Best practices for association social media
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Best practices for association social media

on

  • 3,473 views

10 best practices for associations using social media

10 best practices for associations using social media

Statistics

Views

Total Views
3,473
Views on SlideShare
790
Embed Views
2,683

Actions

Likes
2
Downloads
13
Comments
0

20 Embeds 2,683

http://www.socialfish.org 1668
http://maggiemcgary.com 919
http://fb4tma.blogspot.com 34
http://cloud.feedly.com 30
https://maggie-mcgary.squarespace.com 7
http://newsblur.com 5
http://feeds.feedburner.com 4
http://fb4tma.blogspot.ru 4
http://fb4tma.blogspot.kr 1
http://fb4tma.blogspot.co.il 1
http://fb4tma.blogspot.ca 1
http://fb4tma.blogspot.nl 1
http://fb4tma.blogspot.in 1
http://www.twylah.com 1
http://fb4tma.blogspot.com.es 1
https://www.rebelmouse.com 1
http://prlog.ru 1
http://www.feedspot.com 1
http://digg.com 1
https://www.linkedin.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Best practices for association social media Presentation Transcript

  • 1. 10 Best Practices for Association Social Media Maggie McGary @maggielmcg
  • 2. Best Practice #1 Meet Your Members Where They Are • Survey—but with a caveat • Discovery & audits • Reports
  • 3. Best Practice #2 Not Just Younger Generation—But a Must-Have for Younger Generation • 67% of all Internet users use social networking sites • 83% of users 18-29 • 77% of users 30-49 • 52% of users 50-64 (source: Pew Research Project, The Demographics of Social Media Users 2012)
  • 4. Best Practice #3 If Your Member Aren’t There, Don’t Give Up—Educate • Be a resource for members on how to use social media in the context of their profession • Provide training and resources • Promote org’s social media sites everywhere
  • 5. Best Practice #4 Don’t Be Anti-Social • Not just a marketing channel • 80/20 content mix • Content curation
  • 6. Best Practice #5 Be Data Driven • Analytics • Tie to business goals • Evaluate and adjust
  • 7. Best Practice #6 Don’t Silo Social Media • Focus on user experience, not internal silos • Integrate social media into larger strategies— marketing, communication, membership
  • 8. Best Practice #7 Encourage Members to Share Your Content • Sharing widgets on website, online publications and email • Cross promote content across print & online channels • Promote conference hashtags on EVERY communication
  • 9. Best Practice #8 Don’t Worry About Being Everywhere • Evaluate which channels make sense for your membership • Be good at few instead of ineffective at many • Be realistic about resources
  • 10. Best Practice #9 Keep Your Eye on the Ball • Public social media sites change constantly • Keep an eye on emerging channels • Times change; make sure your strategy and tactics don’t stay static
  • 11. Best Practice #10 Social Media Won’t Do Itself • No resources=no results • Would you have an intern as the public face of your organization? • What to look for in a social media manager candidate
  • 12. Bonus: Don’t Worry So Much! • Don’t be afraid to experiment • Don’t worry so much about control • Know where to turn for advice
  • 13. Thank You!