Create Your Own Blockbuster Multimedia Products & Marketing Rob Schultz MagicalMultimediaTour.com

Multimedia Revolution: Jack Bauer or Dr. McDreamy?

The web is in the midst of a transformation: From an information medium to an entertainment medium

Our Primary Challenges: Its getting harder to rise above the fray Its getting harder to reach people through email People are demanding to be moved, entertained and inspired, not just informed.

Its getting harder to rise above the fray

Its getting harder to reach people through email

People are demanding to be moved, entertained and inspired, not just informed.

Solution: Could you find something to do with $1.6 billion and 37 million viewers?

Formats for Multimedia Video (YouTube & Screen Capture) Audio Sequential Slideshows Destination Multimedia: Penny-arcade.com / Dogster.com / PostSecret.com Compelling Visuals

Video (YouTube & Screen Capture)

Audio

Sequential Slideshows

Destination Multimedia: Penny-arcade.com / Dogster.com / PostSecret.com

Compelling Visuals

Three Hallmarks of Great Multimedia Marketing: It has legs! It has buzz: people WANT to tell their friends and associates about it Its self-perpetuating: others do the work of getting it around

It has legs!

It has buzz: people WANT to tell their friends and associates about it

Its self-perpetuating: others do the work of getting it around

End Result – Monetizing Your Marketing: Generally not to generate sales but to create relationships with customers Create buzz: Buzz = Bucks Relationships with high profile partners Singles, not home runs

Generally not to generate sales but to create relationships with customers

Create buzz: Buzz = Bucks

Relationships with high profile partners

Singles, not home runs

Viral Marketing Masterpiece: Screen One A young woman, seeking a place to park, pulls her Mazda alongside a pair of utility/construction workers. Screen Two Noticing the tiny spot she wants to pull into, they scoff, “She’s never going to get in there!”

Viral Marketing Masterpiece: Screen Three Disgusted, she pulls her Mazda out of the frame, then suddenly reappears backing her car directly over the top of the utility workers’ truck… Screen Four . . . scooting over the hood . . .

Viral Marketing Masterpiece: Screen Five . . . plopping snugly into the parking space. Screen Six She gets out of the car, slams the door, and fixes a triumphant gaze at the pair as she walks confidently away.

Viral Marketing Masterpiece: Screen Seven The two utility workers stare at each other in stunned disbelief. Total elapsed time: about 30 seconds Screen Eight Final screen, with a clickable link inviting viewers to take the next step.

5 Crucial Keys to Success Has three goals: Capture their attention Engage them emotionally Successfully prompt them to take the next step

Has three goals:

Capture their attention

Engage them emotionally

Successfully prompt them to take the next step

5 Crucial Keys to Success Plays on a universal experience Targeted to specific, desired group of customers - help viewers see themselves in your movie Stealth Marketing: Don’t pontificate! Get in / Get it on / Get out / Get them to act Plays on surprise / A Laugh out loud moment – recognition / surprise twist / Emotion!

Plays on a universal experience

Targeted to specific, desired group of customers - help viewers see themselves in your movie

Stealth Marketing: Don’t pontificate! Get in / Get it on / Get out / Get them to act

Plays on surprise / A Laugh out loud moment – recognition / surprise twist / Emotion!

What is a Multimedia Product?

Multimedia Products: What’s in it for You? Higher perceived value People will spend more if you offer them more Higher visibility / profile: You’re a player Break down the buying barrier / Remove purchasing comparisons

Higher perceived value

People will spend more if you offer them more

Higher visibility / profile: You’re a player

Break down the buying barrier / Remove purchasing comparisons

Low-tech Keys to Success: Start small Personality! Point of view. Take a stand Multimedia needs to make things easier, not harder

Start small

Personality! Point of view. Take a stand

Multimedia needs to make things easier, not harder

The Critical Mistakes that can Doom Your Multimedia: Multimedia is not a magic bullet A clunker with bells and whistles is still a clunker Basic marketing concepts are MAGNIFIED

Multimedia is not a magic bullet

A clunker with bells and whistles is still a clunker

Basic marketing concepts are MAGNIFIED

Ways to Begin With Products Start simple Provide free multimedia content . . . with a goal! Different from viral strategies: Its actual content that moves people to act, rather than an experience that moves people to act Let your content build your list -- let your list build your profits

Start simple

Provide free multimedia content . . . with a goal!

Different from viral strategies: Its actual content that moves people to act, rather than an experience that moves people to act

Let your content build your list -- let your list build your profits

Start With What You’re Already Doing: Create a new offering enhanced with simple multi-media elements Enhance your current offerings with Multimedia elements

Create a new offering enhanced with simple multi-media elements

Enhance your current offerings with Multimedia elements

Starter Multimedia Marketing Ideas PDF Slideshows

Starter Multimedia Marketing Ideas START SMALL – Impact, not information License someone else’s video Come up with 20 great concepts – float them to your master mind group iMovie / Windows Movie Maker Slideshows / upload video to YouTube

START SMALL – Impact, not information

License someone else’s video

Come up with 20 great concepts – float them to your master mind group

iMovie / Windows Movie Maker Slideshows / upload video to YouTube

Starter Multimedia Product Ideas Create PDF Slideshows – FREE! Start with Power Point: The Phantom Multi-media Resource you may already own Windows: Camstudio Free Screen Capture Videos

Create PDF Slideshows – FREE!

Start with Power Point: The Phantom Multi-media Resource you may already own

Windows: Camstudio Free Screen Capture Videos

Starter Multimedia Product Ideas Enhance teleseminars with multimedia elements Enhance recorded speaking gigs with multi-media elements Enhance CDs with Multimedia elements – especially visualizations or guided processes

Enhance teleseminars with multimedia elements

Enhance recorded speaking gigs with multi-media elements

Enhance CDs with Multimedia elements – especially visualizations or guided processes

Simple Starter Steps: Sign up for the PDF Slideshows eCourse Check Out YouTube - Use their search function Find friends to help you

Sign up for the PDF Slideshows eCourse

Check Out YouTube - Use their search function

Find friends to help you

Simple Starter Steps: View some of the links in the Bonus Resources Section Make a short list of the specific ways you can enhance current or planned offerings with multi-media elements Stay tuned for our starter course One-on-one mentoring

View some of the links in the Bonus Resources Section

Make a short list of the specific ways you can enhance current or planned offerings with multi-media elements

Stay tuned for our starter course

One-on-one mentoring

Sure YouTube is cool. But can it pay the bills? Free 45-page Multimedia Marketing Secrets Report delivers innovative examples, case histories, tools and personalities leveraging the new wave of online multimedia to attract customers, attention, market share . . . and profits!