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Wme    presentation reseller 7.2.12
Wme    presentation reseller 7.2.12
Wme    presentation reseller 7.2.12
Wme    presentation reseller 7.2.12
Wme    presentation reseller 7.2.12
Wme    presentation reseller 7.2.12
Wme    presentation reseller 7.2.12
Wme    presentation reseller 7.2.12
Wme    presentation reseller 7.2.12
Wme    presentation reseller 7.2.12
Wme    presentation reseller 7.2.12
Wme    presentation reseller 7.2.12
Wme    presentation reseller 7.2.12
Wme    presentation reseller 7.2.12
Wme    presentation reseller 7.2.12
Wme    presentation reseller 7.2.12
Wme    presentation reseller 7.2.12
Wme    presentation reseller 7.2.12
Wme    presentation reseller 7.2.12
Wme    presentation reseller 7.2.12
Wme    presentation reseller 7.2.12
Wme    presentation reseller 7.2.12
Wme    presentation reseller 7.2.12
Wme    presentation reseller 7.2.12
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Wme presentation reseller 7.2.12

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become a reseller

become a reseller

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  • 1. CLIENT How do you manage your digital footprintWith the ever expanding world of platforms and and Social Networks begging for Attention?
  • 2. Did you know?????? Active internet users spend 16 – 25% of their time onSocial Media Networks….Socialmediaexaminer – 5 Social Media tips for Finding and Engaging your customer.
  • 3. How are you engaging???? Facebook captures 14.6% of internet users’ time. Facebook has 845MM users and 1.5MM pieces of content daily. 230MM Tweets per day… people update anywhere, anytime… imagine what that means for bad customer experience… 78% of Consumers trust peer recommendations. 80% of companies are using LinkedIn to find employees.Socialmediaexaminer – 5 Social Media tips for Finding and Engaging your customer.
  • 4. Don’t forget YouTube is the #2 search engine in the world. It has jumped 43% to 100MM Daily views averaging 6 minutes. 8% TABLET 20% MOBILE 6% In Home Gaming MOBILE represents 8% 13% HANDHELD of all trafficSocialmediaexaminer – 5 Social Media tips for Finding and Engaging your customer.
  • 5. How do you Keep Pace?With a marketing landscape that changes every six months - Pinterest. We offer a suite of services that target every channel that that influences local or national online consumers. Our job is to stay on top of changes, so our clients don’t. COMMUNITY MANAGEMENT
  • 6. It is all about Engagement CLIENTAccomplish Goal – Understand BusinessBrand Awareness/ Lead Gen./ RequirementsImproved Customer Svc. COMMUNITY MANAGEMENT We Engage/ Real Find Followers- Like Word of Mouth Minded Listen Relevant Content
  • 7. Social Media Design, Setup and Campaign ProcessStep 1: Initial Consultation Step 6: Content Distribution and PromotionWe dig deep to understand your business so we are sure We make sure that we are cross promoting yourto create completely customized design and setup content across the various channelssolutions. online.Step 2: Competitive Analysis Step 7: Community BuildingWe research each client’s industry and develop a Community building is organically growing yourstrategy to win in their category. fans, followers and buyers through engaging content. In addition, we offer setting up aStep 3: Design Media Platforms surveys to launching contests and specialOur talented design team goes to work on your creative promotional offers that will keep peopleand branding. We make sure to brand, or in some coming back to your site.instances re-brand everything, as people need to beable to readily identify with your social media channels. Step 8: Measuring, Analyzing, Adapting During this phase we analyze all the social mediaStep 4: Custom Setup of Media Platforms marketing efforts. HaveOur media experts will setup your social media we met our goals? This is where weplatforms into SENDSocialMedia to provide the specific evaluate and assess your social media marketingresults your business needs. efforts to see how you should proceed.Step 5: Content CreationThe next step is to create content that is going to be “Successful companies in social media act more like partyshared and distributed across these social media planners, aggregators, and content providers thanchannels. The content is driven via an editorial calendar. traditional advertisers”
  • 8. Content Marketing ServicesArticle Writing Service SurveyNeed articles for your blog or website but not sure The Sign-Up form enables the creation of a custom form,what to write? We provide a service to research your which can double as a survey, for users to fill out. Youindustry and create custom content for your business can download user information, input, and data fromincluding Press Releases optimized for SEO standards. your leads at any time.Contest Setup and Management QuizDistribute your campaign across multiple social The Quiz app enables you: to create custom quizzesnetworks - Collect data such as name, age, gender, which share their personalities with friends, createemail address, mailing address. Publish your custom questions, set up a scoring guideline, and createcampaign on your website and blog via an attractive categories, results be shared between users and oninteractive widget. streams and feeds, compelling user’s friends to take the quiz as wellSweepstakesVia our app you can create a custom entry form, Giveawaysupload custom graphics, define eligibility criteria (by Give away free products or product samples as a way toage and/or geography), randomly draw winners, send generate buzz, introduce a new product, build brandnotifications to participants and download entry data. awareness or gather customer feedback. DistributeWhen users enter your sweepstakes, word spreads via Coupons to drive traffic to your site, encouragefriend invites, Facebook newsfeeds and Twitter purchases, launch a new product or generate buzz.tweets. Word spreads via friend invites and Facebook newsfeeds.
  • 9. Facebook Custom Design and Set UpCreate a powerful first impression foryour business with custom designedlanding pages. You can create additionalpages like: About Us, Services,Testimonials and Buy Now to helpcustomers learn more about yourbusiness.Facebook is about identity and relationships.Build your community with many “light weighttransactions” (content & conversations) overtime to build a strong relationship.Additional upgrades include:• Opt-in Email Newsletter Forms• Surveys, Polls, Giveaways• Real time Tweets and Blog feeds• E-commerce shopping cart• Videos or photos imported - YouTube orFlickr• Additional customization servicesprovided
  • 10. Blog Custom Design & Set-upYour blog is a powerful SEO tool for yourbusiness.Posting new content ensures your business will thriveon the search engines. Since most users land on yourblog before your website it is imperative your blog isfully customized.Additional upgrades include:• Installation of custom design• Install “share this” button• Install Facebook badge with real time posts• Setup automation of blog posts to social networks• Setup related RSS content feeds• Create up to 4 pages• Install Website navigation bar• “Follow us” tab with all social media icons• Opt-in Email Newsletter Forms• Install Surveys, Polls, Giveaways, Contest applications• “Retweet”, and/or “like this” buttons (hosted versiononly)• E-commerce application (hosted version only)• Google ads application (hosted version only)• Additional customization services provided
  • 11. Website Design & DevelopmentNeed a website design or redesignfor your business?We can help build a custom websiteto meet your unique businessneeds.Capable of building websites onmany CMS platforms such as:Wordpress, Joomla, Drupal andmore.Additional upgrades include:• E-Commerce• Galleries• Custom Forms• Social Media Integration• And Much More!
  • 12. What are your business requirements?Evaluate your social media HOW:success:  Determine what customers and Increase brand awareness prospects are saying about your company via social media monitoring Drive Leads in the pipeline  Gather competitive intelligence Drive traffic to website  Engage with customers and prospects Reduce customer service cost online Improve customer service  Build thought leadership through Improve customer retention and loyalty sharing relevant content Increase sales  Maximize reach of content and messaging in social channelsWHAT IS YOUR BUSINESS GOAL?  Support existing sales and marketing campaigns  Support recruiting and retention efforts.  Build a customer community to provide support and advocacy.
  • 13. Social Media Engagement BASIC ADVANCED PREMIER ULTIMATESuggested Retail Price $1,499 $1,799 $2,499 $3,499*Facebook Marketing X X X X*Twitter Marketing X X X X*Email Marketing X X**Alternate Social Networks 1 2 2 2Content Marketing 2/mo. 4/mo.PPC Marketing X*Coupon Marketing X X*Contest Marketing X X X XReputation Management X X X XDaily Engagement X X X XKey Metrics Report X X X XSocial Media Dashboard X X X X12 Month Marketing Plan X X X XSEO X* Includes design w/12 month contract** Additional networks may include: Foursquare, Ning, Google+. Pinterest, Blog Talk Radio, etc.
  • 14. Additional ServicesFacebook Custom Page ............................................................... Flash Banner Ad Design ..................................................................Static design with one outgoing link Marketing Plan DevelopmentFacebook Custom Page Upgrades 3 months.........................................................................................• Embedded Video or Flash Movie.............................................. 6 months.......................................................................................• Opt-In Lead Form...................................................................... 12 months.....................................................................................• Real-Time Tweets...................................................................... Contest Marketing Design & Setup .................................................• Real-Time Blog Feeds................................................................ • Sweepstakes• Videos or Photos Imported From Youtube or Flickr.................. • Giveaways • Trivia QuestionsFacebook Application Design & Development........... • QuizLinkedIn: Consultation, Custom Setup & 30 min training ........... • SurveysTwitter Custom Pages: Consultation, Design, Development ....... • GrouponYouTube Custom Pages: Consultation, Design, Development ..... Article Writing...................................................................................Custom Web Design & Development (10 Pages)....................... 500 WordsFor Advanced Website Design, Request a Quote Press Release SEO Writing Service...................................................Content Integration...........................................$75/pg after 10 pages Unlimited Press Release Submission Service .............................Website Hosting Available (Basic)........................................... Brand Identity Package ..................................................................Mobile Website..................................................................... Includes Logo, Business Card (Front & Back), Envelope,Free site setup (pulls content from current site & social channels) & Letterhead DesignsNing Social Network Consultation, Design & Development ...... Logo Design Only ............................................................................Blog Design & Setup (Custom Template).................................. Flyer Design (Print) ...........................................................................Content Integration (Image Selection & Copy Placement)....... 1 Letter Size PageFacebook E-Commerce Application Design & Setup.................. Brochure Design (Print Tri-Fold).........................................................Includes 10 Products Brochure Design (Print Up To 12-Pager)..........................................Added Includes 1 Hour Training on How to Use the Service Social Media Training (Includes Materials)Email Newsletter Design, Custom Setup & 30 min training......... Full Day (8 Hrs., Travel Expenses Not Included) ...............................Social Media Marketing Plan (3 months)..................................... Half Day (4 Hrs., Travel Expenses Not Included) ...............................Static Banner Ad Design (Non-Flash) ......................................... Social Media Phone Consulting (Hourly) .......................................
  • 15. Production ScheduleFacebook Checklist DUE (2 weeks from contract signed date)Optimize About section, etc.Design photo for Timeline and profile imagesCreate Welcome PageDesign Approval from clientInstall Timeline and profile imagesInstall applicable apps to pageTwitter Checklist DUE (2 weeks from contract signed date)Background design and installedProfile image installedOptimize About section, etc.LinkedIn Checklist DUE (2 weeks from contract signed date)Optimization of Ellen’s personal profileOptimization of Company pageCreation of group (after 3-6 mo. of marketing)YouTube Checklist DUE (2 weeks from contract signed date)Background image designed and installedImport any existing videosSet up playlists
  • 16. Production ScheduleNewsletter Checklist DUE (2 weeks from contract signeddate)Template designContent for first emailDevelop newsletterMarketing Calendar DUE (2 weeks from contract signeddate)Research the brandCompetitive ResearchCreate Editorial CalendarGet client approval on Editorial CalendarInput approved Editorial Calendar into SSMSend Social Media DUE (2 weeks from contract signed date)Brand Keyword MonitoringKeyword Twitter StreamAuto followersImport Twitter, Facebook and LinkedInCreate Group for clientImport RSS feed from clients blog and post to all socialnetworks**Import 10 LinkedIn groups and setup RSS feed **if clientpurchased LinkedIn Management
  • 17. Production ScheduleONGOING NEEDSBlog Checklist DUE (2 weeks from contract signed date)Provide blog topics and keywords to TylerGet approval from clientInstall blogs to website or deliver to client for postingMonthly Promotion Idea DUE (2 weeks from contract signed date)Consult with client to discuss promotional ideaDesign and Setup promotionAutomate promotion via SSMMonthly Report DUE (due by the first Thursday of the followingmonthDeliver report to clientSetup monthly review call - 30 minutes with client
  • 18. Reporting & AnalysisMonthly Report DUE (due by the first Thursday of the followingmonthDeliver report to clientSetup monthly review call - 30 minutes with clientReporting will consist of channels used and expectation via channel.For example Facebook:• Likes• Friends of Fans• Readership• Virality• Demographics• Top Posts To see what has resonated with your community What works or what should be changed
  • 19. Work FlowSo what happens when we make a sale! Work OrderReseller/Partnerfills out Work Order and has client fill out Cust. ProfileCustomer ProfileWebMediaExpertsends confirmation/ receipt of WorkOrder and Customer Profile. We then WebMedia Experthave an internal kick-off meeting todiscuss client needs with CommunityManager assigned.Sales person will input new project into ourProject Management software and Production Trello A2Tracking software
  • 20. Work FlowSo what happens when we make a sale! Trello A2A2 Project Management – WME inputs:• Customer information• Record Sales information• Assign General Tasks: Package purchased, FB, Twitter, LI, Etc.• Milestones• Project completion• WME team reviews weekly Card/TaskTrello:• Via Client Cards specific tasks are assigned:• Production due dates:• Editorial calendar• Promotions• Creatives due Reporting• Monthly reporting• WME team reviews weeklyMonthly review:With client to ensure goals are met and currentstrategy is working or needs revision. Client Complete
  • 21. Work Flow Package Purchased BASIC ADVANCE PREMIER ULTIMA __________ D TE Suggested Retail Price $1,499 $1,799 $2,499 $3,499 Work Order *Facebook Marketing X X X X *Twitter Marketing X X X X *Email Marketing X X **Alternate Social 1 2 2 2 Networks Content Marketing 2/mo. 4/mo. PPC Marketing X *Coupon Marketing X X *Contest Marketing X X X X Reputation X X X X Management Daily Engagement X X X X Key Metrics Report X X X X Social Media Dashboard X X X X 12 Month Marketing X X X X Plan SEO X
  • 22. Work Flow Customer Profile
  • 23. Partner ProgramsPartner Program: Ultimate Partner: $2995 Set up and $199/mo.Basic Partner $250 Set up and $99/mo.Premium partner $600 Set up and $99/mo.* • Custom Branded Reseller Website • Custom Branded Facebook, Twitter & YouTube PagesBenefits include: • Custom Branded Media Kit• Social Media Dashboard with custom branded posts • CRM database set up (add on $100/mo. with any• 2 hours per month with a Designated Community other package) Manager for hands-on training• Lead Generation set up• Access to monthly training calls• Access to Wholesale pricing• Web Media University access includes:• Social Media Stats Library• Social Media Case Studies Library• Social Media Tools Directory• Social Media Book Reviews• Social Media Video Library• Social Media Live Webinars*Includes Social Media Certification
  • 24. Thank you for your time. Bob RomellBob@webmediaexpert.com

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