your iPad, downloading a new app is just a few taps away\nIf you’re offering the first issue for free, have an ad for yourself where you’re asking users to share it with their friends. Twitter + Facebook and other social services are only a tap away.\nReviews affect searchability. If you have lots of great reviews, your app will score higher in searches. If you get bad reviews, you’ll know what to improve. Win in either case!\nThe jury is still out on how much in-app purchases affect serachability, but a great naming scheme helps you, your readers and may affect if you’re found in searches\nKlout.com is a good way to find influencers on Twitter. For paid single issue apps you can give away promo codes. For Grow! apps you can connect your subscriber database through our subscription API and give away free subscriptions to bloggers or influencers. \nFor example, writers/editors in a Gaming magazine would probably want to be active on forums such as /r/gaming on Reddit, and a photography magazine at thephotoforum.com \n\n
  • If you have existing apps - market the new apps in them. If you’re already on your iPad, downloading a new app is just a few taps away\nIf you’re offering the first issue for free, have an ad for yourself where you’re asking users to share it with their friends. Twitter + Facebook and other social services are only a tap away.\nReviews affect searchability. If you have lots of great reviews, your app will score higher in searches. If you get bad reviews, you’ll know what to improve. Win in either case!\nThe jury is still out on how much in-app purchases affect serachability, but a great naming scheme helps you, your readers and may affect if you’re found in searches\nKlout.com is a good way to find influencers on Twitter. For paid single issue apps you can give away promo codes. For Grow! apps you can connect your subscriber database through our subscription API and give away free subscriptions to bloggers or influencers. \nFor example, writers/editors in a Gaming magazine would probably want to be active on forums such as /r/gaming on Reddit, and a photography magazine at thephotoforum.com \n\n
  • If you have existing apps - market the new apps in them. If you’re already on your iPad, downloading a new app is just a few taps away\nIf you’re offering the first issue for free, have an ad for yourself where you’re asking users to share it with their friends. Twitter + Facebook and other social services are only a tap away.\nReviews affect searchability. If you have lots of great reviews, your app will score higher in searches. If you get bad reviews, you’ll know what to improve. Win in either case!\nThe jury is still out on how much in-app purchases affect serachability, but a great naming scheme helps you, your readers and may affect if you’re found in searches\nKlout.com is a good way to find influencers on Twitter. For paid single issue apps you can give away promo codes. For Grow! apps you can connect your subscriber database through our subscription API and give away free subscriptions to bloggers or influencers. \nFor example, writers/editors in a Gaming magazine would probably want to be active on forums such as /r/gaming on Reddit, and a photography magazine at thephotoforum.com \n\n
  • If you have existing apps - market the new apps in them. If you’re already on your iPad, downloading a new app is just a few taps away\nIf you’re offering the first issue for free, have an ad for yourself where you’re asking users to share it with their friends. Twitter + Facebook and other social services are only a tap away.\nReviews affect searchability. If you have lots of great reviews, your app will score higher in searches. If you get bad reviews, you’ll know what to improve. Win in either case!\nThe jury is still out on how much in-app purchases affect serachability, but a great naming scheme helps you, your readers and may affect if you’re found in searches\nKlout.com is a good way to find influencers on Twitter. For paid single issue apps you can give away promo codes. For Grow! apps you can connect your subscriber database through our subscription API and give away free subscriptions to bloggers or influencers. \nFor example, writers/editors in a Gaming magazine would probably want to be active on forums such as /r/gaming on Reddit, and a photography magazine at thephotoforum.com \n\n
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  • If you already have a blog, and have time for marketing look at the next level. Twitter? Facebook? Instagram? Look at where your primary target audience hangs out. Choose one of these to begin with. \n\n“Being found” means that you’re present on the first page of the search results for your term. More than 90% of people never click through to the second page.\n
  • If you already have a blog, and have time for marketing look at the next level. Twitter? Facebook? Instagram? Look at where your primary target audience hangs out. Choose one of these to begin with. \n\n“Being found” means that you’re present on the first page of the search results for your term. More than 90% of people never click through to the second page.\n
  • If you already have a blog, and have time for marketing look at the next level. Twitter? Facebook? Instagram? Look at where your primary target audience hangs out. Choose one of these to begin with. \n\n“Being found” means that you’re present on the first page of the search results for your term. More than 90% of people never click through to the second page.\n
  • If you already have a blog, and have time for marketing look at the next level. Twitter? Facebook? Instagram? Look at where your primary target audience hangs out. Choose one of these to begin with. \n\n“Being found” means that you’re present on the first page of the search results for your term. More than 90% of people never click through to the second page.\n
  • If you already have a blog, and have time for marketing look at the next level. Twitter? Facebook? Instagram? Look at where your primary target audience hangs out. Choose one of these to begin with. \n\n“Being found” means that you’re present on the first page of the search results for your term. More than 90% of people never click through to the second page.\n
  • If you already have a blog, and have time for marketing look at the next level. Twitter? Facebook? Instagram? Look at where your primary target audience hangs out. Choose one of these to begin with. \n\n“Being found” means that you’re present on the first page of the search results for your term. More than 90% of people never click through to the second page.\n
  • If you already have a blog, and have time for marketing look at the next level. Twitter? Facebook? Instagram? Look at where your primary target audience hangs out. Choose one of these to begin with. \n\n“Being found” means that you’re present on the first page of the search results for your term. More than 90% of people never click through to the second page.\n
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Transcript

  • 1. How to market your app
  • 2. Background magplus.com
  • 3. Background magplus.com
  • 4. Background•Every 2 days we create as much data as wehave from the dawn of mankind to 2003 magplus.com
  • 5. Background•Every 2 days we create as much data as wehave from the dawn of mankind to 2003•The amount of data we produce doublesevery two years magplus.com
  • 6. Background•Every 2 days we create as much data as wehave from the dawn of mankind to 2003•The amount of data we produce doublesevery two years•The second half of the chessboard affectsyou: the amounts of data creates a noise thatyou have to filter out or be heard through. magplus.com
  • 7. Background magplus.com
  • 8. Background~ 500 000 apps magplus.com
  • 9. Background~ 500 000 apps magplus.com
  • 10. Background~ 500 000 apps ~ 600 000 apps magplus.com
  • 11. Background~ 500 000 apps ~ 600 000 apps magplus.com
  • 12. Background~ 500 000 apps ~ 600 000 apps ~ 31 000 apps magplus.com
  • 13. Background~ 500 000 apps ~ 600 000 apps ~ 31 000 apps magplus.com
  • 14. Before creation magplus.com
  • 15. Before creation• Think about what you name your app magplus.com
  • 16. Before creation• Think about what you name your app • do test searches for terms magplus.com
  • 17. Before creation• Think about what you name your app • do test searches for terms magplus.com
  • 18. Before creationmagplus.com
  • 19. Before creationmagplus.com
  • 20. Before publishing magplus.com
  • 21. Before publishing• Consider how you will handle sharing of articles magplus.com
  • 22. Before publishing• Consider how you will handle sharing of articles• Preview version or first issue free? magplus.com
  • 23. Before publishing• Consider how you will handle sharing of articles• Preview version or first issue free?• A good time to start blogging magplus.com
  • 24. Before publishing• Consider how you will handle sharing of articles• Preview version or first issue free?• A good time to start blogging magplus.com
  • 25. During publishing magplus.com
  • 26. During publishing•Screenshots are important magplus.com
  • 27. During publishing•Screenshots are important•Description and keywords matter magplus.com
  • 28. During publishing•Screenshots are important•Description and keywords matter•“Be honest and do good shit” magplus.com
  • 29. After publishing magplus.com
  • 30. After publishing•Cross promotion in other apps magplus.com
  • 31. After publishing•Cross promotion in other apps•Ask users to share your offer in the app magplus.com
  • 32. After publishing•Cross promotion in other apps•Ask users to share your offer in the app•Ask users for reviews magplus.com
  • 33. After publishing•Cross promotion in other apps•Ask users to share your offer in the app•Ask users for reviews•Consider what you name your in-apppurchases magplus.com
  • 34. After publishing•Cross promotion in other apps•Ask users to share your offer in the app•Ask users for reviews•Consider what you name your in-apppurchases•Get relevant people to review you magplus.com
  • 35. After publishing•Cross promotion in other apps•Ask users to share your offer in the app•Ask users for reviews•Consider what you name your in-apppurchases•Get relevant people to review you•Have your writers/editors be active inrelevant communities magplus.com
  • 36. After publishing magplus.com
  • 37. After publishing magplus.com
  • 38. After publishing•Find a relevant place for dialogue magplus.com
  • 39. After publishing•Find a relevant place for dialogue•Make sure you can be found through regularsearch engines (Google, Bing, Duckduckgo) magplus.com
  • 40. After publishing•Find a relevant place for dialogue•Make sure you can be found through regularsearch engines (Google, Bing, Duckduckgo)•Resources magplus.com
  • 41. After publishing•Find a relevant place for dialogue•Make sure you can be found through regularsearch engines (Google, Bing, Duckduckgo)•Resources •mobiledevhq.com magplus.com
  • 42. After publishing•Find a relevant place for dialogue•Make sure you can be found through regularsearch engines (Google, Bing, Duckduckgo)•Resources •mobiledevhq.com •http://www.appcod.es/appsearch/ magplus.com
  • 43. After publishing•Find a relevant place for dialogue•Make sure you can be found through regularsearch engines (Google, Bing, Duckduckgo)•Resources •mobiledevhq.com •http://www.appcod.es/appsearch/ •http://www.appolicious.com/ magplus.com
  • 44. After publishing•Find a relevant place for dialogue•Make sure you can be found through regularsearch engines (Google, Bing, Duckduckgo)•Resources •mobiledevhq.com •http://www.appcod.es/appsearch/ •http://www.appolicious.com/ magplus.com
  • 45. Thank you!Make Publishing magicmagplus.com