Web.strategy.plus.sales

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  • Web.strategy.plus.sales

    1. 1. WEB STRATEGY PLUS client name here
    2. 2. WEB STRATEGY PLUS client name here
    3. 3. WHAT ARE YOUR GOALS
    4. 4. WHAT ARE YOUR GOALS we can get you there
    5. 5. more than 1/3of the world’s population is on the Internet.SOURCE: ICT FACTS & FIGURES, 2011
    6. 6. more than 1/3 of the world’s population is on the Internet. SOURCE: ICT FACTS & FIGURES, 2011FACT: the internet has fundamentally changed the way people find, discover, share, shop, & connect.
    7. 7. FACT: marketers are shifting their budgets away from “interruption” advertising.
    8. 8. FACT: marketers are shifting their budgets away from “interruption” advertising. 86% OF PEOPLE SKIP T.V. ADS 46% OF PEOPLE DECLINE IN TRADE SHOW SPENDING 44% OF PEOPLE NEVER OPEN DIRECT MAIL
    9. 9. FACT: the average budget spent on company’s blogs and social media has nearly tripled in three years.
    10. 10. FACT: the average budget spent on company’s blogs and social media has nearly tripled in three years.inbound marketing costs 61% less per lead than traditional, outbound marketing inbound marketing tactics don’t just generate leads, they generate revenue.
    11. 11. Social media & blogs generate real customers.social media & blogs generate real customers % OF CHANNEL USERS WHO ACQUIRED A 62% CUSTOMER THROUGH THIS CHANNEL 60% 57% 52% 44% 40% 20% 0% Company Blog LinkedIn Facebook Twitter SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
    12. 12. Social media & blogs generate real customers. social media & blogs generate real customers % OF CHANNEL USERS WHO ACQUIRED A 62% CUSTOMER THROUGH THIS CHANNEL 60% 57% 52% 44% 40% 20% 0% Company Blog LinkedIn Facebook TwitterSOCIAL MEDIA CLICK THRU SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
    13. 13. Social media & blogs generate real customers. social media & blogs generate real customers % OF CHANNEL USERS WHO ACQUIRED A 62% CUSTOMER THROUGH THIS CHANNEL 60% 57% 52% 44% 40% 20% 0% Company Blog LinkedIn Facebook TwitterSOCIAL MEDIA CLICK THRU SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012 US Internet users spend 3X more minutes on blogs & social networks than on emailSocial media use in the U.S. has increased by 356% since 2006.
    14. 14. 57% of SMBs say social media57% of SMBs say to their business. is beneficial social media is beneficial to their business. VERY BENEFICIAL DO NOT USE 27% 33% SOMEWHAT NOT VERY BENEFICIAL BENEFICIAL 30% 10% SOURCE: AD-OLOGY RESEARCH, NOVEMBER 2010
    15. 15. 57% of SMBs say social media 57% of SMBs say to their business. is beneficial social media is beneficial to their business. VERY BENEFICIAL DO NOT USE 27% 33% SOMEWHATFACT Social media has real business NOT VERY BENEFICIAL 10% BENEFICIAL 30%value.SOURCE: AD-OLOGY RESEARCH, NOVEMBER 2010
    16. 16. 57% of SMBs say social media 57% of SMBs say to their business. is beneficial social media is beneficial to their business. VERY BENEFICIAL DO NOT USE 27% 33% SOMEWHATFACT Social media has real business NOT VERY BENEFICIAL 10% BENEFICIAL 30%value. SOURCE: AD-OLOGY RESEARCH, NOVEMBER 2010 63% of companies using social media say it has increased marketing effectiveness—among other benefits.social media conversations actively influence purchases.
    17. 17. BLOGGING
    18. 18. BLOGGING 57% of marketers acquired customers from bloggingcompanies that blog more than 20x a month receive 5x more traffic than thosethat blog less than 4x a monthcompanies that blog have 97% more inbound links
    19. 19. BLOG
    20. 20. BLOG designcontentkeyword
    21. 21. FACEBOOK
    22. 22. FACEBOOK
    23. 23. FACEBOOK“People share, read and generally engage more with any type of content whenit’s surfaced through friends and people they know and trust.”
    24. 24. Facebook is effective for B2C customer acquisition.Facebook is effective for B2C customer acquisition B2B B2C 80% 77%% of channel users this channel who 65% acquired a customer through 60% 60% 55% 55% 51% 43% 40% 40% 20% 0% LinkedIn Company Blog Facebook Twitter SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
    25. 25. Facebook is effective for B2C customer acquisition.Facebook is effective for B2C customer acquisition B2B B2C 80% 77%% of channel users this channel who 65% acquired a customer through 60% 60% 55% 55% 51% 43% 40% 40% 20% 0% LinkedIn Company Blog Facebook Twitter 1 out of every 7 minutes SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012online is spent on Facebook.
    26. 26. Facebook is effective for B2C customer acquisition. Facebook is effective for B2C customer acquisition B2B B2C 80% 77% % of channel users this channel who 65% acquired a customer through 60% 60% 55% 55% 51% 43% 40% 40% 20% 0% LinkedIn Company Blog Facebook Twitter 1 out of every 7 minutes SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012 online is spent on Facebook. 70% of Facebook news consumers follow links posted by FRIENDS or FAMILY93% of US adult Internet users are on Facebook.Facebook has become the preferred way of sharing content, second only to email
    27. 27. HOW WE DOhow we utilize this powerful tool
    28. 28. HOW WE DOhow we utilize this powerful tool
    29. 29. https://www.facebook.com/DonAslettsCleaningCenter?ref=ts&fref=ts
    30. 30. https://www.facebook.com/DonAslettsCleaningCenter?ref=ts&fref=tsDESIGNED TO SELL YOU
    31. 31. https://www.facebook.com/DonAslettsCleaningCenter?ref=ts&fref=tsDESIGNED TO SELL YOU call to action custom design custom tabs
    32. 32. https://www.facebook.com/DonAslettsCleaningCenter?ref=ts&fref=tsDESIGNED TO SELL YOU call to action custom design custom tabs
    33. 33. PROMOTING
    34. 34. PROMOTING targeting PPC adscontests and promotions
    35. 35. TWITTER
    36. 36. TWITTER 1/3 of monthly Twitter users are 25-34 years oldUS Twitter users are more educated than the general population.US Twitter users have higher incomes than the general population.44% of marketers acquired customers from TwitterCompanies that use Twitter average 2x more leads/month than those that do not.
    37. 37. TWITTER FEEDS
    38. 38. TWITTER FEEDS monitor interact
    39. 39. FIND YOUR CONSUMER
    40. 40. FIND YOUR CONSUMER research #hashtags set up automation for instant connections
    41. 41. PINTEREST
    42. 42. PINTEREST Pinterest drives more referral traffic than Google Plus, LinkedIn and YouTube combined.Females are greatly overrepresented on PINTEREST.Females make up over 80% of consumer spending
    43. 43. PINTEREST
    44. 44. PINTEREST create boards create pins gain followers
    45. 45. LINKEDIN
    46. 46. LINKEDIN LINKEDIN
    47. 47. LINKEDIN LINKEDINLinkedIn is a powerful platform for developing relationships, building
    48. 48. LINKEDIN
    49. 49. LINKEDINhow this tool helps your business
    50. 50. GAME PLAN
    51. 51. GAME PLAN Create business profile • Join industry related groups• Setup related RSS content feed for the group • Create following
    52. 52. Website Design & Development
    53. 53. Website Design & DevelopmentNeed a website design orredesign for your business?We can help build a customwebsite to meet your uniquebusiness needs.Capable of building websites onmany CMS platforms such as:Adobe Business Catalyst,Wordpress, and more.Options includeE-CommerceLead GenerationCustomized FormsMulti media capableMobile friendlyEmail marketing intergrationGalleriesCustom FormsSocial Media IntegrationAnd Much More!
    54. 54. You’ve already invested a lot of time and money producing yourvideos so why not give your YouTube channel a professional look tomatch? We can help achieve a consistent look and feel to increasepotential YouTube channel subscribers.Installation of custom designChannel ManagementSet up business detailsSetup theme and linksImport all videos into YouTube platform• YouTube icon installed on all Social Media platforms
    55. 55. factGoogle is the new Yellow Pages.
    56. 56. FACTRanking high on searchengines is no longer
    57. 57. FACTRanking high on searchengines is no longer Many Americans begin their purchasing experience by doing online research to compare prices, quality, and the reviews of other shoppers.Even if they end up making their purchase ina store, they start their fact-finding and
    58. 58. EMAIL MARKETINGWE CREATE A DYNAMIC CRM FOR OUR CLIENTS
    59. 59. 59%of B2B marketers say email is the most effective channel ingenerating revenue.$$$ EMAIL MARKETING WE CREATE A DYNAMIC CRM FOR OUR CLIENTS
    60. 60. EMAIL MARKETING
    61. 61. EMAIL MARKETING
    62. 62. EMAIL MARKETINGYour email database is priceless and building this list is so importantfor potential sales. We can help you design and implement the bestEmail marketing strategy for your business.• Installation of custom template design• Integrate your email distribution with Twitter and Facebook• Setup automation of your blog posts to email subscribers• Create and install multiple opt-in forms• Create first “welcome” email to get you started• Create multiple email lists for your company• Import current subscribers to platform• Training on Email Marketing strategies
    63. 63. Step 6: Content Distribution and PromotionStep 1: Initial Consultation We make sure that we are cross promotingWe dig deep to understand your business so we are your content across the various channelssure to create completely customized design and online.setup solutions. Step 7: Community BuildingStep 2: Competitive Analysis Community building is organically growingWe research each client’s industry and develop a your fans, followers and buyers throughstrategy to win in their category. engaging content. In addition, we offer setting up a surveys to launching contests and specialStep 3: Design Media Platforms promotional offers that will keep peopleOur talented design team goes to work on your coming back to your site.creative and branding. We make sure to brand, or insome instances re-brand everything, as people need Step 8: Measuring, Analyzing, Adaptingto be able to readily identify with your social media During this phase we analyze all the socialchannels. media marketing efforts. Have we met our goals? This is where weStep 4: Custom Setup of Media Platforms evaluate and assess your social mediaOur media experts will setup your social media marketing efforts to see how youplatforms into SENDSocialMedia to provide the should proceed.specific results your business needs.Step 5: Content Creation “Successful companies in social media act more likeThe next step is to create content that is going to be party planners, aggregators, and content providersshared and distributed across these social media than traditional advertisers”channels. The content is driven via an editorialcalendar.
    64. 64. Social Media Design, Setup and Campaign Process Step 6: Content Distribution and PromotionStep 1: Initial Consultation We make sure that we are cross promotingWe dig deep to understand your business so we are your content across the various channelssure to create completely customized design and online.setup solutions. Step 7: Community BuildingStep 2: Competitive Analysis Community building is organically growingWe research each client’s industry and develop a your fans, followers and buyers throughstrategy to win in their category. engaging content. In addition, we offer setting up a surveys to launching contests and specialStep 3: Design Media Platforms promotional offers that will keep peopleOur talented design team goes to work on your coming back to your site.creative and branding. We make sure to brand, or insome instances re-brand everything, as people need Step 8: Measuring, Analyzing, Adaptingto be able to readily identify with your social media During this phase we analyze all the socialchannels. media marketing efforts. Have we met our goals? This is where weStep 4: Custom Setup of Media Platforms evaluate and assess your social mediaOur media experts will setup your social media marketing efforts to see how youplatforms into SENDSocialMedia to provide the should proceed.specific results your business needs.Step 5: Content Creation “Successful companies in social media act more likeThe next step is to create content that is going to be party planners, aggregators, and content providersshared and distributed across these social media than traditional advertisers”channels. The content is driven via an editorialcalendar.
    65. 65. Article Writing Service SurveyNeed articles for your blog or website but not sure The Sign-Up form enables the creation of a customwhat to write? We provide a service to research your form, which can double as a survey, for users to fillindustry and create custom content for your out. You can download user information, input, andbusiness including Press Releases optimized for data from your leads at any time.SEO standards. QuizContest Setup and Management The Quiz app enables you: to create custom quizzesDistribute your campaign across multiple social which share their personalities with friends, createnetworks - Collect data such as name, age, gender, custom questions, set up a scoring guideline, andemail address, mailing address. Publish your create categories, results be shared between userscampaign on your website and blog via an and on streams and feeds, compelling user’s friendsattractive interactive widget. to take the quiz as wellSweepstakes GiveawaysVia our app you can create a custom entry form, Give away free products or product samples as a wayupload custom graphics, define eligibility criteria to generate buzz, introduce a new product, build(by age and/or geography), randomly draw brand awareness or gather customer feedback.winners, send notifications to participants and Distribute Coupons to drive traffic to your site,download entry data. When users enter your encouragesweepstakes, word spreads via friend invites, purchases, launch a new product or generate buzz.Facebook newsfeeds and Twitter tweets. Word spreads via friend invites and Facebook newsfeeds.
    66. 66. Content Marketing ServicesArticle Writing Service SurveyNeed articles for your blog or website but not sure The Sign-Up form enables the creation of a customwhat to write? We provide a service to research your form, which can double as a survey, for users to fillindustry and create custom content for your out. You can download user information, input, andbusiness including Press Releases optimized for data from your leads at any time.SEO standards. QuizContest Setup and Management The Quiz app enables you: to create custom quizzesDistribute your campaign across multiple social which share their personalities with friends, createnetworks - Collect data such as name, age, gender, custom questions, set up a scoring guideline, andemail address, mailing address. Publish your create categories, results be shared between userscampaign on your website and blog via an and on streams and feeds, compelling user’s friendsattractive interactive widget. to take the quiz as wellSweepstakes GiveawaysVia our app you can create a custom entry form, Give away free products or product samples as a wayupload custom graphics, define eligibility criteria to generate buzz, introduce a new product, build(by age and/or geography), randomly draw brand awareness or gather customer feedback.winners, send notifications to participants and Distribute Coupons to drive traffic to your site,download entry data. When users enter your encouragesweepstakes, word spreads via friend invites, purchases, launch a new product or generate buzz.Facebook newsfeeds and Twitter tweets. Word spreads via friend invites and Facebook newsfeeds.
    67. 67. Evaluate your social media HOW:success:  Determine what customers and Increase brand awareness prospects are saying about your company via social media monitoring Drive Leads in the pipeline  Gather competitive intelligence Drive traffic to website  Engage with customers and prospects Reduce customer service cost online Improve customer service  Build thought leadership through Improve customer retention and sharing relevant content loyalty  Maximize reach of content and Increase sales messaging in social channels  Support existing sales and marketingWHAT IS YOUR BUSINESS GOAL? campaigns  Support recruiting and retention efforts.  Build a customer community to provide support and advocacy.
    68. 68. What are your business requirements?Evaluate your social media HOW:success:  Determine what customers and Increase brand awareness prospects are saying about your company via social media monitoring Drive Leads in the pipeline  Gather competitive intelligence Drive traffic to website  Engage with customers and prospects Reduce customer service cost online Improve customer service  Build thought leadership through Improve customer retention and sharing relevant content loyalty  Maximize reach of content and Increase sales messaging in social channels  Support existing sales and marketingWHAT IS YOUR BUSINESS GOAL? campaigns  Support recruiting and retention efforts.  Build a customer community to provide support and advocacy.
    69. 69. QUESTIONS ?

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