Banking on a Greener Future<br />Why Sustainability Has Bankers Seeing Green<br />An Interactive Workshop presented by Jon...
Who am I?<br />Jon A. Levey, Co-Founder & Chief Lending Officer<br />LEED® Accredited Professional (LEED® AP) with 18 year...
Goals for this afternoon<br />This is interactive<br />Spirited discussion vs. lecture<br />Understand current practices<b...
Changing Consumer Mindset – Is this a “movement” or have we already “moved?”<br />There has never been greater interest in...
87% of Americans “seriously concerned about the environment”
75% will pay more in taxes and other expenses to support local government-led initiatives to reduce global warming
Media driving consumer awareness
Al Gore’s “An Inconvenient Truth”
NBC Universal’s “Green Week” every April and November
85% of consumers are willing to change their consumption habits to make tomorrow’s world a better place
Sustainable products and services are increasingly relevant to consumers
US consumers spent $104 billion on green goods and services in 2008
Wal-Mart sales of energy-efficient light bulbs exceed 100 million units
Hybrid automobile sales up 35% in 2007, will reach nearly a million units per year by 2010
6,000 new “green” product introductions in 2007,  nearly double that of 2006.</li></ul>Source:	IBM, Edelman goodpurpose st...
Changing Business Mindset<br />This is translating into an increase in “green” business activity.  Green building, in part...
Growing nationwide sustainable business network, evidenced by Co-Op America’s Green Business Conference
Almost 4,000 LEED-certified buildings in the US, up from 700 in 2006 and 400 in 2005
Chicago has the most of any city
Membership in the U.S. Green Building Council now exceeds 18,000
In July 2008, the US Green Building Council and the Institute of Real Estate Management (with 18,000 members) signed a Mem...
Growth of Green Building<br />The U.S. green building market is accelerating at a dramatic rate<br /><ul><li>Green buildin...
70% of buyers are either more or much more inclined to purchase a green home over a conventional home in down housing mark...
In the US, alone, buildings account for:<br />・ 71% of electricity consumption,<br />・ 39% of energy use,<br />・ 39% of al...
Green Building	<br />LEED (Leadership in Energy & Environmental Design)<br /><ul><li>LEED is an internationally recognized...
Source:  USGBC<br />
Green Building	<br />Energy Star<br />ENERGY STAR is a joint program of the U.S. Environmental Protection Agency and the U...
Living Building Challenge<br />The Living Building Challenge is attempting to raise the bar and define a closer<br />measu...
GREATER PRODUCTIVITY & QUALITY OF LIFE  + GREATER VALUE<br />
Does building green have to be expensive?<br />Greening Buildings and Communities: Costs and Benefits<br />
Chicago: One of The Greenest Cities<br />Chicago is positioning itself as an epicenter of environmental responsibility, as...
Chicago Climate Action
Green Permits program
Chief Environmental Officer
Chicago is at the forefront
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Why Sustainability Has Bankers Seeing Green

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Presenter: on A. Levey, LEED® AP, Co-Founder & Chief Lending Officer, GreenChoice Bank

With an ever increasing focus on "green this", and "sustainability that," why is it that so much of how we traditionally do things is so hard to change? Why not re-engineer the ways we approach business operations to marry our business operations with our collective consciousness towards more values-based products and services?

In this interactive workshop, we will take a look at the financial services industry and specifically, how greener principles can be adopted in the banking industry to leave us with a more sustainable future. We will explore ways in which financial institutions can offer products and services that more closely match their clients' (both consumer and business) desires and needs. In doing so, we will also discuss how some of these practices might not only yield more environmentally friendly results, but could yield greater returns to their stakeholders. Can triple bottom line (people, planet, profits) really work in banking?

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Why Sustainability Has Bankers Seeing Green

  1. 1. Banking on a Greener Future<br />Why Sustainability Has Bankers Seeing Green<br />An Interactive Workshop presented by Jon A. Levey, LEED AP<br />Co-Founder & Chief Lending Officer, GreenChoice Bank (I/O)<br />On Monday, May 4, 2009 at:<br />
  2. 2. Who am I?<br />Jon A. Levey, Co-Founder & Chief Lending Officer<br />LEED® Accredited Professional (LEED® AP) with 18 years of experience in entrepreneurship, real estate development, and finance, including commercial banking, leveraged buy-out financing, and commercial real estate sales and financing. <br />Former LaSalle Banker<br />Real estate Developer, Consultant, Investor & Broker<br />FEEL FREE TO CONTACT ME:<br />Jon A. Levey, LEED® AP<br />Co-Founder & Chief Lending Officer<br />GreenChoice Bank, (I/O)<br />Direct dial: 773.799.9398<br />JLevey@GreenChoiceBank.com<br />www.GreenChoiceBank.com<br />
  3. 3. Goals for this afternoon<br />This is interactive<br />Spirited discussion vs. lecture<br />Understand current practices<br />Overview of the trends<br />What can be done<br />
  4. 4. Changing Consumer Mindset – Is this a “movement” or have we already “moved?”<br />There has never been greater interest in sustainability and the environment<br /><ul><li>There are approx. 41 million LOHAS (Lifestyles of Health and Sustainability) consumers in the US, though nearly all consumers are changing their behavior</li></ul>Increased Environmental Interest<br />Changing Consumer Behavior<br /><ul><li>Increased concern for global warming and use of the world’s finite resources
  5. 5. 87% of Americans “seriously concerned about the environment”
  6. 6. 75% will pay more in taxes and other expenses to support local government-led initiatives to reduce global warming
  7. 7. Media driving consumer awareness
  8. 8. Al Gore’s “An Inconvenient Truth”
  9. 9. NBC Universal’s “Green Week” every April and November
  10. 10. 85% of consumers are willing to change their consumption habits to make tomorrow’s world a better place
  11. 11. Sustainable products and services are increasingly relevant to consumers
  12. 12. US consumers spent $104 billion on green goods and services in 2008
  13. 13. Wal-Mart sales of energy-efficient light bulbs exceed 100 million units
  14. 14. Hybrid automobile sales up 35% in 2007, will reach nearly a million units per year by 2010
  15. 15. 6,000 new “green” product introductions in 2007, nearly double that of 2006.</li></ul>Source: IBM, Edelman goodpurpose study, Mintel, National Marketing Institute<br />
  16. 16. Changing Business Mindset<br />This is translating into an increase in “green” business activity. Green building, in particular, is an area of opportunity.<br /><ul><li>Yet few banks have a strong commitment to this sector and the ability to support the community through environmentally responsible banking</li></ul>Increasing Business Activity<br />Green Building<br /><ul><li>Venture capital investment in “cleantech” has more than quadrupled in the past 4 years
  17. 17. Growing nationwide sustainable business network, evidenced by Co-Op America’s Green Business Conference
  18. 18. Almost 4,000 LEED-certified buildings in the US, up from 700 in 2006 and 400 in 2005
  19. 19. Chicago has the most of any city
  20. 20. Membership in the U.S. Green Building Council now exceeds 18,000
  21. 21. In July 2008, the US Green Building Council and the Institute of Real Estate Management (with 18,000 members) signed a Memorandum of Intent to promote green building development</li></ul>Source: The Cleantech Group<br />
  22. 22. Growth of Green Building<br />The U.S. green building market is accelerating at a dramatic rate<br /><ul><li>Green building construction starts have exploded from a negligible amount 10 years ago, and are expected to rise to up to $140 billion by 2013
  23. 23. 70% of buyers are either more or much more inclined to purchase a green home over a conventional home in down housing market.</li></ul>Source: McGraw-Hill<br />
  24. 24. In the US, alone, buildings account for:<br />・ 71% of electricity consumption,<br />・ 39% of energy use,<br />・ 39% of all carbon dioxide (CO2) emissions,<br />・ 40% of raw materials use,<br />・ 12% of potable water consumption.<br />Source: USGBC<br />
  25. 25. Green Building <br />LEED (Leadership in Energy & Environmental Design)<br /><ul><li>LEED is an internationally recognized certification system that measures how well a building or community performs across all the metrics that matter most: energy savings, water efficiency, CO2 emissions reduction, improved indoor environmental quality, and stewardship of resources and sensitivity to their impacts. - LEED points are awarded on a 100-point scale, and credits are weighted to reflect their potential environmental impacts. Additionally, 10 bonus credits are available, four of which address regionally specific environmental issues. A project must satisfy all prerequisites and earn a minimum number of points to be certified.</li></ul>Certified<br />Silver<br />Gold<br />Platinum<br />THERE ARE SEVERAL MEASUREMENT CRITERIA USED IN GREEN BUILDING<br />
  26. 26. Source: USGBC<br />
  27. 27. Green Building <br />Energy Star<br />ENERGY STAR is a joint program of the U.S. Environmental Protection Agency and the U.S. Department of Energy<br />An ENERGY STAR qualified facility meets strict energy performance standards set by EPA and uses less energy, is less expensive to operate, and causes fewer greenhouse gas emissions than its peers. Energy use in commercial buildings and manufacturing plants accounts for nearly half of all energy consumption in the U.S. at a cost of over $200 billion per year, more than any other sector of the economy. Commercial and industrial facilities are also responsible for nearly half of U.S. greenhouse gas emissions which contribute to global warming.<br />THERE ARE SEVERAL MEASUREMENT CRITERIA USED IN GREEN BUILDING<br />
  28. 28. Living Building Challenge<br />The Living Building Challenge is attempting to raise the bar and define a closer<br />measure of true sustainability in the built environment, at least as far as what is currently possible and given the best knowledge available today. Projects that achieve this level of performance can claim to be the ‘greenest’ in North America and as close to true sustainability as currently possible.<br />Summary of Prerequisites<br />NumberCategoryPrerequisite<br />One Site Design Responsible Site Selection<br />Two Site Design Limits to Growth<br />Three Site Design Habitat Exchange<br />Four Energy Net Zero Energy<br />Five Materials Materials Red List<br />Six Materials Carbon Footprint<br />Seven Materials Responsible Industry<br />Eight Materials Appropriate Materials Radius<br />Nine Materials Construction Waste<br />Ten Water Net Zero Water<br />Eleven Water Sustainable Water Discharge<br />Twelve Indoor Environmental Quality Civilized Work<br />Thirteen Indoor Environmental Quality Source Control<br />Fourteen Indoor Environmental Quality Ventilation<br />Fifteen Beauty & Inspiration Design for Spirit<br />Sixteen Beauty & Inspiration Inspiration and Education<br />
  29. 29. GREATER PRODUCTIVITY & QUALITY OF LIFE + GREATER VALUE<br />
  30. 30. Does building green have to be expensive?<br />Greening Buildings and Communities: Costs and Benefits<br />
  31. 31. Chicago: One of The Greenest Cities<br />Chicago is positioning itself as an epicenter of environmental responsibility, as evidenced by local developments<br />“The Greenest Cityin America”<br />Green Exchange<br />Other GreenChicago Initiatives<br /><ul><li>Mayor Daley initiated government initiatives:
  32. 32. Chicago Climate Action
  33. 33. Green Permits program
  34. 34. Chief Environmental Officer
  35. 35. Chicago is at the forefront
  36. 36. Over 4 million SF of green roofs
  37. 37. Most LEED-registered developments in the country
  38. 38. Billed as “the country’s first green business community.”
  39. 39. LEED Platinum certification and various other green features.
  40. 40. 272,000 SF of space marketed to companies that offer sustainable products and services
  41. 41. Chicago Climate Exchange
  42. 42. Growing “Green” network — Chicago Sustainable Business Alliance
  43. 43. Emphasis by Chicago area developers on green building techniques and products—used as a point of differentiation</li></ul>Chicago is an ideal market in which to launch a “green” bank<br />
  44. 44. What does it mean to be green?<br />Recycling & waste management?<br />Energy efficiency?<br />Renewable resources?<br />Local?<br />Triple Bottom Line (people, planet, profits)?<br />
  45. 45. What does it mean to be green?<br />Recycling & waste management?<br />Energy efficiency?<br />Renewable resources?<br />Local?<br />Triple Bottom Line (people, planet, profits)?<br />
  46. 46. The 3 R’s <br />©2007 Sandia Corporation<br />
  47. 47. What does it mean to be green?<br />Recycling & waste management?<br />Energy efficiency?<br />Renewable resources?<br />Local?<br />Triple Bottom Line (people, planet, profits)?<br />
  48. 48. What does it mean to be green?<br />Recycling & waste management?<br />Energy efficiency?<br />Renewable resources?<br />Local?<br />Triple Bottom Line (people, planet, profits)?<br />
  49. 49. What does it mean to be green?<br />Recycling & waste management?<br />Energy efficiency?<br />Renewable resources?<br />Local?<br />Triple Bottom Line (people, planet, profits)?<br />
  50. 50. What does it mean to be green?<br />Recycling & waste management?<br />Energy efficiency?<br />Renewable resources?<br />Local?<br />Triple Bottom Line (people, planet, profits)?<br />
  51. 51. What does it mean to be green?<br />What else?<br />
  52. 52. What’s NOT green about banking?<br />Back office<br />Physical plant<br />Internal processes<br />Customer communication<br />Waste management<br />Products and Services<br />And, how could it be changed?<br />
  53. 53. What’s NOT green about banking?<br />Back office<br />Physical plant<br />Internal processes<br />Customer communication<br />Waste management<br />Products and Services<br />And, how could it be changed?<br />
  54. 54. What’s NOT green about banking?<br />Back office<br />Physical plant<br />Internal processes<br />Customer communication<br />Waste management<br />Products and Services<br />And, how could it be changed?<br />
  55. 55. What’s NOT green about banking?<br />Back office<br />Physical plant<br />Internal processes<br />Customer communication<br />Waste management<br />Products and Services<br />And, how could it be changed?<br />
  56. 56. What’s NOT green about banking?<br />Back office<br />Physical plant<br />Internal processes<br />Customer communication<br />Waste management<br />Products and Services<br />And, how could it be changed?<br />
  57. 57. What’s NOT green about banking?<br />Back office<br />Physical plant<br />Internal processes<br />Customer communication<br />Waste management<br />Products and Services<br />And, how could it be changed?<br />
  58. 58. What’s NOT green about banking?<br />Back office<br />Physical plant<br />Internal processes<br />Customer communication<br />Waste management<br />Products and Services<br />And, how could it be changed?<br />
  59. 59. What’s NOT green about banking?<br />Anything Else?<br />And, how could it be changed?<br />
  60. 60. What is a green bank?<br />Built from the ground up with sustainability in mind. --- According to Javelin Research, one out of five consumers said green initiatives cement the bond they have with their bank<br /><ul><li>Located in environmentally responsible buildings that take advantage of all the latest green technologies and features to improve performance.
  61. 61. Visually illustrating green technology for visitors to “take away.”</li></ul>Branch<br />Back Office/Operations<br /><ul><li>Incorporate the latest technology to minimize paper waste, including electronic documents and statements, image check processing, etc.
  62. 62. Better pricing/terms for real estate construction and mortgage loans that meet certain environmental hurdles or businesses that help further the cause of environmental sustainability
  63. 63. These incentives will be based on consistently applied criteria and will continue to employ sound credit risk management principles.
  64. 64. Paperless depository accounts with e-billing and e-statements.</li></ul>Loan andDepositProducts<br /><ul><li>Operating as an environmentally responsible business through choices such as recycling and employee incentives to use public transportation and hybrid vehicles. Walking the walk as well as talking the talk. Employees who understand “green” (LEED APs)</li></ul>Values-BasedGreenChoices<br />
  65. 65. Why haven’t all banks moved in this direction?<br />Cost<br />Legacies<br />Culture<br />Internal within the financial institution<br />External within regulatory environment<br />Understanding of the risks/rewards & technology<br />Internal within the financial Institution<br />External within the regulatory environment<br />
  66. 66. A few shining examples <br />
  67. 67.
  68. 68. DISCUSSION AND Q & A<br />Thanks for having me<br />FEEL FREE TO CONTACT ME:<br />Jon A. Levey, LEED® AP<br />Co-Founder & Chief Lending Officer<br />GreenChoice Bank, (I/O)<br />Direct dial: 773.799.9398<br />JLevey@GreenChoiceBank.com<br />www.GreenChoiceBank.com<br />
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