What makes Snapchat so
successful?
It is the
19th most
popular
free app of
all time
Over 50 million
Snapchats are
sent daily
There are over 26 million
American Snapchat users
77% of college
students use
Snapchat daily
Facebook
reportedly
offered to
buy Snapchat
for $3 Billion
in late 2013
TechCrunch blog
named Snapchat
the “Fastest Rising
Startup” of 2012
So….what are the
characteristics that make
Snapchat so authentic?
#1:Snapchat is
personal.
It’s more intimate
than a text.
“Opening a Snapchat feels like
unwrapping a present. You never
know what you’re going to get.”
The drawing tools &
captions help to personalize
your picture.
#2:Snapchat is
exclusive.
You send
Snapchats to
your phone
contacts.
People stop what
they’re doing to
look at a Snapchat.
People sometimes wait
to open a Snapchat until
they are alone so they
can appreciate the
picture more fully.
#3:Snapchats
are temporary.
Snapchat is known as an
ephemeral social media.
Because the images
disappear, they make
you pay closer attention.
“Snapchat isn’t about capturing the
traditional Kodak moment. It’s about
communicating with the full range of human
emotio...
Sources
• Boyd, D. (2014, March 21). Why Snapchat is Valuable: It’s All About Attention. In
Linkedin. http://www.linkedin....
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What Makes Snapchat so Successful?

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What Makes Snapchat so Successful?

  1. 1. What makes Snapchat so successful?
  2. 2. It is the 19th most popular free app of all time
  3. 3. Over 50 million Snapchats are sent daily
  4. 4. There are over 26 million American Snapchat users
  5. 5. 77% of college students use Snapchat daily
  6. 6. Facebook reportedly offered to buy Snapchat for $3 Billion in late 2013
  7. 7. TechCrunch blog named Snapchat the “Fastest Rising Startup” of 2012
  8. 8. So….what are the characteristics that make Snapchat so authentic?
  9. 9. #1:Snapchat is personal.
  10. 10. It’s more intimate than a text.
  11. 11. “Opening a Snapchat feels like unwrapping a present. You never know what you’re going to get.”
  12. 12. The drawing tools & captions help to personalize your picture.
  13. 13. #2:Snapchat is exclusive.
  14. 14. You send Snapchats to your phone contacts.
  15. 15. People stop what they’re doing to look at a Snapchat.
  16. 16. People sometimes wait to open a Snapchat until they are alone so they can appreciate the picture more fully.
  17. 17. #3:Snapchats are temporary.
  18. 18. Snapchat is known as an ephemeral social media.
  19. 19. Because the images disappear, they make you pay closer attention.
  20. 20. “Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion—not just what appears to be pretty or perfect.” –Evan Spiegel, Snapchat CEO
  21. 21. Sources • Boyd, D. (2014, March 21). Why Snapchat is Valuable: It’s All About Attention. In Linkedin. http://www.linkedin.com/today/post/article/20140321152822-79695780-why- snapchat-is-valuable-it-s-all-about-attention • Colao, J. (2014, January 6) The Inside Story of Snapchat: The World’s Hottest App Or A $3 Billion Disappearing Act? In Forbes. http://www.forbes.com/sites/jjcolao/2014/01/06/the-inside-story-of-snapchat-the-worlds- hottest-app-or-a-3-billion-disappearing-act/ • Edwards, J. (2014, May 14). This Char of Historic App Downloads Shows Just How Huge Snapchat Is Becoming. In Business Insider. http://www.businessinsider.com/snapchat-app-downloads-statistics-and-data-2014-5 • Gillette, F. (2013, February 7). Snapchat and the Erasable You. In Bloomberg Businessweek. http://www.businessweek.com/articles/2013-02-07/snapchat-and-the- erasable-future-of-social-media#p1 • Smith, C. (2014, February 2). 17 Amazing Snapchat Statistics (April 2014). In Expanded Ramblings. http://expandedramblings.com/index.php/snapchat-statistics/#.U349FfldXEJ • All images found from Flickr under the Creative Commons License.
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