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Tips and tweaks on migrating to Magento!

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Tips and tweaks on migrating to Magento! Tips and tweaks on migrating to Magento! Presentation Transcript

  • Tips and tweaks on Migrating to Magento!Paul Ryazanov Oleg CherevatyyDirector of marketing Commercial DirectorQuartSoft Corp. Cart2Cart productT. 380 (95) 140-07-16pr@quartsoft.com oleg@shopping-cart-migration.comquartsoft.com shopping-cart-migration.com
  • Reason for migration? 2
  • Migrate from 3
  • Migrate to 4
  • Migration plan- Analyze currentstore- Prepare webhosting- Customize Magento- Verify SEO- Data migration- Store launch- Post migration 5
  • Migration plan- Analyze currentstore- Prepare webhosting- Customize Magento- Verify SEO- Data migration- Store launch- Post migration 6
  • Analyze current storePros and cons of current site- Features you don’t useanymore- Features you are using- Features your customerswant- Usability report 7
  • Analyze current storeAnalyze traffic- Traffic report (for 3-6 recent months)- Countries sending traffic (you may want to add languages inMagento)- Paid and organic traffic 8
  • Analyze current storeReport from Search engines- Traffic from different SE- Keywords rank in SE andposition- PR of current website- PPC campaign data 9
  • Analyze current storeROI- Amount of sales report- Repeated sales- Average bill- % conversion 10
  • Analyze current storeLink report- Sitemap- Internal links and crosslinking- Incoming links 11
  • Migration plan- Analyze currentstore- Prepare webhosting- Customize Magento- Verify SEO- Data migration- Store launch- Post migration 12
  • Prepare webhostingHosting requirements- VPS- Apache 2.x, Nginx- PHP 5.2.13+ (safe_mode off)- MySQL 4.1.20+ (InnoDB storage engine)- Ability to run scheduled jobs(crontab)- Ability to override options in.htaccess files 13
  • Prepare webhostingAccess requirements- Domain controlpanel- Hosting controlpanel- SSH- FTP 14
  • Prepare webhostingWebhosting Settings- Magento installation- SSL certificates- Specific server settings (memory_limit no less than 512Mb, separate server for static/database isrecommended) 15
  • Migration plan- Analyze currentstore- Prepare webhosting- Customize Magento- Verify SEO- Data migration- Store launch- Post migration 16
  • Customize MagentoUI Design- Improve design – keep good and dothe best- Use the Magento Theme- Utilize Magento templates- Transfer a couple of products,content to test 17
  • Customize MagentoCore Modules Configuration- Shipping module (USPS, UPS, FedEx, DHL and other)- Payment gateways (PayPal, Google, Authorize.net,Moneybookers)- SEO components (Friendly Url, Meta, Permalinks) 18
  • Customize MagentoAdd-On Modules Configuration 19
  • Customize MagentoCanonical URL for Magento This extension adds the new canonical links to the head of your Magento pages http://www.magentocommerce.com/mag ento-connect/canonical-url-for- magento.html 20
  • Customize MagentoMetaRobots Theres no easy way to control meta robots tags to Magento pages, unless of course, when you install this module. http://www.magentocommerce.com/mag ento-connect/yoast-metarobots.html 21
  • Customize MagentoGoogle AdWords ConversionTracking This module integrates Google AdWords Conversion Tracking into Magento. It will add the conversion tracking code to the onepage checkout success page. http://www.magentocommerce.com/mag ento-connect/luka-google-adwords- conversion-tracking.html 22
  • Customize MagentoSocial Booster Everyone knows how social media optimization (SMO) is highly important for the site. Nowadays, when millions of people are connected in social networks, share news, images, articles and just chatting, the next major challenge for online business is to leverage all this to develop the business. http://www.magentocommerce.com/magento- connect/social-booster.html 23
  • Customize MagentoData Feed Manager Create csv, txt and xml data feeds for any search engines, shopping engines or market places. http://www.magentocommerce.com/magento- connect/data-feed-manager.html 24
  • Customize MagentoOneStep Checkout Extension This OneStep Checkout extension will increase your sales by combining 6 steps in checkout process to 1. http://www.magentocommerce.com/m agento-connect/i-checkout- onestep-checkout-extension.html 25
  • Customize MagentoGift Certification Allow your customers to purchase and use Gift Certificates. http://www.magentocommerce.com/m agento-connect/unirgy- giftcert.html 26
  • Customize MagentoMagento Optimization 27
  • Customize MagentoSpeedster Speed up your store by combining, compressing and caching JS and CSS. http://www.magentocommerce.com/magent o-connect/fooman-speedster.html 28
  • Customize MagentoHTML Minification Simple and light extension which minifies HTML. It reduces html document size by approx. 10 - 15%. http://www.magentocommerce.com/mage nto-connect/html-minification-by- jemoon.html 29
  • Customize MagentoNitrogento Nitrogento is made to Boost Magento page load time through many optimization mechanisms. http://www.magentocommerce.com/ma gento-connect/nitrogento.html 30
  • Migration plan- Analyze currentstore- Prepare webhosting- Customize Magento- Verify SEO- Data migration- Store launch- Post migration 31
  • Verify SEOContent- Keep optimized content- Create more valuablepages- Check Meta Title andDescription- Alt tags for images 32
  • Verify SEOURL Migration- SEO friendly URLs- 301 redirect from old URL’s to newones- Custom 404 error page (track non-linked URLs)- Robots.txt file (make sure its open for bots) 33
  • Verify SEOMigration to a New Domain- Point domain to new hosting- Verify ownership – google webmaster- Handle the www vs. non-www issue- Protect folder with .htaccess /robots.txt (until you are ready to go live) 34
  • Verify SEOFinal Steps- Install Google Analytics- Submit a sitemap to Google WebmasterTools- Set up the domain redirect 35
  • Migration plan- Analyze currentstore- Prepare webhosting- Customize Magento- Verify SEO- Data migration- Store launch- Post migration 36
  • Data migrationWhat to move Products and images - attributes, configurable products - downloadable, bundle, virtual andgroup products- Categories and images- Customers- Orders- and others 37
  • Data migrationPotential problems- Manual data transfer is timeconsuming- Password encryption- Different structure- Missing fields- Incomplete transfer- Duplicate data- Language and charset- Currency and taxes 38
  • Data migrationTransfer process- Research existing structure- Link old architecture with Magentostructure- Prepare migration script(s)- Organize test transfer- Verify migrated data- Run “live” migration once you areready 39
  • -34 carts supported, 9000 successful migrations- Pros and Cons- Fully automated data migration of products, categories, customers, orders etc.- Migration Price Estimator- Free Demo Migration- Assisted Migration Service 40
  • Migration plan- Analyze currentstore- Prepare webhosting- Customize Magento- Verify SEO- Data migration- Store launch- Post migration 41
  • Store launchFinal testing- Step off and back in few days- Verify website functionality (emails,forms etc.)- Verify data- Make sure payment gateway switched to“live” 42
  • Store launchActivation schedule- Set date and time- Estimate downtime (if any) anddeadline- Announce at old website- Notification to customers 43
  • Store launchActivation process- Update domain TTL to 1 hour- Backup old data and files to subdomain- Stop modifications and checkout at oldwebsite- Migrate data- Setup redirect / switch NS to new site- Notification to customers 44
  • Migration plan- Analyze currentstore- Prepare webhosting- Customize Magento- Verify SEO- Data migration- Store launch- Post migration 45
  • Post migrationPost-migration monitoring- Check pages in Google are properlylinked- Check all files are there- Check report of 404 pages and fixissues if any- Monitor PR- Monitor traffic- Monitor ROI- Talk to customers and get feedbacks 46
  • Results 47
  • BonusBonus from QuartSoft: Buy one extension and get another one for free http://www.magentocommerce.com/magento-connect/developer/QuartSoftBonus from Cart2Cart: 20% off for data migration with Cart2Cart, StoreManager for MagentoCoupon code: MIGR-L6RT-MAG 48
  • Happy Migration! Happy E- commerce!Paul Ryazanov Oleg CherevatyyDirector of marketing Commercial DirectorQuartSoft Corp. Cart2Cart productT. 380 (95) 140-07-16pr@quartsoft.com oleg@shopping-cart-quartsoft.com migration.com shopping-cart-migration.com