How to Market and Serve Virtually … with less footprint and more heart
Welcome – Meet Gail <ul><li>Chief Obstacle Buster at Inspired Choice </li></ul><ul><li>Recovering perfectionist, corporate...
Format of today’s workshop <ul><li>Interactive with easy, fun participation </li></ul><ul><ul><li>Raise hand and interrupt...
What will you learn? Answers! <ul><li>What is marketing? </li></ul><ul><li>The goal is   connection! </li></ul><ul><li>How...
Get Ready, Focused and Open KEY:  Create an experience for prospects and clients!
Piece #1: Marketing and You <ul><li>Who are you?  Raise hands:  </li></ul><ul><ul><li>Students? Kendall faculty? staff? Co...
Piece #2: What  is  Marketing? <ul><li>Telling people what you do, over and over </li></ul><ul><li>Teaching, informing, st...
Piece #3: Create Connection <ul><li>Build relationships with heart </li></ul><ul><li>Leverage emotional intelligence (EI) ...
Piece #4: Go Green! <ul><li>Reduce use of fuel and resources </li></ul><ul><ul><li>Fewer meetings, more local meetings wit...
Piece #5: Marketing Funnel <ul><li>Strategize marketing to build relationships; any entry point </li></ul><ul><li>Pink spo...
Virtual Solutions <ul><li>Teleclasses/conference calls </li></ul><ul><li>Webinars, web training </li></ul><ul><li>Workshee...
SAMPLE:  Virtual Training <ul><li>Handout is worked into presentation + emailed </li></ul><ul><li>Instructions on screen <...
Gail’s Virtual Stuff <ul><li>www.InspiredChoice.com </li></ul><ul><ul><li>Free eBook:  “Emotional Intelligence” </li></ul>...
Put the pieces together! <ul><li>Be of service </li></ul><ul><li>Add meaning </li></ul><ul><li>Make connections  </li></ul...
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How Market And Serve Virtually

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In this highly interactive and engaging workshop you will have the opportunity to learn from the founder of Inspired Choice, Gail Sussman Miller, simple and affordable ways to incorporate environmentally responsible marketing practices in your business.

Items on Miller’s jam-packed agenda include:
- mastering the digital space
- social networking
- building customer relationships
- streamlining processes and boosting profits

Learn cost effective tactics that will help you differentiate your brand while leaving less of a footprint on our planet’s resources!

Published in: Business, News & Politics
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  • 4 minutes
  • 4 minutes
  • 4 minutes
  • 4 minutes Breathe in and out. Notice the chair that is supporting you. Let go of there being any right answers. Feel safe to practice and ask and learn. Breathe into learning, playful part, curiosity Have a beginners mind even if you feel you know everything about marketing! EXAMPLE OF CREATING AN EXPERIENCE!
  • Interactive…. FLIP CHART 10 minutes
  • 5 minutes
  • 10 minutes – Ask questions
  • 5 minutes. Any of you doing this?
  • 10 minutes
  • Reveal each point = 20 minutes
  • 2 minutes
  • 5 minutes Offers for you! My services!
  • 2 minutes + Questions &amp; Answers
  • How Market And Serve Virtually

    1. 1. How to Market and Serve Virtually … with less footprint and more heart
    2. 2. Welcome – Meet Gail <ul><li>Chief Obstacle Buster at Inspired Choice </li></ul><ul><li>Recovering perfectionist, corporate refuge </li></ul><ul><li>Mid-life bloomer, Baby Boomer </li></ul><ul><li>Help executives, solopreneurs, teams: </li></ul><ul><ul><li>Turn obstacles into opportunities </li></ul></ul><ul><ul><li>Shift mindset, leverage strengths and successes </li></ul></ul><ul><ul><li>Get clear on what want, make choices, act </li></ul></ul><ul><ul><li>Increase collaboration, reduce conflict, get more done with less by boosting emotional intelligence </li></ul></ul><ul><li>Kendall School of Business Advisory Board </li></ul>
    3. 3. Format of today’s workshop <ul><li>Interactive with easy, fun participation </li></ul><ul><ul><li>Raise hand and interrupt </li></ul></ul><ul><ul><li>Leverage what you know and already do well </li></ul></ul><ul><ul><li>New puzzle pieces: New ways to think, feel, do </li></ul></ul><ul><li>My presentation was greened, by the way </li></ul><ul><ul><li>Recycled webinar, photo personalizes connection </li></ul></ul><ul><ul><li>Reduced handouts working them into slides </li></ul></ul><ul><ul><li>Giveaways went from note pads to hugs + online! </li></ul></ul><ul><li>Qs later? Email gail@inspiredchoice.com </li></ul>
    4. 4. What will you learn? Answers! <ul><li>What is marketing? </li></ul><ul><li>The goal is connection! </li></ul><ul><li>How are you marketing now? </li></ul><ul><li>How can we make marketing green? </li></ul><ul><li>What can be done virtually? </li></ul><ul><li>How to market and serve with less footprint and more heart? </li></ul><ul><li>What is a marketing funnel? </li></ul><ul><li>The result is differentiation! </li></ul>
    5. 5. Get Ready, Focused and Open KEY: Create an experience for prospects and clients!
    6. 6. Piece #1: Marketing and You <ul><li>Who are you? Raise hands: </li></ul><ul><ul><li>Students? Kendall faculty? staff? Community? </li></ul></ul><ul><ul><li>Business owners? Employees? Others? </li></ul></ul><ul><li>What is your purpose for marketing? </li></ul><ul><ul><li>Own business, non-profit, team, project? </li></ul></ul><ul><ul><li>Job search, career advancement, internship? </li></ul></ul><ul><ul><li>A club, social group, charity, Girl Scout Cookies? </li></ul></ul><ul><li>What do you market? </li></ul><ul><li>How do you market today? Methods used? </li></ul>
    7. 7. Piece #2: What is Marketing? <ul><li>Telling people what you do, over and over </li></ul><ul><li>Teaching, informing, stimulating curiosity, experience, and action </li></ul><ul><li>Building and sustaining relationships is key </li></ul><ul><ul><li>Marketing is being of service before the sale </li></ul></ul><ul><ul><li>Evolves and flows right into customer service </li></ul></ul><ul><li>Know your WHO and WHAT </li></ul><ul><ul><li>Who you serve; specific recognizable audience (s) </li></ul></ul><ul><ul><li>What you do for them, problems you solve </li></ul></ul><ul><ul><li>What are their habits, complaints, pain? </li></ul></ul>
    8. 8. Piece #3: Create Connection <ul><li>Build relationships with heart </li></ul><ul><li>Leverage emotional intelligence (EI) </li></ul><ul><ul><li>Understanding and managing emotions </li></ul></ul><ul><ul><li>Generate warmth and burns calories! </li></ul></ul><ul><ul><li>Be socially, professionally conscious </li></ul></ul><ul><ul><li>Be response-able; respond vs. react </li></ul></ul><ul><ul><li>Pay attention to feelings, instincts, signals </li></ul></ul><ul><ul><li>Get curious. Ask. Listen. Act with integrity. </li></ul></ul><ul><ul><li>(eBook: 10 Secrets to Boost EI*) </li></ul></ul><ul><li>Engage your market in conversations </li></ul><ul><li>How can you deliver heart virtually? </li></ul><ul><li>* www.inspiredchoice/emotional-intelligence </li></ul>
    9. 9. Piece #4: Go Green! <ul><li>Reduce use of fuel and resources </li></ul><ul><ul><li>Fewer meetings, more local meetings with facilitators, more conference calls </li></ul></ul><ul><ul><li>Reduce travel; telecommute </li></ul></ul><ul><ul><li>Reduce use of paper, giveaways, mail </li></ul></ul><ul><li>Recycle </li></ul><ul><ul><li>Use recycled paper, mailers </li></ul></ul><ul><ul><li>Creative reuse of existing material </li></ul></ul><ul><li>Go virtual </li></ul><ul><ul><li>What do you do well in person that can be duplicated virtually? </li></ul></ul><ul><ul><li>What forms of marketing can reduce travel and use of materials? </li></ul></ul>
    10. 10. Piece #5: Marketing Funnel <ul><li>Strategize marketing to build relationships; any entry point </li></ul><ul><li>Pink spoon taste (ice cream) </li></ul><ul><ul><li>Free taste of your solutions </li></ul></ul><ul><ul><li>Speaking, articles, reports </li></ul></ul><ul><li>What do you do well 1:1 that can get delivered 1:man? </li></ul><ul><li>Virtual offers; free and fee </li></ul><ul><li>Repurposing: Lower cost of development, increase earnings (Gail’s eBook) </li></ul>Source: Multiple Streams of Coaching Income by Andrea Lee, www.AndreaJLee.com
    11. 11. Virtual Solutions <ul><li>Teleclasses/conference calls </li></ul><ul><li>Webinars, web training </li></ul><ul><li>Worksheets/books + audio </li></ul><ul><li>eCourses, eBooks </li></ul><ul><li>1:1 phone consultations, workshops, training </li></ul><ul><li>Audio CDs, MP3, video (YT) </li></ul><ul><li>Radio interviews, recordings </li></ul><ul><li>Public and private speaking </li></ul><ul><li>Networking online/offline </li></ul><ul><li>Non-competing alliances </li></ul><ul><li>Articles, press releases, tips </li></ul><ul><li>Newsletters, news blasts </li></ul><ul><li>Interactive blogs, websites </li></ul><ul><li>Automate with virtual assistants, autoresponders, help desks </li></ul><ul><li>Group sites (CollectiveX) </li></ul><ul><li>Host mastermind, focus, R&D groups </li></ul><ul><li>Social media: LinkedIn, Twitter, FaceBook, Biznik </li></ul><ul><li>Virtual lunches, surprise gifts </li></ul><ul><li>Gifts online, 3 rd world, fair trade, causes </li></ul><ul><li>Follow-up! Phone, Skype </li></ul><ul><li>Cell phone text, PDAs </li></ul>
    12. 12. SAMPLE: Virtual Training <ul><li>Handout is worked into presentation + emailed </li></ul><ul><li>Instructions on screen </li></ul><ul><li>Webinar features like online poll or chat window are encouraged </li></ul><ul><ul><li>Use the form to the left </li></ul></ul><ul><ul><li>Rank yourself 1-10 </li></ul></ul><ul><ul><ul><li>Enter on Box #1 </li></ul></ul></ul><ul><ul><ul><li>Take the POLL </li></ul></ul></ul><ul><ul><li>CHAT: What is one reason you want to network? </li></ul></ul>1. What is networking? Why do it? How much do you love networking on a 1-10 scale? (10 = you love it) _____ What is networking? How do you define/describe it? Why network? What results do you want? Short-term goals for networking * * * * Long-term goals for networking * * * *
    13. 13. Gail’s Virtual Stuff <ul><li>www.InspiredChoice.com </li></ul><ul><ul><li>Free eBook: “Emotional Intelligence” </li></ul></ul><ul><ul><li>Interviews: “Gail in the Media” </li></ul></ul><ul><ul><li>Check out “Teleclasses” </li></ul></ul><ul><ul><li>Review “Articles” </li></ul></ul><ul><li>www.HowtoLoveNetworking.com </li></ul><ul><ul><li>Get free Elevator Speech Worksheet </li></ul></ul><ul><ul><li>How to Love Networking CD </li></ul></ul><ul><ul><li>Recorded expert interview in “Teleclasses” </li></ul></ul><ul><li>www.HowtoLoveSpeaking.com </li></ul><ul><ul><li>Free 1-hour teleclass recording </li></ul></ul><ul><li>Gail’s Services: </li></ul><ul><li>Training/Speaking </li></ul><ul><li>Individuals </li></ul><ul><ul><li>Groups </li></ul></ul><ul><ul><li>Virtual/Local </li></ul></ul><ul><li>Topics: </li></ul><ul><li>Emotional Intelligence </li></ul><ul><li>Marketing </li></ul><ul><li>Networking </li></ul><ul><li>Public Speaking </li></ul><ul><li>www.InspiredChoice.com </li></ul><ul><ul><li>Free eBook: “Emotional Intelligence” </li></ul></ul><ul><ul><li>Interviews: “Gail in the Media” </li></ul></ul><ul><ul><li>Check out “Teleclasses” </li></ul></ul><ul><ul><li>Review “Articles” </li></ul></ul><ul><li>www.HowtoLoveNetworking.com </li></ul><ul><ul><li>Get free Elevator Speech Worksheet </li></ul></ul><ul><ul><li>How to Love Networking CD </li></ul></ul><ul><ul><li>Recorded expert interview in “Teleclasses” </li></ul></ul><ul><li>www.HowtoLoveSpeaking.com </li></ul><ul><ul><li>Free 1-hour teleclass recording </li></ul></ul>
    14. 14. Put the pieces together! <ul><li>Be of service </li></ul><ul><li>Add meaning </li></ul><ul><li>Make connections </li></ul><ul><li>Go green 1 step at a time </li></ul><ul><li>Build relationships with heart </li></ul><ul><li>Leverage emotional intelligence </li></ul><ul><li>Make a difference and you will differentiate YOU! </li></ul>Gail Sussman Miller 773.477.4012 [email_address] www.inspiredchoice.com
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