Management & Technology




We can be heroes: 
We can be heroes:
IT Roles, Archetypes and You
                yp


Matthew...
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             www.slideshare.net/magia3e

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A little audience participation . . .
A little audience participation
Not too long ago . . .
Not too long ago
IT, Roles and Stereotypes
        IT Roles and Stereotypes
When
Wh it comes to IT projects, roles and jjobs:
            t...
Is the IT profession more than this?
  Is the IT profession more than this?
Is this ll
I thi really:
• Who we are?
• What ...
IT Teams, Roles and Archetypes
  IT Teams Roles and Archetypes
Archetypes are:
• A useful way to communicate human roles, ...
Rorschach
       • Careful observer
• Refusal to compromise
  • Do nearly anything to
      accomplish hi aims
           ...
Nite Owl
     Nite Owl


    The tactician
    Th t ti i
•
    Logical, strategic and operational
•
    Employs technology...
Doctor Manhattan
         Doctor Manhattan
  The theoretical thinker
•
  Manipulates objects with ease
•
  Analyses, creat...
Silk Spectre
                  Silk Spectre
    The voice of reason
•
    Provides emotional balance
•
    Understanding, ...
Ozymandias
    The leader
•
    Smartest man on the planet
•
    Thinks “outside the box”
•
    Thinks about the long-term...
IT Archetypes
          IT Archetypes




                      Developer
                      Dl
Project Manager
IT Archetypes
          IT Archetypes




                   Test Manager
Business Analyst
Typical IT Projects
              Typical IT Projects

                        Solution                   Test
           ...
Matt s Projects
            Matt’s Projects
                            Agile
                            A il
    Traditi...
What do I mean by  with users ?
  What do I mean by ‘with users’?
Soft kill both
S ft skills – b th a way of thi ki and ac...
How to do this approach
 How to do this approach
   Identify
People’s needs
                       Understand
            ...
Case Study: Intranet
                 Case Study: Intranet
              Identify
           People’s needs
Business
 Anal...
Case Study: Intranet
         Case Study: Intranet
     Identify
  People’s needs
                          Understand
   ...
Case Study: Intranet
           Case Study: Intranet
My l
M role on th project?
           the j t?
• Team Lead
• Informat...
…But how did I get here?
       But how did I get here?
15 years ago:
• Played with emerging web technologies
• Built webs...
…But how did I get here?
       But how did I get here?
11 years ago:
• ACMA – Web Manager
• ACIAR – Information Systems M...
…But how did I get here?
       But how did I get here?
5 years ago:
• Masters of Knowledge Management
• NLA – Information...
…But how did I get here?
        But how did I get here?
Today:
• Consultant – help people with their
  business problems
...
What did I do to get here?
       What did I do to get here?
Adaptive:
• Open to new experiences, roles and titles
    p  ...
How can you do this?
            How can you do this?
Role v. Title v. Discipline:
• IT roles are no longer all about a si...
What does  Community mean?
  What does ‘Community’ mean?
Groups like:
• ACS, ABAA, WIPA, WSG, IAI, etc.
Join:
• An associa...
You and the Community
        You and the Community
Nurture
N t your physicall and online sociall networks:
              ...
Conclusions
Much of IT now revolves around:
• Our relationship with people – soft skills
                 p      pp
• The ...
Take home messages
          Take home messages
As IT professionals we should be:
• Involved in our IT communities – creat...
… we can all be heroes …
Management & Technology




 FIN
Questions?
Q ti ?
Management & Technology




We can be heroes: 
We can be heroes:
IT Roles, Archetypes and You
IT Roles, Archetypes and You
Management & Technology




        Matthew Hodgson
ACT Regional Lead, Web and Information Management
         SMS Managem...
We can be heroes: IT Roles, Archetypes and You
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We can be heroes: IT Roles, Archetypes and You

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People often think of IT project as having a boss – the Project Manager – the lowly developer, and not much in between. Today, though, the reality is incredibly different with projects tending toward embracing roles that focus on human needs over dictating technical solutions.
Matthew will have a look humours look at traditional and modern archetypes in IT project management and explore its ever widening roles, disciplines, and communities. He’ll draw on anecdotes from his own career choices, the projects he’s been involved with over the years, and how borrowing theories and practices from what are thought of as desperate disciplines has helped him stay on top.

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We can be heroes: IT Roles, Archetypes and You

  1. Management & Technology We can be heroes:  We can be heroes: IT Roles, Archetypes and You yp Matthew Hodgson Regional L d W b Information M R i l Lead, Web & I f ti Management t SMS Management & Technology Australian Computer Society (ACS), March 2009
  2. Slideshare & Podcasts & Podcasts  www.slideshare.net/magia3e magia3e.wordpress.com
  3. A little audience participation . . . A little audience participation
  4. Not too long ago . . . Not too long ago
  5. IT, Roles and Stereotypes IT Roles and Stereotypes When Wh it comes to IT projects, roles and jjobs: t jt l db People often have no idea what we do • People think we’re all about computer toys • Often we don’t know our own career paths don t • Do we really know what’s out there? • . . . are we more than just the stereotypical IT-Geek or Computer Nerd?
  6. Is the IT profession more than this? Is the IT profession more than this? Is this ll I thi really: • Who we are? • What we do? Is this how: • Should we be portraying our IT industry? What: • Are the IT archetypes of the 21st century we should be talking about to others?
  7. IT Teams, Roles and Archetypes IT Teams Roles and Archetypes Archetypes are: • A useful way to communicate human roles, needs, roles needs attributes • C lt ll universall Culturally i Archetypes are not: • Stereotypes: exaggerated, culturally-derived figures
  8. Rorschach • Careful observer • Refusal to compromise • Do nearly anything to accomplish hi aims li h his i • Black-and-white values ac a d te a ues • Short-term oriented
  9. Nite Owl Nite Owl The tactician Th t ti i • Logical, strategic and operational • Employs technology and gadgetry • Has the stamina to go the distance •
  10. Doctor Manhattan Doctor Manhattan The theoretical thinker • Manipulates objects with ease • Analyses, creates and destroys • Sees patterns and relationships • in the U e se t e Universe • Understands the ‘big picture’
  11. Silk Spectre Silk Spectre The voice of reason • Provides emotional balance • Understanding, empathic • Intelligent, analytical • Flexible, agile Flexible agile, team player •
  12. Ozymandias The leader • Smartest man on the planet • Thinks “outside the box” • Thinks about the long-term goals • Fast, adaptive, Fast adaptive agile – “so fast he can so • catch bullets”
  13. IT Archetypes IT Archetypes Developer Dl Project Manager
  14. IT Archetypes IT Archetypes Test Manager Business Analyst
  15. Typical IT Projects Typical IT Projects Solution Test Architect Manager Initiation Build Analysis Design Test Project Developer Manager
  16. Matt s Projects Matt’s Projects Agile A il Traditional T diti l IT focussed IT-focussed People focussed People-focussed Products/deliverables Adding value Linear Iterative For users With users
  17. What do I mean by  with users ? What do I mean by ‘with users’? Soft kill both S ft skills – b th a way of thi ki and acting : f thinking d ti • Talking to people about their work • I l i people throughout the project – not jjust at the Involving lh h h j h requirements stage (and then vanish) • G tti th to h l with th solution Getting them t help ith the l ti Good for: • Change management – people own the solution • Aligning the solution with how people think about the way they do their work – means less training!
  18. How to do this approach How to do this approach Identify People’s needs Understand context of use Solution Specify user and Evaluate/validate E l t / lid t validated! lid t d! organisation’s with users Start Build requirements Produce design di solution
  19. Case Study: Intranet Case Study: Intranet Identify People’s needs Business Analyst Understand context of use Solution Specify user and Evaluate/validate E l t / lid t validated! organisation’s with users Start Build requirements Produce design di solution User-experience Designer
  20. Case Study: Intranet Case Study: Intranet Identify People’s needs Understand context Contextual of use Card sorting Enquiry Workshops Solution Specify user and Evaluate/validate E l t / lid t validated! organisation’s with users Start Build requirements Produce design di solution
  21. Case Study: Intranet Case Study: Intranet My l M role on th project? the j t? • Team Lead • Information architect • Usability engineer • Business analyst / business architect • Solution designer • Trainer mentor Trainer, • Change manager
  22. …But how did I get here? But how did I get here? 15 years ago: • Played with emerging web technologies • Built websites • Built computers • Taught myself to program early MMORGs • Psychology Degree
  23. …But how did I get here? But how did I get here? 11 years ago: • ACMA – Web Manager • ACIAR – Information Systems Manager • AFMA – Online Coordinator • ALORA – Website builder, trainer, builder trainer consultant
  24. …But how did I get here? But how did I get here? 5 years ago: • Masters of Knowledge Management • NLA – Information architect
  25. …But how did I get here? But how did I get here? Today: • Consultant – help people with their business problems •PPresenter – t h people about t teach lbt social media, information architecture, user-centred design, agile, business analysis
  26. What did I do to get here? What did I do to get here? Adaptive: • Open to new experiences, roles and titles p p • Stole Applied theories and practices from one role to another • Took skills and tools from one discipline and applied it to new situations Focus on: • Soft-skills Hands-on: • Be Zen – learn by experiencing it first
  27. How can you do this? How can you do this? Role v. Title v. Discipline: • IT roles are no longer all about a single p of BA to PM g g path • Business value people with people skills – title doesn’t matter • Don’t box yourself in – explore different skill sets Don t • Don’t limit yourself to labels or titles • Learn lots of people skills – communication is key Continuous learning: • Find a mentor • Share what you know – be a mentor • Learn from others inside your community
  28. What does  Community mean? What does ‘Community’ mean? Groups like: • ACS, ABAA, WIPA, WSG, IAI, etc. Join: • An association to learn from others • An association that’s different from yours Continuous learning: • Be open minded • Don’t be afraid to think ‘outside the box’ • Don’t be afraid to teach others what you ve learned – the Don t you’ve fresh perspective of newbies is like gold!
  29. You and the Community You and the Community Nurture N t your physicall and online sociall networks: hi d li i tk • Communicate using Blogs, Twitter, LinkedIn, g g, , , Facebook and connect to others • Share discuss, comment critique Share, discuss comment, • Attend workshops • Present at conferences f • Find a mentor for yourself y • Mentor others
  30. Conclusions Much of IT now revolves around: • Our relationship with people – soft skills p pp • The business unit they work in • How well we understand their needs and can transform them into solutions This is transforming IT roles: • Move away from just a technology-focus • Move toward roles about people & communication – becoming the hero of the business and its people
  31. Take home messages Take home messages As IT professionals we should be: • Involved in our IT communities – create networks with social media is a good place to start • L ki t complement our t h i l skills with Looking to l t technical kill ith human-centric ones • Promoting our heroic archetypes, not geeky stereotypes
  32. … we can all be heroes …
  33. Management & Technology FIN Questions? Q ti ?
  34. Management & Technology We can be heroes:  We can be heroes: IT Roles, Archetypes and You IT Roles, Archetypes and You
  35. Management & Technology Matthew Hodgson ACT Regional Lead, Web and Information Management SMS Management & Technology Twitter: magia3e Slideshare: www.slideshare.net/magia3e Blog: magia3e.wordpress.com g g p E: mhodgson@smsmt.com M: 0404 006695

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