Create Viral Marketing and Cutting Edge Video Products

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    Create Viral Marketing and Cutting Edge Video Products - Presentation Transcript

    1. Create Your Own Blockbuster Multimedia Products & Marketing Rob Schultz MagicalMultimediaTour.com
    2. Multimedia Revolution: Jack Bauer or Dr. McDreamy?
    3. The web is in the midst of a transformation: From an information medium to an entertainment medium
    4. Our Primary Challenges:
      • Its getting harder to rise above the fray
      • Its getting harder to reach people through email
      • People are demanding to be moved, entertained and inspired, not just informed.
    5. Solution: Could you find something to do with $1.6 billion and 37 million viewers?
    6. Formats for Multimedia
      • Video (YouTube & Screen Capture)
      • Audio
      • Sequential Slideshows
      • Destination Multimedia: Penny-arcade.com / Dogster.com / PostSecret.com
      • Compelling Visuals
    7. Three Hallmarks of Great Multimedia Marketing:
      • It has legs!
      • It has buzz: people WANT to tell their friends and associates about it
      • Its self-perpetuating: others do the work of getting it around
    8. End Result – Monetizing Your Marketing:
      • Generally not to generate sales but to create relationships with customers
      • Create buzz: Buzz = Bucks
      • Relationships with high profile partners
      • Singles, not home runs
    9. Viral Marketing Masterpiece: Screen One A young woman, seeking a place to park, pulls her Mazda alongside a pair of utility/construction workers. Screen Two Noticing the tiny spot she wants to pull into, they scoff, “She’s never going to get in there!”
    10. Viral Marketing Masterpiece: Screen Three Disgusted, she pulls her Mazda out of the frame, then suddenly reappears backing her car directly over the top of the utility workers’ truck… Screen Four . . . scooting over the hood . . .
    11. Viral Marketing Masterpiece: Screen Five . . . plopping snugly into the parking space. Screen Six She gets out of the car, slams the door, and fixes a triumphant gaze at the pair as she walks confidently away.
    12. Viral Marketing Masterpiece: Screen Seven The two utility workers stare at each other in stunned disbelief. Total elapsed time: about 30 seconds Screen Eight Final screen, with a clickable link inviting viewers to take the next step.
    13. 5 Crucial Keys to Success
      • Has three goals:
        • Capture their attention
        • Engage them emotionally
        • Successfully prompt them to take the next step
    14. 5 Crucial Keys to Success
      • Plays on a universal experience
      • Targeted to specific, desired group of customers - help viewers see themselves in your movie
      • Stealth Marketing: Don’t pontificate! Get in / Get it on / Get out / Get them to act
      • Plays on surprise / A Laugh out loud moment – recognition / surprise twist / Emotion!
    15. What is a Multimedia Product?
    16. Multimedia Products: What’s in it for You?
      • Higher perceived value
      • People will spend more if you offer them more
      • Higher visibility / profile: You’re a player
      • Break down the buying barrier / Remove purchasing comparisons
    17. Low-tech Keys to Success:
      • Start small
      • Personality! Point of view. Take a stand
      • Multimedia needs to make things easier, not harder
    18. The Critical Mistakes that can Doom Your Multimedia:
      • Multimedia is not a magic bullet
      • A clunker with bells and whistles is still a clunker
      • Basic marketing concepts are MAGNIFIED
    19. Ways to Begin With Products
      • Start simple
      • Provide free multimedia content . . . with a goal!
      • Different from viral strategies: Its actual content that moves people to act, rather than an experience that moves people to act
      • Let your content build your list -- let your list build your profits
    20. Start With What You’re Already Doing:
      • Create a new offering enhanced with simple multi-media elements
      • Enhance your current offerings with Multimedia elements
    21. Starter Multimedia Marketing Ideas PDF Slideshows
    22. Starter Multimedia Marketing Ideas
      • START SMALL – Impact, not information
      • License someone else’s video
      • Come up with 20 great concepts – float them to your master mind group
      • iMovie / Windows Movie Maker Slideshows / upload video to YouTube
    23. Starter Multimedia Product Ideas
      • Create PDF Slideshows – FREE!
      • Start with Power Point: The Phantom Multi-media Resource you may already own
      • Windows: Camstudio Free Screen Capture Videos
    24. Starter Multimedia Product Ideas
      • Enhance teleseminars with multimedia elements
      • Enhance recorded speaking gigs with multi-media elements
      • Enhance CDs with Multimedia elements – especially visualizations or guided processes
    25. Simple Starter Steps:
      • Sign up for the PDF Slideshows eCourse
      • Check Out YouTube - Use their search function
      • Find friends to help you
    26. Simple Starter Steps:
      • View some of the links in the Bonus Resources Section
      • Make a short list of the specific ways you can enhance current or planned offerings with multi-media elements
      • Stay tuned for our starter course
      • One-on-one mentoring
    27. Sure YouTube is cool. But can it pay the bills? Free 45-page Multimedia Marketing Secrets Report delivers innovative examples, case histories, tools and personalities leveraging the new wave of online multimedia to attract customers, attention, market share . . . and profits!
    SlideShare Zeitgeist 2009

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