Exploring game industry from an Egyptian perspective

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Game Industry from an Egyptian Perspective.

Game Industry from an Egyptian Perspective.

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  • 1. 1st Gaming Industry Summit, May By: Motaz Al-AgamawiExploring the Game Industry from an Egyptian 1st Gaming Industry Summit May2012 Prepared By: Al-Motaz Bellah Alaa Al-Agamawi Exploring the Game Industry from an Egyptian Perspective
  • 2. Global Overview 2 1
  • 3. 1st Gaming Industry Summit, May By: Motaz Al-AgamawiExploring the Game Industry from an Egyptian Our Focus is on Video and Casual Games3 Video Games Casual Games
  • 4. 1st Gaming Industry Summit, May By: Motaz Al-AgamawiExploring the Game Industry from an Egyptian Game Industry Trend… Summary4 Source: Essential Facts about the Computer & Video Game Industry Report, ESA, 2011 USA Market
  • 5. 1st Gaming Industry Summit, May By: Motaz Al-AgamawiExploring the Game Industry from an Egyptian Game Industry Trend… Summary5 Source: Essential Facts about the Computer & Video Game Industry Report, ESA, 2011
  • 6. 1st Gaming Industry Summit, May By: Motaz Al-AgamawiExploring the Game Industry from an Egyptian Game Industry Trend… Summary6 Source: Essential Facts about the Computer & Video Game Industry Report, ESA, 2011
  • 7. 1st Gaming Industry Summit, May By: Motaz Al-AgamawiExploring the Game Industry from an Egyptian Game Industry Trend… Summary7 Source: Essential Facts about the Computer & Video Game Industry Report, ESA, 2011 1 2
  • 8. 1st Gaming Industry Summit, May By: Motaz Al-AgamawiExploring the Game Industry from an Egyptian Game Industry Trend… Summary8 Source: Essential Facts about the Computer & Video Game Industry Report, ESA, 2011 1 2
  • 9. 1st Gaming Industry Summit, May By: Motaz Al-AgamawiExploring the Game Industry from an Egyptian Game Industry Trend… Summary9 Source: Essential Facts about the Computer & Video Game Industry Report, ESA, 2011 1 2 3
  • 10. 1st Gaming Industry Summit, May By: Motaz Al-AgamawiExploring the Game Industry from an Egyptian The Value Chain for the Video Games10  Platform Providers  Console  Handheld Video Game  Personal Computer  Publisher  In both Console and Handheld Video Games  Connect Developers to Platform providers to Retailers and Carry the go to market cycle  In Personal Computer Video Games  Connect Developers to Retailers and distribution channels and Carry the go to market cycle
  • 11. 1st Gaming Industry Summit, May By: Motaz Al-AgamawiExploring the Game Industry from an Egyptian The Value Chain for the Casual Games11  Platform Providers  Social Network Platforms  Mobile App Store  Online Game Portals  Platform Provider act As Publisher/Retailers  Provide Access to Customer Base.  Provide Online Monetization Capabilities.  Provide Digital Right Management Tools.
  • 12. Egypt and the Game Industry2
  • 13. 1st Gaming Industry Summit, May By: Motaz Al-AgamawiExploring the Game Industry from an Egyptian Pharos Developed Senet 3000BC13 Which we know today as Backgammon board game, one of the most popular board games and electronic board games know-a-days.
  • 14. 1st Gaming Industry Summit, May By: Motaz Al-AgamawiExploring the Game Industry from an Egyptian Egypt Game Industry, SWOT 14 Strength Weakness Opportunity Threats
  • 15. 1st Gaming Industry Summit, May By: Motaz Al-AgamawiExploring the Game Industry from an Egyptian Egypt Game Industry, SWOT 15 Strength Weakness Opportunity Threats Strengt h • Wealth of Content (Pharaoh, Coptic, Islamic, etc.) that could present a wealth for gaming ideas. • Regional Leadership Position in the Entertainment Industry (Cinema, Music, Literature, Poem, etc.) • Positive mental image about Egypt in the international media in general and about the local ICT industry in specific
  • 16. 1st Gaming Industry Summit, May By: Motaz Al-AgamawiExploring the Game Industry from an Egyptian Egypt Game Industry, SWOT 16 Strength Weakness Opportunity Threats Weakne ss • Absence of National Game Industry Strategy • Few educational and training specialized programs • Absence of R&D efforts in the field • Minimum available funds for the industry from Angeles, Incubators, VCs and Donor programs. • Lack of success stories on the international level
  • 17. 1st Gaming Industry Summit, May By: Motaz Al-AgamawiExploring the Game Industry from an Egyptian Egypt Game Industry, SWOT 17 Strength Weakness Opportunity ThreatsOpportunit y • Multibillion dollar market • High annual growth rate industry • Underserved Arabic speaking market • Myth games are still rare and Egypt’s heritage can fill the gap • Localization of international titles to address local/regional demand
  • 18. 1st Gaming Industry Summit, May By: Motaz Al-AgamawiExploring the Game Industry from an Egyptian Egypt Game Industry, SWOT 18 Strength Weakness Opportunity ThreatsThreats • High competition and rivalry among the existing firms • High customer bargaining power due to the high availability of quality games. • High supplier (publishers) bargaining power. • Unpredicted change in the market dynamics and customers’ trends and behavior
  • 19. Entering the Race3
  • 20. 1st Gaming Industry Summit, May By: Motaz Al-AgamawiExploring the Game Industry from an Egyptian We must Enter the Race 20 Through Capitalizing on our Strength, Mitigating our Weakness, Overcoming the Threats, To Grasp the Opportunity
  • 21. 1st Gaming Industry Summit, May By: Motaz Al-AgamawiExploring the Game Industry from an Egyptian Capitalize, Complement and Serve other Sectors21 Tourism Industry More than 7000 Years of Heritage Around 12 Million Tourists Per Year
  • 22. 1st Gaming Industry Summit, May By: Motaz Al-AgamawiExploring the Game Industry from an Egyptian 22 Hollywood of the Arabic World Mora than 100 Years of Cinema Production Capitalize, Complement and Serve other Sectors
  • 23. 1st Gaming Industry Summit, May By: Motaz Al-AgamawiExploring the Game Industry from an Egyptian 23 Education Sector About 15 Million Student in K12 Series Games Can Enhance our Science Education Capitalize, Complement and Serve other Sectors
  • 24. 1st Gaming Industry Summit, May By: Motaz Al-AgamawiExploring the Game Industry from an Egyptian 24 Communication Industry 70 Million Mobile Lines 25 Million Internet Users 10.5 Million Facebook User Capitalize, Complement and Serve other Sectors
  • 25. 1st Gaming Industry Summit, May By: Motaz Al-AgamawiExploring the Game Industry from an Egyptian By Building an Ecosystem 25 Local Firms Universities R&D Centers Technology Providers Publishers Government Beneficiaries
  • 26. 1st Gaming Industry Summit, May By: Motaz Al-AgamawiExploring the Game Industry from an Egyptian Considering Different Perspectives26 Knowledge Perspective Financial Perspective Operational Perspective Commercial Perspective
  • 27. 1st Gaming Industry Summit, May By: Motaz Al-AgamawiExploring the Game Industry from an Egyptian Knowledge Perspective 27 Specialized University Curriculum Linking World-Class Academia with local Universities Allocating funds for academia/industrial R&D Encouraging Innovation
  • 28. 1st Gaming Industry Summit, May By: Motaz Al-AgamawiExploring the Game Industry from an Egyptian Financial Perspective 28 Gov. R&D donation programs. Gov. support incubation program Encouraging Angeles and VCs
  • 29. 1st Gaming Industry Summit, May By: Motaz Al-AgamawiExploring the Game Industry from an Egyptian Operational Perspective 29 Local Industry Support Programs. Encourage JV and Strategic Alliances between international game development firms and local companies. Attract international publishers. Attract international technology providers.
  • 30. 1st Gaming Industry Summit, May By: Motaz Al-AgamawiExploring the Game Industry from an Egyptian Commercial Perspective 30 Promote an Annual International Computer Game Award to brand Egypt on the industry map. Conducting international marketing activities Develop an international standard online Arabic games platform to help in the commercialization and branding.
  • 31. 1st Gaming Industry Summit, May By: Motaz Al-AgamawiExploring the Game Industry from an Egyptian Enter the Race 31 Short-term Long-term  Focus of Casual Game Development  Create Cooperation Mechanisms with Other Egyptians Strategic Business Sectors  Build the Ecosystem  Attract International Stakeholders  Start Developing the Video Games
  • 32. 1st Gaming Industry Summit, May By: Motaz Al-AgamawiExploring the Game Industry from an Egyptian thank you… 32 For More Information and Further Discussions Al-Motaz Bellah Alaa Al-Agamawi Email: magamawi@gmail.com Linkedin Profile: http://www.linkedin.com/in/motazalagamawi It will be my pleasure to continue the discussion with you through: SlideShare Profile: http://www.slideshare.net/magamawi For the detailed 2009, Egyptian e-Game Industry Strategic Plan Study Report: http://www.elabs.org.eg/Data/HTMLEditor/Doc/egame%20study/Part1_eLABs%20eGames%20Strategic%20plan%20Dec 9.pdf