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Tablets and magazine engagement (content)

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  • POP p. 49 (from Figure 29)
  • POP p. 49 (from Figure 29)
  • POP p. 49 (from Figure 29)
  • POP p. 48 Figure 28
  • POP p. 48-49
  • POP p. 48-49
  • POP p. 53 Figure 33
  • POP p47 – 48
  • POP pp. 52-53
  • POP p. 47
  • POP p. 52
  • POP p. 52 Figure 32
  • POP p. 54-55 Figure36
  • Transcript

    • 1. TABLETS AND MAGAZINEENGAGEMENT (CONTENT)
    • 2. 2
    • 3. At which times do you use the iPad? Source: Sanoma Media, 6 countries, 20113
    • 4. Source: Sanoma Media, 6 countries, 20114
    • 5. According to Meredith/MediaVest study in the USA, digital magazines are mostly read at home…  Portability is within the home – moving from room to room – rather than outside the house  In general, ‘print’ magazines are more portable than digital editions, i.e. reading magazines outside is more common in print5
    • 6. Which iPad features do you use? (%)6 Source: Sanoma Media, 6 countries, 2011
    • 7. Top reasons for accessing electronic magazines (%) Source: The Mobile Magazine Reader, MPA, USA, 20127
    • 8. Adobe worldwide analysis Axel Springer iPad Panel found that 56% of readers (Germany) established that spend between 25 minutes to users spent on average 4 2.5 hours/month reading their hours 38 minutes per week tablet publications reading magazines andnewspapers on tablets  9% spent more than 5 hours/month doing so  Averaging 40 minutes per  Readers said their average time day spent had increased by 70% over the last six months8
    • 9. The MPA’s Mobile Magazine Reader (USA) concluded that an average of 2.5 hours per weekwas spent reading digital editions of magazines Most readers accessed a given issue 2 to 3 times Two-thirds thought their reading of magazines on these devices would increase during the next year There was considerable sharing of digital magazines with others (39%) 55% typically read earlier issues as well as the current issue9
    • 10. Actions taken as a result of reading digital magazines:10
    • 11. 11
    • 12. GfK MRI Survey of the American Consumer (March – October 2011):12
    • 13. 13
    • 14. 14
    • 15. Adobe reveals that via its platform, worldwide: 68% Percentage of iPad owners in Germany  In year ending January 2012, reading magazine content on their iPads 16 million digital publications had (VDZ Magazine usage on the iPad, 2011) been downloaded  A similar percentage was reported in  68% paid for some or all of their the US (GfK MRI, 2012) digital magazines and newspapers15
    • 16. “There is deep engagement with tablets. While personally relevant content remains compelling Meredith/MediaVest Study, USA regardless of format, interactive elements within digital editions are seen as exciting and absorbing. “The interactivity digital editions offer can be a powerful means of enhancing involvement and the total reading experience.”16
    • 17. 17
    • 18. Circulation of digital magazines in USA continues to climb (Audit Bureau of Circulation)18
    • 19. content nsumption of magazine ons increase total co Digital editi19
    • 20. “Since I began reading magazines in electronic form, I am reading…”20
    • 21. Comparison of print and digital formats for magazine content: Source: Media Experience Survey, TNS NIPO/NUV, The Netherlands, 201221
    • 22. PROOF OF PERFORMANCE 110 evidence-based  This is the second of a 5-set presentation: the studies additional slide sets are available at: 23 countries  Full (free) digital edition available from: www.fipp.com/POP 116 pages  Order print copies from:Proof of Performance was written for FIPP by Guy Consterdine

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