SheSays Digital Production Course: The Basics
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SheSays Digital Production Course: The Basics

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Before you start, you have to learn the lingo. So say hello to our ‘Digital Production Glossary’. In this class we’ll cover the “what”, eg w: Image formats, software, program languages, banners and......

Before you start, you have to learn the lingo. So say hello to our ‘Digital Production Glossary’. In this class we’ll cover the “what”, eg w: Image formats, software, program languages, banners and online advertising terminology, digital video glossary, version control etc. We'll also cover the differences between PMs and producers and their responsibilities

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  • 1. THE BASICS 05.20.11Friday, May 20, 2011
  • 2. CRYSTAL GINN @magitisaFriday, May 20, 2011
  • 3. Before you start, you have to learn the lingo. I’ll help you talk the talk.Friday, May 20, 2011
  • 4. CONNECT THE DOTS As a Digital Project Manager you are connecting team relationships, resources and ideas. A hybrid of half idea generator and half executer. If your are a beginner level digital production speaker, don’t sweat it, we’ll teach you the lingo. Once done with this class, you’ll be steps closer to being fluent in digital production once you observe and absorb the following: • The people you work with. • Their activities. • The context of their activities.Friday, May 20, 2011
  • 5. HOW TO CONNECT LE DOTS. 1 discover 2 define 3 design 4 develop 5 deploy & deliver 6 maintain [phase name] [What the phase means.] actions lingo • Take this action Keyword of that action! • Then take this action Key term related to that action • Well, you also have to take this one too Buzz wordFriday, May 20, 2011
  • 6. CONNECTING LE DOTS. discover define design develop deploy & maintain deliver discover Everybody needs to be on the same page. actions lingo • Know your key project decision makers Stakeholders • Prepare a briefing meeting Project brief • List out project requirements, goals, Needs assessment stakeholder expectations, risks and unknown factors at this point • Forecast timing needed Project plan, time plan, timeline • Project how much it will cost Cost estimateFriday, May 20, 2011
  • 7. WHAT WAS THAT? OH YEAH, discover BE ON THE SAME PAGE.Friday, May 20, 2011
  • 8. CONNECTING ZE DOTS. discover define design develop deploy & maintain deliver define Lock it in. Refine and document your project goals and vision. actions lingo • New concept? Concept away! Agency brief • Not new? Evaluate the existing one Content Strategy • Do research on yer competition Competitive Analysis • Who is your audience? Target audience, personas, profiles, user groups/flow • Get technical. Map out the user UX, IA, site map, wireframes, technical experience flow and functional specifications • Get a bit more technical. Where is this Platform, software, hosting solutions, going to live? How will it be built? databases, technical requirementsFriday, May 20, 2011
  • 9. http://www.internetonlinewebsite.com/Friday, May 20, 2011
  • 10. CONNECTING THAH DOTS. discover define design develop deploy & maintain deliver design Create a unique approach with the brand voice and product in mind. actions lingo • Find inspiration for the creative vision Creative brief Share the research with the team Concept visuals or mocks • Share a sneak peek • Flesh out the designs around all details PSDs! and scenarios of your concept • If you want the developers to love you, Style Guide provide guidance to design and how you’ve set up your filesFriday, May 20, 2011
  • 11. DIFFERENT DESIGN DOTS. discover define design develop deploy & maintain deliver SITES/ Website: Full engagement, full circle services. [here’s a site] MICROSITES Microsite: Use many of the same technologies that websites do, but do so in a more creative and compelling way. The focus is on something specific of the brand, eg. audience, product, event. [click to see one!] BANNERS Standard Flash Banner: Yup, just a flash banner that blinks. Rich Media Banner: Room for more animation, banner expands, floats etc. MOBILE Sites, apps and ad units vary from software, hardware, operating system and platforms, eg. iPhone, iPad, Android etc.) Given that, you may need an SDK (software development kit) which is a bundle of dev tools that allows for the creation of such applications. Twitter and Facebook and games, oh my!Friday, May 20, 2011
  • 12. Friday, May 20, 2011
  • 13. Friday, May 20, 2011
  • 14. [Sample of Rich Media units] [Sample of Standard Flash units]Friday, May 20, 2011
  • 15. CONNECTING THE DOTS. discover define design develop deploy & maintain deliver develop The project build can vary based on mediums used. (Site, microsite, mobile site, mobile app, banners, Facebook app, YouTube take over, AR etc.) actions lingo • Hand off design to dev Bundle of UX and Design items • Frond-end development Alpha build review • SEO and tagging strategy SEO and analytics tagging strategy implementation documentation • Create testing scenarios Test plan • Testing QA (aka Quality Assurance)Friday, May 20, 2011
  • 16. HTTP - Hyper Text Transfer Protocol JAVA - JavaScript (JS) The connection to a server to provide It adds a spice of interactivity to an HTML HTML pages to your browser for your page. HTML is lame and static without viewing! JS. HTML - HyperText Markup Language AJAX - Asynchronous JavaScript + XML Common file format used on the web. Makes magic happen in the background Tags in this code define how the page without anyone noticing. looks, how fonts appear and how you Data can be sent and retrieved without can link files or links to other sources on disturbing the display or behavior of your the web. page. CSS - Cascading Style Sheets FTP - File Transfer Protocol This guys makes your text and layout Your digital file messenger. look smashing. It’s a script that runs via its buddy HTML. CMS - Content Management System XML - Extensible Markup Language Maintenance’s BFF. HTML tells a web page how to look pretty Via a CMS you can control and update but XML lists out what those pretty data. graphics or text contain. It’s also structured in tags, like HTML.Friday, May 20, 2011
  • 17. CONNECTING DE DOTS. discover define design develop deploy & maintain deliver deploy & deliver Implement your build into the internets. actions lingo • Complete testing plans Bugs, bugs tracking, issue tracking • Once polished, get one last approval Beta build review • You may need to upload images, copy CMS documentation or other types of content • Updates are required? get trained! Training session & documentation • In you a rich media campaign is running alongside your launch, plan time for Traffic sheet reviewing design, builds and QAing those units as wellFriday, May 20, 2011
  • 18. CONNECTING LE DOTS. discover define design develop deploy & maintain deliver maintain Launched! Was is on the dot with objectives? actions lingo • Measure result against define phase Post mortem meeting or analysis • Will it continue to live or grow? New workflow on resources & tasks • Review your numbers/costs Cost analysis • Analytics, analytics, analytics Metrics/Analytics report • Based on analytics reporting, make Optimizations decisions about how to improve the experienceFriday, May 20, 2011
  • 19. TIME TO WALK THE WALK. 1 discover 2 define 3 design 4 develop 5 deploy & deliver 6 maintain Stakeholders Brief Brief Alpha Bugs Post mortem Brief Content Strat Concepting SEO Beta New workflow Needs Competition PSD files Test plan CMS doc Costs Project Plan Audience Style Guide QA Training Analytics Cost Est. User Experience Traffic banners Optimizations Technical specs Technical reqsFriday, May 20, 2011
  • 20. THANKS! crystalginn.comFriday, May 20, 2011