Adsl public network

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Adsl public network

  1. 1. ADSL Public Network The Potential of Menatel LocationsPrepared byMarketing & Business DevelopmentDepartment
  2. 2. Menatel Founded in 1998, Menatel is, by far, the largest nationwide provider of public payphone booths in Egypt. Menatel booths (locations) are presently in 30,000 strategic locations in 26 governorates covering public and private locations (airports, universities, railways, bus & taxi stations, post-offices, clubs, hospitals,…)
  3. 3. IDEA IS to benefits Menatel locations potential to provide Wireless Internet Service (WISP) as alternative for implementing last-mile wireless broadband services. Menatel is offering Wi-Fi wireless broadband internet access service to all customers delivered via third part “data licensed company” network
  4. 4. Wi-Fi Roadmap (market development) Standards are established (the 802.11 standards) Technology has advanced (security, reliability, speed and distance) Key venders have added credibility (Alcatel, Cisco..) Competition has resulted in reduced prices .
  5. 5. Wi-Fi Roadmap (market demand) Laptop-equipped employees need network access PAD-equipped employees increasingly need network access LAN-related moves/add/changes are costly and disruptive WLANs are increasingly perceived as a viable substitute
  6. 6. Business Model The locations layer (companies that own the physical locations where the hotspot will be installed, locations), (Menatel) The hotspot operators layer (companies that operate commercial hotspot, networks), (Menatel/data company) The aggregation layer (companies provide roaming, software and settlement services, roaming), (data company/GSM operator) The brand layer (companies offer Wi-Fi to end user, end user brands/data company/GSM Operator)
  7. 7. Business Revenues The locations layer (revenues commonly by licensing the right to install hot spots to an hot spots operator HSO) The hotspot operators layer (all additional revenue over the monthly fixed cost is pure margin ) The aggregation layer (the roaming and settlement fees) The brand layer (end user access fees)
  8. 8. The TechnologyChoice of coverage / Solution of mobility by Menatel
  9. 9. Wireless Technology Usage SegmentsEach wireless technology is designed to serve a specific usage segments  Personal area networks (PANs)  Local area networks (LANs)  Metropolitan area networks (MANs)  Wide area networks (WANs) Each usage segments requirements based on variety of variables  Bandwidth needs  Distance needs  Power  User location  Services offerd  Network ownership
  10. 10. Wireless Fidelity (Wi-Fi) Wi-Fi with directional antennas  Focusing on patching lat-mile gaps offering alternatives to DSL Wi-Fi with a mesh-network topology  To cover large areas and to extend the reach of the LAN for both indoor and outdoor applications.
  11. 11. A solution for? A solution that offers wireless metro access to users. A solution that is designed for people who are looking for savings and mobility, A solution to access areas that are too remote, too difficult or to expensive to reach
  12. 12. Where are the needs? Wireless metro-access solutions available today, such as mesh networking implementations, are more cost-effective and flexible than their wired counterparts. We can offer broadband services to geographically challenged areas (such as rural towns) Local governments can provide free access for business or emergency services (such as police and fire fighters)
  13. 13. Where are the needs? Educational institutions can broaden learning through online collaboration between students and faculty on and off campus Enterprises and large private network can communicate and monitor supply-chain activities in near real time
  14. 14. What are the concerns? QS, refers to the ability of the network to provide better service to selected network traffic over various technologies
  15. 15. Customer Profile - General Internet or Data customer Price sensitive Satisfied with partial mobility Technology enthusiast; willing to try something new as pioneers. New demanding entities (Governmental & educational)
  16. 16. Customer Segments Individuals  Those who are in needs to access the network via their wireless equipments (laptop, PAD, mobiles) Businesses  Those enterprises that need to create and maintain a wireless network throughout their facility (single/multiple buildings) without the cost and physical limitations experienced with traditional cabling.
  17. 17. Questions?Thank you

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