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Magna kultura foundation program profile
 

Magna kultura foundation program profile

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Magna Kultura Foundation is an arts and cultural organization that conducts grassroots communication activities, with experience in managing social marketing programs; organizing grassroots community ...

Magna Kultura Foundation is an arts and cultural organization that conducts grassroots communication activities, with experience in managing social marketing programs; organizing grassroots community events: stage productions, sports events, and other socio-civic activities; as well, as corporate social responsibilty (CSR) activities with direct linkages to grassroots niche sector groups.

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    Magna kultura foundation program profile Magna kultura foundation program profile Presentation Transcript

    • Magna Kultura Foundation is an education-for-development NGO geared towardsimproving the lives of Filipino communities by building capacities of civic and sector groups, providing cultural, educational and social entrepreneurial skills. Magna Kultura is dedicated to the vision of a better Filipino society made possible by a citizenry empowered to conquer poverty in their lives and their communities. We make use of social marketing and communication arts to foster hope; To create a community of advocates and build an ecosystem for transformation. To realize this vision, Magna Kultura teaches basic communication skills that enable ordinary Filipinos at the grassroots level to better articulate their needs and aspirations and participate more actively and productively in activities aimed at improving their lives and that of their communities. TRANSFORMING PEOPLE. TRANSFORMING COMMUNITIES.
    • MAGNA KULTURA specializes in cultural & socio-civic operations: Performance Arts Training for development communication at the grassroots of society; as well as, for developing citizens (students, out-of-school youth and adults) for building capacity to engage communities in a cultural enterprise and livelihood promotions; Design and execution of social marketing, social mobilization and community engagement programs aimed at triggering active and sustained grassroots participation in community development and social enterprise-building projects; Organization development among sector, civic and community groups for livelihood and social enterprise; Development of grassroots communication platforms and vehicles for Corporate Social Responsibility programs.
    • TRANSFORMING PEOPLE. TRANSFORMING COMMUNITIES.Transforming places, transforming lives is what our work is all about. We provide netsfor people to harness possibilities for driving a creative community. We create advocatesin communities and train them to develop and build ecosystems for transformation.Magna Kultura Foundation goes beyond implementing "do good for the people" projects.Our organization work in partnership with local organizations/entities in providing activitiesbeneficial to the city/area, regenerating the places where people live.We embark mainly on programs using in arts and culture combined with social enterpriseactivities to extend the benefits of our activities with livelihood returns for participants ofthe programs and for local citizens in the neighborhood.
    • COMMUNITY ENGAGEMENT PROCESS In launching programmes, Magna Kultura networks with key stakeholders in cities for civic action and achieving social transformation goals. COMMUNITY-BASED SECTOR-BASED ACADEME-BASED Barangay Councils & Local NGOs & People’s Organization Local Schools & Universities Sangguniang Kabataan Worker Groups & Cooperatives Arts & Cultural Organizations Home-Owner’s Associations Community Youth & Adult Groups Local Transportation Service Groups Local Clubs & Civic organizations Church & Faith-based Organizations Small Retail Stores & Community VendorsMAGNA KULTURA ORGANIZES A CORE GROUP OF STAKEHOLDERS FOR PLANNING & COLLABORATION. Magna Kultura unlocks the potential of each organization, through Asset-Based Community Development. ENGAGEMENT BECOMES MORE EFFECTIVE WITH HOME-GROWN CITIZENS MOBILIZING IN COMMUNITIES. ENHANCED WITH EDU-TAINMENT TECHNIQUES, IT INSPIRES AND MOTIVATES PEOPLE TO BE PART OF THE MOVEMENT FOR TRANSORMATION.
    • IMAGINE An organization that delivers the money-making savvy of a for-profit enterprise, the social service goals of the public sector, and the mission-driven zeal of a non-profit organization. Harnessed together, those qualities ought to put the previously unreachable within grasp: innovative, market-based solutions tosocial problems that generate both financial resources and social value.
    • MISSION OUR MISSION IS TO CREATE OPPORTUNITIES FOR ADVOCATES AND STAKEHOLDERS OF DEVELOPMENT TO HELP FIND NEW AND COMPLEMENTARY WAYS TO WORK TOGETHER TO IMPROVE COMMUNITIES.We bring a creative and participatory approach to development-related issues by using arts andculture in addressing community development goals.We want to increase opportunities where we can use art in any form (performing and fine arts)to tackle development challenges while transforming our fellow-citizens into more sociallyconscious, tolerant, responsible, and creatively active groups of people.Particularly, we intend to use arts and culture to invite grassroots people’s participation in socialdevelopment. It makes our involvement with the people happy and creative.
    • ENRICH OUR FELLOW FILIPINOS WITH ART AND CULTUREWe believe that the greatest fulfillment derived from success is sharing it. We dedicate ourservice to arts and culture because it steers the soul towards the principle we advocate.Strong understanding of our national culture is the key towards building a strong civil society. MagnaKultura Foundation develops educational and cultural programs designed to make Filipino citizensunderstand and appreciate the importance of our national culture. We believe that having keensense and awareness of our national culture will help our fellow-citizens to nurture, develop and drawfrom them a worthwhile Filipino values that may serve as a strong foundation of a way of life.Magna Kultura develops educational, cultural and livelihood training among youth and adults, bothprivileged and under-privileged. Customized training programmes that are geared towardscommunity development of specific locales are implemented at the grassroots, with activities that aremade accessible to citizens.Magna Kultura works with local volunteers and citizens in implementing programmes in target localesas a strategy to build capacity and ensure program continuity. Local chapters are established ascoordinating centers city-regions. Since Y2005, Magna Kultura has establish community-basedaction teams composed of locally based citizens who manages implementation and sustainability ofthe foundations programs.
    • MAGNA KULTURA UTILIZES ARTS & CULTUREAS SPRINGBOARD TO SOCIAL TRANSFORMATION.Magna Kultura believes that culture is not optional – it is everything, because it is culturethat shows what it is to be human. Arts and culture should be seen as a right and we mustall see ourselves as citizens – part of our cities. The challenge is to interest citizens toparticipate in creative activities, to bring out the artists in themselves, and apply artisticinspiration in building family and neighborhood relationships.Effective use of arts in grassroots advocacy can do just this. It enables the valuable sharing ofinformation throughout the community with creative magic. Magna Kultura provides individuals andorganizations with the information and training needed to advocate for arts and culture year-round.Seminars, workshop skills training, and performance/exhibitions are conducted to equip community staffand volunteers with the capabilities to successfully implement community-based activities.Inspiring citizens to builds a better community.“Arts and culture are driving forces in society. They are the vehicle bywhich we express ourselves. They allow us to communicate the ideasand beliefs that make us who we are, and they help us to understand theideas and beliefs of others. As part of a balanced educational experience,they unlock the potential of young minds in unique ways. They nurture thecreativity and problem-solving skills that propel us to success in theworkplace, the classroom, and the home. They are of the utmostimportance to our individual and collective experiences: an importancethat must be made known to the public and to our elected leaders.” ~ UNESCO International Summit on Arts & Culture, 2003
    • UTILIZING ARTS AS A VEHICLE FOR COMMUNITY DEVELOPMENT AND AS ASTRATEGY TO LEVERAGE CREATIVE TALENT AND CULTURAL ASSETS FORCOMMUNITY PROSPERITY IN THE DISTRICT-BARANGAYS.ARTS & POSITIVE CHANGE IN COMMUNITIESArts and culture make considerable and necessary contributions to the well-being of communities.Arts and culture, entertaining and enriching as it can be, are also potent tools with which to engage communitiesin various levels of change.They are a means to public dialogue, contribute to the development of a community’s creative learning, createhealthy communities capable of action, provide a powerful tool for community mobilization and participation, andhelp promote community capacity and leadership.CULTURE AS AN ECONOMIC ENGINECulture or “the arts” takes on many forms: performing arts painting, writing, music, sculptures. It is a way for individuals andcommunities to express and engage themselves with family, friends, and their neighborhoods, their communities.Culture can be used to renew or revitalize barangays, municipalities, even a region. It can build community identity & pride,strengthen bonds, improve quality of life on all socio-economic levels & engage children & youth in education & their environment.Culture can be the catalyst for positive change, engaging all ages and communities. Diversity can be embraced through culture,building trust and understanding.Culture can act as an economic engine that drives municipalities toward growth and prosperity. As example, our case for culturethrough our grassroots theater program details the “how and why” culture could serve as a key to a better society.
    • BUILDING THE CAPABILITY OF LOCAL LEADERS AND CLUBSMagna Kultura Foundation will equip individuals and/or associations with the professional and technical skillsnecessary to enable them to conduct educational and cultural programs in their district-barangays. Thefoundation will provide the technology, materials and resources needed to properly implement and sustain itsprograms.The foundation will work in alliance with local barangay leaders and academe-based groups in the developmentand implementation of the programs, for effective understanding of the needs of local folks in specified areas.The foundation will partner with Government Organizations (GOs) and Non-Government Organizations with thesame goals for improving the welfare of community folks in target areas of operations.Magna Kultura will be committed to helping Filipino citizens understand, appreciate, nurture and develop ournational culture and having done so, draw from it learning’s about our good and time-honored Filipino values. Inour quest, we determined to help Filipinos to become responsible and enlightened citizens, proud of the richheritage of a truly Filipino culture, yet always cognizant and appreciative of the need to understand the culturesof other peoples as well.
    • Excerpt from the Articles of Incorporation of The Magna Kultura Foundation.SECOND:That the purpose(s) for which said Foundation is formed andorganized are as follows:1. To operate centers for cultural and educational formation of students, professionals and all others who may be interested in;2. To promote eventually the formation of associations of persons who are interested in helping the Foundation to accomplish its aims in any way whatsoever within the limits of law and customs;3. To train and provide opportunities and facilities for training in all aspects of human communication, especially the design, development and use of low-cost and indigenous media as well as modern media and technology of mass communication, and to own or lease and operate the necessary equipment and facilities therefor in the Philippines and perform such as may deem fit and proper to carry out and all the purposes of the Foundation;
    • TAKING ART INTO THE HEART OF COMMUNITIES.We believe that arts and culture is a vital in transforming communities. Culture can be thecatalyst for positive change, engaging all ages and communities.We use arts & culture to set the stage in motivating the creativity of people. Creativity isthe next step, and culture is the consequence of creativity. Therefore, creativity andimagination is at the heart of everything that we do. It is a key ingredient in our interfacewith communities.Building Creative Capacities of People in Communities.In advocating change and calling for citizens to join our programs,an important approach is to enhance creativity, to promote a creativeclimate. A good climate helps people get off the ground intocreative space. The arts will help enrich the community staff andvolunteers with the creative abilities and cultural literacy that arecritical to developing fully engaged citizens.Arts training is an effective method in developing thecreative potential of individuals. It opens perceptions andmotivates people in a different light. It adds esprit to meetingcontemporary social and economic challenges. Art is the spark that activates young minds --- stimulating creative capacities, developing skills and abilities, and promoting lifelong success.
    • SOCIAL & CULTURAL ENTREPRENEURSHIPBEYOND THE LINE STRATEGY TO SUSTAIN PROGRAMSSustainability of campaign/programs has always been a main dilemma for government and marketingprojects at the grassroots. Magna Kultura ensures sustainability by building the capacities of existingorganizations at the locale with parallel objectives. To facilitate and foster the development anddelivery of programs, Magna Kultura trains home-grown organizations. Local organizations,citizens, and even sari-sari store owners and vendors, become part of Magna Kultura’s network.This is the primary benefit of working with Magna Kultura vis-à-vis a commercial promotions company.Magna Kultura is an education-for-development NGO organizing the culture sector of cities down to thegrassroots level, proving local organizations with skills and capabilities to conduct programs, events andlocal livelihood activities with sari-sari stores.CULTURAL ENTREPRENEURSHIPLocal organizations are immerse in an art & culture programs, and trains home-grown organizations,transferring event management skills to ensure continuity beyond initial sponsored launch.SOCIAL ENTREPRENEURSHIPLocal Organizations are trained to make the art & culture programs livelihood vehicles, that in turn, keepslocal citizens interested in continuing the program to generate extra income returns from programs --- i.e.,food vending and tiangge opportunities.
    • ENGAGING THE FILIPINO COMMUNITY WITH A DIFFERENT PARADIGM WITH GRASROOTS PROGRAMS THAT ARERELEVANT, ORIGINAL, WITH IMPACT
    • Community Action Team © (CATs)Grassroots Organizers in City-DistrictsMagna Kultura assists local governments and NGOs in building local home-grown talentsas organizers of cultural events in city-districts. The Purpose is for the city to have theirvery own production team trained in managing programs and activities in barangays.CATs are trained for the purpose of managing projects in barangays and mobilizing citizenparticipation in community programs. CATs are equipped with modules to conduct culturalactivities that provide an enriching experience in the neighborhood. CATs networks citizensparticipation as a step to creating action barangays.Local CATs are provided with professional training modules on: Basics of Community Development, Civic Engagement & Leadership Tools and techniques of social marketing and social mobilization (integrated public relations and community relations) Community Social Club organizing: basics of setting up and managing a community club & membership database management of club services, programs and promotion schemes; management of multi-sectoral programs and private/commercial business opportunities; management of livelihood operations. Skills Training in Event Management & Production:  Planning & Implementation of Event Programs  Development & production of multi-media materials
    • BUILDING CREATIVE COMMUNITIESSteps to Stronger Cultural and Community LifeLocal communities can look to Community Action Team (CAT) as resource groupfor help in the development of community-based programs. Their purpose is toassist local barangay councils and citizens in developing activities in communities.Local CATs are tasked to create local social clubs and enlists participationof youth and adults in local activities. Enlisted and community folksto join in a community club under the Laking Pinoy Movement.LAKING PINOY © Training for Citizens.Laking Pinoy © training modules are designed to equipcommon folks with skills to be proactive citizens.Members in communities are aligned with CommunityAction Teams for enacting projects in barangays andachievement of social transformation goals.The goal is for CATs and Laking Pinoy citizens to spawntheir own projects in barangays. Activities that citizenswill enjoy in the neighborhood --- such as, workshops forkids, contests for teenagers, and livelihood earningactivities for adults.CATs & LAKING PINOY MEMBERS WILL BE INDEPENDENTGROUPS MANAGED BY LOCAL CITIZENS IN COMMUNITIES.
    • SUSTAINABILITY OF PROGRAMS AT THE GRASSROOTSHaving a local club with capacity to implement cultural projects, LGUs and localassociations can implement events and activities with grassroots organizationsupport. With local clubs managing, sustainability of programs and activities that areinitially initiated by government or by NGOs.Magna Kultura provides training modules and materials for local clubs.Laking Pinoy and Community Action Teams will receive programs andactivities in arts and culture, as follows:  THEATRE ARTS  MUSIC  VISUAL ARTS  CREATIVE WRITING  DANCE  SPORTS FOR INDIVIDUALS, it could serve as creative vehicles for personal development & transformation, into becoming responsible, productive and civic-minded citizens mindful of the welfare of communities. FOR COMMUNITIES, it is our vehicle for engagement and mobilization --- for convening community folks, communicating advocacies, and for introducing and dramatizing collective action.
    • MAGNA KULTURA CREATED CULTURAL ALLIANCESWITH LGUS & SCHOOLS TO BUILD LOCALCAPACITY OF YOUTHS & ADULTS.Laking Pinoy© is Magna Kultura’s program to build capacity ofpeople and communities for managing art and culture activities.It is provided for youth and young adults who would like toexperience activities related to arts and cultureLAKING PINOY© PROGRAMS consists of projects in: THEATRE ARTS  MUSIC  VISUAL ARTS CREATIVE WRITING  DANCE  LARONG PINOYMagna Kultura conducts workshop and seminars for LGUs, barangays & community organizationsto help build capacity to implement local programs on a regular basis --- for arts, culture, and otheredu-tainment activities, with the end goal of providing communities with activities that uplifts thelive of residents. The LAKING PINOY© of Magna Kultura modeled after UNESCO program dubbed “Growing Up In Cities”. Growing Up in Cities is a global effort to understand and respond to issues affecting urban children and youth. It is a collaborative undertaking of the MOST Programme of UNESCO and interdisciplinary teams of municipal officials, urban professionals, and child advocates around the world, working with young people themselves to create communities that are better places in which to grow up --- and therefore, better places for us all. REFERENCE: http://www.unesco.org/most/guic/guicaboutframes.htm
    • MAGNA KULTURA PROJECTS UNDER THE LAKING PINOY PROGRAMME Magna Kultura conducts workshops and seminars for schools, barangays and NGOs using art approaches to unleash the creativity of participants. Training programs are designed to gear individuals into team that will mobilize for social action in their communities. THEATRE AS TRAINING TOOL MUSIC AS INSTRUMENT FOR PEACETheatre Arts Workshops Music Clubs & PerformancesMagna Kultura helps local government units in organizing Music is a potent vehicle for reaching both young andcommunity drama guilds as an Edu-tainment vehicle. adults with messages that touches the heart and mind.Magna Kultura conducts in theatre arts workshops as a Magna Kultura organizes clubs and workshops toway of training individuals and organizations in the skills enhance people’s understanding of music both as anof production management and events organization. Less art and as vehicle for stimulating the senses. It is aboutfocus on “pure arts”, and more on the use theatrical arts seeing music not only as entertainment but as a meansas tool for engaging community folks with creative of creating positive change in society. Music is used asapproach. Lesson in theater and drama is used to unleash an instrument for stimulating people and inspiringthe creativity of participants to awaken the senses and action in society.strengthen the imagination, so it can later to be used in Our workshops are geared to develop musiccreative community engagement. artists in communities. An option is to get Our theatre workshops & seminars artists and sing songs. The greater option focus on the use of developmental and is to create artists in communities who could experimental drama forms which we sing their song. Our end objective is for the perceive is more relevant and suitable people to sing the songs that they made and to our goals for social transformation. use it as inspiration to seek changes for a better community. After training, participants are able to mount performances in barangays and The programmes aims to organize manage drama guilds with program citizens in developing music club offering in district-barangays. and performances in communities.
    • UNDER THE LAKING PINOY PROGRAMME,MAGNA KULTURA IS DEVELOPING WITHLOCAL GOVERNMENT UNITS ON Artsand Culture programsAS VEHICLE FOR COMMUNITY DEVELOPMENTAND SOCIAL ENTERPRISEThe Arts & Culture Programs are being used asa strategy to leverage creative talent and culturalassets for community prosperity in the city-districts.Magna Kultura is active in helping LGUs build Art Councilsas organizing bodies for organizing community-based projects. ANTIPOLO CITY MAKTI CITY SAN JUAN CITY PASIG CITY CALOOCAN CITY DAVAO CITY
    • GOVERNMENT PROJECTS COMMUNITY BASED TOURISM AND SOCIAL MARKETING
    • GRASSROOTS EVENTS WERE IMPLEMENTED NATIONWIDE WITH THE GOAL OFCREATING EXCITING EVENT OFFERINGS FOR KEY CITIES AT THE SAME TIME PREPARING THE AREA AND ITS LOCAL CITIZENS TO BE TOURIST-READY.
    • DEPARTMENT OF TOURISM
    • JUNE 12 CENTENNIAL PARADE CELEBRATION The Department of Tourism commissionedour team to co-organize the Philippine Centennial Parade held at the Luneta Grandstand on June 12, 1998. It was the biggest event of the decade celebrated by the entire nation The parade stretched from the Luneta Grandstand to the entire Roxas Boulevard, up to the Cultural Center grounds.
    • WITH THE DEPARTMENT OF TOURISM AS A P.R. ACCOUNT,THE PIONEERS OF MAGNA KULTURA WAS TASKED ASMARKETING DIRECTORATE TO MANAGE THE FOLLOWING:A) SPONSORSHIP OF THE JUNE 12 PHILIPPINE CENTENNIAL PARADE FLOATS;B) STREET MERCHANDISING AT THE ROXAS BOULEVARD; AND,C) FOOD SELLING RIGHTS AND SET-UP AT THE ROXAS BOULEVARD ON THE DAY OF THE EVENT.
    • It was the biggest event celebration in 1998, with an estimated crowd of Six Million!
    • NETWORKING BARANGAYS NATIONWIDE WITH CELPHONESIntensity G Bayanihan is a program that provided barangays with livelihoodopportunity by empowering citizens with free Globe Handyphones and retailerSIM packs, which allowed them to become re-loaders. With funding-capitalizationfrom Globe Telecom barangays, from Ilokos to General Santos, were set-up withpre-paid cellular phone electronic loading services. On top of the livelihood reloading, Magna Kultura stipulated a “balik-tangkilik” arrangement in which Globe Telecom would contribute percentage of profits from reload income earned in the area --- donating it the form of equipments and possible infrastructures needed by the barangays --- from deep-well to refurbishing of basketball courts, to equipments needed for the barangay halls. The Barangay reloading did nit only paved way for livelihood benefits among citizens, but networked the neighborhood in terms of contact communication amongst each other, especially need for emergency response.
    • MAGNA KULTURA MAINTAINS A DATA-BASE OF TRICYCLE OPERATORS & DRIVERS ASSNS. (TODA) WITH GOOD RELATIONS, IMPLEMENTING LIVELIHOOD PROGRAMS THAT UPLIFTS THE SECTOR. INAKTODA STOOD FOR THEKAPIT-BISIG WAS A LEADERSHIP WELFARE OF THE WOMEN &FORMATION PROGRAM DESIGNED CHILDREN OF THE TRICYCLE TO STRENGHTEN TODA SECTOR HOUSEHOLDS ORGANIZATIONS SERVICE TO PEOPLE AND THE COMMUNITY
    • TRIKE POWERSITUATIONER• Tricycles are familiar sights in Metro Manila, and in the provinces. Tricycles are the prime transportation in the Barangays and secondary road• A single tricycle unit carries an average of 50 passengers daily; a regular economic target for drivers to earn their keep. [MINIMUM OF TARGET OF 50 PASSENGERS WOULD COVERS GAS, BOUNDARY & EARNINGS] • In NCR alone: There are 120 thousand franchised tricycle units. 86,000 w/ legal franchise; and 34,000 non-franchised. GOVERNMENT RECORD AS OF JUNE 2003 COMBINED LGU RECORDS SHOWS THAT THERE ARE 1.7-M FRANCHISED TRICYCLE UNITS NATIONWIDE. ALONG WITH THE NON-FRANCHISED UNITS, THERE ARE 2.7 M UNITS. DATA COULD DOUBLE IF WE CONSIDER NON-FRANCHISED UNITS. LTO REPORTED THERE ARE 900,098 UNITS ON THE ROAD EVERY DAY ---- NATIONWIDE.
    • TODA TRICYCLE OPERATORS and DRIVERS ASSOCIATIONMagna Kultura saw TODA not only as a niche market for products salesbut a conduit as well for communicating with people in district-barangays.Tricycle drivers know the people in the neighborhood.They take people to and from work, to the wet markets.They take children to schools. They know where they live.Each driver interfaces with a minimum of 60 commuterloads to meet a reasonable take home profit.
    • In 2003, Magna Kultura networked with all the major TODA Federations.TODA Terminals became a launch pad for cascading local campaigns.Tricycle drivers became carriers of program messages to people indistrict-barangays. Tricycle became merchandising vehicles.Tricycle junctions with cooperative stores became our conduit for livelihood selling,especially for products of corporate sponsors.
    • IN ALL OUR OPERATIONS, TRICYCLE & PEDICAB DRIVERS BECAME PARTOF THE COMMUNITY ENGAGEMENT AND GROUND PROMOTIONPROCESS. IT UPLIFTED THE IMAGE OF THE TRANSPORT SERVICEMEN,AT THE SAME, GAVE THEM EXTRA INCOME FROM LIVELIHOOD.MAGNA KULTURA CONDUCTS REGULAR SEMINARS AMONG TODA GROUPS DURING MONTHLYASSN. MEETINGS TO BUILD THEIR CAPACITY FOR THE SOCIAL ENTREPRENEURSHIP PROCESS.MAGNA KULTURA PROVIDES INCENTIVES TO TODA FAMILIES AND PROVIDESLIVELIHOOD STREAMS THAT ARE SOURCE OF INCOME THRU SALES OFPRODUCTS FROM CORPORATE SPONSORS.
    • TODA PROGRAMS1. DIRECT SELLING THRU TODA COOPERATIVES  COOP SELLING AMONG TODA MEMBERS & FAMILIES  COOP SELLING AMONG CONSUMER-PASSENGERS2. TRIKE VEHICLE MEDIA COMMUNICATION3. TERMINAL BEAUTIFICATION MERCHANDISING4. COMMUNITY-BASED EVENTS & ACTIVITIESPrograms are carried out among local TODA Lineorganizations nationwide.
    • COOP SELLING THRU THE TODA NETWORKTHE TODA POPULATION IS A BIG NICHE MARKET.There are 1.2-Million drivers. Multiply these to add their housewives and children.The TODA has a network in the community neighborhoods.Drivers are part of the sales drive. Selling leaflets, promo leaflets, discount coupons can be distributed bydrivers among passenger-consumers. A driver has an average 50 commuters daily.TODA housewives are part of a more aggressive selling drive.With a purchase convenience sales pitch, housewives will sellproducts among friends & neighbors with regularity. The TODAhusband delivered the product-goods to customers.TODA SALES PROCESS Most TODA organizations have Cooperatives. Coops will manage the selling process, as it brings extra income to their organization. Housewives have their own Coop and network of buyers.
    • COMMUNITY ENGAGEMENT PROCESS In launching programmes, Magna Kultura networks with key stakeholders in cities for civic action and achieving social transformation goals. COMMUNITY-BASED SECTOR-BASED ACADEME-BASED Barangay Councils & Local NGOs & People’s Organization Local Schools & Universities Sangguniang Kabataan Worker Groups & Cooperatives Arts & Cultural Organizations Home-Owner’s Associations Community Youth & Adult Groups Local Transportation Service Groups Local Clubs & Civic organizations Church & Faith-based Organizations Small Retail Stores & Community VendorsMAGNA KULTURA ORGANIZES A CORE GROUP OF STAKEHOLDERS FOR PLANNING & COLLABORATION. Magna Kultura unlocks the potential of each organization, through Asset-Based Community Development. ENGAGEMENT BECOMES MORE EFFECTIVE WITH HOME-GROWN CITIZENS MOBILIZING IN COMMUNITIES. ENHANCED WITH EDU-TAINMENT TECHNIQUES, IT INSPIRES AND MOTIVATES PEOPLE TO BE PART OF THE MOVEMENT FOR TRANSORMATION.
    • OUR CURRENT ADVOCACYEngaging Communities Through Traditional Filipino Sports
    • CURRENT PROGRAM: THE REVIVAL OF THE GAMES OF OUR HERITAGE Magna Kultura Foundation and the Together with the Department Department of Education endeavors of Education and the National to revive the games: to introduce the Commission for Culture & the experience among the youth of this Arts, Magna Kultura takes the generation, and to institutionalize games to schools & barangays, the Games in city-regions. with clinics, tournaments. The Filipino Games are timeless. Through Larong Pinoy It is part of our heritage. Magna Kultura conducts It should also be part livelihood programs in of today’s youth local barangays generation.
    • MAGNA KULTURA DEVELOPED THE 1ST EVERSCHOOL CLINIC FOR LARONG PINOY WITH PLAYCAMPS HELD IN SCHOOLS & BARANGAYS.The “Eskwe-Laro” provides gameinstructions with scientific drills. Individual Game Instruction Synchronized Group Movement Group Clustering
    • SCHOOL & BARANGAY COMPETITIONS TEAMS ARE FORMED DURING TRAINING CLINICS IN SCHOOLS AND BARANGAYS.Intramurals are conducted in schools & barangays to determine to official contenders; And, Larong Pinoy competitions are held among the teams in city-districts.  School Intramurals  Barangay Games  Inter-School Tournaments  Inter-District Competitions An avenue for the A venue for camaraderie and Filipino youth to inter-action among demonstrate their skills. schools & barangays.
    • SINCE THE 1990’S, THE PIONEERS OF MAGNA KULTURACONDUCTED GRASSROOTS PROGRAMS FOR THE COUNTRY.LEGENDARY PROGRAMS THAT ARE ORIGINAL & INSTITUTIONAL. The MILO Summer Sports Clinics  The MILO Club The MILO B.E.S.T Basketball Tournaments  The Bear Brand Kite-Flying Festival 1998 June 12 Grand Centennial Parade  The Annual Milo Marathon (at the Luneta Grandstand and Roxas Boulevard)TO THIS DAY, THE PROGRAMS STILL EXISTS, AND ARE RUN BY LOCAL ORGANIZERS WHO WERETRAINED TO MANAGE AND SUSTAIN THE ACTIVITIES. IT HAS MADE A LASTING LEGACY THAT ISSTILL BEING ENJOYED BY MANY FILIPINO CITIZENS.
    • Since 1991, the Kite Festivals wereconducted annually in Cebu, Davao,Cagayan De Oro, General Santos,Tacloban, Dumaguete, Laoag, Lucena,with the last leg held in Manila.The event revived the culture ofKite Flying in the country.
    • IT WAS A KITE DAY FOR KIDSAND FATHERS … AND KUYAS …
    • KITE FLYING WINNERSWINNERS POSE WITH THEIR TROPHIES AND CASH PRIZES
    • THE MILO SPORTS PROGRAMSports Programs rolled-out in schools and barangays.Building capacity of sports educators and amateur associations.MILO sponsored the advocacy as a corporate citizenship platformto build their brand as a patron of sports and youth development.Most of the programs are still present today.
    • THE MILO SPORTS CLINICS THE EVENT VEHICLE FOR SUMMERFROM TWO (2) SPORTS CLINICS A TOTAL OF ELEVEN (11) OFFICIAL SPORTS CLINICS
    • THE MILO LITTLE OLYMPICS THE SPORTS VEHICLE FOR SCHOOL To create an avenue for young aspiring athletes to compete in an Olympic-type of match. Launched in public schools Sports training 1-month before Palarong Pambansa
    • An Education-for -Development organization.Magna Kultura Foundation, Inc. is a non-stock,non-profit organization duly registered with theSecurities and Exchange Commission on the2nd of June, 2003, with Company RegistrationNo. CN 200312428.MEMBERS OF THE BOARD:• Dr. Lloyd D. Espiritu , BOARD MEMBER• Manuel D. Montealegre, BOARD MEMBER• Roberto Dimayuga, BOARD MEMBER• Leslie N. Noble, BOARD MEMBER• Ma. Carenina T. Aguado, BOARD MEMBER• Ma. Cristina G. Filamor, BOARD MEMBER• Atty. Ditas Lerios, BOARD SECRETARY• Ricardo Miguel A. Aguado, EXEC. DIRECTOR MAIN OFFICEMAGNA KULTURA FOUNDATION, INC. 208 Ortega Street, Addition Hills San Juan City 1500 Metro-Manila, Philippines
    • is registered with theBureau of Internal Revenue withTax Identification Number 225-524-237-000 registered on July 28, 2003
    • MAIN OFFICE MAGNA KULTURA FOUNDATION, INC.San Juan City, Metro-Manila, Philippines 1500 Telephone No. (632) 514-5868 Email Address: MagnaKultura@gmail.com FOR INQUIRIES, YOU MAY CONTACT : RICARDO MIGUEL AGUADO EXECUTIVE DIRECTOR CP No. [+ 63] 917-8990025 CP No. [+ 63] 922-8990026 VISIT OUR HOMEPAGE AT: http://magnakultura.multiply.com