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Business Model Design, For a Competitive Startup
 

Business Model Design, For a Competitive Startup

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We will go together through a journey on how we can build a competitive startup. ...

We will go together through a journey on how we can build a competitive startup.
We are going to explore together the different stages we need to cover to reach a competitive startup.
Due to the available time of the workshop, we will not be able to go deeper, we will just try to identify what we need to do.
Our real Objective is how to reach Competitiveness. Through the Commercializing of technologies (ideas) which creates wealth for Individuals and Nations.

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    Business Model Design, For a Competitive Startup Business Model Design, For a Competitive Startup Presentation Transcript

    • Business Model Design By: Motaz Al-AgamawiFor Competitive Startup
    • Business Model Design By: Motaz Al-AgamawiFor Competitive Startup What we will do in this workshop?2 We will go together through a journey on how we can build a competitive startup. We are going to explore together the different stages we need to cover to reach a competitive startup. Due to the available time of the workshop, we will not be able to go deeper, we will just try to identify what we need to do. Setting Expectations…
    • 3 Our real Objective is how to reach Competitiveness Through the Commercializing technologies (ideas) which creates wealth for
    • Lets Agree together about some terms
    • Business Model Design By: Motaz Al-AgamawiFor Competitive Startup What’s A Company? A business organization which sells a product or service in exchange for revenue and profit 5
    • Business Model Design By: Motaz Al-AgamawiFor Competitive Startup How Are Companies Organized? Companies are organized around Business Models 6
    • Business Model Design By: Motaz Al-AgamawiFor Competitive Startup What’s a Business Model? A business model describes all the parts of the company necessary to make money 7
    • Business Model Design By: Motaz Al-AgamawiFor Competitive Startup What About My Technology? Your technology is one of the many critical pieces necessary to build a company. It is part of the “Value Proposition” 8 Customers don’t care about your technology They are trying to solve a problem
    • Business Model Design By: Motaz Al-AgamawiFor Competitive Startup What’s A Startup? A startup is a temporary organization designed to search for a repeatable and scalable business model 9
    • Know, Lets Start our Discovery Journey How to Build A Startup?
    • Business Model Design By: Motaz Al-AgamawiFor Competitive Startup How to Build A Startup  Idea  Business Model  Size Opportunity  Customer Development 11
    • Business Model Design By: Motaz Al-AgamawiFor Competitive Startup Process of Build A Startup Idea Size of the Opportunity Business Model(s) Customer Discovery Customer Validation Business Model(s) Size of the Opportunity
    • Business Model Design By: Motaz Al-AgamawiFor Competitive Startup Lets Start with the Business Model Idea Business Model(s) Size of the Opportunity Customer Discovery Customer Validation
    • Business Model Design By: Motaz Al-AgamawiFor Competitive Startup what are those parts? what parts is a business model composed of?
    • Business Model Design By: Motaz Al-AgamawiFor Competitive Startup building blocks
    • Business Model Design By: Motaz Al-AgamawiFor Competitive Startup CUSTOMER SEGMENTS images by JAM
    • Business Model Design By: Motaz Al-AgamawiFor Competitive Startup VALUE PROPOSITIONS images by JAM
    • Business Model Design By: Motaz Al-AgamawiFor Competitive Startup CHANNELS images by JAM
    • Business Model Design By: Motaz Al-AgamawiFor Competitive Startup CUSTOMER RELATIONSHIPS images by JAM
    • Business Model Design By: Motaz Al-AgamawiFor Competitive Startup REVENUE STREAMS images by JAM
    • Business Model Design By: Motaz Al-AgamawiFor Competitive Startup KEY RESOURCES images by JAM
    • Business Model Design By: Motaz Al-AgamawiFor Competitive Startup KEY ACTIVITIES images by JAM
    • Business Model Design By: Motaz Al-AgamawiFor Competitive Startup KEY PARTNERS images by JAM
    • Business Model Design By: Motaz Al-AgamawiFor Competitive Startup COST STRUCTURE images by JAM
    • images by JAM customer segments key partners cost structure revenue streams channels customer relationships key activities key resources value proposition
    • Business Model Design By: Motaz Al-AgamawiFor Competitive Startup Business Model Canvas
    • Business Model Design By: Motaz Al-AgamawiFor Competitive Startup to describe, challenge, desig n, and invent business models more systematically
    • Business Model Design By: Motaz Al-AgamawiFor Competitive Startup Business Model Canvas building block building block building block building block building block building block building block building block building block building block building blockbuilding block building block building block
    • Business Model Design By: Motaz Al-AgamawiFor Competitive Startup 29 Nespresso machines Nespresso .com 1 x machine sales distribution channels coffee production facilites B2C distribution production Nespresso club Nespresso pods
    • Business Model Design By: Motaz Al-AgamawiFor Competitive Startup what is the most powerful about Business Model Canvas? using a shared language, with the ability to continuously revisit, update and enhance in a spiral manner.
    • Business Model Design By: Motaz Al-AgamawiFor Competitive Startup Lets have a deeper look on Customer Development Idea Business Model(s) Size of the Opportunity Customer Discovery Customer Validation
    • Business Model Design By: Motaz Al-AgamawiFor Competitive Startup Customer Development  Get Out of the Building and Search for the Business Model You Have Your Idea and initial Business Model
    • Business Model Design By: Motaz Al-AgamawiFor Competitive Startup The Customer Development Process Customer Discovery Customer Validation Customer Creation Company Building
    • Business Model Design By: Motaz Al-AgamawiFor Competitive Startup The Minimum Viable Product (MVP) •Smallest feature set that gets you the most … - orders, learning, feedback, failure… Customer Discovery Customer Validation Customer Creation Company Building
    • Business Model Design By: Motaz Al-AgamawiFor Competitive Startup The Customer Development Process Customer Discovery Customer Validation Customer Creation Company Building Pivot
    • A Pivot is the change of one or more Business Model Canvas Components
    • Business Model Design By: Motaz Al-AgamawiFor Competitive Startup The Pivot • The heart of Customer Development • Iteration without crisis • Fast, agile and opportunistic Customer Discovery Customer Validation Customer Creation Company Building Pivot
    • Business Model Design By: Motaz Al-AgamawiFor Competitive Startup Pivot Cycle Time Matters • Speed of cycle minimizes cash needs • Minimum feature set speeds up cycle time • Near instantaneous customer feedback drives feature set Customer Discovery Customer Validation Customer Creation Company Building Pivot
    • Business Model Design By: Motaz Al-AgamawiFor Competitive Startup The Customer Development Process Customer Discovery Customer Discovery Customer Validation Customer Creation Company Building Bus Model Canvas Extract Hypotheses Test Problem Test Solution Pivot or Proceed
    • Business Model Design By: Motaz Al-AgamawiFor Competitive Startup The Customer Development Process Customer Validation Customer Discovery Customer Validation Customer Creation Company Building Get Ready to Sell Sell, Sell, S ell Positioning Pivot or Proceed
    • Business Model Design By: Motaz Al-AgamawiFor Competitive Startup Lets have a deeper look on How to Size the Opportunity Idea Business Model(s) Size of the Opportunity Customer Discovery Customer Validation
    • Business Model Design By: Motaz Al-AgamawiFor Competitive Startup Market/Opportunity Analysis How Big is It?: Market/Opportunity Analysis  Identify a Customer and Market Need  Size the Market  Competitors  Growth Potential
    • Business Model Design By: Motaz Al-AgamawiFor Competitive Startup How Big is the Pie? Total Available Market Total Available Market • How many people would want/need the product? • How large is the market be (in $’s) if they all bought? • How many units would that be? How Do I Find Out? • Industry Analysts – Gartner, Forrester • Wall Street Analysts – Goldman, Morgan
    • Business Model Design By: Motaz Al-AgamawiFor Competitive Startup How Big is My Slice? Served Available Market • How many people need/can use product? • How many people have the money to buy the product • How large would the market be (in $’s) if they all bought? • How many units would that be? How Do I Find Out? • Talk to potential customers Served Available Market Total Available Market
    • Business Model Design By: Motaz Al-AgamawiFor Competitive Startup How Much Can I Eat? Target Market • Who am I going to sell to in year 1, 2 & 3? • How many customers is that? • How large is the market be (in $’s) if they all bought? • How many units would that be? How Do I Find Out? • Talk to potential customers • Identify and talk to channel partners • Identify and talk to competitors Total Available Market Target Market Served Available Market
    • Business Model Design By: Motaz Al-AgamawiFor Competitive Startup Market Size: Summary  Market Size Questions:  How big can this market be?  How much of it can we get?  Market growth rate  Market structure (Mature or in flux?)  Most important: Talk to Customers and Sales Channel  Next important: Market size by competitive approximation  analyst reports are great  And : Market research firms Like Forester, Gartner
    • To Conclude
    • To Reach Competitive Startup Which creates Wealth. You must put time and effort To build your Business Model Which is equal or greater than, what you have done To build your technology Idea (Inventio n) Team Busine ss Model Wealth Creatio n
    • Business Model Design By: Motaz Al-AgamawiFor Competitive Startup Recommended Resources and Readings  Books  Business Model Generation: http://www.businessmodelgeneration.com  The Four Steps to the Epiphany: http://www.amazon.com/gp/product/0976470705/ref=as_li_tf_tl?ie=UTF8&tag=wwwsteveblank- 20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0976470705  Crossing the Chasm: http://www.amazon.com/Crossing-Chasm-Marketing-Disruptive- Mainstream/dp/0060517123/ref=sr_1_1?s=books&ie=UTF8&qid=1349623397&sr=1- 1&keywords=crossing+the+chasm  The Innovators Solution: http://www.amazon.com/Innovators-Solution-Creating-Sustaining- Successful/dp/1578518520/ref=sr_1_1?s=books&ie=UTF8&qid=1349623444&sr=1- 1&keywords=the+innovators+solution  Customized Management of Technology: http://www.amazon.com/Customized-Management-Technology- Tarek-Khalil/dp/0073228982/ref=sr_1_1?s=books&ie=UTF8&qid=1349623481&sr=1- 1&keywords=Customized+Management+of+Technology  Steve Blank Online Resources  Steve Blank Online Website: http://steveblank.com  Steve Blank Online Course Syllabus: http://www.slideshare.net/sblank/tagged/syllabus  Steve Blank Online Free Course “How to build a Startup”: http://www.udacity.com/overview/Course/ep245/CourseRev/1
    • Business Model Design By: Motaz Al-AgamawiFor Competitive Startup 50 thank you… 50 For More Information and Further Discussions Al-Motaz Bellah Alaa Al-Agamawi Email: magamawi@gmail.com Linkedin Profile: http://www.linkedin.com/in/motazalagamawi It will be my pleasure to continue the discussion with you through: SlideShare Profile: http://www.slideshare.net/magamawi