Your SlideShare is downloading. ×
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Government 2.0  - Trends and adoption strategies - WSG Web Standards Group - Nov 2008
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Government 2.0 - Trends and adoption strategies - WSG Web Standards Group - Nov 2008

2,627

Published on

Matthew looks at examples from around Australia and the rest of the world in how governments are starting interact with citizens in online environments. He will draw from his recent experience in …

Matthew looks at examples from around Australia and the rest of the world in how governments are starting interact with citizens in online environments. He will draw from his recent experience in planning and scoping a web 2.0-style project to show how easy it is to move into a government 2.0 world.

Published in: Technology, Business
0 Comments
8 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,627
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
157
Comments
0
Likes
8
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Transcript

    • 1. Government 2.0 Trends and adoption strategies Matthew Hodgson ACT Regional-lead, Web and Information Management SMS Management & Technology Web Standards Group, November 2008 Management & Technology
    • 2. “… wikis can be used for collaboration with your stakeholders…”
    • 3. “… social computing tools can work in teams … less successful in organisations that love hierarchy and are process driven …”
    • 4. I ♥ Government 2.0 AGIMO Web 2.0 in Government seminar 5 Dec 2008!
    • 5. Podcasts and Slideshare www.slideshare.net/magia3e Blog: magia3e.wordpress.com
    • 6. 10 years of government online One-way communication Static web 330,000 inaccessible PDFs 106,000 Word docs 6,330 PowerPoint 500,000 static HTML Government voice Bureaucrat-speak Manual processes Careful editorial processes Disclaimers Program-based navigation Complex navigation Crafted communications Reactive Unresponsive Government voice Information-based Risk averse
    • 7. the web today? the web today? Social bookmarks Music Pictures Wikis Video casting Events Documents Video Video aggregation Events Customer service networks Niche networks Social networks SMS & voice Twitter Lifestreams Micromedia Blog Communities Blogs/ conversations Blog Platforms Comment and reputation Crowdsourced content
    • 8. the web today? … more about relationships, not information … … enabling human interaction …. online … access to people
    • 9. Mmmm…. President…
    • 10. I ♥ web stuff! 0.5 billion use social computing $UD 1.8 billion
    • 11. The many faces of Obama
    • 12. What style of government for Obama?
      • Only about births, deaths and marriages
      • People come to ‘worship’ then leave
      • About religion
      • Preach from the pulpit
      • Where the people are
      • People come to talk, buy, sell, interact, eat, drink, socialise
      • About community
      • Talk in the streets
      Cathedral Bazaar
    • 13. What style of government for Obama?
      • Where public policy is made
      • People get info and then leave
      • Focus on official government information
      • Communicate widely via expensive TV, radio, print
      • Where the people are
      • People come to talk, interact, collaborate
      • Focus on community and relationships
      • Communicate cheaply via word-of-mouth, discrete, targeted web channels
      Gov 1.0 Gov 2.0
    • 14. The Bazaar as Gov 2.0
      • It’s an opportunity to take government to the people!
      • Examples:
      • Blogs
      • Communities
      • Twitter
      • Wikis
      • YouTube
      • Flickr
    • 15. Government Blogs conversations, sharing, trust, identity, presence
    • 16. “ a survey into Canadian’s views on their government’s use of Web 2.0”
    • 17. “ We know he didn’t take [the photos]… but they are still real, authentic and human”
    • 18. Discus sustainability User stories
    • 19. by Colin McKay … a human face behind the message
    • 20. The UK’s PM goes where the conversation is
    • 21. Government Communities conversations, community, sharing, membership, trust, comments, criticisms
    • 22. Creating communities Engaging the public on policy
    • 23. Taking the conversation to the people. Making it about people and relationships
    • 24. Government on Twitter conversations, community, identity
    • 25. Taking the conversation to the people Making it about people and relationships
    • 26. Engaging and interacting with the public
    • 27. Government Wikis conversations, community, identity
    • 28. Making it easy to interact About community
    • 29. Putting a human face behind information
    • 30. Making your own communities
    • 31. Government on YouTube share, conversations
    • 32. Taking the conversation to the people
    • 33. Government on Flickr share, community, conversations, tag, comment
    • 34. Encouraging participation & interaction Taking it to the people
    • 35. Issues in Government
    • 36. But Web 2.0 in government is risky! … I think web 2.0 is really dangerous… Users contributing?! No strict editorial control?! Interacting directly with the public?
    • 37. The problem
      • Research shows:
      • Government-speak hard to understand
      • Boring, uninteresting, ‘not another gov website’ attitude
      • Google & search engine optimisation:
      • Rank relationships and conversations higher
      • Rank ‘anonymous’ information lower
      • Gov info not getting high enough search profile
    • 38. Gov 2.0 adoption strategies
      • Aims:
      • Make information accessible , relevant & easy to understand – no government ‘speak’
      • Explore the new web world – learn as you go
      • Learn from others’ successes & failures
      • Be open about the project – what you’re doing and how
      • Share experiences with others
      • How?
      • Identify and engage existing communities
      • Grow our own community – thought leaders, interaction, engagement
      • Make it relevant – employ a user-centred design
    • 39. Frameworks for doing good Gov 2.0 Planning Project Execution User-engagement strategy Forrester’s POST methodology PMBOK for governance , managing risk, reporting and scheduling Jesse James Garrett’s Elements of User Experience for user-centred design Engage with users with web2.0 tools Identify goals of tools through applying Apply Karl Long’s Building Blocks of the Social Web
    • 40. Applying Forrester’s POST Source: Forrester, 2007 People:
      • Assess your users’ social activities
      • Don't start a social strategy until you know the capabilities of your audience .
      Objectives:
      • Decide what you want to accomplish
      • Is this about listening to citizens, talking with them, collaboration?
      • How you will measure success?
      Strategy:
      • Figure out what will be different after you're done
      • Closer, two-way relationships?
      • Better access to your information ?
      Technology:
      • A community. A wiki. A blog or a hundred blogs as a reflection of user interaction requirements
    • 41. Managing risk through good governance
    • 42. Create ‘interaction rules’
      • FutureMelbourne Wiki’s participation guidelines and rules for interaction:
      • Civility
      • Criticise ideas, not people
      • Consensus
      • No copyright material
      • Use your real name
      • No sock-puppetry
      • Be bold
      • Connect with others
      • Build the web
      • Dispute Resolution
      Source: FutureMelbourne Wiki, 2009
    • 43. How to make it relevant to peoples’ needs?
      • Employ a user-centred design!
    • 44. Garrett’s ‘Elements of User-Experience’
      • Strategy:
      • Business strategy, identify users , plan for alignment of both
      • Scope:
      • Research users’ needs, wants, ‘green’ behaviour
      • Content based on users’ information needs
      • Structure:
      • Organise & structure how users want to consume information
      • Intuitive navigation and categories
      • Skeleton
      • Include widgets that encourage interaction – comments, ratings, tags
      • Surface:
      • Graphic design
    • 45. User-engagement strategy with web 2.0 tools
      • Aims:
      • Engage people in their own communities
      • Engender trust in what we’re going and that it is of value to them
      • Build relationships
      • Share and be open about what we’re doing and how
      • Develop a web presence
      • Drive traffic to the website
    • 46. Drive traffic from Google
    • 47. Leverage conversations
    • 48. Conclusions learnings so far?
    • 49. Lessons learned on these projects
      • The web is changing:
      • From – static information
      • To – communities and relationships
      • Google likes blogs , but not static websites
      • To be relevant:
      • Start to change the way we deliver information & services
      • Make it real, engage, communicate, interact
    • 50. Take home messages
      • Government 2.0 is more than just the Web 2.0 stuff
      • To succeed is easy, but:
      • Takes planning, make strategy, leverage expert web2.0 know-how
      • Gov 2.0 is an opportunity to:
      • Engage in the conversation – be responsive
      • Build relationships – establish trust
      • Speak their language – ‘ plain English ’
      • Make it user-centred , not Program specific
      • Help lead people to the important government stuff
    • 51. … the future is the bazaar
    • 52. Fin
      • Questions?
      Management & Technology
    • 53. Government 2.0
      • Trends and adoption strategies
      Management & Technology
    • 54. Matthew Hodgson ACT Regional-lead, Web and Information Management SMS Management & Technology
      • Blog: magia3e.wordpress.com
      • Twitter: magia3e
      • Slideshare: www.slideshare.net/magia3e
      • Email: mhodgson@smsmt.com Mobile: 0404 006695
      Management & Technology

    ×