Engineering Coworking Culture
Accelerated Learning and Serendipity in #DTLV
Jennifer Magnolfi | @magnolfi
Jennifer Magnolfi | @magnolfi | WorktechNY2013 Photo by Aimee Groth, Businessinsider
http://read.bi/VkCjPC
Design DNA = Star...
Zappos.com
Corporate HQ, Las Vegas
1500 Employees
Photo by Aimee Groth, Businessinsider
http://read.bi/VkCjPCJennifer Magn...
Zappos.com Corporate HQ
October 2013
Jennifer Magnolfi | @magnolfi | WorktechNY2013 Images Courtesy of KMD Architects
DOWNTOWNPROJECT
Text
photo by Aimee Groth,BusinessInsider
http://read.bi/VkCjPC
downtownproject.com
Jennifer Magnolfi | @ma...
$350M Investment in Downtown LV
$200M Residential + Real Estate
$50M VegasTech Fund
$50M Small Businesses
photo by Aimee G...
“Can you scale the The Coworking Effect?”
Jennifer Magnolfi | @magnolfi | WorktechNY2013 photo courtesy of Lauralie Ezra,
Cr...
SHIFTSHIFT
SHIFTSHIFT Photos by Mark JohnsonJennifer Magnolfi | @magnolfi | WorktechNY2013
Advanced R&D Mode
1 2 3
COWORKING
SPACE
CODESIGN
COWORKING
CULTURE
DEVELOPMENT
SHARED RESOURCES
COMMUNITY ACCELERATOR
• Accelerate community...
@tonybgoode
@nomadicQ
@Alexknowshtml
@jacobsayles
Maximizing Adaptation > RESILIENCE
Jennifer Magnolfi | @magnolfi | Worktec...
Jennifer Magnolfi | @magnolfi | WorktechNY2013
Codesign by users > EMPATHY
@studiotilt
Distributed Co-Learning > Trust
Jennifer Magnolfi | @magnolfi | WorktechNY2013
Data transfer + New Knowledge Trading
Jennifer Magnolfi | @magnolfi | WorktechNY2013
Civic + Corporate Communities
0
30
60
90
120
Vegas Game Day
Shift Art
Vegas Music Scene
Sound Foundry
Sound Foundry FB
Downtown Food Jelly
Shift Studios...
10 Proof of Concept Projects
0
6
8
10
12
2
4
Jan MayAprMarFeb
Shift Digital Community Growth | Engagement | Posts Per Engaged User
Vegas Game Day
Shift...
Shift Physical Community Growth | Meetups
Local Politics
Music
Food
Content
Education
Health & Wellness
Tech
Green
Art
Mak...
Jennifer Magnolfi | @magnolfi | WorktechNY2013 Video via @resetprojectlv and James Wong
The Sunday Reset Project
Health and wellness | Sold Out | Cash Flow Postitive
Jennifer Magnolfi | @magnolfi | WorktechNY2013
Jennifer Magnolfi | @magnolfi | WorktechNY2013 Video via @gabeshep and #vegastech
#vegastech SXSW booth
$350k total funding raised | 140 members came from LV
1100 attendees to the events | #1 trending top...
Jennifer Magnolfi | @magnolfi | WorktechNY2013 Video courtesy of GreenJelly and DTP
Jennifer Magnolfi | @magnolfi | WorktechNY2013
Proof of Concept Community Project by Green Jelly
10 wk from incubation to re...
Proof of Concept Community Project by Green Jelly
$100k Corporate sponsor emerged for follow-up buildout
RE purchase of th...
Summarized Shift Growth
0
20
30
50
10
40
Jan MayAprMarFeb
Unique Organizers
Generated by Shift
Physical Meetups
Active Pro...
Photo by Aimee Groth, Businessinsider
http://read.bi/VkCjPCJennifer Magnolfi | @magnolfi | WorktechNY2013
CRE as Distributed...
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Magnolfi Worktech13

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Magnolfi Worktech13

  1. 1. Engineering Coworking Culture Accelerated Learning and Serendipity in #DTLV Jennifer Magnolfi | @magnolfi
  2. 2. Jennifer Magnolfi | @magnolfi | WorktechNY2013 Photo by Aimee Groth, Businessinsider http://read.bi/VkCjPC Design DNA = Startup Culture Zappos.com Corporate HQ + Downtown Project
  3. 3. Zappos.com Corporate HQ, Las Vegas 1500 Employees Photo by Aimee Groth, Businessinsider http://read.bi/VkCjPCJennifer Magnolfi | @magnolfi | WorktechNY 2013 $40M Renovation
  4. 4. Zappos.com Corporate HQ October 2013 Jennifer Magnolfi | @magnolfi | WorktechNY2013 Images Courtesy of KMD Architects
  5. 5. DOWNTOWNPROJECT Text photo by Aimee Groth,BusinessInsider http://read.bi/VkCjPC downtownproject.com Jennifer Magnolfi | @magnolfi | WorktechNY 2013
  6. 6. $350M Investment in Downtown LV $200M Residential + Real Estate $50M VegasTech Fund $50M Small Businesses photo by Aimee Groth, BusinessInsider http://read.bi/VkCjPC $50M Education Jennifer Magnolfi | @magnolfi | NYWorktech 2013
  7. 7. “Can you scale the The Coworking Effect?” Jennifer Magnolfi | @magnolfi | WorktechNY2013 photo courtesy of Lauralie Ezra, Crowdsiren.com = ACCELERATE SERENDIPITY + LEARNING
  8. 8. SHIFTSHIFT SHIFTSHIFT Photos by Mark JohnsonJennifer Magnolfi | @magnolfi | WorktechNY2013 Advanced R&D Mode
  9. 9. 1 2 3 COWORKING SPACE CODESIGN COWORKING CULTURE DEVELOPMENT SHARED RESOURCES COMMUNITY ACCELERATOR • Accelerate community development for emerging spaces • Develop shared resources and operations • Maintain cultural diversity of ecosystem • Measure Productivity DTLV Coworking Ecosystem Acceleration Diagram Jennifer Magnolfi | @magnolfi | WorktechNY2013
  10. 10. @tonybgoode @nomadicQ @Alexknowshtml @jacobsayles Maximizing Adaptation > RESILIENCE Jennifer Magnolfi | @magnolfi | WorktechNY2013
  11. 11. Jennifer Magnolfi | @magnolfi | WorktechNY2013 Codesign by users > EMPATHY @studiotilt
  12. 12. Distributed Co-Learning > Trust Jennifer Magnolfi | @magnolfi | WorktechNY2013
  13. 13. Data transfer + New Knowledge Trading Jennifer Magnolfi | @magnolfi | WorktechNY2013 Civic + Corporate Communities
  14. 14. 0 30 60 90 120 Vegas Game Day Shift Art Vegas Music Scene Sound Foundry Sound Foundry FB Downtown Food Jelly Shift Studios Content Jelly Downtown Education /usr/lib Vegas Skillshare FB Syn Shop Syn Shop FB /usr/share Aquaponics Green Jellyers Coworking 9th Bridge Vegas Community Shift Vegas Private Shift FB Group MayAprMarFebJan Health & Wellness Shift Vegas Polity DT Food Jelly FB Sx Vegas Founder Dating LV Park(ing) Day Save the Huntridge Vegas Tech 200 300 400 500 Shift Digital Community Growth | Membership • Constant growth in new communities • Highest growth in community around learning Early data collected from January-May 2012 in emergent coworking community. Sample base includes social media databases. Data collection by Ayloo.net. Graphics by Mark Johnson Jennifer Magnolfi | @magnolfi | WorktechNY2013
  15. 15. 10 Proof of Concept Projects
  16. 16. 0 6 8 10 12 2 4 Jan MayAprMarFeb Shift Digital Community Growth | Engagement | Posts Per Engaged User Vegas Game Day Shift Art Vegas Music Scene Sound Foundry Sound Foundry FB Downtown Food Jelly Shift Studios Content Jelly Downtown Education /usr/lib Vegas Skillshare FB Syn Shop Syn Shop FB /usr/share Aquaponics Green Jellyers Coworking 9th Bridge Vegas Community Shift Vegas Private Shift FB Group Health & Wellness Shift Vegas Polity DT Food Jelly FB Sx Vegas Founder Dating LV Park(ing) Day Save the Huntridge Vegas Tech Jennifer Magnolfi | @magnolfi | WorktechNY2013 Early data collected from January-May 2012 in emergent coworking community. Sample base includes social media databases. Data collection by Ayloo.net. Graphics by Mark Johnson • Online activity per engaged user • Highest peak pre-IRL activity buiding
  17. 17. Shift Physical Community Growth | Meetups Local Politics Music Food Content Education Health & Wellness Tech Green Art Makers Gaming Performance 0 6 8 10 12 2 4 Jan MayAprMarFeb • Increase of use of physical space • Stabilized occupancy per vertical activity Jennifer Magnolfi | @magnolfi | WorktechNY 2013 Early data collected from January-May 2012 in emergent coworking community. Sample base includes social media databases. Data collection by Ayloo.net. Graphics by Mark Johnson
  18. 18. Jennifer Magnolfi | @magnolfi | WorktechNY2013 Video via @resetprojectlv and James Wong
  19. 19. The Sunday Reset Project Health and wellness | Sold Out | Cash Flow Postitive Jennifer Magnolfi | @magnolfi | WorktechNY2013
  20. 20. Jennifer Magnolfi | @magnolfi | WorktechNY2013 Video via @gabeshep and #vegastech
  21. 21. #vegastech SXSW booth $350k total funding raised | 140 members came from LV 1100 attendees to the events | #1 trending topic twice Jennifer Magnolfi | @magnolfi | WorktechNY2013 Image via @gabeshep
  22. 22. Jennifer Magnolfi | @magnolfi | WorktechNY2013 Video courtesy of GreenJelly and DTP
  23. 23. Jennifer Magnolfi | @magnolfi | WorktechNY2013 Proof of Concept Community Project by Green Jelly 10 wk from incubation to realization | volunteer driven $8.5k raised funds | city approved
  24. 24. Proof of Concept Community Project by Green Jelly $100k Corporate sponsor emerged for follow-up buildout RE purchase of the block Jennifer Magnolfi | @magnolfi | WorktechNY2013
  25. 25. Summarized Shift Growth 0 20 30 50 10 40 Jan MayAprMarFeb Unique Organizers Generated by Shift Physical Meetups Active Projects 42 29 32 • IRL Meetups Avg Growth Rate 42.5 % • Active Project Avg Growth Rate 78.3% • New Organizer Avg Growth rate 83.9% Jennifer Magnolfi | @magnolfi | WorktechNY 2013 Early data collected from January-May 2012 in emergent coworking community. Sample base includes social media databases. Data collection by Ayloo.net. Graphics by Mark Johnson All change manifested in physical space
  26. 26. Photo by Aimee Groth, Businessinsider http://read.bi/VkCjPCJennifer Magnolfi | @magnolfi | WorktechNY2013 CRE as Distributed Network Productivity of space Emergent R&D

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