Teaching sub product definition and recommendation output

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Teaching sub product definition and recommendation output

  1. 1. Teaching GlobalInternship Program
  2. 2. Why we talk aboutteaching GIP?
  3. 3. Teaching & Language Education Teaching & Language Education Others 17% 83%1. It is one of the most important subproducts for AIESEC GIP Program and ithas huge potential in a lot of markets. GIP Strategic Meeting | Nov 30-Dec 2 in Poland
  4. 4. Teaching Demand in 2011The demand from emerging market is obvious250.200150100 50 0
  5. 5. For Students who don’t have education related career plan:• Gain professional development through teaching(not necessarily as preparation for education career)• Cross-cultural experience• Glimpse of education system in another country 2. It provides unique and valuable experience for EP. GIP Strategic Meeting | Nov 30-Dec 2 in Poland
  6. 6. For Students who plan education related career:• Gain professional development through teaching (Practical preparation for future career)• Cross-cultural experience• Network• Understanding of education system in another country2. It provides unique and valuableexperience for EP. GIP Strategic Meeting | Nov 30-Dec 2 in Poland
  7. 7. Education3. As a sub-product, it can go beyond and bea solution for the world biggest challenge. GIP Strategic Meeting | Nov 30-Dec 2 in Poland
  8. 8. Contribution as a youth organization:Value based leaders in education field3. As a sub-product, it can go beyond andbe a solution for the world biggestchallenge. GIP Strategic Meeting | Nov 30-Dec 2 in Poland
  9. 9. How to developTeaching GIP subproduct?
  10. 10. Essence: Product DefinitionProgress: Product Growth Strategy
  11. 11. What is TeachingGlobal InternshipProgram?
  12. 12. Product DefinitionTeaching Global Internship Programprovides cross-cultural professionaldevelopment experience in teaching filed.
  13. 13. Product DefinitionTeaching Global Internship ProgramWe provide teaching global internship in a hostorganisation, through which a young personcontributes to the goals of theorganisation, completes a job descriptionrequiring related expertise or skills, and receivessupervision and evaluation on his or herprofessional development.
  14. 14. Teaching GIP IndicatorsIndicators:1) Clear JD related to teaching. JD will mentioned the target group of students the intern will be working with, preparation needed, the general flow of the internship2) Salary. Intern has to be paid for work.3) At least 35 working hours perweek, including course preparation in the office.
  15. 15. Teaching GIP IndicatorsIndicators:4) External supervision and evaluation by theTN taker5) Selection process must be conducted by TNtaker to qualify the intern.6) AIESEC should not be the TN-taker
  16. 16. Teaching GIP IndicatorsDetailed working field and backgrounds:• Advanced Teaching• Child (Youth) Education• Foreign Languages Education• Introductory Teaching• Linguistics• Subjects Education
  17. 17. Recommended JD example:If TN taker is a language school.1. Conduct English lessons for different language levelgroups (Elementary, Pre-Intermediate, Intermediate, Upper-Intermediate).2. Work with students from 7 to 40 years old.3. Develop and prepare in advancelearning/educational plan as well as materials beingused in the course. Feedback will be given frommanager before the Interns arrival
  18. 18. Recommended JD example:If TN taker is a language school.4. Prepare training for teachers of the language centeron methods of language education being used inhisher country.5. Candidates will be interviewed by the teacher andmanager of the Language center. If selected the Internshould prepare his education material for their teachinggroups and get the feedback for this before his arrival.Upon arrival the Intern can expect to start deliveringclasses. Feedback should be given at least on a weeklybasis.
  19. 19. Recommended JD example:If TN taker is an export company1. Conduct Business English lessons for differentlanguage level groups (Elementary, Pre-Intermediate, Intermdiate, Upper-Intermediate).2. Deliver classes at companies foremployees (Business English, General Course) usingmostly interactive methods3. Develop and prepare advance learning andeducational plans as well as materials to be used inthe course. Feedback will be given from the managerbefore the Interns arrival
  20. 20. Recommended JD example:If TN taker is an export company4. Prepare and deliver extra-courses such as: businessethics in the Interns country. The topics of these courseswill be discussed and decided upon arrival.5. Candidates will be interviewed by company. Uponarrival the Intern can expect to start delivering classes.Feedback should be given at least on a weekly basis.
  21. 21. How can we triggerTeaching subproduct growth?
  22. 22. Product Growth BottlenecksWhat stops us from growing? Doubts of Market Operation the Challenge Challenge Network
  23. 23. Product Growth BottlenecksWhat stops us from growing? • Doubts of the grey area Doubts of between GIP and GCDP in the Network Teaching Internship • Doubts of market value Lack of efforts on this program
  24. 24. Product Growth BottlenecksWhat can we do to solve the challenge? Grey area: • Bring clarity to the network of Doubts of product definition the Network Doubts of market value • Value definition and promotion • Showcase EP stories
  25. 25. Product Growth BottlenecksWhat stops us from growing? • TN prefers long term while EP prefers short term Market • “speaker” or “teacher” Challenge • Positioning in student market with GCDP and other GIP • Fierce competition in EP market Misalignment of duration in S&D +Challenges in EP Raise
  26. 26. Product Growth BottlenecksWhat can we do to solve the challenge? Duration alignment • For teaching sub product: Market a. Short term is <=3 months b. Long term is >3 months Challenge • Clear expectation: very few native speaker country can supply long term EP; there are a few countries can supply long term teaching EP
  27. 27. Main teaching EP Providers8070605040302010 0
  28. 28. Native vs. Non-native4035 Non-native Speakers Native Speakers302520151050 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
  29. 29. Product Growth BottlenecksWhat can we do to solve the challenge? Duration alignment Efforts to bridge the gap Market • Educate TN market to raise short term TN(recommended) Challenge -Pricing model for different duration -Propose and package JD for short term • Package EP product to raise long term EP
  30. 30. Product Growth BottlenecksWhat can we do to solve the challenge? Speaker or Teacher Set expectation with TN taker Market • Speaker might not have teaching Challenge experience but can learn from training • Teacher might not be native speaker
  31. 31. Product Growth BottlenecksWhat can we do to solve the challenge? Position among other products • Decouple “Teaching” GIP package with Market other GIP product Challenge• Difference with GCDP: professional element, payment(market perspective) • Different with other GIP: education industry, lower entry barrier and shorter duration, impact through education, etc
  32. 32. Product Growth BottlenecksWhat can we do to solve the challenge? Fierce competition in education field Market • Find the position: entry experience Challenge with lower entry barrier; cross- cultural; AIESEC network and AIESEC experience, etc
  33. 33. Product Growth BottlenecksWhat stops us from growing? • Lack of HR in key EP countries(1 VP OGX manage Operation GCDP and GIP program) Challenge • Misalignment of timeline • Match management challenge Challenges to drive growth expected
  34. 34. Product Growth BottlenecksWhat can we do to solve the challenge? Lack of HR Consider Teaching sub product Operation manager or NST; find a Challenge responsible person Misalignment of Timeline: Improve supplier management; initiate new recruitment peak(US case)
  35. 35. Product Growth BottlenecksWhat can we do to solve the challenge? Match Management Challenge • Innovative to improve the Operation efficiency of selection Challenge process(UK-MoC case) • Proper partnership model and filter choices for EP
  36. 36. Teaching GlobalInternship Program
  37. 37. Re-Startfrom Now

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