Content Management Systems For Your Web Site Rick Littrell Magicomm, LLC [email_address] www.magicomm.biz June 5, 2009 Magicomm, LLC Marketing…Think Differently

Content Management Systems For Your Web Site

Rick Littrell

Magicomm, LLC

[email_address] www.magicomm.biz

What Business-to-Business Marketers Spend* (In $Billions): Business Marketing Association, Aug., 2008 Trade Shows/Events $17.3 Internet/Electronic Media $12.5 Promotion/Market Support $10.9 Magazine Advertising $10.8 Publicity/Public Relations $10.5 Direct Mail $9.4 Dealer/Distributor Materials $5.2 Market Research $3.8 Telemarketing $2.4 Directories $1.4 Other $5.1 *Projections based on BMA survey data Magicomm, LLC Marketing…Think Differently June 5, 2009

Trade Shows/Events $17.3

Internet/Electronic Media $12.5

Promotion/Market Support $10.9

Magazine Advertising $10.8

Publicity/Public Relations $10.5

Direct Mail $9.4

Dealer/Distributor Materials $5.2

Market Research $3.8

Telemarketing $2.4

Directories $1.4

Other $5.1 *Projections based on BMA survey data

Daily Search Engine Users Closing in On Email Users Daily Internet Activities ( % Internet users who do this on a typical day) Activity % of Search Users Email 60% Online search 49% Check news 39% Check weather 30% Research hobby 29% Surf web for fun 28% Visit social Networking site 13% Source: Pew Internet & American Life Project, August, 2008 Magicomm, LLC Marketing…Think Differently June 5, 2009

Daily Internet Activities ( % Internet users who do this on a typical day)

Activity % of Search Users

Email 60%

Online search 49%

Check news 39%

Check weather 30%

Research hobby 29%

Surf web for fun 28%

Visit social Networking site 13%

Source: Pew Internet & American Life Project, August, 2008

Your Web Site as Communications Platform Don’t ignore it just because you make your business selling print! Many times it is the FIRST contact with a new customer! Expands brand awareness Need to keep web site dynamic and interesting Continually update to increase interest and Search Engine Optimization (SEO) Most don’t because of programming requirements, not to mention time limitations Magicomm, LLC Marketing…Think Differently June 5, 2009

Don’t ignore it just because you make your business selling print!

Many times it is the FIRST contact with a new customer!

Expands brand awareness

Need to keep web site dynamic and interesting

Continually update to increase interest and Search Engine Optimization (SEO)

Most don’t because of programming requirements, not to mention time limitations

Content Management Systems for Web Sites…Why? Reduces or removes long term requirements for programming support Allows for easy modifications with office staff skill set, including Content Updates (text and images) Posting Press Releases Posting White Papers and Presentations Blogs (text, video, and audio) Magicomm, LLC Marketing…Think Differently June 5, 2009

Reduces or removes long term requirements for programming support

Allows for easy modifications with office staff skill set, including

Content Updates (text and images)

Posting Press Releases

Posting White Papers and Presentations

Blogs (text, video, and audio)

Leveraging Open Source CMS Solutions is Cost Effective Many (>75) are available FOR FREE Requires programming support for initial set up Most have WYSIWYG editors in back end Wide selection of functionality, including: eCommerce Blogs Dynamic Calendar Secure Online Administration Magicomm, LLC Marketing…Think Differently June 5, 2009

Many (>75) are available FOR FREE

Requires programming support for initial set up

Most have WYSIWYG editors in back end

Wide selection of functionality, including:

eCommerce

Blogs

Dynamic Calendar

Secure Online Administration

Lots of Options Available Magicomm, LLC Marketing…Think Differently June 5, 2009

What is Open Source? As Defined by “ Open Source Initiative : Open source is a development method for software that harnesses the power of distributed peer review and transparency of process. The promise of open source is better quality, higher reliability, more flexibility, lower cost , and an end to predatory vendor lock-in. Magicomm, LLC Marketing…Think Differently June 5, 2009

As Defined by “ Open Source Initiative :

Open source is a development method for software that harnesses the power of distributed peer review and transparency of process. The promise of open source is better quality, higher reliability, more flexibility, lower cost , and an end to predatory vendor lock-in.

Why Should I Care about CMS For My Web Site? Reduce costs Leverage web site for marketing your company Integrate into Web-to-Print application for “Single Face” to customer Enhance your communications and value to your customer Establish mentality to support broader base of web applications Becoming a Marketing Solutions provider, not just a printer! Magicomm, LLC Marketing…Think Differently June 5, 2009

Reduce costs

Leverage web site for marketing your company

Integrate into Web-to-Print application for “Single Face” to customer

Enhance your communications and value to your customer

Establish mentality to support broader base of web applications

Becoming a Marketing Solutions provider, not just a printer!

Magicomm provides… Integrated marketing solutions, including: Personalized Communications Web-enabled Implementations Social Media Strategies Specialists supporting the graphics industry Vendors Marketing strategy, creative, and implementations Printers For outsourced marketing and technology support Magicomm, LLC Marketing…Think Differently June 5, 2009

Integrated marketing solutions, including:

Personalized Communications

Web-enabled Implementations

Social Media Strategies

Specialists supporting the graphics industry

Vendors

Marketing strategy, creative, and implementations

Printers

For outsourced marketing and technology support

Magicomm Thank You For Your Time & Attention Rick Littrell President/CMO +1 978 808 3984 [email_address] June 5, 2009 June 5, 2009 Magicomm, LLC Marketing…Think Differently

Thank You For Your Time & Attention

Rick Littrell

President/CMO

+1 978 808 3984

[email_address]