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Manage Sub Product in GIP Operation-AIESEC
 

Manage Sub Product in GIP Operation-AIESEC

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How to embed sub product in GIP operation? Here is the experience summarized from the experience of the network

How to embed sub product in GIP operation? Here is the experience summarized from the experience of the network

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  • Print card GIP sub products
  • Shud we explain the focus of product choice?
  • Shud we explain the focus of product choice?
  • Shud we explain the focus of product choice?
  • Shud we explain the focus of product choice?
  • Shud we explain the focus of product choice?
  • Shud we explain the focus of product choice?
  • Shud we explain the focus of product choice?
  • Quick. We’ve known these element of TM process. And they can still be used. All we need to do is to align them with the programme mgmt.

Manage Sub Product in GIP Operation-AIESEC Manage Sub Product in GIP Operation-AIESEC Presentation Transcript

  • How it started
  • 45%MatchRate
  • TN & EP is notaligned
  • What is the linefor GIP?
  • MarketingMarketing AccountinAccountinggBABA FinanceFinanceLawLaw HRHR EconomicEconomicssITITEngineeriEngineeringngNature &Nature &LifeLifeScienceScienceOtherOtherTechnicalTechnicalSubjectsSubjectsTeachingTeachingArts &Arts &ArchitectuArchitecturereCultureCultureEducationEducationSocialSocialScienceScienceCommunicCommunication &ation &JournalismJournalism
  • TheSolution
  • Solution 1: S&DalignmentCreate specific andcommon language to alignsupply and demandglobally
  • Solution 2:MarketpenetrationSub-product marketpenetration by correlatingAIESEC’s brand as a supplierof talent within the specificindustry (applies to OGX aswell as sub product brand)
  • Allow better and morespecific cross-culturalprofessional GIP experiencefor youth leadershipdevelopmentSolution 3:Specific leadershipdevelopment
  • GIP SubProducts
  • 16 GIP16 GIPSub-ProductsSub-ProductsTechnicalTechnical::----------------------------------------Information TechnologyInformation TechnologyNature & Life ScienceNature & Life ScienceEngineeringEngineeringOther Technical SubjectsOther Technical SubjectsSocial Science and Culture:Social Science and Culture:----------------------------------------Teaching & Language EducationTeaching & Language EducationArts & ArchitectureArts & ArchitectureCultural EducationCultural EducationSocial SciencesSocial SciencesCommunication & JournalismCommunication & JournalismManagementManagement--------------------------------MarketingMarketingAccountingAccountingBusinessBusinessAdministrationAdministrationFinanceFinanceLawLawHuman ResourcesHuman ResourcesEconomicsEconomics
  • TechnicalTechnicalInternshipsInternships
  • Technical |Technical |InformationInformationTechnologyTechnology    Artificial IntelligenceArtificial Intelligence    Database ManagementDatabase Management    Mobile ApplicationsMobile Applications    Mobile TechnologyMobile Technology    Network Management & Data TransmissionNetwork Management & Data Transmission    Software Development and ProgrammingSoftware Development and Programming    Systems Analysis and DesignSystems Analysis and Design    Web Development and ManagementWeb Development and Management
  • Technical |Technical |Nature and LifeNature and LifeScienceScience    AgricultureAgriculture    Applied PhysicsApplied Physics    BiochemistryBiochemistry    BiologyBiology    BiophysicsBiophysics    EcologyEcology    Environmental ProtectionEnvironmental Protection    Food EngineeringFood Engineering    General & Inorganic ChemistryGeneral & Inorganic Chemistry    Genetic EngineeringGenetic Engineering    HorticultureHorticulture    Land & Water ManagementLand & Water Management    Medicine & HealthcareMedicine & Healthcare    MicrobiologyMicrobiology    Molecular BiologyMolecular Biology    Organic ChemistryOrganic Chemistry    Physical ChemistryPhysical Chemistry    Process Engineering / BioprocessProcess Engineering / Bioprocess
  • Technical |Technical |EngineeringEngineering    Aerospace EngineeringAerospace Engineering    Automotive EngineeringAutomotive Engineering    Chemical EngineeringChemical Engineering    Civil EngineeringCivil Engineering    Electrical EngineeringElectrical Engineering    Electronics EngineeringElectronics EngineeringEnvironmental EngineeringEnvironmental EngineeringIndustrial EngineeringIndustrial EngineeringIntroductory EngineeringIntroductory EngineeringMechanical EngineeringMechanical EngineeringTelecommunications EngineeringTelecommunications Engineering
  • Technical |Technical |Other TechnicalOther TechnicalSubjectsSubjects    Advanced MathematicsAdvanced Mathematics    Animal Products TechnologyAnimal Products Technology    ConstructionConstruction    Fermentation TechnologyFermentation Technology    GeometryGeometry    HydromechanicsHydromechanics    Plant Products TechnologyPlant Products Technology    Renewable EnergiesRenewable Energies    RoboticsRobotics    TourismTourism
  • Social ScienceSocial Scienceand Culturaland CulturalInternshipsInternships
  • Social Science and CultureSocial Science and Culture ||Teaching & LanguageTeaching & LanguageEducationEducation    Advanced TeachingAdvanced Teaching    Child (Youth) EducationChild (Youth) Education    Foreign Languages EducationForeign Languages Education    Introductory TeachingIntroductory Teaching    LinguisticsLinguistics    Subjects EducationSubjects Education
  • Social Science and CultureSocial Science and Culture ||Arts & ArchitectureArts & Architecture    ArchitectureArchitecture    ArtsArts    Fashion & DesignFashion & Design    Graphic DesignGraphic DesignSocial Science and CultureSocial Science and Culture ||CulturalCulturalEducationEducation    Advanced Cultural EducationAdvanced Cultural Education    Bilingual and Cross Cultural EducationBilingual and Cross Cultural Education    International EducationInternational Education    Introductory Cultural EducationIntroductory Cultural Education
  • Social Science and CultureSocial Science and Culture ||Social SciencesSocial Sciences    Counselling and GuidanceCounselling and Guidance    Development StudiesDevelopment Studies    PsychologyPsychology    Social WorkSocial Work    SociologySociologySocial Science and CultureSocial Science and Culture ||Communication &Communication &JournalismJournalism    Introduction to CommunicationsIntroduction to Communications    JournalismJournalism    Public RelationsPublic Relations
  • ManagementManagementInternshipsInternships
  • ManagementManagement||MarketingMarketing    Advertising + Public RelationsAdvertising + Public Relations    Brand & Trademark ManagementBrand & Trademark Management    Consumer + Buyer BehaviorConsumer + Buyer Behavior    Customer Relationship ManagementCustomer Relationship Management    Import & ExportImport & Export    International MarketingInternational Marketing    Introductory MarketingIntroductory Marketing    Market Research & EvaluationMarket Research & Evaluation    Product Planning, Development & ControlProduct Planning, Development & Control    Retail + Sales MarketingRetail + Sales Marketing
  • ManagementManagement||Human ResourcesHuman Resources    Advanced HR managementAdvanced HR management    Industrial relationsIndustrial relations    International Resource ManagementInternational Resource Management    Introductory HR managementIntroductory HR management    Organisational BehaviourOrganisational Behaviour    Personal EvaluationPersonal Evaluation    Recruitment and AllocationRecruitment and Allocation    Training and DevelopmentTraining and Development
  • ManagementManagement||EconomicsEconomics    Developmental EconomicsDevelopmental Economics    Economic Research + ForecastingEconomic Research + Forecasting    Environmental EconomicsEnvironmental Economics    International Trade + Balance of PaymentInternational Trade + Balance of Payment    Introductory EconomicsIntroductory Economics    MacroeconomicsMacroeconomics    MicroeconomicsMicroeconomics    Monetary Economics + Public FinanceMonetary Economics + Public Finance    Political SciencePolitical Science    StatisticsStatistics
  • ManagementManagement||FinanceFinance    BankingBanking    Financial Planning + BudgetingFinancial Planning + Budgeting    InsuranceInsurance    International Financial ManagementInternational Financial Management    Introductory FinanceIntroductory Finance    Investment Management + Security AnalysisInvestment Management + Security Analysis    Risk ManagementRisk Management
  • ManagementManagement||LawLaw    Advanced LawAdvanced Law    Business LawBusiness Law    Civil LawCivil Law    Criminal LawCriminal Law    International LawInternational Law    Introductory LawIntroductory Law
  • ManagementManagement||AccountingAccounting    AuditingAuditing    Cost accountingCost accounting    Financial accountingFinancial accounting    Introductory accountingIntroductory accounting    Managerial accountingManagerial accounting    PurchasingPurchasing    Social & Ethical Editing + ReportingSocial & Ethical Editing + Reporting    Social AccountingSocial Accounting    TaxationTaxation
  • ManagementManagement||Business AdministrationBusiness Administration    Corporate Community EngagementCorporate Community Engagement    Crisis ManagementCrisis Management    Event ManagementEvent Management    Hotel + Restaurant ManagementHotel + Restaurant Management    Industrial ManagementIndustrial Management    International ManagementInternational Management    Introduction to Management / Business AdministrationIntroduction to Management / Business Administration    Organisation Management + PlanningOrganisation Management + Planning    Project ManagementProject Management    Transportation / Distribution ManagementTransportation / Distribution Management
  • Sub ProductGIP Operation
  • ContentChoose sub productsDevelop sub productsDevelop sub productsImplement sub product strategyImplement sub product strategy
  • Step 1: Choose SubProducts with FocusIndustry
  • a. External and internala. External and internalresearch to identifyresearch to identifyproduct in key marketproduct in key marketExternal MarketExternal MarketPotentialPotentialSupply of AIESECSupply of AIESECNetworkNetworkQ1 :Where toSellQ2: What toSell
  • Market & ProductMarket & ProductSegmentationSegmentation1) Market segmentation to drive penetration in1) Market segmentation to drive penetration inthe marketthe market2) Sub product to align supply & demand2) Sub product to align supply & demand
  • 1 Market segmentation to)1 Market segmentation to)drive penetration in the marketdrive penetration in the marketCase study 1: Market penetration in Bursa-City inCase study 1: Market penetration in Bursa-City inTurkeyTurkey70% TNs realized in top 3 industry: Automobile, Textile,70% TNs realized in top 3 industry: Automobile, Textile,FoodFoodPenetration in top industries:Penetration in top industries:-Well known as international talent provider in the industry HR circle-Well known as international talent provider in the industry HR circle--Cooperation with big names in the industriesCooperation with big names in the industries-Exposure on most industry events as guest-Exposure on most industry events as guest-Cooperation with main industrial park (contacts of all companies in-Cooperation with main industrial park (contacts of all companies inthe industries)the industries)
  • 2 Product segmentation to align)2 Product segmentation to align)supply and demandsupply and demandCase study 1: Sub Product Package in BrazilCase study 1: Sub Product Package in BrazilAIESEC Brazil offers 5 sub products for AIESEC toAIESEC Brazil offers 5 sub products for AIESEC tosell in key industries. For each product, they have specificsell in key industries. For each product, they have specificproposal with concrete supply information, proposed JDproposal with concrete supply information, proposed JDand testimonial.and testimonial.The benefits of sub product package is-make it specificThe benefits of sub product package is-make it specificfor company to understand AIESEC and make it easierfor company to understand AIESEC and make it easierfor members to sell with business language.for members to sell with business language.
  • Implementation advice forImplementation advice forICXICX• Choose focus industriesChoose focus industries• Link sub products with focus industriesLink sub products with focus industries• Build sales force around focus industriesBuild sales force around focus industries• Package and offer sub productsPackage and offer sub products
  • 1) For OGX, market segmentation can be based1) For OGX, market segmentation can be basedon sub product. We do recruitment basedon sub product. We do recruitment baseddifferent backgrounds and type of JD.different backgrounds and type of JD.2) Students also want to know what industries2) Students also want to know what industriesthey will be working for.they will be working for.Clarification of MarketClarification of Market& Product Segmentation& Product Segmentationfor oGIPfor oGIP
  • Implementation advice forImplementation advice forOGXOGX• Choose focus sub productsChoose focus sub products• Identify key student markets for focus subIdentify key student markets for focus subproductsproducts• Build operation process based on sub product butBuild operation process based on sub product butalign marketing & sales activities based onalign marketing & sales activities based onstudent marketstudent market• Provide industry information when offering subProvide industry information when offering subproducts to EPsproducts to EPs
  • a. External and internala. External and internalresearch to identifyresearch to identifyproduct in key marketproduct in key marketExternal MarketExternal MarketPotentialPotentialSupply of AIESECSupply of AIESECNetworkNetworkQ1 :Where toSellQ2: What toSell
  • Sub Product MatrixSub Product MatrixProduct AProduct AMarket AMarket AProduct BProduct BProduct CProduct CMarket BMarket B
  • How we choose focusHow we choose focusproduct globally?product globally?
  • 1. Past performance1. Past performanceanalysisanalysis
  • GIP ProductGIP ProductSegmentationSegmentationMarketingMarketingBusiness AdministrationBusiness AdministrationITITTeachingTeachingDevelop business strategies for different subDevelop business strategies for different subproducts based on scale & growth.products based on scale & growth.
  • GROWTHGROWTH(Absolute(Absolutegrowth of TNs)growth of TNs)LOWLOWSCALE –SCALE –HIGHHIGHGROWTHGROWTHTHETHEPIONEERSPIONEERS(Below 1000(Below 1000realization; aboverealization; above500 growth)500 growth)HIGHHIGHSCALE –SCALE –HIGHHIGHGROWTHGROWTHTHETHECHAMPIOCHAMPIONN(Above 1000(Above 1000realization; aboverealization; above500 growth)500 growth)LOW SCALE –LOW SCALE –LOW GROWTHLOW GROWTHTHETHEBEGINNERBEGINNERSS(Below 1000; below(Below 1000; belowHIGH SCALE –HIGH SCALE –LOW GROWTHLOW GROWTHTHETHEPRODUCEPRODUCERSRS(Above 1000(Above 1000SCALESCALE(Absolute(Absoluterealizatiorealization of TNs)n of TNs)
  • GROWTGROWTHH(Absolute(AbsolutegrowthofgrowthofTNs)TNs)SCALSCALEE(Absol(AbsoluteuteHIGHHIGHSCALE –SCALE –HIGHHIGHGROWTHGROWTHMarketingMarketingBusinessBusinessAdministrationAdministrationInformationInformationTechnologyTechnologyTeachingTeachingLanguageLanguageEducationEducationCulturalCulturalEducationEducationHIGHHIGHSCALE –SCALE –LOWLOWGROWTHGROWTHSocial ScienceSocial ScienceEngineeringEngineeringLOWLOWSCALE –SCALE –LOWLOWGROWTHGROWTHAccountingAccountingArt &Art &ArchitectureArchitectureCommunicationCommunication& Journalism& JournalismEconomicsEconomicsFinanceFinanceLOWLOWSCALE –SCALE –HIGHHIGHGROWTHGROWTHOther TechnicalOther TechnicalSubjectsSubjectsGIPGIP20120111
  • 2. Market validation2. Market validation
  • MarketMarketvaluevalue(Product)(Product)Org. ValueOrg. Value(Program)(Program)PersonalPersonalValue &Value &NeedsNeeds(Membership)(Membership)b. Identify value of theb. Identify value of thesub productsub product
  • Step 2:Develop sub product
  • omania iGIP Teaching Productetherlands iGIP IT Product
  • Sub-product developmentSub-product development• AIESEC Germany oGIPproduct development NSTsummit
  • Sub ProductDevelopment Checklist• Target industry/faculty• Sample Job Description andsample profile• Sub product target EP/TNsupplier• Product value and benefits• Pricing• Sub productraising/selection standard• Timeline of the product
  • TelecommTelecommunicationsunicationsWebWebServicesServicesWeb AppsWeb AppsMobileMobileAppsAppsGamesGamesUser AppsUser AppsWebWebHostingHostingITITNetworkinNetworkinggServerServerAppsAppsEmbeddeEmbedded Appsd AppsDesktopDesktopAppsAppsTarget Industry and Faculty
  • Sample JD and ProfileSample JD and Profile
  • Sample JD and ProfileSample JD and Profile1. Detailed sub product1. Detailed sub productanalysisanalysis
  • Technical |Technical |InformationInformationTechnologyTechnology    Artificial IntelligenceArtificial Intelligence    Database ManagementDatabase Management    Mobile ApplicationsMobile Applications    Mobile TechnologyMobile Technology    Network Management & Data TransmissionNetwork Management & Data Transmission    Software Development and ProgrammingSoftware Development and Programming    Systems Analysis and DesignSystems Analysis and Design    Web Development and ManagementWeb Development and Management
  • Sample JD and ProfileSample JD and Profile2. Develop key JD and2. Develop key JD andProfileProfile
  • Market Segment Top Profile needed (Must to have)Web App/Services DevelopmentBackgroundWeb Development and ManagementDatabase ManagementSoftware Development and ProgrammingSkillsSQLPHPMySQLCSSUnix/LinuxIT sub product in WebApp/Servicesdevelopment industrySample Job Descriptionand sample profile
  • Target EP/TN supplier
  • Target EP/TN supplier
  • Product BenefitsThe product benefitsidentified by AIESEC India fortheir GIP marketing subproduct.•Cost effective•Linguistic abilities•Multicultural workenvironment•Outreach to talent throughvirtual platform
  • Step 3:Sub productimplementation
  • a. Set goal, build pipelinea. Set goal, build pipelineand plan based on suband plan based on subproductproductEach sub product has its ownmatch rate and timeline. Settingseparate goal and monthlypipeline is the first step inmanaging sub product.AIESECColombiaMonthlyTracking Tool
  • b. Front office based onb. Front office based onsub productsub product
  • b. Front office based onb. Front office based onsub productsub product• Sub product based channel• Sub product based saleseducation• Sales force focus on specificsub products in targetindustry• Sub product based countrypartnership
  • c. Back office based onc. Back office based onsub productssub productsKey ProgramKey ProgramBack officeBack officeFront officeFront office
  • If 1000 IT GIP is aIf 1000 IT GIP is aproject, it definitely hasproject, it definitely hasthe involvement from backthe involvement from backoffice and front office.office and front office.And it needs a projectAnd it needs a projectmanager for all front officemanager for all front officeand back office activities.and back office activities.
  • Project: 1000 GIP “Global ITProject: 1000 GIP “Global ITTalent Sourcing”Talent Sourcing”ODOD
  • Only if different parts ofOnly if different parts ofthe project plan is reflectedthe project plan is reflectedin different individuals’in different individuals’plan, it will be tracked andplan, it will be tracked andit will happenit will happen
  • ICX planStrategy Initiatives Action steps DDL RespoSegmentOutsourcingUOCall to XXL 11.11. VP ICX..........contact signed 12.12. VP ICXEventsmake timeline of events with VP Com 10.11. VP ICXdivide people particpating in events 11.11. VP ICXpreperae promotion materials with VP Com 12.11. VP ICXER/BD/CR planStrategy Initiatives Action steps DDL RespoSegment OutsourcingPartnership ofsegmentCall to PWC 11.11. VP BD..........contact signed 12.12. VP BDPartnership ofsellerscall to .... 10.11. VP BDpartner found 11.11. VP BDeducation delivered 12.11. VP BDTM planStrategy Initiatives Action steps DDL RespoSegment OutsourcingTeam JD andflow reviewedMeeting with ICX about team JD and flow 11.11. VP TM..........structure of team planned 12.12. VP TMEducation ofsegmentdeliveredMeeting with ICX about needed national education 10.11. VP TMPlan of national education done 11.11. VP TMEducation delivered 12.11. VP TM
  • c. Back office based onc. Back office based onsub productssub products
  • GIP sub product orientedmarketing strategyExample: International Tech TalentProgram(IT, Engineering)c. Back office based onc. Back office based onsub productssub products
  • GIP sub product orientedmarketing strategy-Foundation of alignment-Trackingc. Back office based onc. Back office based onsub productssub productsG T C -– –G T C -– –MM
  • -Set goal and tracking the progress of joint-Set goal and tracking the progress of jointproject (Online)project (Online)Ultimate KPIUltimate KPIc. Back office based onc. Back office based onsub productssub products
  • GIP sub product oriented TalentManagement strategyExample:1.TMP recruitment for IT sub product2.Sub product based GIP TMPinductionc. Back office based onc. Back office based onsub productssub products
  • GIP sub product oriented TalentManagement strategyExample:Sub product based structureNST sub product manager, LC Subproduct based teamc. Back office based onc. Back office based onsub productssub productsWhat is the key question yourTM process try to solve?
  • ProgramProgramProcessProcessTalentTalentCapacityCapacity&&QualityQualityExperienceExperienceWhat matters the solution these process bringhat matters the solution these process bring
  • GIP sub product orientededucation/LCD strategyExample: IT education camp inMainland of Chinac. Back office based onc. Back office based onsub productssub products
  • c. Back office based onc. Back office based onsub productssub productsSubSubProduProductct
  • • Teaching TL in each LC which runs GIPi or startsrunning it and has market potential• Teaching and Marketing TL in LCs which areexperienced in GIPi• Formed sub-product national growth networks: ex.teaching TLs for teaching growth network• NST for specific sub-product to manage growthnetworkRussia’s sub product basedRussia’s sub product basedstructurestructure
  • Russia’s sub product basedRussia’s sub product basededucation cycleeducation cycle• NST sub-product responsible worked out sales trainingsbased on sub-product specifics• Sub-product sales education for VPs (before TL elections),than for TL (before team allocation), than for TMs• Coaching & support from NST to TLs growth network inspecific sub-product: personal coaching chats, group chatswithin sub-product growth network to share knowledge andGCPs• Constant sub-product supply analysis provided by NST andcountry2country cooperations setting and management tosell right profiles from right countries and increase MA rate
  • d. Sub product basedd. Sub product basedtrackingtracking
  • 4. LC&MC role in4. LC&MC role inimplementationimplementationMMCCLCLC
  • 4. LC&MC role in4. LC&MC role inimplementationimplementationMMCCLead sub product salesLead sub product salesand delivery strategyand delivery strategySub product partnershipSub product partnershipCY partnershipCY partnershipIdentify main sub productsIdentify main sub productsand develop sub productsand develop sub productsEducation, Support andEducation, Support andReplicate SuccessReplicate Success
  • 4. LC&MC role in4. LC&MC role inimplementationimplementationLCLCFeedbackFeedbackMatch based on subMatch based on subproductproductImplementImplementraise/recruitment/selectionraise/recruitment/selectionbased on main sub productbased on main sub productstandardstandardDevelop sub product basedDevelop sub product basedon local realityon local reality
  • Change GIP withSub Products
  • Generation 12/13