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SEO Fundamentals

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This presentation was prepared as a part of my FYBCA Assignment for the subject "Modern Operating Environment & MS-Office" at Garware College of Commerce, Pune.

This presentation was prepared as a part of my FYBCA Assignment for the subject "Modern Operating Environment & MS-Office" at Garware College of Commerce, Pune.


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  • What exactly this SEO means? I always like to categorize the things they are expected to appear.Many of you have heard of it, many of you have read it, many of you don’t know. So, in order to make the SEO successful, it has to stand upon 4 basic principles: What, Why, Where & How. Instead of principles, let’s call it as a algorithm. So to create a benchmark on any search engine, your identity online has to be built upon these 4.
  • It is the process of improving the ranking of a website.It can also be said as a series of techniques which improve the visibility of a website in search results.
  • SERPs (Search Engine Result Pages). We all know that machines, especially computers have no brains they have to be programmed in order to perform their tasks efficiently. Hence the web search engines are, they must have a good base of various algorithms to deliver quality search results.
  • A program that automatically fetches Web pages. It's called a spider because it crawls over the Web.
  • While creating any webpage or publishing any media using internet, always remember 4 prime principles.
  • We all know that human body has a support of its skeleton and it cannot perform well if any of its part is missing and hence the Keywords performs in any website.Keywords are basically included in these places.An H1 TagA Title tag (which is used to identify a page)An anchor text (Anchor text is nothing but a link label or link title which is a clickable text in a hyperlink)Domain NamesImage NameMeta TagsAlt TagsLong-Tail URLsPage Content
  • Meta tag is nothing but a bunch of a code used to elaborate different parameters.After doing searches through lot of keywords, you land up at a search page and try to find the top most search results which you find is relevant to you.Meta elements can be used to specify page description, keywords and any other metadata.
  • As we can see from this image which was taken from
  • Dmoz.com: An open directory
  • There more than 500 active search engines around the world categorized as per the needs. But still on the top of that we use Google. But let me know the answers from you. How many of you know ask? Rediff? Bing? Yahoo?
  • So you if you want start playing with SEO and that too on your own website, then this is the best place to start.This is a low-cost solution to learn and start practicing the SEO. Here you can share text, your images, if you want to create your own portfolio and many more.And since it is a google’s own child, the site always remains google no matter what size of content you upload.
  • Social media is the platform for open interactions among people.It is again another medium of expressing your views, but a little bit in a casual way. And yes, it definitely plays a vital role in increasing the number of leads.
  • Transcript

    • 1. S E O Fundamentals
    • 2. CONTENT IN THIS PRESENTATION 4 Pillars SEO: A Concept Spiders WEB Search Keywords META Tags Google Trends Some Examples Importance Blogger Links Matt Cuts
    • 3. WHAT WHY WHERE HOW
    • 4. WHY IT IS CALLED AS A SEARCH ENGINE ? A web search engine is a software system that is designed to search for information on the World Wide Web and deliver the results on SERPs.
    • 5. WHAT IS A SPIDER? Spiders are used to feed pages to search
    • 6. WEB SEARCH It is a software system that is designed to search for information on the World Wide Web.
    • 7. K E Y W O R D S WHAT WHY WHERE HOW
    • 8. <H1> Tag KEYW ORDS <title> Tag Anchor Text Domain Names Image Name <meta> Tags <alt> Tags Long-tail URLs Page Content
    • 9. MOST POPULAR SearchEngines GOOGLE BING Yahoo Rediff Ask . . . And many m Other few to men Open Directory: dmoz.com Lycos: Lycos.com AOL Search: search.aol.com Alta Vista: search.altavista.com Blekko: blekko.com JustDial: justdial.com
    • 10. WHY ONLY GOOG
    • 11. CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENTCONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENTCONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENTCONTENTCONTENT CONTENT CONTENT
    • 12. ADVANCED SHORT-WAYS IN G
    • 13. http://blogspot.com
    • 14. SITE-LINKS BACK-LINKS The links shown below some of Google's search results, called sitelinks, are meant to help users navigate Backlinks, also known as incoming links, inbound links, and inward links, which are links to a particular website or we b page.
    • 15. ROLE OF SOCIAL MEDIA