3.
Vision is a desired future state of the
organization.
Imagination and inspiration are the important
components of a vision.
Typically, a vision can be viewed as the
ultimate goal of the organization, one that
may take 5 or even 10 years to achieve.
4. Mission is the purpose or reason for the
organization’s existence, i.e., what we do and
whom we serve.
5.
Policies are a guide to managerial action.
An organization may have policies in a
number
of
areas
:
quality,
environment,
safety,
human
resources, etc.
These policies guide day-to-day decision
making.
6.
Vision : Desired future state of organization.
Mission : What business we are in.
Policy : Commitment to customer.
7.
To be the leading consumer battery company
in the world.
- Duracell International
To engineer, produce, and market the world’s
finest automobiles.
- Cadillac Motor Car Division
8.
The Ritz-Carlton Hotel is a place where the
genuine care and comfort of our guests is our
highest mission.
- Ritz-Carlton Hotel
We exist to create, make, and market useful
products and services to satisfy the needs of
our customers throughout the world.
- Texas Instruments
9. Xerox is a quality company. Quality is the
basic business principle for Xerox. Quality
means providing our external and internal
customers with innovative products and
services that fully satisfy their requirements.
Quality is the job of every employee.
- Xerox Corporation
10. To be the best. This policy requires that every
individual and operating unit fully understand
the requirements of their customers, and
deliver products and services that satisfy
these requirements at a defect-free level.
- Chrysler Corporation
