ADSL Public Network The Potential of Menatel LocationsPrepared byMarketing & Business DevelopmentDepartment
Menatel Founded in 1998, Menatel is, by far, the largest nationwide provider of public payphone booths in Egypt. Menatel booths (locations) are presently in 30,000 strategic locations in 26 governorates covering public and private locations (airports, universities, railways, bus & taxi stations, post-offices, clubs, hospitals,…)
IDEA IS to benefits Menatel locations potential to provide Wireless Internet Service (WISP) as alternative for implementing last-mile wireless broadband services. Menatel is offering Wi-Fi wireless broadband internet access service to all customers delivered via third part “data licensed company” network
Wi-Fi Roadmap (market development) Standards are established (the 802.11 standards) Technology has advanced (security, reliability, speed and distance) Key venders have added credibility (Alcatel, Cisco..) Competition has resulted in reduced prices .
Wi-Fi Roadmap (market demand) Laptop-equipped employees need network access PAD-equipped employees increasingly need network access LAN-related moves/add/changes are costly and disruptive WLANs are increasingly perceived as a viable substitute
Business Model The locations layer (companies that own the physical locations where the hotspot will be installed, locations), (Menatel) The hotspot operators layer (companies that operate commercial hotspot, networks), (Menatel/data company) The aggregation layer (companies provide roaming, software and settlement services, roaming), (data company/GSM operator) The brand layer (companies offer Wi-Fi to end user, end user brands/data company/GSM Operator)
Business Revenues The locations layer (revenues commonly by licensing the right to install hot spots to an hot spots operator HSO) The hotspot operators layer (all additional revenue over the monthly fixed cost is pure margin ) The aggregation layer (the roaming and settlement fees) The brand layer (end user access fees)
The TechnologyChoice of coverage / Solution of mobility by Menatel
Wireless Technology Usage SegmentsEach wireless technology is designed to serve a specific usage segments Personal area networks (PANs) Local area networks (LANs) Metropolitan area networks (MANs) Wide area networks (WANs) Each usage segments requirements based on variety of variables Bandwidth needs Distance needs Power User location Services offerd Network ownership
Wireless Fidelity (Wi-Fi) Wi-Fi with directional antennas Focusing on patching lat-mile gaps offering alternatives to DSL Wi-Fi with a mesh-network topology To cover large areas and to extend the reach of the LAN for both indoor and outdoor applications.
A solution for? A solution that offers wireless metro access to users. A solution that is designed for people who are looking for savings and mobility, A solution to access areas that are too remote, too difficult or to expensive to reach
Where are the needs? Wireless metro-access solutions available today, such as mesh networking implementations, are more cost-effective and flexible than their wired counterparts. We can offer broadband services to geographically challenged areas (such as rural towns) Local governments can provide free access for business or emergency services (such as police and fire fighters)
Where are the needs? Educational institutions can broaden learning through online collaboration between students and faculty on and off campus Enterprises and large private network can communicate and monitor supply-chain activities in near real time
What are the concerns? QS, refers to the ability of the network to provide better service to selected network traffic over various technologies
Customer Profile - General Internet or Data customer Price sensitive Satisfied with partial mobility Technology enthusiast; willing to try something new as pioneers. New demanding entities (Governmental & educational)
Customer Segments Individuals Those who are in needs to access the network via their wireless equipments (laptop, PAD, mobiles) Businesses Those enterprises that need to create and maintain a wireless network throughout their facility (single/multiple buildings) without the cost and physical limitations experienced with traditional cabling.