Gaming industry part 1 - introduction

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In this material, I have tried to summarize and provide an overview about the video game industry. By defining the main concepts as classification norms including genres, platforms and rating, then …

In this material, I have tried to summarize and provide an overview about the video game industry. By defining the main concepts as classification norms including genres, platforms and rating, then providing an introduction about Production Nature,
Production Team, Supply Chain, Marketing Overview (not completed in this version), Sample Games and Sample Egyptian Cartoons.
In part two, I am elaborating more about the video game production through defining the different production stages.
In part 3, i have tried to conclude part 1 and 2, then summarizing my suggested strategy to develop an international level video game industry in Egypt.

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  • 1. Gaming Industry Part 1 Introduction to the Main Concepts November 2009Prepared By:Al-Motaz Bellah Alaa Al-AgamawiVP, Business DevelopmentISIS Group Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 2. Table of Content2 Game Classification Genres Platforms Rating Production Nature Overview Production Team Overview Supply Chain Marketing Overview (not completed in this version) Sample Games Sample Egyptian Cartoons Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 3. Game Classification3 Platform Genres Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 4. Game Classification… Genres4 Video game genres are used to categorize video games based on their game play interaction rather Genres than visual or narrative differences. A video game genre is defined by a set of Subgenres game play challenges. They are classified independent of Game PLAY their setting or game-world content, unlike other works of fiction such as films or books. For example, an action game is still an action game, regardless of whether it takes place in a fantasy world or outer space. Source: http://en.wikipedia.org/wiki/Video_game_genres Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 5. Game Classification… Genres5 Action Strategy Puzzle War Logic Puzzle First-Person Shooters Real Time Word Game Second-Person Shooters Memory Game Economic/Political Third-Person Shooters … Simulation Adventure Action Puzzle Vehicles Text-Based Land vehicle Have moving Graphical Air Vehicle objects and Action- Adventure Water Vehicle require the Role-Playing Sports player to deal Horror Professional Team with continuously Individual … Super Heroes Pirates Source: Game Design and Development, By Michael Moore, Pearson, 2007 Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 6. Game Classification… Platforms6 Arcade game Console game Play station Xbox Wii Handheld video game Game Boy Massively multiplayer online game Mobile game Online game Personal computer game Source: Game Design and Development, By Michael Moore, Pearson, 2007 Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 7. Game Classification… Rating7 Source: http://www.esrb.org/ratings/ratings_guide.jsp Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 8. Game Classification… Rating8 Source: http://www.esrb.org/ratings/ratings_guide.jsp Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 9. Production Nature Overview…9 Preproduction Production Postproduction Source: Game Design and Development, By Michael Moore, Pearson, 2007 Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 10. Production Nature Overview…10 Preproduction: • Design Specification: Pitch Paper and Design Proposal • Game Design Document • Technical Review • Selecting Game Engine (Middleware) Source: Game Design and Development, By Michael Moore, Pearson, 2007 Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 11. Production Nature Overview…11 Production: • Interactive Prototype • Designer Tools (Map Editor, Scripting Language, …) • User Interface • Balancing Game Play • Debugging • Marketing Source: Game Design and Development, By Michael Moore, Pearson, 2007 Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 12. Production Nature Overview…12 Postproduction: • Marketing and distribution of Game Source: Game Design and Development, By Michael Moore, Pearson, 2007 Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 13. Production Team Overview…13 Source: Game Design and Development, By Michael Moore, Pearson, 2007 Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 14. Production Team Overview…14 Source: Game Design and Development, By Michael Moore, Pearson, 2007 Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 15. Supply Chain…15 Publisher Pays to developer a down payment Publisher Pays to developer a royalty fee about 15% per copy Direct revenue. Assuming customer price 50 USD the developer takes 15% from 32.5 Usd Apprx. 5 USD per copy About 35% of price goes to resellers and distributors. About 17.5 USD from the 50 USD Publisher main Cost items includes… Overhead expenses, packaging (4 to 6$), sales commission, inventory, marketing cost about 5$ Publisher Share goes down to an average of 11$ Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 16. 16 International Games Samples Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 17. Sample Games… Assassin’s Creed17 Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 18. Sample Games… Assassin’s Creed18 Ubisoft a France-based company One Fiscal year by end of 2008, version one sales =€928 million Sold over six million units in to retail The game for Xbox 360 and PlayStation 3 is expectedto sell more than five million copies It cost $15 million to $20 million to develop, and was inthe works for four years. Source:http://www.videogamer.com/news/assassins_creed_sales_now_over_six_million.html Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 19. Sample Games… FIFA 201019 Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 20. Sample Games… FIFA 201020 43 million games have beenplayed online on Xbox 360 andPlayStation 3 Biggest Sports Game Launch EverWith Over 1.7M Copies Sold AtEuropean Retail In First Week Source: http://fifa.easports.com/enUS/earth http://elmundotech.wordpress.com/2009/10/07/ea-sports-fifa-10-europe-sales-record-recor-de-ventas-en-europa/ Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 21. Sample Games… World of ware craft21 Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 22. Sample Games… World of ware craft 22As a massively multiplayer online game, World of Warcraftenables thousands of players to come together online andbattle against the world and each other. Players from acrossthe globe can leave the real world behind and undertakegrand quests and heroic exploits in a land of fantasticadventure. At long last, the world of Azeroth, first glimpsed inWarcraft I and further enhanced in subsequent strategygames, is realized in glorious detail and ready for the arrivalof millions of prospective players. So step upon the hallowedshores of this embattled world, and see what journeys awaitfor those who would plumb this ancient realms many secrets. Source: http://www.vgchartz.com/games/gamesummary.php?id=6529 Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 23. Sample Games… PlayFish 23 50 million registered players today around 4 million play every day and 25 million played in the last month five of the top ten games on Facebook more than two billion minutes playing every month It was founded by a team of four entrepreneurs with experience in mobile games. Playfish invests in developing high quality games (spending 3-6 months on development) Playfish found developing for the Facebook Platform to be very straightforward. "Who Has the BiggestBrain?" was developed in three months, and is now in the top five games on Facebook. Source: http://developers.facebook.com/cases/?playfish Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 24. Sample Games… Trivian Online Strategy Game24 Source: http://www.traviangames.ae/content/company Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 25. 25 Egypt Games Samples Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 26. Sample Games… CellFactor Psychokinetic Wars26 Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 27. Sample Games… CellFactor Psychokinetic Wars27 CellFactor: Psychokinetic Wars can be downloaded for 800 Microsoft Points and costs $9.99 on the PlayStation Network and is rated "T” for Teen. About CellFactor: Psychokinetic Wars CellFactor: Psychokinetic Wars combines both single-player and multiplayer components into one action-packed downloadable title. The game includes four multiplayer modes supporting up to sixteen players (Death Match, Capture the Flag, Team Death Match and Assault) and features a deep single-player campaign with 30 solo challenges, ten for each of the three characters. As your score increases, you gain access to added perks such as faster stamina regeneration, increased fire power and enhanced teleporting, as well as unlockable customization options for your character. And with support for Xbox Achievement Points and PlayStation Trophies, CellFactor: Psychokinetic Wars is destined to be one of the top games released on Xbox LIVE Arcade for Xbox 360 and PlayStation Network. © 2008 Timeline Interactive and Immersion Games. All Rights Reserved. Published and distributed by Ubisoft Entertainment under license from Timeline Interactive and Immersion Games. CellFactor is a trademark of Timeline Interactive and Immersion Games and is used under license. Source: http://www.immersionsoftware.com/ and http://www.cellfactorgame.com/ http://www.ubi.com/US/Games/Info.aspx?pId=7298 and http://www.gamershell.com/companies/ubisoft/610954.html Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 28. Sample Games… Abohadid- Bohaa28 Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 29. Sample Games… Abohadid- Bohaa29 Abo Hadeed is first full fledged 3D PC and network game ever to be inspired by the egyptian environment. The game is a third person shooter action game, where the pratagonist ( Abo Hadeed ) struggles against various criminal groups in various Egyptian scenes. Through those adventures, Abo Hadeed fights different enemies, solves difficult puzzles and discovers a lot of staggering revelations. Source: http://www.immersionsoftware.com/ and http://www.cellfactorgame.com/ http://www.ubi.com/US/Games/Info.aspx?pId=7298 and http://www.gamershell.com/companies/ubisoft/610954.html Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 30. 30 Egypt Cartoon Sample Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 31. Sample Games… Cartoon Sample31 Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 32. 32 For More Information and Further Discussions Al-Motaz Bellah Alaa Al-Agamawi Email: magamawi@gmail.com Skype ID: magamawi Linkedin Profile: http://www.linkedin.com/in/motazalagamawi SlideShare Profile: http://www.slideshare.net/magamawi thank you… Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi