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Listing presentation

  1. 1. John L. Scott Market Center <ul><li>Tanya Peterson </li></ul><ul><li>Honest </li></ul><ul><li>Energetic </li></ul><ul><li>Reliable </li></ul><ul><li>Long Term Residents </li></ul><ul><li>Your Partner in Technology </li></ul> Email:
  2. 2. About Tanya <ul><li>I am from Kingsford, Michigan, which is part of the Upper Peninsula. I moved to Oregon with my husband in 1994. We have 2 beautiful little girls, Taylor and Hailey, 2 dogs and 3 cats. </li></ul><ul><li>We are a very active family. Both girls are in sports from Basketball, Soccer and Softball. We also love to go camping, 4-wheelering and jet skiing. I am very involved in their schooling. </li></ul><ul><li>I have always been very interested in becoming a realtor. There is such joy and excitement about helping someone find their dream home and the look on their face when they see it and when they get it. I cannot think of any career that would be that rewarding to help people with the biggest decision in their lifetime. </li></ul>Email at [email_address] or call at 503-260-2164
  3. 3. My Mission Statement Keeping the client’s goals, needs and wants in mind at all times. By providing professional and ethical real estate services in a relaxed friendly atmosphere.
  4. 4. Let Me Tell You How I Work… <ul><li>We Will Focus This Presentation on Three Areas… </li></ul><ul><li>Marketing Strategies to Secure a Buyer </li></ul><ul><li>The Valuation Of Your Home </li></ul><ul><li>What Happens After An Offer is Accepted? </li></ul>
  5. 5. Our To Do List <ul><ul><ul><ul><ul><li>The listing paperwork is filled out and signed by all parties </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Lock box is placed on the property </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>The home is entered into RMLS within 24 hours of paperwork </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Pictures and measurements are taken if and when the home </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>is ready </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>The sign is ordered </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>The fliers are created thru and placed in box with </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>some in the home to fill </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Home Book is ordered and assembled </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Advertised on real estate websites such as thru </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>The home is placed on Brokers Tour ( up coming Tuesday) </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Open Houses if requested by seller are done by agents in the </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>office that specialize in open houses </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Once home is shown I will call or email the agents on feed back </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li> from your home. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>I will be in contact with you each week and by your choice </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li> of a phone, email or personal visit, </li></ul></ul></ul></ul></ul>
  6. 6. John L. Scott belongs to the Largest Real Estate Referral Network in the Nation! <ul><li>John L. Scott is a founding member of RELO®, the nation’s largest real estate referral </li></ul><ul><li>network, which allows us to attract buyers from across the United States—and around the </li></ul><ul><li>world. When you list with John L. Scott Real Estate, your home will be marketed to over </li></ul><ul><li>700 RELO®-member real estate companies and 90,000 agents across the nation, providing unparalleled marketing exposure. </li></ul><ul><li>Your Home Will Receive National </li></ul><ul><li>Marketing Exposure </li></ul>
  7. 7. There’s Strength in Numbers <ul><li>John L. Scott Real Estate currently has over 140 offices and 4,000 Sales Associates/Brokers located throughout the states of Washington, Oregon, and Idaho. </li></ul><ul><li>• In 2007, John L. Scott Real Estate closed over 41,000 real estate transaction sides, grossing over $15 billion in volume sales. </li></ul><ul><li>• John L. Scott is ranked the 7th most productive real estate brokerage in the United States by Real Trends and National Real Estate magazines. </li></ul><ul><li>John L. Scott is nationally recognized as a technology innovator: </li></ul><ul><li>• John L. Scott has been awarded the Inman Innovator Award as the “Most Innovative Real Estate Company in the Nation” and we continuously apply leading technology to support our clients. </li></ul><ul><li>• The John L. Scott website ( receives over 1 million website visits a month, producing over 9 million monthly property views. This makes us the second most visited regional real estate company website in the nation. </li></ul><ul><li>John L. Scott is a leader in the real estate industry: </li></ul><ul><li>• John L. Scott is recognized as a leading industry visionary. This is reflected by the accolades that have been presented to our company Chairman & CEO, J. Lennox Scott. His recognitions include: </li></ul><ul><li>Recognized, twice, by REALTOR Magazine as one of the “25 Most Influential Individuals in Real Estate” in the nation. Named by Inman News as one of the “100 most influential leaders of the real estate industry for 2006.” </li></ul><ul><li>Inducted into the Council of Real Estate Brokers Managers Hall of Leaders in 2005. </li></ul><ul><li>Recognized by Unique Homes Magazine as one of the 25 most influential leaders in luxury real estate in 2006. </li></ul><ul><li>• John L. Scott is an active member of leading industry groups including, the Leading Real Estate Companies of the World, the Realty Alliance, Luxury Portfolio, National Association of REALTORS®, and more. Many of our people serve in leadership positions with local, state and national REALTOR® Associations. </li></ul>
  8. 8. Marketing Plan Is to get your home sold as quickly & efficiently as possible by utilizing the following. Points of Advertising are: RMLS John L. Sign in the Yard Brokers Tour Market Place on Facebook Twitter
  9. 9. There is a Lot Involved With Selling a Home and the Last Thing You Need to Worry About is Unplanned repairs. John L. Scott Offers You a free Home Warranty Plan while listed. We Understand This Home Warranty Saves You Time, Money and Keeps Your Stress Level to a Minimum. You can also purchase an additional year coverage for the buyers which helps promote your property.
  10. 10. Where Buyers Found their Home. Dialogue: “As we have been discussing, my strategy for getting your home sold is going to be a combination of many things. However, the real power in marketing your home today will come from working my network and sphere of influence as well as utilizing the strength of The combination of the two, as you can see, is (pause) unbeatable.” “ According to a 2008 survey from the Nat’l Assoc of REALTORS®, 73% of all buyers found the home they purchased through their agent/the Internet. Add the yard sign to the equation and we are up to 88%.” “ The way consumers get their information has changed. At one time, newspaper ads were the only route I had as a professional real estate agent to market your home. In today’s world, the newspaper has very little impact, if any at all.” Dialogue: “If we decide to work together to get your home sold, it will immediately be placed on our site, It is #1 in the Pacific Northwest for web traffic. We get close to 350,000 unique visitors per month. If you’ve done any searching yourself, on the web, you know that our site is really the best out there, and the traffic reports prove it. In this market, it is critical you get maximum exposure for your home. Candidly, this is the website that will offer that to you.” offers: Guided Tour – (Agent - show a guided tour on one of your current listings or one from your office.) Home Delivery –“We have thousands of potential buyers set up on our Property Tracker program. The way it works is that I, as a JLS Specialist, set my network of buyers up so that they will receive, via email (as in home delivery), all new listings that match the criteria they are looking for in a new home. It really is an incredibly helpful tool to use as I list your home. It generates momentum around the new listing; that initial listing period is one that we need to capture and fully utilize. This is just one of the ways we do that. Mr. & Mrs. Seller, do you find this valuable? Are you ready to get your home on the market?” Mobile access – “JLS is the only company that provides buyers with instant access to your home information through their mobile phone! It’s so simple. Try it yourself next time you see a JLS sign. (Agent – explain how it works by utilizing the 5 digit code; even better, demonstrate it on your phone. Be prepared with a 5 digit code so you can show them how it works.) Dialogue: “Research validates that the way we get Your home sold has changed from years past. You really Do need to work with an agent who is market savvy, in This market. Not the one a few years ago, but the one today. I will do everything I can to get your home sold. Shall we get started?”
  11. 12. Valuation <ul><li>To Determine the Value of Your Home We Use Three Categories of Homes to Arrive at a Price Range That Will Get Your Home Sold and there are 5 reasons a property sells. </li></ul><ul><li>Properties That are Active </li></ul><ul><li>Properties That went Pending </li></ul><ul><li>Properties That have Sold </li></ul>The Five Reasons A Property Sells are: Price Location Condition Marketing Motivation
  12. 13. Value & Pricing <ul><li>Your Home is ONLY Worth Exactly What a Buyer is Willing to Pay For it </li></ul><ul><li>When setting a Price, it is very important to use current Market Data </li></ul><ul><li>We cannot control the Market conditions but we can control our Pricing </li></ul><ul><li>This is the Reason it is Imperative to Price Your Home Properly </li></ul><ul><li>If Your Home is Considered to Be the Best VALUE in its Price Range it Will Sell, If Another Home is Considered to Be a Better Value it Will Sell. </li></ul><ul><li>Price it too high, you will ultimately have to drop your price and lose that important time. </li></ul><ul><li>It also implies that you are not motivated to sell </li></ul>
  13. 14. Your Role We’ve Talked About the Most Important Aspect of Selling Your Home… Pricing, However There are Two Other Aspects Which You Control That are Also Very Important. <ul><li>Access to the Property </li></ul><ul><li>& the Condition of the Property </li></ul>
  14. 15. Access to the Property <ul><li>I Can Make Sure Only Qualified Motivated Buyers are Looking at Your Home, as Not to Disturb You Unnecessarily. </li></ul><ul><li>Your Home Needs to Be Accessible and in Top Showing Condition Every Time a Motivated Buyer Wishes to Inspect it. </li></ul><ul><li>Placing a Lock Box on your Door Allows Agents to Gain Access When You are Not Home…However…An Agent Should Always Call 1 st . </li></ul><ul><li>You Should Try to Leave Home When a Buyer Has an Appointment so that they Will Feel More Relaxed and Better Able to Envision Their Things in the Home. </li></ul>
  15. 16. Condition of the Property <ul><li>It is Important to Remember That the Way You Live in a Home and the Way You Sell a Home are Two Very Different Things. </li></ul><ul><li>Every time You Leave Home, Leave it in TOP Showing Condition </li></ul><ul><li>Make Sure Beds are Made, Dirty Dishes are Put Away, laundry picked up, Open All Curtains and Blinds and Keep the Lawn Groomed..etc. </li></ul>
  16. 17. Ways To Get Your Home Ready <ul><li>Wash all windows inside and out _____ </li></ul><ul><li>Dust and polish all wood surfaces _____ </li></ul><ul><li>Clean debris off roof _____ </li></ul><ul><li>Clean gutters, check for leaks _____ </li></ul><ul><li>Remove bee and bird nests from overhang _____ </li></ul><ul><li>Check all windows for seal break and cracks _____ </li></ul><ul><li>Trim all vegetations away from house _____ </li></ul><ul><li>Clear vent areas around foundation _____ </li></ul><ul><li>Spread fresh bark dust _____ </li></ul><ul><li>Plant new flowers _____ </li></ul><ul><li>Mow and edge lawn _____ </li></ul><ul><li>Paint all worn/faded areas on exterior _____ </li></ul><ul><li>Verify dryer vent connection to exterior _____ </li></ul><ul><li>Clean and Organize garage _____ </li></ul><ul><li>Clean/declutter & organize home _____ </li></ul><ul><li>Paint all interior walls that need it _____ </li></ul><ul><li>Remove all person family photos _____ </li></ul><ul><li>Replace burnt out light bulbs _____ </li></ul><ul><li>Clean furnace & replace filters _____ </li></ul><ul><li>Vacuum cold air returns & vents _____ </li></ul><ul><li>Power wash patios, walkways & driveways _____ </li></ul>
  17. 18. After An Offer is Accepted…. Many People Have the Misconception That Once an Offer is Accepted that the Agent’s job is done. In fact most of the work takes place after the Offer is Accepted. We work diligently to do all the behind the scenes negotiating, scheduling and necessary paperwork to ensure a smooth and prompt closing.
  18. 19. My Promise to You…. A Real Estate Transaction Can Be a Great Experience as Long as There is Good Communication. My Commitment to You is to be in Contact With You At Least Once a Week Even if There is No News to Report. I Will Contact You By the Media of Your Choice. I Work Great By Phone, Fax, Email, or if You Like a Face to Face Visit.
  19. 20. Sit Back and Relax, Let Me do the Work!!