The Research Report By., ARUNACHALAM MAGHILAN 11BF1E0001 MBA
WHAT IS RESEARCH?• Research is simply the process of finding solutions to a problem after a thorough study and analysis the situational factors. Managers in organizations constantly engage themselves in studying and analyzing issues and hence are involved in some form of research activity as they make decisions at the workplace.
WHY MANAGERS SHOULD KNOW ABOUT RESEARCH?• As a manager can face the competitive global market with its multitude of complex and confusing factors with greater confidence.• Knowledge of research not only helps one to look at the available information in sophisticated and creative ways in the fast paced global environment that businesses face. Eg;- modern technology.
BUSINESS RESEARCH• Business research can be described as a systematic and organized effort to investigate a specific problem encouraged in the work setting that needs a solution. It comprises a series of steps designed and executed, with the goal of finding answers to the issues that are of concern to the manager in the work environment.
DEFINITION OF RESRARCH• "In the broadest sense of the word, the definition of research includes any gathering of data, information and facts for the advancement of knowledge.“ -- by Martin Shuttle worth• "Research is a process of steps used to collect and analyze information to increase our understanding of a topic or issue". --given by Creswell
• Now We can define business research as an organized, systematic , data-based , critical ,objective , scientific or investigation into a specific problem, undertaken with the purpose of finding answers or solutions to it.• In essence, research provides the needed information that guides managers to make informed decisions to successfully deal with problems.
RESEARCH AND THE MANAGER• A common experience of all organizations is that the managers there of encounter problems big and small on a daily basis, which they have to solve by making the right decision, in business, research is usually primarily conducted to resolve problematic issues in, or interrelated among, the areas of accounting, finance, management, and marketing.
THE RESEARCH PROPOSAL:• Before any research study is undertaken, there should be an agreement between the person who authorizes the study and the researcher as to the problem to be investigated, the methodology to be used, the duration of study, and its cost. This ensures that there are no misunderstandings or frustrations later for both parties.
The research proposal contains the following• The board goals of the study• The specific problem to be investigated• Details of the procedures to be followed• The research design offering details on • The sampling design • Data collection methods • Data analysis• Time frame of the study, including information on when the written report will be handed over to the sponsors• The budget, detailing the costs with reference to specific items of expenditure
THE REPORT• It is important that the result of the study and the recommendations to solve the problem are effectively communicated to the sponsor, so that the suggestions made are accepted and implemented.• Otherwise, all the effort with the expanded on the investigation on the vain.
THE WRITTEN REPORT• The written report enables the manager too weigh the facts and arguments presented there in, and implement the acceptable recommendations, with a view to closing the gap between the existing state of affairs and the desired state. To achieve its goal the written report has to focus on the issues discussed below.
Characteristics of a well-written report• Meaningful organization of paragraphs, smooth transition from one topic to the next , apt choice of words, and specificity are all important features of a good report. the report should to the extent possible, be free of a technical or statistical nature. Care should also be taken to eliminate grammatical and spelling errors.
COMPONENTS OF THE RESEARCH REPORT• what the study is about. It should have at the beginning a table of contents , the research proposal , a copy of the authorization to conduct the study , and an executive summary.• All reports should have an introductory section detailing their purpose of the study ,giving some background of what it relates to, and the problem studied, setting the stage for what the reader could expect in the rest of the report.
INTEGRAL PARTS OF THE REPORT The title page Table of contents The research proposal and the authorization letter The executive summary The introductory section The body of report The final part of the report Acknowledgments References Appendix
The title page Table of contents• The title of the report • The table of contents should sufficient indicate with page references what the study is all about, usually lists the important headings and• In addition to the title of subheadings in the the project, the title page report . a separate list will indicate the name of of table and figures the sponsor of the study should also be in the , the names of the table of contents. researchers and their affiliations , and the date of the final report.
The research proposal and the authorization letter The executive summary• A copy of the letter of • provides an overview authorization from the and highlights the sponsor of the study following important approving the information related to it investigation and the problem statement detailing its scope will ,sampling design data be attached at the collection methods beginning of the report used, result of data along with the analysis, findings , and research proposal, the recommendations, with authorization makes suggestions for their clear to the readers. implementation.
The introductory section The body of report • The introductory • The details of the interviews section starts with a conducted ,the literature survey , the theoretical statement of the frame work , and the problem under hypotheses are furnished. investigation . the The design details such as research objective sampling and data , together with collection methods , as well background as the nature and type of the study , the time horizon information of why . the field setting , and the and how the study unit of analysis , will be was initiated described.
The final part of the Acknowledgments report • Help received from other• The final part of the is next acknowledged. report will contain the Usually the people who conclusion drawn from assisted in the study by the findings, in most collecting the cases a list of questionnaires , acting as recommendations for liaison persons, helping implementation will in data analysis, and so follow. Frequently a on….are recognized and cost-benefit analysis thanked. will also be provided.
References Appendix• Immediately after the • the appendix, which comes acknowledgments, starting last, is the appropriate place on a fresh page, a list of the for the organization references cited in the chart, newspaper clippings literature review and at or other materials that other places in the report substantiate the text of the will be given. If any in the report, detailed verbal text, are referenced either narration of interviews with separately at the end of the members, it should also report, or at the bottom of contain a copy of the the page questionnaire administered to the respondents.