Management & Technology
BAs, Language and Lego
BA L dL
An introduction to semantic analysis
Matthew Hodgson
ACT Regional-lead, Web and Information Management
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SMS Management & Technology
BA World Symposium, July 2008

Podcasts and Slideshare
www.slideshare.net/magia3e

BA tools for understanding processes
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The problem
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Processes:
• Embedded as part of corporate knowledge (not explicit)
• Not documented, inaccurate or poorly designed
Users:
• Don’t understand their business processes
• Can’t articulate what they do or how they do it
Process outputs:
• Typically highly varied in type and structure
• Typically highly