Real Secrets of Using Social Media

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Learn how to successfully use facebook, twitter, LinkedIn and Pinterest.

Learn how to successfully use facebook, twitter, LinkedIn and Pinterest.

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  • 1. Real Secrets of UsingSocial Media Effectively
  • 2. Top 3 Mistakes when Using Social Media 1. Not posting well. 2. Only self promotion. 3. No engagement with fan base.
  • 3. Three Secrets to Social Media 1. Post Interesting Content 2. Engage with Fans/Followers3. Use as Customer Service Tool
  • 4. facebookPost Interesting ContentPost content your customers/followers are interested in. Business offerings Articles Call to action Special events Motivational contentTypes of content Video Images Text/Links
  • 5. facebookEngage with Followers/Clients/Customers/Fans Its a dialogue platform, not a monologue platform. Like, share and comment on other peoples posts. Respond to users.
  • 6. facebookUse as Customer Service Tool Allow user comments. Resolve service issues. Notify clients of business changes.
  • 7. facebook image from econsultancy.com New facebook look coming soon.Larger images, going from 403px to 552px
  • 8. facebook
  • 9. facebookFacebook Advertising Cost Per Click (CPC) Shows up on the right side bar Can target audience through location, age, interests, connections Types of Advertisements  Ads  Sponsored Stories
  • 10. twitterMicroblogging - broadcast medium in the form of blogging.(http://en.wikipedia.org/wiki/Microblogging)
  • 11. twitterPost Content Only 140 characters HashtagsEngage with Followers Comment RT Shorten URLs – bitly.com, hootsuiteUse as Customer Service Tool Customers express service issues. Set up separate account for service announcements. Mobile companies - Tweet location of services.
  • 12. twitterBrand identity - Create a custom background, header image in line with your website.
  • 13. LinkedInLinkedIn – social platform to organize, connect and grow your professional network. 1st 2nd You Degree Degree
  • 14. LinkedInWays to Use LinkedIn for BusinessPersonal PageConnect and grow your network through personal connections. • Profile is online resume • Add a photo of yourself • Endorsements • Increase your network through connection invitations
  • 15. LinkedIn Business Page  Highlight service, product offerings  Follow button  Add content  Link to your website  Add top image  Add your logo.
  • 16. LinkedIn Groups Engage in conversations with group participants, find new contacts and grow network.  Establish yourself, your company as a leader and expert in your field.  Add articles  Search members for connections.
  • 17. LinkedInLinkedIn ads Pay per Click (PPC or CPC) New program Select target audience Ads show up on profile pages, businesspages, home page, inbox, groups andsearch result pages. Closely monitor and adjust ads based adstatistics.
  • 18. LinkedIn 1990 Linked in Todays LinkedIn Add link to email signature Create a custom LinkedIn URL What you add and post is a reflection of you and your business.
  • 19. PinterestWhat is pinterest?
  • 20. PinterestPin Content• Create “boards” and add images, video• Add text to your images Use hashtags Connect your facebook and twitter accounts Add content promoting your services and products Add other content as well; pinterest frowns on only posting your own selfpromotion content exclusively.
  • 21. PinterestEngage with Followers Repin content you see that is interesting. Create community/group boards, invite others to pin. Comment on other pins. “Like” other pins.
  • 22. PinterestRepin – Like – Comment
  • 23. PinterestProfile and Boards
  • 24. PinterestVespa and Kate Spade Contest #ridecolorfully
  • 25. PinterestZazzle St. Patricks Day T-shirt Contest
  • 26. Other Social Media Instagram  Flickr Tumblr  Youtube MySpace  Slideshare Tout  Digg Google Plus  Reddit Foursquare  Meetup Blogs  Any site where people can comment/share
  • 27. Social Media Universe is VastKeep it simple, start with one or two; engage, create community and do it well before moving on to other platforms.
  • 28. What is Your Social Media Goal?
  • 29. Contact Informationbikerunyoga Carolyn Cummins@bikerunyoga carolyn@magichotline.com 512-576-1672 about.me/carolyn.cumminscarolyncummins magichotline.combikerunyoga