Tablets and magazine engagement (content)

10,008 views
9,959 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
10,008
On SlideShare
0
From Embeds
0
Number of Embeds
9,510
Actions
Shares
0
Downloads
14
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • POP p. 49 (from Figure 29)
  • POP p. 49 (from Figure 29)
  • POP p. 49 (from Figure 29)
  • POP p. 48 Figure 28
  • POP p. 48-49
  • POP p. 48-49
  • POP p. 53 Figure 33
  • POP p47 – 48
  • POP pp. 52-53
  • POP p. 47
  • POP p. 52
  • POP p. 52 Figure 32
  • POP p. 54-55 Figure36
  • Tablets and magazine engagement (content)

    1. 1. TABLETS AND MAGAZINEENGAGEMENT (CONTENT)
    2. 2. 2
    3. 3. At which times do you use the iPad? Source: Sanoma Media, 6 countries, 20113
    4. 4. Source: Sanoma Media, 6 countries, 20114
    5. 5. According to Meredith/MediaVest study in the USA, digital magazines are mostly read at home…  Portability is within the home – moving from room to room – rather than outside the house  In general, ‘print’ magazines are more portable than digital editions, i.e. reading magazines outside is more common in print5
    6. 6. Which iPad features do you use? (%)6 Source: Sanoma Media, 6 countries, 2011
    7. 7. Top reasons for accessing electronic magazines (%) Source: The Mobile Magazine Reader, MPA, USA, 20127
    8. 8. Adobe worldwide analysis Axel Springer iPad Panel found that 56% of readers (Germany) established that spend between 25 minutes to users spent on average 4 2.5 hours/month reading their hours 38 minutes per week tablet publications reading magazines andnewspapers on tablets  9% spent more than 5 hours/month doing so  Averaging 40 minutes per  Readers said their average time day spent had increased by 70% over the last six months8
    9. 9. The MPA’s Mobile Magazine Reader (USA) concluded that an average of 2.5 hours per weekwas spent reading digital editions of magazines Most readers accessed a given issue 2 to 3 times Two-thirds thought their reading of magazines on these devices would increase during the next year There was considerable sharing of digital magazines with others (39%) 55% typically read earlier issues as well as the current issue9
    10. 10. Actions taken as a result of reading digital magazines:10
    11. 11. 11
    12. 12. GfK MRI Survey of the American Consumer (March – October 2011):12
    13. 13. 13
    14. 14. 14
    15. 15. Adobe reveals that via its platform, worldwide: 68% Percentage of iPad owners in Germany  In year ending January 2012, reading magazine content on their iPads 16 million digital publications had (VDZ Magazine usage on the iPad, 2011) been downloaded  A similar percentage was reported in  68% paid for some or all of their the US (GfK MRI, 2012) digital magazines and newspapers15
    16. 16. “There is deep engagement with tablets. While personally relevant content remains compelling Meredith/MediaVest Study, USA regardless of format, interactive elements within digital editions are seen as exciting and absorbing. “The interactivity digital editions offer can be a powerful means of enhancing involvement and the total reading experience.”16
    17. 17. 17
    18. 18. Circulation of digital magazines in USA continues to climb (Audit Bureau of Circulation)18
    19. 19. content nsumption of magazine ons increase total co Digital editi19
    20. 20. “Since I began reading magazines in electronic form, I am reading…”20
    21. 21. Comparison of print and digital formats for magazine content: Source: Media Experience Survey, TNS NIPO/NUV, The Netherlands, 201221
    22. 22. PROOF OF PERFORMANCE 110 evidence-based  This is the second of a 5-set presentation: the studies additional slide sets are available at: 23 countries  Full (free) digital edition available from: www.fipp.com/POP 116 pages  Order print copies from:Proof of Performance was written for FIPP by Guy Consterdine

    ×