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Print ‘simplicity is the ultimate sofistication’
class myfirstjavaprog {      public static void main(String args[])      {            System.out.println("Hello World!"); ...
MacBook Air. The world’s thinnest notebook.
iPod. One thousand songs in your pocket.
usability trumps functionality
Keep it simple and stupid
IKEA(宜家)
MUJI(无印良品)
simplest way to achieve simplicity
thoughtful reduction
print ‘the end, thanks’
Simplicity is the ultimate sophistication
Simplicity is the ultimate sophistication
Simplicity is the ultimate sophistication
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Simplicity is the ultimate sophistication

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  • iPod. One thousand songs in your pocket.
  • In a 2002 poll, the Consumer Electronics Association discovered that 87% of people said ease of use is the most important thing when it comes to new technologies.http://www.fastcompany.com/magazine/100/beauty-of-simplicity.html无印良品
  • We a re simple in our behavior, pricing and processes. We strive to find the easiest solution that makes the most sense.MUJI is not a brand whose value rests in the frills and “extras” it adds to its products.MUJI is simplicity – but a simplicity achieved through a complexity of thought and design.MUJI’s streamlining is the result of the careful elimination and subtraction of gratuitous features and design unrelated to function.MUJI, the brand, is rational, and free of agenda, doctrine, and “isms.” The MUJI concept derives from us continuously asking, “What is best from an individual’s point of view?”MUJI aspires to modesty and plainness, the better to adapt and shape itself to the styles, preferences, and practices of as wide a group of people as possible. This is the single most important reason people embrace MUJI.MUJI – in its deliberate pursuit of the pure and the ordinary – achieves the extraordinary.
  • Transcript of "Simplicity is the ultimate sophistication"

    1. 1. Print ‘simplicity is the ultimate sofistication’
    2. 2. class myfirstjavaprog { public static void main(String args[]) { System.out.println("Hello World!"); }}
    3. 3. MacBook Air. The world’s thinnest notebook.
    4. 4. iPod. One thousand songs in your pocket.
    5. 5. usability trumps functionality
    6. 6. Keep it simple and stupid
    7. 7. IKEA(宜家)
    8. 8. MUJI(无印良品)
    9. 9. simplest way to achieve simplicity
    10. 10. thoughtful reduction
    11. 11. print ‘the end, thanks’
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