SheSays Digital Production Course PART 2: The Basics

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Before you start, you have to learn the lingo. So say hello to our ‘Digital Production Glossary’. In this class we’ll cover the “what”, eg w: Image formats, software, program languages, banners and …

Before you start, you have to learn the lingo. So say hello to our ‘Digital Production Glossary’. In this class we’ll cover the “what”, eg w: Image formats, software, program languages, banners and online advertising terminology, digital video glossary, version control etc. We'll also cover the differences between PMs and producers and their responsibilities

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  • 1. THE BASICS 07.22.11Friday, July 22, 2011
  • 2. CRYSTAL GINN @magitisaFriday, July 22, 2011
  • 3. Before you start, you have to learn the lingo. I’ll help you talk the talk.Friday, July 22, 2011
  • 4. LETS JUMP RIGHT IN, SHALL WE?Friday, July 22, 2011
  • 5. http://www.internetonlinewebsite.com/Friday, July 22, 2011
  • 6. above the fold • The mystical location on websites where advertisers want their ads to appear. Prime location for visibility & readability. • Showing more content above the fold require less scrolling. • Present your most compelling material above the fold at this resolution but ensure that the absolutely critical information remains visible at 800×600.Friday, July 22, 2011
  • 7. 800px the fold 600px http://www.internetonlinewebsite.com/Friday, July 22, 2011
  • 8. cms • CMS - Content Management System Maintenanceʼs BFF. Via a CMS you can control and update data.Friday, July 22, 2011
  • 9. Friday, July 22, 2011
  • 10. http://www.tumblr.com/new/textFriday, July 22, 2011
  • 11. http://www.flickr.com/photos/organize/Friday, July 22, 2011
  • 12. cms: http://www.internetonlinewebsite.com/Friday, July 22, 2011
  • 13. drupal • Drupal is an open source content management platform for websites and applications. Itʼs free, flexible, robust and constantly being improved by hundreds of thousands of passionate people from all over the world. For more info: http://drupal.org/Friday, July 22, 2011
  • 14. Friday, July 22, 2011
  • 15. Friday, July 22, 2011
  • 16. html • HTML - HyperText Markup Language Common file format used on the web. Tags in this code define how the page looks, how fonts appear and how you can link files or links to other sources on the web. Libray of examples: http://www.w3schools.com/html/html_examples.aspFriday, July 22, 2011
  • 17. •HTML styles - Style background colorFriday, July 22, 2011
  • 18. •HTML frame sets - A horizontal frame setFriday, July 22, 2011
  • 19. Friday, July 22, 2011
  • 20. Friday, July 22, 2011
  • 21. Friday, July 22, 2011
  • 22. Friday, July 22, 2011
  • 23. css • CSS - Cascading Style Sheets This guy makes your text and layout look smashing. Itʼs a script that runs via its buddy HTML. Library of styles: http://www.w3schools.com/css/css_examples.aspFriday, July 22, 2011
  • 24. • CSS text - Decorate the textFriday, July 22, 2011
  • 25. • CSS Image Opacity - Creating transparent images - mouseover effectFriday, July 22, 2011
  • 26. Friday, July 22, 2011
  • 27. flash • Adobe Flash is a multimedia platform used to add animation, video, and interactivity to web pages. Flash is frequently used for advertisements, games and flash animations for broadcast. More recently, it has been positioned as a tool for "Rich Internet Applications".Friday, July 22, 2011
  • 28. • Flash: website http://wechoosethemoon.org/ • WeChooseTheMoon.org was designed to celebrate the 40th anniversary of the Apollo 11 Lunar landing by developing an interactive recreation of the event. • This is a good example of Flash while meshing archival video, audio & photos.Friday, July 22, 2011
  • 29. • Flash: a Rich Media Application http://apps.facebook.com/prematurepersp/Friday, July 22, 2011
  • 30. Friday, July 22, 2011
  • 31. xml • XML - Extensible Markup Language HTML tells a web page how to look pretty but XML lists out what those pretty graphics or text contain. Itʼs also structured in tags, like HTML. Library of examples: http://www.w3schools.com/xml/xml_examples.aspFriday, July 22, 2011
  • 32. • XML text - View an XML CD Catalog (CD? I know...)Friday, July 22, 2011
  • 33. • XML text with CSS - XML only - Display the CD catalog formatted with the CSS fileFriday, July 22, 2011
  • 34. Friday, July 22, 2011
  • 35. ajax • AJAX - Asynchronous JavaScript + XML Makes magic happen in the background without anyone noticing. Data can be sent and retrieved without disturbing the display or behavior of your page. eg.: Gmail, GMaps, Flick, BasecampFriday, July 22, 2011
  • 36. Friday, July 22, 2011
  • 37. Friday, July 22, 2011
  • 38. ftp • FTP - File Transfer Protocol Your digital file messenger.Friday, July 22, 2011
  • 39. Friday, July 22, 2011
  • 40. Friday, July 22, 2011
  • 41. banner ad • A web banner or banner ad is a form of advertising on the web. It is intended to attract traffic to a website by linking to the website of the advertiser. The advertisement is constructed from an image (GIF, JPEG, PNG), JavaScript program or multimedia object employing technologies such as Java or Flash, often including animation, sound, or video to maximize presence.Friday, July 22, 2011
  • 42. leaderboard skyscrapers [Rich Media Gallery by DoubleClick]Friday, July 22, 2011
  • 43. eCommerce • Electronic commerce, commonly known as e-commerce, eCommerce or e-comm, refers to the buying and selling of products or services online. However, the term may refer to more than just buying and selling products online. It also includes the entire online process of developing, marketing, selling, delivering, servicing and paying for products and services.Friday, July 22, 2011
  • 44. Friday, July 22, 2011
  • 45. • eCommerce platforms: Big Cartel http://bigcartel.com/examplesFriday, July 22, 2011
  • 46. api • An application programming interface (API) is a particular set of rules and specifications that software programs can follow to communicate with each other. It serves as an interface between different software programs and facilitates their interaction, similar to the way the user interface facilitates interaction between humans and computers.Friday, July 22, 2011
  • 47. http://code.google.com/apis/maps/documentation/javascript/v2/examples/map-animate.html http://code.google.com/apis/maps/documentation/javascript/v2/examples/index.htmlFriday, July 22, 2011
  • 48. Friday, July 22, 2011
  • 49. facebook connect • Facebook Connect allows users to "connect" their Facebook identity, friends and privacy to any site. This enables third party websites to implement and offer even more features of the Facebook Platform off of Facebook on other sites or applications.Friday, July 22, 2011
  • 50. Friday, July 22, 2011
  • 51. http://vimeo.com/log_inFriday, July 22, 2011
  • 52. javascript • JAVA - JavaScript (JS) It adds a spice of interactivity to an HTML page. HTML is lame and static without JS.Friday, July 22, 2011
  • 53. http://bulletpr.co.uk/Friday, July 22, 2011
  • 54. location-based services • A location-based service (LBS) is an information or entertainment service, accessible with mobile devices through a mobile network and utilizing the ability to make use of the geographical position of the mobile device LBS include services to identify a location of a person or object, such as discovering the nearest ATM and parcel tracking.Friday, July 22, 2011
  • 55. Friday, July 22, 2011
  • 56. php • PHP: Hypertext Preprocessor ....is a widely used, general-purpose scripting language that was originally designed for web development to produce dynamic web pages. If you need to embed dynamic text into static text, youʼll find PHP extremely useful. It was designed for this, and it excels at it. PHP is also very useful for integrating web pages with databases.Friday, July 22, 2011
  • 57. • PHP is a server-side scripting language. All of the “work” is done on the server, it has full access to the information that the server has, and very little access to information that the client has.Friday, July 22, 2011
  • 58. rss • RSS (Really Simple Syndication) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.Friday, July 22, 2011
  • 59. Friday, July 22, 2011
  • 60. Friday, July 22, 2011
  • 61. seo • Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.Friday, July 22, 2011
  • 62. Friday, July 22, 2011
  • 63. THANKS! crystalginn.comFriday, July 22, 2011