Extend Your Analytics Capabilities with PredictiveAnalysis!Mike Watschke, Global Center of Excellence, SAP AnalyticsThomas...
Safe Harbor StatementThe information in this presentation is confidential and proprietary to SAP and may not be disclosedw...
Agenda SAP Analytics Overview Predictive Analytics – Needs & Challenges SAP BusinessObjects Predictive Analysis Predic...
On Demand                  Embedded                                             Enterprise                                ...
Agenda SAP Analytics Overview Predictive Analytics – Needs & Challenges SAP BusinessObjects Predictive Analysis Predic...
What if …. . You could identify hidden revenue opportunities        within your customer base through predictive        an...
Extend Your Analytics Capabilities                                  Sense & Respond                                       ...
Predictive Analytics Needs & Examples                                                                    How do historical...
How Predictive Analytics is Used in IndustryBusiness and Industry Use Cases where SAP has helped    Healthcare            ...
Agenda• SAP Analytics Overview• Predictive Analytics – Needs & Challenges• SAP BusinessObjects Predictive Analysis• Predic...
SAP BusinessObjects Predictive Analysis is…… a statistical analysis and data mining solution that enables you to build pre...
SAP BusinessObjects Predictive AnalysisIntuitively design complex predictive models    • Read and write from data stored i...
SAP BusinessObjects Predictive AnalysisVisualize, discover, and share hidden insights    • Advanced visualization designed...
Agenda SAP Analytics Overview Predictive Analytics – Needs & Challenges SAP BusinessObjects Predictive Analysis Predic...
Predictive Analysis & HANA Synergies               Predictive                                                 SAP         ...
SBOP PA Integration with SAP HANA - Today•       Simplified UI/UX for predictive analysis in HANA•       HANA as source of...
SAP BusinessObjects Predictive AnalysisFully unleash SAP HANA’s predictive capabilities       • Employ HANA’s in-database ...
Predictive Analysis & SAP HANA – A Perfect Marriage               Predictive                Deepest Insight               ...
Agenda SAP Analytics Overview Predictive Analytics – Needs & Challenges SAP BusinessObjects Predictive Analysis Predic...
Unique Benefits of SBOP Predictive Analysis                                      Integration to SAP HANA and              ...
Thank You!Contact information:…………………………….………………………….@sap.com© 2011 SAP AG. All rights reserved.   Confidential   21
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Sap analytics predictive_analysis

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Sap analytics predictive_analysis

  1. 1. Extend Your Analytics Capabilities with PredictiveAnalysis!Mike Watschke, Global Center of Excellence, SAP AnalyticsThomas Kuruvilla, Solution Management, Predictive AnalysisMay 2012
  2. 2. Safe Harbor StatementThe information in this presentation is confidential and proprietary to SAP and may not be disclosedwithout the permission of SAP. This presentation is not subject to your license agreement or anyother service or subscription agreement with SAP. SAP has no obligation to pursue any course ofbusiness outlined in this document or any related presentation, or to develop or release anyfunctionality mentioned therein. This document, or any related presentation and SAPs strategy andpossible future developments, products and or platforms directions and functionality are all subjectto change and may be changed by SAP at any time for any reason without notice. The informationon this document is not a commitment, promise or legal obligation to deliver any material, code orfunctionality. This document is provided without a warranty of any kind, either express or implied,including but not limited to, the implied warranties of merchantability, fitness for a particularpurpose, or non-infringement. This document is for informational purposes and may not beincorporated into a contract. SAP assumes no responsibility for errors or omissions in thisdocument, except if such damages were caused by SAP intentionally or grossly negligent.All forward-looking statements are subject to various risks and uncertainties that could cause actualresults to differ materially from expectations. Readers are cautioned not to place undue reliance onthese forward-looking statements, which speak only as of their dates, and they should not be reliedupon in making purchasing decisions.© 2011 SAP AG. All rights reserved. Confidential 2
  3. 3. Agenda SAP Analytics Overview Predictive Analytics – Needs & Challenges SAP BusinessObjects Predictive Analysis Predictive Analysis & HANA Synergies Summary© 2011 SAP AG. All rights reserved. Confidential 3
  4. 4. On Demand Embedded Enterprise Browsers MS Office Portals Mobile Services Content Analytic Applications Industry LoB Financial Services | Public Sector | Healthcare | Manufacturing | Service, Sales, & Marketing | Procurement | Supply Chain | HR | Consumer Products | Retail | Telco | Utilities Finance | IT | Sustainability Analytic Capabilities Historical | Real-time | Forward-looking | Collaborative | Highly Formatted Governance, Risk, Enterprise InformationEnterprise Performance Governance, Risk, and Compliance Enterprise Information Business Data Management Management and Compliance Intelligence Management Warehousing Planning, Budgeting, and  Enterprise GRC  OLAP Analysis  Data Services  HANA Forecasting  Global Trade  Reporting  Master Data  Big Data Financial Consolidation Services  Data Discovery Management  Enterprise Data Strategy Management  Access Risk  Dashboards  Event Processing Warehousing Management  Mobile  Profitability and Cost  Content Management High-performance Management  Continuous Transaction  Predictive Analytics Analytic Solutions Monitoring  Information Disclosure Management Governance  Data Mart Solutions Enterprise Data Sources Other Application/ MS Social Media Unstructured OLAP Servers, Data SAP Data Sources Excel Content Content Warehouses & Marts © 2011 SAP AG. All rights reserved. Confidential 4
  5. 5. Agenda SAP Analytics Overview Predictive Analytics – Needs & Challenges SAP BusinessObjects Predictive Analysis Predictive Analysis & HANA Synergies Summary© 2011 SAP AG. All rights reserved. Confidential 5
  6. 6. What if …. . You could identify hidden revenue opportunities within your customer base through predictive analytics?. . . You could retain your high-value customers/employees/vendors/partners with the right retention offers?. . . Your call center agents could delight customers with the best next-step recommendations?. . . You could increase cross-sell and up-sell effectiveness through cross-channel coordination?. . . You could build long-term customer/employee/vendor/partner relationships with intelligent interactions?© 2011 SAP AG. All rights reserved. Confidential 6
  7. 7. Extend Your Analytics Capabilities Sense & Respond Predict & Act COMPETIVE ADVANTAGE Optimization Predictive What is the best Modeling that could happen? Generic Predictive Analytics What will happen? Ad Hoc Reports & Standard OLAP Cleaned Reports Why did it happen? Raw Data Data What happened? ANALYTICS MATURITY The key is unlocking data to move decision making from sense & respond to predict & act© 2011 SAP AG. All rights reserved. Confidential 7
  8. 8. Predictive Analytics Needs & Examples How do historical sales, costs, key performance metrics, and so on, translate to future performance? How do Forecasting predicted results compare with goals? What anomalies What are the main might exist and influencers of customer conversely what Key satisfaction, customer Anomaliesgroupings or clusters Influencers churn, employee might exist for Challenges turnover, and so on, specific analysis? that impact success? What are the correlations What are the trends: in the data? What are the Relationships Trends historical / emerging, sudden cross-sell and up-sell step changes, unusual opportunities? numeric values that impact the business? © 2011 SAP AG. All rights reserved. Confidential 8
  9. 9. How Predictive Analytics is Used in IndustryBusiness and Industry Use Cases where SAP has helped Healthcare CRM Sales Identify revenue forecast based on customer Predict likelihood of disease to begin early opportunities and pipeline execution. treatment; identify clinical trial outcomes. Banking Utilities Identify key behaviors of customers likely to Forecast demand and usage for seasonal leave the bank; improve credit risk analysis. operations; provide anticipated resources. CRM Marketing Government Identify potential leads among existing Predict community movement and trends that customers and intelligently market to them affect taxing districts; anticipate revenue. based on individual preferences and histories Retail Telco Intelligent selection of store locations based Forecast demand on system load for capacity on demographics; inventory planning. planning and customer scale. © 2011 SAP AG. All rights reserved. Confidential 9
  10. 10. Agenda• SAP Analytics Overview• Predictive Analytics – Needs & Challenges• SAP BusinessObjects Predictive Analysis• Predictive Analysis & HANA Synergies• Summary© 2011 SAP AG. All rights reserved. Confidential 10
  11. 11. SAP BusinessObjects Predictive Analysis is…… a statistical analysis and data mining solution that enables you to build predictive models and visually interact with the data to discover hidden insights and relationships in your data, and thereby provide the basis for making predictions about future events.… statistical analysis and data mining is generally referred together as ‘predictive analysis’, hence the product name. Intuitively design complex predictive models Visualize, discover, and share hidden insights Unleash the value of Big Data © 2011 SAP AG. All rights reserved. Confidential 11
  12. 12. SAP BusinessObjects Predictive AnalysisIntuitively design complex predictive models • Read and write from data stored in HANA, Universes, IQ, and other sources • Drag-and-drop visual interface for data selection, preparation, and processing • Predictive library with R integration© 2011 SAP AG. All rights reserved. Confidential 12
  13. 13. SAP BusinessObjects Predictive AnalysisVisualize, discover, and share hidden insights • Advanced visualization designed where you’d expect it – natively from within the modelling tool • Share insights via PMML and with other BI client tools© 2011 SAP AG. All rights reserved. Confidential 13
  14. 14. Agenda SAP Analytics Overview Predictive Analytics – Needs & Challenges SAP BusinessObjects Predictive Analysis Predictive Analysis & HANA Synergies Summary© 2011 SAP AG. All rights reserved. Confidential 14
  15. 15. Predictive Analysis & HANA Synergies Predictive SAP Analysis HANA  Leverage the complementary capabilities of both SBOP Predictive Analysis and SAP HANA  Integrated and optimized for interoperability, enabling the combination of real-time and operational analytics, access to big data, and predictive capabilities  If it’s available through HANA, it can be used for data mining and predictive analysis – gain real-time access to BPC, BW, ERP, Analytic Applications, and more Prediction x Real-time + Big Data = Competitive Advantage© 2011 SAP AG. All rights reserved. Confidential 15
  16. 16. SBOP PA Integration with SAP HANA - Today• Simplified UI/UX for predictive analysis in HANA• HANA as source of data for In Database Predictive Analysis • HANA table as source • HANA view as source • Attribute View • Analytical View • Calculation View• Sample and filter the data in HANA• Visualize the data in SBOP PA• HANA as source of data through JDBC • Apply algorithms on the data and perform the analysis • Visualize the results• Persist the results back to HANA as tables © 2011 SAP AG. All rights reserved. Confidential 16
  17. 17. SAP BusinessObjects Predictive AnalysisFully unleash SAP HANA’s predictive capabilities • Employ HANA’s in-database predictive algorithms • Leverage 3,500+ open-source predictive algorithms via HANA’s R integration© 2011 SAP AG. All rights reserved. Confidential 17
  18. 18. Predictive Analysis & SAP HANA – A Perfect Marriage Predictive Deepest Insight SAP Analysis Intelligent Answers HANA Fast Performance No Data Left Behind SAP Integrated Competitive Advantage UI for Predictive Queries Ideal for Predictive Queries Business Focus Column Store Low Learning Curve Compression HANA Optimized In-Memory Optimized SAP Optimized & Integrated SAP Optimized SBOP Integration Options SAP In-Memory Computing Platform Increase your access and© 2011 SAP AG. All rights reserved. Confidential 18
  19. 19. Agenda SAP Analytics Overview Predictive Analytics – Needs & Challenges SAP BusinessObjects Predictive Analysis Predictive Analysis & HANA Synergies Summary© 2011 SAP AG. All rights reserved. Confidential 19
  20. 20. Unique Benefits of SBOP Predictive Analysis Integration to SAP HANA and Sybase IQ Integration to SAP BusinessObjects Suite Planned Integration to SAP ERP via BW support Competitively Priced Enterprise & Department Ready© 2011 SAP AG. All rights reserved. Confidential 20
  21. 21. Thank You!Contact information:…………………………….………………………….@sap.com© 2011 SAP AG. All rights reserved. Confidential 21
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