SimpleGeo at WhereCamp SoCal 2010
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SimpleGeo at WhereCamp SoCal 2010

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SimpleGeo at WhereCamp SoCal 2010 SimpleGeo at WhereCamp SoCal 2010 Presentation Transcript

  • WHERECAMP SOCAL 2010 SAN DIEGO STATE UNIVERSITY ADAMS HUMANITIES HALL, ROOM 2108 (PTOLEMY) WHERECAMPSOCAL - JUL 17, 2010
  • WHAT IS SIMPLEGEO? WE PROVIDE KICK-ASS TOOLS TO INDEX, INTERPRET, AND CONSUME DATA CONNECTED TO A LOCATION. WHERECAMPSOCAL - JUL 17, 2010
  • LOCATION = PLACE + TIME SIMPLEGEO LETS YOU STORE AND RETRIEVE DATA IN THE CONTEXT OF THE REAL WORLD; THAT IS, BASED ON PLACE AND TIME. PANGAEA WHERECAMPSOCAL - JUL 17, 2010
  • HOW IT GOT STARTED • Spring 2009 - CrashCorp • iPhone games and AR • Location infrastructure • Pivot the company • Fall 2009 - SimpleGeo • Headquartered in Boulder, CO • Launched at Where 2.0 • 1000s of developers hacking • July 2010 • 20 employees, 2 interns @MG AND @JOESTUMP, AT SXSW IN ’09 • New HQ - San Francisco WHERECAMPSOCAL - JUL 17, 2010
  • WHAT CAN I BUILD? • Storage Engine/API • Spatial/radial queries • Pushpin queries • Spotrank Population Density • Marketplace • Free data • Premium data • Visualization/Analytics • Coming soon, late 2010 I DREW THIS IN 1ST GRADE WHERECAMPSOCAL - JUL 17, 2010
  • STORAGE ENGINE + API • Cassandra-forked NoSQL Database • Really, really fast • Highly scalable • No single point of failure • REST API • GeoJSON • Python, PHP, Ruby, Objective-C, Java, .NET, Perl clients • iPhone, Android SDKs (Geofencing) • JSONP version coming soon • Layers and records • Reasonable pricing WHERECAMPSOCAL - JUL 17, 2010
  • CORE CONCEPTS • Record • A GeoJSON object with an ID, coordinates, and any number of arbitrary attributes • Points now, but polygons and custom features are in the pipeline • Layer • A container for Records that can be public or private • Store Records in Layers, and query Layers for Records in a particular area WHERECAMPSOCAL - JUL 17, 2010
  • NEARBY QUERIES “SHOW ME ALL OF THE NEARBY POINTS CLOSEST TO THIS POINT” • Radial queries • Lat/lon or geohash • Search by radius • Pagination BEST MEXICAN FOOD IN OLD TOWN SD • Search by tags • Examples: Foursquare, Twitter WHERECAMPSOCAL - JUL 17, 2010
  • REVERSE GEOCODER “GIVE ME A LATITUDE AND LONGITUDE, AND I WILL RETURN AN ADDRESS NEARBY (HOPEFULLY)” WHERECAMPSOCAL - JUL 17, 2010
  • PUSHPIN QUERIES “WHICH GEO-POLITICAL (CENSUS, ZIP, NEIGHBORHOOD, ETC.) BOUNDARIES CONTAIN A PARTICULAR POINT?” • http://bit.ly/sgpushpin WHERECAMPSOCAL - JUL 17, 2010
  • SPOTRANK DATA-INTELLIGENCE SERVICE FROM SKYHOOK THAT SHOWS THE DENSITY OF PEOPLE IN A GEOGRAPHIC AREA BY TIME VIDEO WHERECAMPSOCAL - JUL 17, 2010
  • MARKETPLACE DATA IS DELICIOUS • Free Marketplace • Data that you can inject and consume freely • Right now: business listings, weather data, Geonames, US Parks & Recreation, USGS Earthquake, ∞ • Premium Marketplace • Charge users for access • Topix WHERECAMPSOCAL - JUL 17, 2010
  • VISUALIZATION/ANALYTICS UPCOMING IN LATE 2010 • We're building a business intelligence and visualization system to help you understand data • Like the storage engine and marketplace, the business intelligence tools will be simple, easy to use, and they'll scale up and down to organizations of any size • 4 dimensions WHERECAMPSOCAL - JUL 17, 2010
  • IN THE PIPELINE • Analytics dashboard • Full text search in the API • Support for custom baselines and polygons • Support for GeoIP queries • Forward geocoder • Data wishlist • Data importer • Categorized Marketplace, think iTunes • Custom tiles WHERECAMPSOCAL - JUL 17, 2010
  • QUESTIONS? WHERE TO FIND US: • Andrew Mager, Developer Advocate • @mager • andrew@simplegeo.com • Matt Hunter, Business Development • @mh • mh@simplegeo.com • Help Desk: help.simplegeo.com • Blog: blog.simplegeo.com • Tweet at us: • @SimpleGeo, @SimpleGeoAPI WHERECAMPSOCAL - JUL 17, 2010